Chapter 640: Success in the Chinese Market
"Farjeong Law Firm has partnered with Dentons in Beijing!"
Fazheng Law Firm, founded in 2002, was acquired by Park Ji-hoon Investment Company in 2012, and has since been joined by a team of eight well-known lawyers. Pen × fun × Pavilion www. biquge。 info
Founded in 1992, Dentons is the earliest and largest comprehensive law firm in China, and is also the only member of the World Service Group, the world's largest independent professional services organization that brings together the world's top law firms, accounting firms, investment institutions, financial institutions and other professional service companies.
Although I don't know how Park Ji-hoon did it, the significance of this news is easy to understand, which is equivalent to announcing that Park Ji-hoon's mobile game studio will be "covered" by Beijing Dacheng Law Firm in the Chinese market - not to seek to be overbearing, but to seek a relatively fair environment.
The day after the news was announced, the Chinese versions of "Clashclans" and "Wisdom Dragon Maze" were officially released, and the two Chinese branch studios were also officially opened.
At the same time, a series of publicity activities were also launched.
China's mobile game market is still in its infancy, and it is the best period for foreign forces to enter, but Park Zhixun chose a difficult path and did not cooperate with China's local channel providers! South Korea and Japan can be said to be Park Zhixun's base camp, and there is no such obstacle, and "Clashclans", as a European and American game, naturally has no such obstacles in the European and American markets.
As a result, Park Ji-hoon not only faced propaganda problems, but also various competitions and even boycotts.
His response was to hire a large number of Chinese employees. The reason why "Lost Dragon" was successfully localized in Japan. It's because the game was originally in Japanese style. Moreover, China's cultural heritage is too profound, and it is easy to create a situation where "painting a tiger does not become an anti-dog".
Therefore, all he can do is trust! Not only the employees, but also the charm of "Clashclans" in more than 30 countries, and the strength of "Dragon's Maze" to earn $1.5 million a day!
The two games have long been circulating in the Chinese mobile game circle.
"Wisdom Dragon Maze" can almost be said to be a "miracle" in the mobile game circle, and the success of this game has been studied many times in the Chinese mobile game circle!
"clashclans" has entered the 10th best-selling list of Chinese mobile games before the Chinese version is released! compared to the Japanese-style "Wisdom Dragon Maze". This European-American-style heavy mobile game is more popular in China. Clashclans had never been promoted in China before, but it has achieved its current success thanks to the word-of-mouth effect of players and the completely one-sided praise of the game from the media and industry insiders.
Comparing the data of the Chinese market, before the Busan Film Festival, the media reports of "clashclans" were only 122 according to the statistics of the Chinese portal Baidu, and Baidu crawled about 506,000 related web pages, while the top 10 Chinese domestic mobile games in the same period were reported by the media in thousands, tens of thousands, or even more, and the number of crawls was basically from millions, or even tens of millions. In other words, the exposure rate of "clashclans" before was only one-tenth, one-hundredth, or even one-thousandth of the previous competitors!
After comparing this data. Anyone would believe that Clashclans can do better!
And, at the suggestion of the Chinese staff, "Clashclans" also made a little hype, or sensationalism.
China has never lacked some figures who are at the forefront of the world, in the fields of science and technology, competition, etc., including some gamers. As early as when ClashClans topped the U.S. mobile game charts, a group of Chinese players had already entered. Among them, there is a player with an ID of "Fuu", a female registration information, and a Chinese nationality who has reached the No. 1 position in the world!
If any player reaches the top of the world, there will be an in-game announcement display, and the player's nationality will be displayed with a national flag. Therefore, the competition for the position of No. 1 in the world is very fierce!
This time to enter the Chinese market, "Clashclans" took advantage of the opportunity of Chinese player fuu to reach the top of the world, and played the slogan "Inspired by the enthusiasm of Chinese players, specially released the Chinese version early".
According to the Chinese staff member and a senior gamer, the vast majority of Chinese people have a national complex in their hearts, but they are limited by the atmosphere of real society and cannot speak out, so it is easier to reflect it in the game. Moreover, the Chinese nation has a loyal disposition of "people respect me a foot, I respect others", which is easier to be recognized by Chinese players.
As the staff member had predicted, ClashClans' slogan was more effective than advertising! In just one week, ClashClans had reached the top of China! When the enthusiasm of players really exploded, any other means would be dwarfed.
To this end, Park Ji-hoon specially transferred that person to the "Clashclans" China studio to be in charge of market research. Ji Sang-hyuk, Goo Ben-seung, and Kim Sung-hoon are in charge of the "Jiryong Maze" studio, and Lassi Leppinen and Petri Styrman are in charge of the "Clashclans" studio, and the results of these two games are so good that for the time being, Park Ji-hoon can only be the head of the mobile game studio - others can't hold it down.
In comparison, the results of "Wisdom and Dragon's Maze" are much bleaker. Although it has also entered the top 10 of the best-selling mobile game list, and the real results are definitely better, it seems a bit unworthy of the title of "the world's most profitable mobile game".
