Chapter 426: Amazing Profits
Ling Xiaotian was stunned for a moment when he heard this, and then smiled: "Ruofei! I just wanted to call! This Xiao Li came by himself......
After speaking, Ling Xiaotian said to the secretary, "Let him come in!"
"Okay. Pen | fun | pavilion www. biquge。 info”
Soon, Li Jing, who was still excited on his face, walked into the office, stopped from a distance, bowed down and shouted, "Hello chairman!"
Then he saw Xia Ruofei sitting on the sofa in the hospitality area, and hurriedly turned to Xia Ruofei again, bowed down and shouted, "Hello Mr. Xia!"
Li Jing was transferred to the sales manager of Dingfeng Distillery, naturally knowing that this distillery was the chairman of the board of directors and his future son-in-law, that is, Mr. Xia in front of him, and the two of them each accounted for half of the shares.
In other words, Xia Ruofei is also a boss who can decide his own fate with one word, the only difference is that Xia Ruofei does not participate in specific management.
Xia Ruofei smiled gently at Li Jing and nodded to say hello.
Ling Xiaotian said directly: "Xiao Li, what is it that makes you still make a special trip?"
Li Jing said excitedly: "Chairman, our newly listed drunken Eight Immortals liquor is selling well! Sales are rising!"
Ling Xiaotian showed an interested look and said, "Oh, what kind of big selling?
Ling Xiaotian never doubted whether the Drunken Eight Immortals Wine could succeed, because he was a good wine man himself, and knew that the Drunken Eight Immortals Wine was definitely a huge temptation for people who really understood wine, especially the price that was close to the people, and it was difficult to sell it not too much.
But he also knows that this wine has just entered the market, and it is only distributed within Sanshan City, and various advertising plans have not yet been launched.
Ling Xiaotian himself was also very curious.
Li Jing swallowed a mouthful of saliva and said: "Chairman, Mr. Xia, the more than 1,000 boxes of wine we sent to the major channels in advance have been sold out, and more than 5,000 boxes have been distributed so far, and many channels that have not been able to enter the public relations many times before, their marketing managers have taken the initiative to call to ask for goods, and it is conservatively estimated that one-third of the inventory can be cleared this month!"
Ling Xiaotian couldn't help but take a breath, although he was mentally prepared for sales, this result was still greatly unexpected by him, and even Xia Ruofei showed a look of excitement.
Li Jing continued: "Chairman, there is better news. The Sanshan City Organ-Affairs-Management-Bureau also took the initiative to call me, they intend to order a batch of Drunken Eight Immortals directly from the factory as the designated wine for official reception, I have agreed to supply according to the agreed price of 138 bottles, and send the contract to Director Wang of the Agency-Affairs-Management-Bureau, and after completing the procedure, you can officially sign the contract!"
Ling Xiaotian couldn't help but pat his thigh, and said happily: "Good job, Xiao Li, it seems that I really right to send you to the winery to take care of sales!"
Li Jing felt ashamed in his heart - he was helpless in the face of the initial sales dilemma, and he didn't know what was going on until now, and this drunken eight immortals became popular inexplicably.
So he said humbly: "Chairman, these are all our products......
Ling Xiaotian waved his hand and said: "I also worked in sales when I was young, I know that this job is not easy, I beg grandpa to tell grandma, your sales department has worked hard during this time!"
Li Jing almost burst into tears when he heard it, confidant!
Although Ling Xiaotian looks very rude, the means of winning people's hearts are at his fingertips.
Ling Xiaotian thought for a while and said, "Xiao Li, you go back and inform everyone that you must fight a good battle in the first month! When the final sales performance is counted, everyone in the whole factory will be rewarded!"
"Yes, thank you, chairman!" Li Jing said excitedly.
Xia Ruofei's mind was also active at this time, he didn't expect the Drunken Eight Immortals to produce performance so quickly, now his farm is engaged in infrastructure construction, it is the time when money is needed, and the sales of the winery are soaring, which can undoubtedly greatly alleviate the financial pressure.
Although this first batch of drunken eight immortals is only the most common January wine, the price has also reached 150 yuan a bottle.
After the 100 tons of wine were bottled, there were 200,000 bottles and more than 30,000 cases.
If all of them are sold, the sales volume will reach more than 30 million.
And the profits of the distillery are quite high, many of them reach more than 30%. Dingfeng Distillery is even more so, because the drunken Eight Immortals Liquor has not actually increased much investment in technology and cost, and it can be reborn entirely because of the Lingtu space, and there is no advertising at all in the early stage, so the profit is very likely to reach more than 50%, and it is conservatively estimated that it is about 15 million.
