"The Battle of Mingliang, the spirit of a national epic!"

"The time of a movie, suddenly became a fan of Park Ji-hoon. "The Battle of Mingliang" is under the hands of Park Zhixun, a combination of rigidity and softness, and the 61-minute naval battle scene makes people watch with blood and excitement; director Park Zhixun interspersed the movie with the emergence of a number of little people's emotional accumulation, national hatred and family feud, life and death in troubled times, "The Battle of Mingliang" can really move people with emotion is not only the heroic Yi Sunsin, but those little people who have not been recorded in history like mute girls in the war, and their bits and pieces have become the emotional veins of the movie. What's even more rare is that director Park Ji-hoon did not scandalize the enemy in the film, the gorgeous Warring States samurai uniform, and the main general who can still fight to the death with several arrows in his body...... Respect for the enemy is a better reflection of one's own greatness!"

"I just came back from the premiere of "The Battle of Mingliang", and my heart was surging, and I couldn't calm down for a long time. The narrative of the film is compact, the desire to promote and suppress the first, the drumbeat before the war is intensive, the layout techniques are diverse, and there is a tendency of mountains and rains to come; the psychological portrayal of the war is delicate, the Japanese army has many warships, the military strength is strong, Korea has recently suffered many defeats, everyone is in danger, and many of the main peace factions are even afraid of the disaster of war with Japan, and the mentality of these characters is described quite well in the film; the coach Yi Sunsin turned the tide and took advantage of the favorable geographical situation of the return of the Mingliang Strait to design a strategy, and the image of courage and resourcefulness is about to come out......

"All those who say that Park Ji-hoon can't play the role of 'Lee Sun-sin' can shut up! After watching "The Battle of Mingliang", I know that Park Ji-hoon's acting skills are almost perfect, and he is even more comfortable with his own emotions!"

......

Newspapers and magazines such as "Seoul Daily", "Cine21", "MOVIST", AND "MOVIE EEK" have all commented on "The Battle of Mingliang" at large length, including simple media reporters and professional film critics.

Of course, there are also accusatory voices, and even relatively high-level film critics accuse Park Zhixun of blindly currying favor with the audience and consuming national feelings!

Although there are not many films directed by Park Ji-hoon, the style has changed a lot, which is related to his character, he belongs to the "pragmatist", compared to film critics and professional filmmakers, he prefers to pursue the preferences of the public - not without artistry, whether it is "sunny" or "Look", the reputation is very high, this is still a commercial film, so many filmmakers use "genius" to describe him. However, artistry has never been his first pursuit, and it is not the first time that he has been criticized by the "academic school", but now it has become his hallmark and is more popular with the general public.

In this regard, Yoon Hee-jin is in the same vein as him.

The experiences of the two are similar.

Park Ji-hoon does not deny the shortcomings in the movie, after all, it is very difficult for him to control such a masterpiece, and he does not judge the shortcomings of the movie in the unexpected world, some people like it and some people hate it. Moreover, there is a topic only when there is controversy, and there is popularity when there is a topic, which is a very popular truth in the entertainment industry.

The premiere was followed by a one-week test screening.

During this period, the popularity has skyrocketed!

It's really full fire!

Publicity is the medium between the film and the audience, and the publicity point that is highly consistent with the work itself can form a good driving force. This was already set by Park Ji-hoon when he revised the script, "The Greatest Naval Battle in Korean History", "Park Ji-hoon and Yoo Seung-ryong Twin Actors", "General Yi Sun-sin's Leadership", and "CG special effects for 61 minutes of naval battle dramas representing Korea's highest technology...... Full of selling points!

Moreover, in addition to the traditional meaning of Guangpu advertising, media reports, public place advertising, publishing, production reports, audience meetings, interviews with the main creators, etc., there are as many as 12 promotional posters alone, and an exclusive exhibition area for the costumes and props of "Mingliang" was also set up in the Megabox coex theater, and the historian Xue Minxi specially created a science and education program for the film, and launched a private customized personalized movie ticket stub activity—— Viewers can upload their favorite photos and edit the text, print a one-of-a-kind movie ticket, and use it as a collection.

On July 25th, the crew of "The Battle of Mingliang" also held a Shocase with 3,000 people!

On July 28, "The Battle of Mingliang" announced the pre-sale rate data, reaching the top with 31.2%, and held an early preview screening of the Ministry of National Defense, and the Ministry of National Defense collectively watched "The Battle of Mingliang" in advance under the leadership of the new Minister of Defense Han Minqiu.

On July 30, "The Battle of Mingliang" was officially released, and at the same time, the behind-the-scenes shooting footage told by Park Ji-hoon himself was exposed.

On July 31, it was announced that the number of moviegoers on the premiere day of "The Battle of Mingliang" was 680,000, becoming the highest box office on the premiere day in Korean film history, and it exceeded 1 million moviegoers before 13 o'clock on the same day, the fastest in film history!

On August 1st, the number of moviegoers exceeded 2 million in 3 days, the fastest in film history!

On August 2, the number of moviegoers exceeded 3 million in 4 days, the fastest in film history, and stage interactive activities were held.

On August 3, the number of moviegoers exceeded 4 million in 5 days, the fastest in film history. On the same day, the number of moviegoers in a single day was 1,253,621, setting a new record for the highest single-day box office in film history, and stage interactive activities were held again.

On Monday, August 4th, it still broke the highest box office record in Korean film history on weekdays with 989,834 moviegoers, and broke 5 million people in 6 days, becoming the fastest in film history again!

On August 5th, the number of moviegoers exceeded 6 million in 7 days, the fastest in film history!

On August 6, the number of moviegoers exceeded 7 million in eight days, the fastest in film history! President Park Geun-hye, accompanied by actor Ahn Sung-ki and many Blue House officials, watched "The Battle of Mingliang" with ordinary audiences and visited the costume and prop war zone. When I saw the 20kg armor that Park Ji-hoon was wearing, I praised his professionalism.

Although there are a lot of complaints about Park Ji-hoon because of the "sinking of the Moon", after all, there is Shen Hye-young, and Park Ji-hoon's own strength is extraordinary, Park Geun-hye took the initiative to release goodwill.

The contradiction between Park Ji-hoon and Choi Soon-sil did not affect Park Geun-hye's judgment, how could a president of a country not have his own opinions? Moreover, this is also to score points for himself.

After that, the top members and representatives of the New World Party also watched the film and gave interviews to reporters.

Many members of the opposition parties also posted their comments on social media.

There was also a wave of "learning the spirit of Yi Sun-sin" in the financial street, and financial giants such as the chairman of Woori Financial Group and the president of Shinhan Bank took the lead in watching the movie.

Lee Jae-yong, vice chairman of Samsung Group, who has not appeared for a long time, also supported "The Battle of Mingliang".

"The Battle of Mingliang" has become a compulsory course for politicians and professionals!

Breaking records along the way, the explosive box office growth of "The Battle of Mingliang" triggered the "Yi Sunsin Effect" across the country, with peripheral toys and other products becoming the darlings of the retail industry, cultural relics related to Yi Sun-sin becoming popular attractions, and turtle boat-shaped pleasure boats starting to operate in the Mingliang Strait again...... It fully demonstrates what it means to "make the cake bigger"!

Looking at this trend, let alone breaking 10 million, it is not impossible to refresh the box office record in Korean film history!

Moreover, the vertical serialization system integrating "investment-production-distribution-peripherals" is even more eye-catching, how much profit does this have to take!

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