Chapter 174: Chinese Popularity

In "Please Answer 1994", the name of the female number one is "Cheng Najing", which has such a concise line. Pen @ fun @ pavilion wWw. biqUgE怂 Although info is short, it can fully highlight the character of the heroine.

With Park Ji-hoon's recommendation and Goyala's determination, Shin Won-ho's assessment is very simple.

It's just that he didn't expect that Gao Yala's performance was better than he expected.

The phrase "Na Jing is here" resounded throughout the floor.

After half a day's effort, this matter spread throughout the N.E.W company, and it also became the material for colleagues to ridicule Shin Wonhao and Lee Youzhen.

Gauyala's fame spread.

Two days later, when she came to N.E.W. again with her messy short hair and curly bangs, she was shocked to find that there were many more people greeting her.

The last time she came, it felt like few people knew her.

Shin Won-ho and Lee You-jin were very satisfied with her new look, and this time they had a detailed exchange and discussed the characters, plot, and other aspects. Usually actors with status have such power, but Shin Won-ho and Lee You-jin are not as domineering as ordinary film and television directors, and they are used to communicating with actors.

Then, the list of actors was officially announced and ready to start filming.

The female number two also confirmed in the past two days that Min Duxi, a member of the girl group Tiny-G.

It's just that after the list was announced, it attracted a lot of criticism.

"Is Goyara from a local background?"

"Goyala wants to perform in dialects?"

This is good, already a very mild comment, but more comments are questioning, or even directly labeled as "failure".

"Goyala is not suitable!"

"The heroine chose the wrong one!"

"It's very frustrating before the broadcast!"

Even Park Ji-hoon and Shin Won-ho were a little skeptical at the beginning, let alone netizens who only judged based on their first impressions?

However, Gao Yala did not respond, and neither did the crew.

Even Park Ji-hoon is no exception, each of his works has been a great success, but every time a new work comes out, there are still many people who question and deny it. Of course, there are some competitors' means.

"Please Answer 1994" officially started filming.

After all, the N.E.W website is different from the official TV station, and the background and resources cannot be compared, and it is impossible to broadcast new dramas every day like the TV station, but adopts the model of two self-made new dramas a week, and the rest of the works are purchased from the TV station and film and television companies, and broadcast at the same time.

After "My Love from the Star" and "Unborn", there were no new works because they were not yet proficient, and at the same time, they did not expect these two dramas to have such high popularity and influence, and they could not digest it for a while.

N.E.W was only a film and television company before, and even if there were many reporters and talents involved, it would take a long run-in period and adaptation.

"Please Answer 1994" is one of the follow-up works, and the other one has already started filming.

"The Secret Meeting", adapted from Kaori Ekoku's best-selling romance novel "Lonely Tokyo Tower", is co-created by director Ahn Pan-seok of "The Qualifications of a Wife" and writer Jung Sung-joo and Kim Ai-ae.

is a very bold work, and Kim Ai plays opposite Liu Yaren, who was born in 1986.

This work breaks through the ethics that people are accustomed to, the ambiguity between a 20-year-old young man and a 40-year-old married woman, the secret date between a piano teacher and a shy student, and the fierce kiss between a noble mature woman and a poor boy...... The forbidden door is opened in this TV series.

Before the broadcast started, the topic was already full of storms.

The website has more flexibility than terrestrial television, and it is not unreasonable that N.E.W can attract many talented directors and writers! The reason why the original author of "Unborn" chose to cooperate with N.E.W was because the TV station proposed to add a love line when adapting the script, and the original author Yoon Tae-ho was worried about the deterioration of the main story line, so he chose N.E.W, so there is such a classic "Unborn"!

The fame laid by "My Love from the Star" and "Unborn" is certainly help, but also pressure.

At the beginning, even Shin Won-ho wanted to refuse "Please Answer 1994" as a successor work!

Director Ahn Pan-seok and writer Jung Sung-ju are also under a lot of pressure.

Once the work fails, I am afraid that it will be drowned by the spittle of countless netizens!

......

"My Love from the Star" and "Misheng" are not only incomparable in popularity and influence in South Korea, but also in China, their influence in China has finally expanded and extended at an incomparable speed after fermentation!

N.E.W China is developing well and has many loyal users, but compared with China's local video sites, there is a congenital gap. What's more, there are giants behind many local Chinese video websites.

"My Love from the Stars" was really ignited on the iQiyi website.

On February 7th, Beijing had the first snow of the new year, and "My Love from the Star" suddenly spread wildly on the Internet, and the number of on-demand broadcasts on the iQiyi website skyrocketed!

Many celebrities have posted on Weibo to mention or recommend this TV series.

In the WeChat circle of friends of many entertainment people, the "long-legged male god" is gradually swiped by the photos of "stars", "fried chicken and beer", and "Professor Du"!

On February 8, the number of views of "My Love from the Star" on iQiyi and PPS exceeded 500 million!

The popularity of the N.E.W website has also increased dramatically!

At this time, if you don't pay attention to this potential stock, all the employees of iQIYI's marketing department can resign! iQIYI adjusted its promotion and publicity strategy in a timely manner, and cooperated with N.E.W. and the fan group to complete the second round of fermentation process.

iQIYI and PPS's homepage freed up a lot of advertising space for "My Love from the Star", and at the same time recommended many past works of the two leading actors of "Star" to users next to the homepage, and specially produced a special starring feature.

This initiative has played a perfect "fueling the fire" effect!

At that time, a "My Savage Girlfriend" made countless Chinese remember the name "Jun Ji-hyun", but what they knew about Park Ji-hoon was limited to a small circle. China is no bigger than South Korea, the market is too big. At this moment, Chinese netizens discovered that this "not very famous actor" is actually a little bit more powerful than Jun Ji-hyun!

"God Man", this is the evaluation of Park Ji-hoon by many netizens after reading his works and experiences.

LeTV, the first time to buy the "Star" distribution copyright from iQiyi, joint publicity.

There are also multiple interest groups joining.

For example, after the Spring Festival, if you type "fried chicken and beer" into WeChat, snowflakes will fall on the chat interface.

For example, a notice posted in Xiaomi's cafeteria: "If Cheon Song-yi is not with Do Min-joon, the Friday lunch cafeteria will provide free beer and fried chicken as a sign of comfort." ā€

There are also some banks that post "If the professor leaves you, let XX Bank protect you" through their Weibo public accounts.

For these companies, "Stars" is naturally a commercial marketing opportunity that can be exploited, but for "Stars", each participating company has become a new communication point for the show, spreading outward from more origins at the same time, more audiences are covered and recommended, and the event-based marketing of businesses finally prompts the drama to be ignited multiple times.

N.E.W. has also benefited greatly.

As Park Ji-hoon and Song Qian said on their birthday night, his trip to China has to be done! )