Of course, at present, the drunken Eight Immortals liquor is only sold in the Sanshan area, and it is unlikely that all 100 tons of liquor will be digested within a month.
But even according to Li Jing's estimates, if one-third of the inventory can be consumed, it can also bring at least five million profits, and Xia Ruofei can get two and a half million yuan, which is enough to support the construction of the project for a long time.
And this is only the first month, just the most common January wine.
Xia Ruofei had no doubt that when the Drunken Eight Immortals were distributed across the country, the output of more than 30,000 bottles a month would definitely be sold out, and the supply would be in short supply every month.
At that time, just the profit of the drunken eight immortals in one month, Xia Ruofei will be able to share about eight million every month.
This is not counting other grades of wine, the cost of those three-month, five-month, and one-year wines is exactly the same as that of January, but the price is N times higher, and the profit is naturally quite scary.
Xia Ruofei quickly estimated it in his heart.
In March, the output of 3 tons per month is equivalent to about 6,000 bottles, the price is 588 yuan a bottle, the sales volume is 3.528 million yuan, and the estimated profit is 3.2 million yuan.
In May, the output of 1 ton per month is equivalent to about 2,000 bottles, the price is 888 yuan a bottle, the sales volume is 1.776 million yuan, and the estimated profit is 1.6 million yuan.
The output of 500 catties per month for one year is equivalent to about 500 bottles, the price is 8888 a bottle, the sales volume is 4.44 million yuan, and the estimated profit is 4.4 million yuan.
It is conceivable that from two months later, when the Drunken Eight Immortals in March will be listed, Xia Ruofei's profits will rise again.
And 11 months later, all grades of drunken eight immortals were launched to the market, and by that time, the distillery's monthly profit could reach about 24.2 million yuan.
In other words, in the winery alone, Xia Ruofei can share the profits of 12 million Huaxia coins, which is more than 100 million a year.
And this is still the profit that Xia Ruofei can share, if you add the other half of Ling Xiaotian's profit, the winery can create more than 300 million profits a year, which is really amazing.
Xia Ruofei has never seriously calculated profits, and he can't help but be a little embarrassed under this calculation.
Thinking of this, Xia Ruofei opened his mouth and said, "Uncle Ling, I think we should properly carry out some promotion! ”
Ling Xiaotian nodded with a smile and said, "Agreed! I have already asked the winery to make a promotion plan before, I originally wanted to see the market reaction first, since it is selling so well, then let's start advertising in advance!"
Xia Ruofei said: "No, no, no, I don't think the first step is not advertising. ”
"Oh, Ruofei, do you have any good ideas?" Ling Xiaotian asked with interest.
Li Jing on the side also hurriedly listened intently -- Xia Ruofei is also the owner of the winery! Moreover, he is also the chairman's son-in-law, and most of what the chairman will adopt what he says.
Xia Ruofei smiled and said: "This is also what I suddenly thought of when I just listened to Manager Li's sales report, this time the Drunken Eight Immortals have sprung up in the Sanshan market, which is undoubtedly a miracle, and even a classic case, I think we can make some articles on this, such as asking some water armies to write advertorials and hype them on the Internet first." ”
Ling Xiaotian's eyes lit up and said, "This idea is good!"
Li Jing also said with great admiration: "Mr. Xia, this topic is still very gimmicky, we can ask a few local media to report on it, and then let the water army take advantage of the topic and post in various capacities, focusing on the liquor and the like in the memories of Sanshan people, and play the sentimental card......"
Li Jing entered the role very quickly, and immediately began to draw inferences.
Xia Ruofei smiled and said: "I just put forward a direction, and the specific plan still needs you to formulate and implement." ”
Li Jing immediately said: "Yes! I will report to the factory director immediately when I go back, and then gather competent people to come up with a plan first!"
Ling Xiaotian nodded and said, "Xiao Li, this matter should be sooner rather than later, we must take advantage of this craze to hurry up the hype!"
"Understood!"
Xia Ruofei thought for a while and said: "In addition, in terms of advertising, I suggest that we focus more on Internet media, and we can spend money on Baidu index and the like, and put more effort into search engines, after all, after the hype of the water army, the audience is more on the Internet, which can also form an echo effect." ”
Li Jing nodded again and again, and at the same time quickly recorded it in the notebook he carried with him.
Xia Ruofei continued: "By the way, Uncle Ling, I also have some ideas about the sales of our drunken eight immortals. ”
"You say!" Ling Xiaotian said.
He is becoming more and more satisfied with his future son-in-law, not to mention the drunken Eight Immortals liquor with a super good tongue, and he is also very thoughtful in marketing, and they are all effective, not the kind of boastful.
