"Huh!" Xia Ruofei was almost startled, and said, "You have too much appetite, right? The anchovies produced on the farm here are estimated to be less than two thousand catties a month!"

Each batch of fish fry is about 1,000, although the anchovy of Taoyuan Farm is larger than the normal size, generally can reach about 2 catties, but there are still some will be less than two catties, and even if various measures are taken to the extreme, there will inevitably be losses in the breeding process, so calculated, the monthly output is almost 2,000 catties.

Xia Ruofei said again: "Say it again...... This is a high-end ingredient, which doesn't match your user positioning, right?"

Ling Qingxue said unconvinced: "Who stipulates that we can only do low- and middle-income consumer groups?

Xia Ruofei stretched out his hand to stroke his forehead, he really didn't think about the stubble of the private restaurant.

In his cognition, Lingji Catering Group is naturally a store all over the province, and these stores are for ordinary consumers, but the ability to attract money after the grouping is also quite amazing.

If it is a private restaurant, it must be a high-end consumption place, the dish design is very exquisite, of course, the price is quite touching, not to mention anything else, that Xia Ruofei provided a secret recipe for the signature Buddha jumping over the wall, which is absolutely unaffordable for the average salaryman.

Xia Ruofei smiled and said, "The question is, there is only one private restaurant, can you use three hundred catties of fish?"

"Why can't you run out?" Ling Qingxue said, "Three hundred catties is only about one hundred and fifty, and the average is only five per day, if you want me to say, in the end, it will definitely not be enough to sell!"

"That's thousands or even tens of thousands of yuan! Sell five pieces a day?" Xia Ruofei couldn't help but be a little speechless.

Ling Qingxue said strangely: "There are a lot of rich people now, and with your Buddha jumping over the wall, many gourmets come to our restaurant to consume, many of these people don't care about money at all, as long as they can eat delicious food, it doesn't matter how much money they spend......"

"It seems that I still underestimate the spending power of the people of Sanshan......" Xia Ruofei smiled bitterly, and then said after a moment of silence, "Okay! My father-in-law has spoken, even if there is difficulty, I have to agree! Three hundred catties a month, right? I promise to give priority to supply!"

"That's right!" Ling Qingxue said with a smile, "Enlightenment is not bad!"

Xia Ruofei smiled bitterly: "If your consciousness is not high, if you have to fight a bachelor for the rest of your life, then I'm not miserable?"

Ling Qingxue was amused and giggled.

Xia Ruofei said again: "By the way, Qingxue, is Uncle Ling free? Regarding the sales of anchovies, I have some questions I would like to ask him......

He went home for a nap. Ling Qingxue habitually complained, "Now he can ignore the company's affairs, and often throw them to me......"

"Don't be too tired!" Xia Ruofei said with some distress, "It's really not good, I'll talk to Uncle Ling!"

In fact, with Xia Ruofei's earning ability, there is no need for Ling Qingxue to work hard at all, but Ling Qingxue is not only his girlfriend, but also Ling Xiaotian's only daughter, and she will inherit the family business in the future.

And Xia Ruofei knows that Ling Qingxue doesn't want to be idle all day long, she has her own business, the catering industry that she has been exposed to since she was a child, and it is handed down by her parents, and it can be carried forward in her own hands, which is also a thing full of achievement.

Ling Qingxue was an independent person, not Xia Ruofei's vassal.

Ling Qingxue said: "No need, in fact, I'm not very tired, I just don't have much time to accompany you......"

"When we're all done with this, take time to go abroad for a vacation!" Xia Ruofei said, "I have a big farm in Australia and two wineries, let's go live there for a while!"

"Hmm!" Ling Qingxue felt a sweet in her heart and said, "Then you tell me in advance, and I can arrange the work at hand!"

"No problem!" Xia Ruofei said, "Qingxue, then I'll call Uncle Ling later! You can also rest in the office for a while at noon!"

"Okay!" Ling Qingxue said happily.

Xia Ruofei proposed to go abroad for a vacation, which made her feel a lot better for a while and full of yearning.

After chatting with Ling Qingxue for a few more words, Xia Ruofei hung up the phone and went back to the bedroom to rest.

By the time he woke up, it was already about three o'clock in the afternoon.

Xia Ruofei estimated that Ling Xiaotian should not be taking a nap at this time, so he simply washed his face, picked up his mobile phone and called Ling Xiaotian.