The reason is clear to everyone, success and failure, because of the importance of the Japanese market. As a result, this game has to prioritize the preferences of Japanese players. And. Many Chinese gamers have an instinctive resistance to Japanese games.
But. Enough is enough.
The current Chinese mobile game market is just starting, and if this trend continues, when the "golden age" comes, it will definitely have its own place!
......
For these, Park Ji-hoon tossed for a month and a half!
Let's put it this way, in the past month and a half, the materials he has read and the documents he has reviewed have been at least a few hundred gigabytes! are all busy after filming.
"I haven't seen you for over a month, why are you so thin?" asked Jessica in surprise when she saw him.
During this time, Park Ji-hoon was elusive, and Jessica herself was busy with the rehearsals for Girls' Generation's new album and often went back to the dormitory to sleep. So, for more than a month, the two didn't see each other once. As for the photos in the media, there is a gap between them and the real person, and Park Ji-hoon is just "thin". It's not "thin", it's hard to see.
So. After seeing Park Ji-hoon, I couldn't help but be surprised.
"Hard-working. Park Ji-hoon returned to his old habits, and after answering concisely, he lay down on the sofa and lazily called Jessica, "Help me squeeze a glass of apple juice." ”
"Didn't you say you wanted to give the staff a chance to use their talents?" asked Jessica as she got up to get the apple. She was also very tired and a little lazy, and even knew that Park Ji-hoon was deliberately taking advantage of such an opportunity to call herself! However, she still acquiesced without hesitation. Not only is she concerned about Park Ji-hoon and promised Park Min-ah to take care of Park Ji-hoon, but more importantly, Park Ji-hoon is usually good to her and Krystal! If nothing else, who would be willing to live in such a villa for others? Since she moved, she has spent more time in the villa than Park Ji-hoon!
"There are some things that you have to do yourself, and this is a responsibility!" Park Ji-hoon said.
"Oh. Jessica nodded slowly, taking it to heart. Park Ji-hoon likes to instill some meaningful things in their daily life, such as the experience of being a human being, not forgetting the original intention, and so on. Under the influence of ears and eyes, the living habits of her, Krystal, and Yori are all contaminated with the "Park Ji-hoon style".
Originally, she was very stubborn like Park Ji-hoon and didn't like others to preach to her. However, almost watching Park Zhixun succeed step by step, in the spirit of learning, she gradually accepted the influence of Park Zhixun, and even the most proactive one!
"Alright!" Soon, a glass of apple juice was served.
Only then did Park Ji-hoon sit up and take the cup.
"I heard that 'Anipang' was cheated by you?" asked Jessica, sitting cross-legged across the coffee table with her chin in her hands on her chin, looking at Park Ji-hoon.
"Ahem......" Park Ji-hoon was almost choked, and after finally swallowing the apple juice in his mouth, he asked, "Who did you listen to?"
"Everyone said that, and it spread in the circle!" Jessica said, thinking that he still wanted to keep it a secret, and her upper lip pursed slightly.
"How can you say 'pit' in normal business competition? I didn't use any despicable means. Park Ji-hoon shook his head and explained.
"Is that true?" Jessica's eyes lit up and she asked urgently, "Hurry up and tell me how you got to Anipang!"
Park Ji-hoon twitched the corners of his mouth, put down the cup, and looked at Jessica opposite, wanting to say something, but his gaze fell as if he was affected by the gravitational pull of the earth.
Jessica is completely accustomed to life in the villa, especially when Park Ji-hoon hasn't come back for more than a month, it's as casual as being in her own home! And she leaned over slightly, holding her chin with both hands, and in Park Ji-hoon's position, she could just see some tempting scenes.
"Ahh
Fortunately, Park Ji-hoon's reaction was fast enough to catch the apple.
"Accident, just instinct, didn't go through the brain at all," explained ...... some embarrassment.
"I've seen it all, it's time to tell me what I'm asking!" Jessica said menacingly, covering her chest with her clothes covered.
"What's there to talk about then?" Park Ji-hoon shook his head, but under Jessica's cold gaze, he still spoke roughly again.
"Wow-" Jessica listened, only amazed.
I doubt that his brain structure is different from that of ordinary people!
"Are you home alone?" Park Ji-hoon shook his head and smiled, and suddenly asked.
"What do you want to do?" asked Jessica, with a wink.
"What do you think I want to do?" Park Ji-hoon asked rhetorically.
"Cut!" Jessica snorted and said, "What can you do!"
The corners of Park Ji-hoon's eyes twitched fiercely, not with such an insult/insult!
"How did you receive such an invitation?" Jessica also sensed that her words meant to question Park Ji-hoon's manly ability, and hurriedly changed the topic and asked.
"What invitation?" Park asked, confused.
"Wait!" Jessica got up, apparently to pick up the "invitation". (To be continued.) )