191 Targeting people

Su Qinglian Mi Amy took a pot of Tieguanyin over, Su Qinglian came over from the front of the board and sat next to Lin Cheng, and poured Lin Cheng a cup of tea, "The company doesn't have any good tea, will it be?" Su Qinglian's relationship with Lin Cheng has changed qualitatively now, so she speaks more casually

"You just give me a good cup of tea, and you have to be ruined by me, haha" Lin Cheng told the truth, he just didn't understand tea

Lin Cheng put all his energy into the pursuit of boxing, many small details, small etiquette, Lin Cheng really didn't understand

"You're telling the truth"

Lin Cheng smiled dryly, he told Su Qinglian the truth just now, he did buy a rose because the little girl selling flowers downstairs was pitiful, but Su Qinglian didn't seem to believe it

People are always very strange, when she tells a lie, she will listen to it as the truth, and when she tells the truth, she will not believe it

"The positioning of the school, have you considered the positioning of the school?" After all, Su Qinglian opened a money bank, and one sentence pointed out the most fundamental problem of Lin Cheng Taijiquan, that is, the positioning of students was not considered

"Well, I'm going to recruit teenage kids, and now it seems like I've failed."

"If you are only thinking about recruiting teenagers, then this consideration is indeed a failure, because the first priority of today's children is to study, and it is definitely impossible not to go to school to practice with you, which is obvious, then your enrollment strategy is a failure, why do you want to recruit some teenage students?"

"Teenage years are the best age to learn martial arts, the bones are not yet fully shaped, and the mind is gradually maturing, and the ability to understand is increasing day by day."

"That's all right, but the most important thing you forgot is that they don't have time."

"Well, you're right, then how should I position the students?" Lin Cheng also had a certain admiration for Su Qinglian at this time, because Su Qinglian spoke very clearly

"It's very simple, you have time, which is the most important, and then among the people who have time, choose the qualified ones"

"So what kind of people have time?"

"There are many people who have time, and people who are idle in society, they have time, and the factor that these people are suitable for learning martial arts is that they hang out in society and often fight and fight"

"Idle people, isn't that just a small ruffian?" Lin Cheng heard the meaning of Su Qinglian's words

"Yes, it's this group of people, but I'm afraid this group of people won't obey?"

Lin Cheng laughed, "It's easy to manage this group of people, I have experience in this."

"That's okay, this crowd is finished, let's talk about the rest of the crowd just now This is preparing for your martial arts school to train disciples, these idle people in society are afraid that the money will not be too rich, and your martial arts school may not be able to make profits through these people If the martial arts school wants to operate and develop, then it is necessary to consider the rest of the rich and idle people, but this group of people will only use kung fu as a way of leisure and entertainment, and will not be too intoxicated by it, and if you can show enough interest to attract them, they will join the martial arts hall"

Lin Cheng nodded secretly, Su Qinglian said very reasonably, "Then who are these people?"

"Urban white-collar workers, business owners, senior managers"

"Will these people come to learn boxing?" Lin Cheng was a little unconvinced, this group of people is commonly known as the "white bone essence" in society, that is, white-collar workers, backbones, and elites

"How could it not? haha, many of these people are attracted by taekwondo and karate gyms, and their business strategy is very successful, and it is also worth learning from, what we have to do is to attract these people again."

Lin Cheng thought about it carefully, "Well, yes, that's right."

At this time, what Lin Cheng was thinking about was how to attract these "white bone spirits" to practice Tai Chi, and they could even hold a noon class on weekends, evenings, and even lunches

Su Qinglian just gave Lin Cheng a hint, and then told Lin Chengyi about the usual work and rest time of these white bone spirits, and told Lin Chengyi about her living habits, she didn't care about the rest, she didn't say a word, she was waiting for Lin Cheng to think for herself, Su Qinglian knew when she should interject and when she shouldn't

Su Qinglian works in the Mayor Building, and the people she contacts every day are these 9-to-5 white-collar workers, and the Mayor Building is a 28-story office building, in addition to Su Qinglian's Yongchun Investment Consulting Company, there are too many small companies, and Su Qinglian knows the living habits of these white-collar workers very well

After Lin Cheng figured it out for himself, Su Qinglian compared it with Lin Cheng's thoughts, and then formed a complete idea of running a school in her heart

In fact, at the beginning, Lin Cheng also went into a misunderstanding, he just wanted to find some good seedlings to cultivate, but the so-called good seedlings are all in the school, and no parent will agree that their children do not go to school without doing their jobs, but come to practice Taijiquan, so this led to the enrollment of Taijiquan School for more than half a month, and not a single student was recruited

According to Su Qinglian's thinking, that is, regardless of whether the seedlings are good or not, recruit them first, even if they are good seedlings, they have to love Taijiquan by themselves, so the focus is to cultivate children's interests, if they cultivate interest, parents see the benefits of boxing, and even the future, they will not only pay for their children to learn boxing, but will also urge them to learn boxing, which is a virtuous circle

White-collar workers are actually the same as students, first of all, let them see the practicality and fitness of Tai Chi, so that they will have the interest to learn boxing

Now that the idea of running a school has been finalized, Lin Cheng did not delay for a moment, went back to Wang Wei, and discussed the details of enrollment with Sun Zhen and others

Lin Cheng is in charge of the enrollment advertisement, who let Lin Cheng have an old relationship with the Ma Lanma reporter of the newspaper, and Zhang Xiaomei and Zhang Reporter of the TV station, oh, it's friendship, friendship

Lin Cheng made an appointment with Ma Lan and told Ma Lan about the advertisement of his Tai Chi school, of course Ma Lan has no opinion, advertising is not free, pay the money, whoever fights it is the same, this is a trivial matter, Ma Lan agreed

Lin Cheng called Zhang Xiaomei and said that he was looking for her to help Lin Cheng hadn't said anything yet, so Zhang Xiaomei asked Lin Cheng to pick her up at the door of the TV station, saying that she would get off work soon and have an interview

Asking someone to do something, you can't refuse to pick up someone, Lin Chengcheng drove to the door of the TV station, it was almost five o'clock at this time, and the TV station had already gotten off work, Zhang Xiaomei stood at the door of the TV station and looked around, waiting for Lin Cheng

Lin Cheng turned around and parked the car in front of Zhang Xiaomei's eyes, Zhang Xiaomei didn't look at it until Lin Cheng lowered the window and greeted Zhang Xiaomei, Zhang Xiaomei was slightly shocked when she saw that it was Lin Cheng, but then got into the car in surprise