"Ruofei!" Ling Xiaotian said heartily, "Qingxue said you were looking for me?"

"Uncle Ling, I would like to ask you about the sale of anchovies. Xia Ruofei said respectfully.

This is the future father-in-law, and he can't be lazy.

"Hmm...... That anchovy is really good! Su Yu gave a very high evaluation!" Ling Xiaotian seemed to be still reminiscing about the deliciousness of the anchovy, and paused slightly before saying, "By the way, our Ling Ji's private dishes cost three hundred catties a month! Qingxue told you, right?"

"Said it. Xia Ruofei hurriedly said, "Three hundred catties is no problem, we will give priority to supply!"

"Haha! I knew you wouldn't shirk it!" Ling Xiaotian said happily, "By the way, what is the problem with what you just said about the sale of anchovy?"

Xia Ruofei said: "There are two main aspects, one is pricing, because authentic Yangtze River anchovy is very scarce, so there is no reference standard. ”

Ling Xiaotian groaned and said, "That's right...... However, the artificially bred American anchovies on the market are now sold for hundreds of pounds, and the taste is more than an order of magnitude worse than your Yangtze anchovy!

"Do you have any suggestions?" Xia Ruofei asked.

"Between 3,500 and 5,000!" Ling Xiaotian said after thinking about it for a while, "The two Yangtze River anchovies I bought that time were 3,000 pounds, and now the prices have risen again, and in Lao Su's words, the anchovies you cultivate are even more delicious than wild Yangtze River anchovies, so if it is lower than 3,000, it is a bit of a loss, and it also seems to be out of grade!"

"I'm worried that it's too expensive...... Consumers will be less motivated to buy. Xia Ruofei expressed his concerns, "After all, we sell in bulk, which is different from the special case you bought at the beginning." ”

Ling Xiaotian couldn't help laughing, and said: "What kind of bulk sales is one or two thousand catties a month? Besides, there is no shortage of rich people in China today, not to mention the big cities of Beijing and Shencheng, even in Sanshan, the quota of three hundred catties you give us must be in short supply!"

is worthy of being a father and daughter, and the judgment is surprisingly unanimous.

After listening to Ling Xiaotian's words, Xia Ruofei also made up his mind, he nodded and said: "Okay, then I'll consider it according to the range of 3500 to 5000! I have already asked the people in the sales department to collect information, and the issue of the price will be set first when the meeting is held tomorrow!"

Then, Xia Ruofei suddenly thought of something again, and immediately said: "Uncle Ling, the 300 catties of anchovies that I gave you Ling Ji's private dishes will be sold at a price of 2,000!"

Ling Xiaotian said in a loud voice: "Don't be special! Things in the business field can be as they should be, I will go through the back door through your side, and I will directly take the quota of 300 catties, and I am already very satisfied!"

"That's not good! There is a difference between relatives and relatives, how can we sell it to you at the market price?" Xia Ruofei said, "Besides, even if it is at the price of 2,000 pounds, our profit is very large!"

"Profit is profit, selling price ......"

"Uncle Ling, this matter is settled!" Xia Ruofei directly interrupted Ling Xiaotian's words and said, "If you want to buy Taoyuan anchovies, just follow the price I said, otherwise I won't give you any of them!"

"You kid ......" Ling Xiaotian couldn't help but smile helplessly, and said, "Okay!

Xia Ruofei is his future son-in-law, and the price is more preferential in the business dealings between the two parties, and he is not too hypocritical to refuse.

Then Ling Xiaotian asked again, "You just said that there are two problems, besides the price, what else?"

Xia Ruofei said: "There is also a more nerve-wracking problem of transportation! You know that the anchovy is very timid, and if there is a slight bump in the transportation, or even a little louder, it may turn white." If this problem is not solved properly, there will be no way to talk about sales. ”

"It's a bit of a hassle. Ling Xiaotian couldn't help but feel a little embarrassed.

"Uncle Ling, you have a lot of experience in the catering industry, if there is a similar situation, how do other companies generally deal with it?" Xia Ruofei asked humbly.

