Chapter 984: Precise Propaganda Methods

The 34th Blue Dragon Awards, inevitably and controversially, but equally harmless. Pen, fun, pavilion www. biquge。 info

For the victory of "Su Yuan", many people are willing to see, and it balances the competition between "Guanxiang" and "Snowpiercer".

Moreover, the interaction between Yoon Hee-jin and Yoo Li that night, as well as Yoon Hee-jin's gratitude to Park Ji-hoon, all attracted the attention of netizens well.

There is also N.E.W behind the scenes.

Yin Xizhen's second work is about to be released in two months, and these topics are to warm up for it and gather popularity.

The quality of publicity will directly affect the box office results of a work!

In this regard, N.E.W has done a great job. In other words, all of Park Ji-hoon's companies are like this, and the publicity department is the strongest! Although there is no amazing and brilliant planning, but accuracy is his characteristic, mobile games, film and television, variety shows, and platforms...... No matter what, he can always grasp the psychological needs of the audience and users.

In the case of the mobile game "Monster Marbles", which was bought by the Japanese mobile game division, it received a lot of attention from the beginning, and the results were also very good. Originally, the outside world only thought that this was a very good mobile game work, but when the mobile game company began to exert its strength, the outside glasses were shattered!

Where is this an excellent mobile game work, it is clearly a phenomenal "masterpiece"!

At the beginning, the mobile game company had a period of accumulation, and at the same time, it was also to reconcile the conflict with "Wisdom Dragon Maze", and it did not hype it. Despite this, Monster Marbles also entered the top 50 on the Apple and Google platforms. Within 30 days of its release, the number of users reached 1 million - Japan and South Korea have different statistical methods, and South Korea has a lot of downloads, compared to Japan, the data is much more real, and duplicate downloads are not counted.

After that, the propaganda began to exert force.

The number of users is increasing by an exaggerated figure of 500,000 almost a week!

In particular, in late November, TV commercials such as "Classroom", "Pajama Party", and "Izakaya" made a deep impression on the TV commercials, as well as the exaggerated tactics such as smashing through walls with friends.

With such a large investment, "Monster Marbles" won the second place on the Apple and Google platforms in December, second only to "Wisdom Dragon Maze"!

Although there is still a big gap between the two, the potential and momentum shown by "Monster Marbles" have made the outside world exclaim again and again. A "Hidden Dragon Maze" has made Park Ji-hoon's mobile game company a "target" in Japan, and now another "Monster Marbles" has emerged, is this the rhythm of completely monopolizing the Japanese mobile game market?

The other one, "War Games: Firepower Era" by mobile game developer MachineZone, invested by Park Ji-hoon, is a massively multiplayer online role-playing game with an open world view and strong social attributes, although it is similar to Kabam's "Camelot Kingdom", "The Hobbit", and "Dragon of Atlantis" The three strategy mobile games are very similar, and even basically the same in terms of gameplay, but the company highlights its own characteristics in the promotion, and takes advantage of the excellent social attributes and slot raffle features, which makes it successfully and consistently in the top 10 of the iPhone game revenue list in the United States.

Park Ji-hoon's mobile game company's rich mobile game experience, excellent technical means, and accurate publicity methods have helped machinezone a lot.

As for the several mobile games that Azubugame originally owned, especially "ClashofClans" and "Wisdom Dragon Maze", they have become the envy of all mobile game companies, and they are the targets of countless mobile game developers.

Accurate and effective means of propaganda have contributed a lot.

Now, in South Korea, N.E.W has shifted its focus from the awards ceremony to focus on two films - "The Defender" starring Song Kang-ho and "Strange Her" directed by Yoon Hee-jin, as well as two TV dramas, "My Love from the Star" starring Park Ji-hoon and Jun Ji-hyun, and another workplace drama starring Yoona and others.

N.E.W is busy.

After the website began to operate, the N.E.W group was established, and it took a lot of time to run in between several companies, not to mention the promotion of their works.

The lack of manpower and too many new people are also a reason.

Behind the scenery, there are also their own difficulties. However, a rumor within the group has made all departments full of motivation. It is said that in this year's year-end selection, Park Ji-hoon held an additional "award ceremony" within the group!

is the same as the Dazhong Award and the Blue Dragon Award, but it is much simpler, only new directors, new screenwriters, best directors, best screenwriters, best cinematographers, etc. The point is that the prize money is very high, and even rookie directors and rookie screenwriters can get a reward for a car!

How can the number of directors and screenwriters in N.E.W compare with the entire Korean entertainment industry?

What makes the directors and screenwriters who signed a contract with N.E.W Group dissatisfied is that some directors and screenwriters who have only signed a contract with n.e.w are actually among the candidates!

However, after all, it is an additional reward given by Park Ji-hoon privately, and this year is only a trial event, which is better than nothing.

This incident has caused a heated discussion in the outside world.

After the news came out, the Directors Guild, the Screenwriters Guild, and the Producers Guild all came to the door! The spokesperson of N.E.W specially explained to the outside world that this was just the encouragement and gratitude of the N.E.w Group to its employees, and it had nothing to do with the outside world, which dispelled the vigilance of these departments and the desire to intervene.

Just a pawn in his hand, Park Ji-hoon doesn't care about this expenditure - in the envy of other company employees, "this expenditure is only a drop in the bucket for him" - can inspire the group's subordinates, and in the future may also become an existence that affects the entire film and television industry.

Internally and externally, he only admits the first point. For a long time, maybe even more than ten years, it was just "idle chess".

Although it is a bonus system of Chiguoguo, it does not have as many utilitarian factors as external award ceremonies.

On November 29th, the 33rd Film Critics Association Awards were held at the International Conference Hall of the Seoul Press Center.

It was also the last heavyweight film awards ceremony of 2013.

Ahn Sung-gi and Yim Ji-won served as MC, the best picture and best director were both won by "Snowpiercer", the best screenplay was Shin Won-sik's "Russian Novel", Song Kang-ho won the best actor for "Look-at-you", the best actress was won by Yim Ji-won for "So Won", Park Ji-hoon won the popularity award, Cha Tae-hyun won the best supporting actor for "Look-a-Face", unexpectedly, and Krystal won the best supporting actress for "The Gift of Room No. 7".

Krystal himself was surprised.

However, there is finally a gift that can repay Park Ji-hoon.

In the trophy display case specially made by Park Min-ah for Park Ji-hoon, the best female newcomer trophy belonging to Yoona is particularly conspicuous! )