"Is it really the boss?"

"So young?"

"It's like a big star in Korea!"

After Park Ji-hoon went upstairs surrounded by a group of people in charge, several little girls at the bar finally broke away from their nervousness, gave a sigh of relief, and whispered excitedly. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The most surprising thing is that Park Ji-hoon is young and handsome.

Although he deliberately put on makeup and wore a formal suit in order to look mature, he was only a few years older than his actual age, and in the eyes of several little girls, it still felt incredible.

When he bought Equity Plaza before, no one showed up, and the media in Singapore was speculating about his identity. It's not that he's afraid of meeting people, but to wait for Shopee to do publicity now.

The market for Azubu Games and Azubu TV is already solid, and AirPay is on the right track for its simplicity, convenience, and security to quickly occupy Southeast Asia and India, thanks to Adyen's technology and experience, but more flexible and localized.

Therefore, the only thing he needs to worry about now is the last piece of the Southeast Asian business map, mobile social e-commerce Shopee.

Also in charge of greeting him this time were Hans, the general manager of Shopee, and Stephanie Landrey, the head of the warehousing and logistics business.

Several companies share a building, which is also to facilitate communication and commonality, and there is enough space in the short term.

"Confidentiality must be done well!" Park Ji-hoon said in the first sentence after entering the elevator.

"Yes!" the group hurriedly replied.

Among them, there are newcomers and old people. Azubu Games and Azubu TV are both old people, and they are very familiar with Park Ji-hoon's methods and abilities, and they are in awe. Their attitude is naturally contagious to newcomers to AirPay and Shopee.

Park Ji-hoon went to the logistics department first.

There are also advantages of starting late, and you can learn from the experience of your predecessors and avoid many detours, such as the establishment of your own logistics system. Stephanie Landrey used to work at Amazon, where she created the logistics team, which is a very high-tech business.

Park Ji-hoon didn't break into the e-commerce industry as soon as his head was hot, as early as the beginning of 2013, his team began to investigate, analyze, and recruit talents for this purpose...... His ultimate goal is not e-commerce, but "all-way", the integration of online and offline! E-commerce platform, many times is a price war, an efficient and perfect logistics system, can greatly save costs!

At the beginning, it took Amazon 5 years to reduce logistics costs by half, expand market share by continuously reducing freight costs, and finally achieve profitability through scale effect.

"Technology-driven and efficient supply chain system" is Stephanie Landrey's business philosophy, which aims to be on par with Amazon.

The so-called "supply chain", in short, is a logistics network composed of suppliers, manufacturers, warehouses, distribution centers and distributors, as well as a series of behaviors such as delivering products to consumers, as well as returning and exchanging goods.

What she built for Shopee is an intelligent warehousing system, which quickly locates the storage location of goods through the classification system, and completes efficient picking according to the optimal picking path, and optimizes the transportation path down to the latitude and longitude, so as to achieve the lowest cost transportation under the condition of ensuring timeliness. At the same time, it cooperates with its large-scale warehousing center to give full play to the overall distribution and scale effect to reduce logistics costs.

To be honest, some of the things she said Park Ji-hoon didn't seem to understand.

However, from the practical application, the effect is very good.

Shopee has already started operation, and the logistics system naturally has to keep up.

"If you want to set up your logistics system faster, I recommend buying some local supermarkets, such as Nguyen Kim in Vietnam, which has a very strong logistics system and can get goods to consumers within 4 hours. Stephanie Landrey concluded.

In order to poach her, Park Ji-hoon promised not only the position of the person in charge of the logistics system, but also half the salary higher than Amazon's and various incentive policies, of course she must be worthy of these treatments.

"Of course, the downside is that it's too much investment. Seeing Park Ji-hoon smiling slightly bitterly, she added.

"I will seek cooperation with local supermarkets. Park Ji-hoon said.

He has cooperated with international supermarkets such as TESCO and 7-Eleven, but there is not much cooperation with local supermarkets in Southeast Asia, and competition is inevitable. The reason why he did not develop offline is not only due to financial limitations, but also to not destroy the cooperative relationship with international convenience stores such as 7-Eleven and TESCO.

Stephanie Landrey didn't embarrass Park and demonstrated some of the latest achievements for him, such as smart warehousing, nearby stocking, and predictive allocation.

Next stop, Shopee.

Within a few days of its official opening, Shopee's daily order volume has exceeded 100,000, and the market covers Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, and Taiwan.

This data is already valuable in Southeast Asia, where e-commerce platforms have just emerged.

What's more valuable is the user activity of the platform, on average, a user will browse 10-20 products every time they open the App, and the conversion rate is close to 15%!

Shopee adopts the third-party platform model, launches preferential policies of commission-free and freight subsidies, no bidding ads, and search sorting is completely based on background indicators such as search term matching, order volume in the past two weeks, and product praise rate...... For a long time, the goal of the platform was to seize the market.

"The market in Southeast Asia is complex, with a population of more than 600 million people in six countries, including Thailand and Indonesia, but each country has different infrastructure, regulations, languages, living habits, etc., which is both a difficulty and an advantage. As Hans's voice fell, everyone chuckled at the same time.

Azubu Games and Azubu TV have already opened up the market in Southeast Asia, and there is no difficulty in language conversion, Shopee can be said to be a princess born with a golden soup spoon.

Although it has only been open for a few days, the company is full of confidence in Shopee's future.

"Now, our main goal is to introduce consumer groups into Shopee's ecosystem. Hans said.

A clear goal is indispensable for the development of the company.

Surpassing Lazada is not Shopee's goal. Although Lazada currently occupies 20% of the market share, in Southeast Asia, which is still relatively primitive, Lazada plays the role of an explorer rather than a conqueror, clearing many obstacles for later e-commerce companies.

Moreover, Lazada is not rooted in the e-commerce market, so Park Ji-hoon started a new stove.

"What should I do if no one receives the cash on delivery?" Park Ji-hoon suddenly asked after placing an order in person.

Although AirPay has made efforts to open up the market, it is still short, and there are still some countries and regions where consumers are mainly cash-based, and cash on delivery is the main payment method.

"This can only be strengthened at the moment. Hans was slightly stunned, and then hurriedly replied, "Because Shopee is bound to the user's mobile phone, Facebook and other accounts, it rarely does this." ”

"Merchants should also pay attention, if there are similar complaints, they must be dealt with as soon as possible, and do not let merchants alienate. Park Ji-hoon nodded slightly and admonished.

The purpose of his trip was to "investigate" rather than "examine," and at the beginning, it was inevitable that there would be all kinds of problems.

At the end of the expedition, it was already noon.

There is a restaurant in the building, and Park Ji-hoon originally wanted to dine with everyone. However, on the way to the restaurant, he suddenly received a call from Zheng Yan'er.

"There is a woman surnamed Cui, let's invest in her leather bag company in Germany!" Zheng Yan'er's words were concise and clear.