Ling Xiaotian said: "I will provide two solutions! One is to sell locally, that is to say, you mainly do Sanshan City and the surrounding markets, so that the transportation distance is short, if you do a good job of protective measures, there should be no big problem." However, the disadvantage is that the radiation range of influence is too small, and the market is a little small, 2000 catties a month can barely be digested by the market, but it is not easy to create a situation where supply exceeds demand, and maybe the price will not be so strong. ”

Xia Ruofei nodded and said, "If it wasn't a last resort, I would definitely hope to do more than just the Sanshan market." ”

What Xia Ruofei values more is always the brand value, if it can only be sold in the Sanshan area, for Taoyuan Company, the added value of the brand is minimal.

Originally, the reputation of Taoyuan's Sanshan was very loud, and the launch of anchovy was at most the icing on the cake, but if it could be sold to other parts of the country and even overseas, it would be a different story.

Ling Xiaotian said: "Then it is estimated that there is only one choice - quick freezing!"

"Quick freezing?" Xia Ruofei was stunned for a moment.

"That's right! The anchovy is quickly frozen in a professional freezer to preserve the taste and nutrients of the fish to the maximum. Ling Xiaotian said, "As long as the transportation capacity is fine, from the cold storage to the table, the time spent on the road is only one or two days at most, which should not affect the taste." ”

Xia Ruofei thought for a while and said: "Our farm is adjacent to Sanshan Airport, and it is still very convenient to transport it to all parts of the country by air express. ”

Speaking of this, Xia Ruofei paused, and said with some concern: "What I'm worried about is whether consumers will not accept it?"

Frozen anchovy and fresh anchovy are completely different concepts, and eating seafood outside is a completely different price point.

The high-end consumer group is very picky about the quality of the ingredients, will they not look down on the chilled anchovy? Xia Ruofei could not help but consider this possibility.

Ling Xiaotian said: "The best of both worlds, I can't think of it for the time being. However, as far as the anchovy itself is concerned, if it is used in a quick-frozen way, it will not affect the taste if it is used within three days. But the consumer's words ......"

Ling Xiaotian couldn't help but fall into contemplation when he said this, he said slowly: "Consumers can only rely on public opinion to guide! After all, we can't control other people's ideas, if through publicity, let more people know about this characteristic of anchovies, and then publicize the quick-freezing technology to lock the taste and nutritional content of anchovies, and slowly form a convention, this impact will be minimal." ”

Ling Xiaotian's method also opened Xia Ruofei's mind, he thought about it and felt that it was indeed a feasible way.

Xia Ruofei diverged his thinking and said: "I think this method is good! Uncle Ling, you can also cooperate with e-commerce in the early stage, and now Ali, Jingbei and other large e-commerce companies have formed a complete ecological chain, and they have a great influence on the Internet." In addition, you can also consider asking the water army to write a little soft article or something like that, so as to popularize knowledge for everyone......"

Ling Xiaotian and Xia Ruofei both let out a tacit laugh.

Ling Xiaotian then said: "By the way, even if it is supplied in the Sanshan area, you can also use the quick-freezing method, even if it is for our Ling Ji's private dishes, there is no exception. ”

"All frozen?" Xia Ruofei couldn't help but hesitate.

In fact, if it is sold in the Sanshan area, it is possible to transport fresh live fish, as long as you are a little careful during transportation, the general problem is not too big.

Obviously it can be kept fresh, but it is necessary to freeze it and sell it? Xia Ruofei said in his heart.

Ling Xiaotian explained: "Didn't you just say that everyone's mindset is formed? even if it is sold at the doorstep, it is all frozen, isn't this the most convincing?"

Xia Ruofei suddenly brightened up and said, "That makes sense! Uncle Ling, Jiang is really still old and spicy!"

Ling Xiaotian couldn't help but laugh heartily.

Xia Ruofei then asked hesitantly, "But...... Freezing really doesn't affect the taste?"

"If you say no, naturally it won't!" Ling Xiaotian said, "Who has actually eaten fresh anchovies?" But don't worry, even if it has an impact, it is very small, and it will not smash your Taoyuan signboard." ”

"Understood!" Xia Ruofei must have said in his heart.

Ling Xiaotian said again: "But...... If you use it to honor me, it's better to fish alive!"

Xia Ruofei was stunned for a moment, and hurriedly said, "No problem! Uncle Ling, I'll have someone send another one over in a while! You and Qingxue steamed it at night, and it was just right for you to eat it at night!"

"Hmm...... You don't have to be so polite, right?" Ling Xiaotian said, and then immediately said, "I'm at home around five o'clock!"

Xia Ruofei couldn't help but laugh secretly and said, "Come on, I'll let people deliver it on time!"