Chapter 435: Wang Ji Department Store

A few days later, the first batch of goods promised by Wang Xiaoming arrived, and Wang Xiaoming attached great importance to this batch of goods, so he personally escorted them.

The goods were all transported to the warehouse, and Wang Xiaoming only brought a few samples to the Zhao Governor's Mansion to check.

In front of Governor Zhao, there were two strange things.

"Mr. Wang, is this what you said about making money?" asked Governor Zhao curiously.

Wang Xiaoming nodded and said, "Yes, this is what I said about a very profitable good thing." ”

"So what are they? Speaking of which, I really don't know them, but it makes Mr. Wang laugh. Governor Zhao said with a smile.

Wang Xiaoming said with a smile: "Lord Zhao doesn't have to care, because this thing has just been developed by us, and it has not yet passed through the market, Lord Zhao doesn't know what it is, but it is also a normal thing." ”

After a pause, Wang Xiaoming pointed to the two commodities and said: "These two commodities, one is soap and the other is matches." ”

"Soap is used for bathing, and using soap to wash the body can wash the body more cleanly, and it also carries a fragrance. ”

Wang Xiaoming has found that although Da Zhou also has something similar to soap, one is that the price of that thing is very expensive, and ordinary people can't accept it, and the second is that the feeling of using that thing is not very good, although it can be bathed cleanly, but after washing, the body is dry, and there is a peculiar smell, which is not as easy to use as soap.

After comprehensive consideration, Wang Xiaoming chose one of the commodities was soap.

"The second item is matches, as for the use of matches, Lord Zhao, please see. ”

Wang Xiaoming opened the matchbox, took out a match, and swiped it gently. The match head immediately ignited, and although the flame was not large, it was enough to use.

Zhao Erfeng was startled when he saw the flame at first, and when the flame burned, Zhao Erfeng's eyes suddenly lit up, as if he saw the prospect of the match in front of him.

But. There's a big problem here.

Zhao Erfeng immediately asked: "Mr. Wang, how much is this box of matches worth, and what is the profit?"

"This box of matches costs two copper plates, and the profit is halved. ”

"The profit is halved, that is to say, the cost is a copper plate, is it so low?" Zhao Erfeng heard this, his eyes widened in surprise.

In Zhao Erfeng's impression, this kind of magical match that has never appeared before can burn at one point, it should be very difficult to make a box, and he never thought that the profit would be so low.

In fact, Wang Xiaoming has said that the cost is much higher, according to the actual production cost. A copper plate can now produce a box of matches.

Wang Xiaoming has made enough money selling two copper plates and a box of matches.

After all, matches are consumables, and the speed of consumption is relatively fast, and the price is too high and not appropriate.

Zhao Erfeng didn't think so, when he heard the price of matches, he immediately shook his head and said: "Two copper plates and a box of matches, the price is too low." The price of this match must be five copper plates a box, if you buy more, you can get a discount. If it is a big customer, we can count him as a box of three copper plates. ”

Wang Xiaoming was taken aback and said, "Will this price be too high?"

"Not high, not at all. Zhao Erfeng shook his hand and said: "Rare things are expensive, as far as I know, there are no matches sold on the market, and we are exclusive." If we set the price low, where will we make a profit?"

"And Mr. Wang thought about it, this business is too big, but it is not something that our family can do, and when our business is done. There must be a lot of people who are interested in our business, and when the time comes, we still need to share the profits. ”

"But when the time comes, how should the profits be divided? If the other party does not agree, we will suffer if there is more. ”

"So at the beginning, we have to price a little higher, so that when we ship, the downstream comptoirs can make a profit, so that both sides can be satisfied. ”

"If you want to do business in our big week, it won't work without equalizing interests, so no matter what you sell, you must first consider the issue of profit distribution. ”

Wang Xiaoming really didn't take this into account, before that, he just thought that the price should not be too high, which is conducive to small profits and quick turnover, and can open the market faster in the early stage.

It can only be said that Wang Xiaoming is not suitable for this market, and for the current environment, it is also underestimated.

But then again, Lord Zhao, are you an official or a businessman, just your business experience, it is too condescending not to do business.

Of course, Wang Xiaoming would not say this kind of thing.

Wang Xiaoming gave a thumbs up in admiration and said sincerely: "Gao, Lord Zhao's hand is really too high, and the price of the match is according to the price that Lord Zhao said." ”

"Okay, Mr. Wang is happy enough. Zhao Erfeng also said happily that what he said was good for Wang Xiaoming, which naturally made Zhao Erfeng very satisfied.

Think about it, if you say it yourself, it will be like farting on the other party's body, and no one will feel good in their hearts.