Therefore, Ling Xiaotian was also very much looking forward to Xia Ruofei's next suggestion.
Xia Ruofei said: "Due to the limitation of production, our products are likely to be in short supply in the future, so I think from now on, we must consciously gradually reduce the supply of some low-profile small channels, and we should screen out a few representative channels to cooperate, such as Walmart's Sam's Club and the like." ”
Xia Ruofei took a sip of water from the cup, moistened his throat and said: "In addition, our drunken eight immortals do not recruit any agents, except for some large supermarket channels, and leave a part of it on the Internet for e-commerce direct sales, I suggest that you directly build a Tmall flagship store, so that there is no agent to earn the difference, and the labor cost required by an e-commerce store is also very low, and it is quite convenient to send it directly from the factory if you ship the goods." ”
Ling Xiaotian nodded and said: "I think it's okay!" Our advertising also focuses on Internet channels, if there is no e-commerce flagship store, many potential users will be wasted. ”
He immediately made a decision: "Xiao Li, you have written down what Ruofei said just now, and you will start to do it immediately when you turn around! The e-commerce part will be handed over to your sales department to be responsible, and if you don't have enough manpower, I will send you more!"
Li Jing was very excited, and hurriedly said: "Thank you for the trust of the chairman, I will definitely run the e-commerce part well!"
Ling Xiaotian nodded and said a few words of encouragement.
Li Jing left in a hurry as if he had been beaten with chicken blood, and Ling Xiaotian chatted with Xia Ruofei while drinking tea.
Ling Xiaotian was very emotional, he didn't expect that he had a whim to buy a winery with Xia Ruofei, and he had already received the effect so quickly.
Ling Xiaotian naturally quickly estimated the profits that this winery could create, even if Ling Ji Restaurant had a big business, it was impossible for Ling Xiaotian to be indifferent to the profits of more than 100 million a year.
Xia Ruofei proposed to advance part of the winery's profit dividends in advance, and Ling Xiaotian also knew that Xia Ruofei's farm had been under construction recently, so he agreed without hesitation.
Ling Xiaotian also enthusiastically said that if the funds were not enough, he could borrow some from Ling Ji Catering, but Xia Ruofei didn't want to trouble Ling Xiaotian too much, so he smiled and politely declined.
Xia Ruofei sat in Ling Xiaotian's office for a while, and when it was almost time to get off work, he got up to say goodbye and went to find Ling Qingxue for dinner.
This time it was really just a simple meal, because after the meal, Ling Qingxue had to take Lin Shengnan home and arrange a room for her or something.
So Xia Ruofei simply brought Lin Shengnan with him, went to a nearby restaurant with a good environment, and had dinner together.
Xia Ruofei watched Ling Qingxue and Lin Shengnan's car leave, and then turned around and went to the parking lot to find his Knight XV, and drove back to Taoyuan Farm.
With Lin Shengnan's close protection by Ling Qingxue's side, Xia Ruofei was also much more relieved.
In the next few days, Lei Hu's comrades-in-arms also came to the farm one after another, a total of eighteen people, Xia Ruofei briefly inspected their quality, and found that they were all good soldiers, even if they were not from the special forces, their discipline and obedience were far better than those who had no experience in the army.
So Xia Ruofei also hired all these people as promised.
All the veterans were arranged in the dormitory on the upper floor of the complex, and the eighteen people were divided into three groups, and among the four veterans who came over in the first batch, Xia Ruofei designated Hong Tao, Xu Wei and Qin Xiaojun to be in charge of one group each.
As for Lei Hu, he is temporarily responsible for the overall management of all security personnel, equivalent to the deputy director of security, acting director.
The position of the supervisor was naturally reserved for Ye Lingyun.
The current scale of the farm naturally does not need so many security personnel, and the veterans are not idle, some take the initiative to help in the vegetable greenhouse, and some spontaneously go to the construction site to maintain order, manage access to vehicles, and so on.
After a few more days, Xia Ruofei was ready to go out again - the wild dendrobium fresh strips harvested in his space had not been processed, and there was nothing important during this time, so he decided to personally go to Qiantang City, Jiangsu and Zhejiang Province.
[I'm sorry, due to the carelessness of the steel gun, there are two chapters in front of the serial number wrong, chapter 425 is actually chapter 424, chapter 426 is actually chapter 425, this chapter is chapter 426, the author has no authority to modify the chapter name, the steel gun has contacted the editor in charge to help revise it.] Of course, it is only the chapter number that is wrong, and the content is not missing, which does not affect the continuity of reading. 】