After talking about the pricing of matches, he talked about the pricing of soap, and Zhao Erfeng first asked how much the soap costed.

Wang Xiaoming naturally thought about this a long time ago, and said: "The production cost of soap is much higher than that of matches, and the production cost of a piece of soap is thirty copper plates. ”

Hearing this cost price, Zhao Erfeng's eyes suddenly lit up again, the cost price of thirty copper plates is too low, and the profit margin is very huge.

However, Zhao Erfeng couldn't make up his mind about the price of soap for a while, mainly because he was not clear about the efficacy of the soap, and he didn't know the actual effect of the soap.

But it's not that hard to do.

Zhao Erfeng came up with a way on the spot, since he didn't know the effect, it was always right to give it a try.

Zhao Erfeng asked Wang Xiaoming to wait a while, and he took a piece of soap to the backyard to take a bath.

However, his bathing is not just a bath by himself, but a few concubines in the backyard also take a bath together.

Wang Xiaoming waited for two hours, but fortunately, Wang Xiaoming's patience was excellent. I didn't lose my temper because of this.

When Zhao Erfeng came back, Zhao Erfeng was refreshed.

It is naturally impossible to take a bath for two hours, and as for why it takes so long, it is self-evident.

This is also the reason why Zhao Erfeng is refreshed.

Zhao Erfeng had already used the effect of soap at this time, so he naturally had a positioning of the soap in his heart, and quickly gave the price he thought was appropriate.

Five silver coins. Such a piece of soap is definitely worth five silver coins.

The price of five silver coins was very high, and soap was immediately positioned as a luxury.

Most people can't afford to use soap because it's too expensive.

But Zhao Erfeng has his own possibilities, Zhao Erfeng knows that ordinary people rarely take a bath, even if they take a bath, they won't think so much, it's good to be able to rinse their bodies with water, where will they think so much.

So for ordinary people, even if your soap is cheaper. They also won't buy it, because they don't have extra money to spend on it.

Think about it, ordinary people can't even eat enough, where will they have any money to think about personal hygiene?

Those who can think about personal hygiene and can think about improving the quality of life, only the rich will think about these things.

So from the very beginning, Zhao Erfeng aimed the customers of soap at the rich and noble.

After the price is set. That's how to make a sale.

For sales, Zhao Erfeng will not go out in person. This is also inconsistent with his identity, but Zhao Erfeng naturally has his own means, he can't go out himself, but his family can.

Wang Xiaoming has already bought a store in the city, a total of four stores, which are located in four areas of the city. One store per area.

The name of the store is also very special, it is called Wang Kee Department Store, and the word department store is also the first time that the word department store has appeared in this land, because before that, there were only grocery stores. But there is no such thing as department stores, nor does it have this concept.

Five days later, four Wong Kee Department stores opened at the same time, and it is naturally a common thing to say that the store opened, but the opening of Wong Kee Department Store was a little different.

First of all, the first point is that Wang Ji Department Store has been carrying out publicity activities for several days before the opening, and everyone knows that there will be mysterious goods for sale in Wang Ji Department Store, if it is just like this, it will naturally not cause such a big sensation.

However, in the previous publicity, the store said that at the time of opening, every customer who entered Wang Ji Department Store could get a free piece of Wang Ji Department Store sales goods, which is the news that really attracts the people.

So when this day came and Wang Ji Department Store opened, the people of the whole city were mobilized, and many people were already waiting at the gate of Wang Ji Department Store to receive their items.

Although there are many people, there are really few people who dare to force anything to do anything, because at the gate of Wang Ji Department Store, there is a row of officials.

The combat effectiveness of these officials may not be good, but in the eyes of the common people, they have a great deterrent effect, and the ordinary people have the most contact with these officials, and they have long been afraid of these officials.

There are officials here to maintain order, and no one dares to mess around here.

When the opening time came, Wang Ji Department Store slowly opened the door, and Wang Ji Department Store officially opened.

The people gathered at the door of Wang Ji Department Store suddenly became excited, and rushed towards Wang Ji Department Store in a swarm.

According to their scale, Wang Ji Department Store is bound to play eggs.

Fortunately, at this time, the officials standing at the door of Wang Ji Department Store began to work, they held wooden sticks, shouted loudly, and waved the wooden sticks in their hands to hit the people running around in front of them.

After being beaten and drunk by these officials, the people who were originally in a commotion finally calmed down, and they no longer dared to rush towards Wang Ji Department Store.

As a result, the order of Wong Kee Department Store has been stabilized.

After the people entered Wang Ji Department Store, they immediately found that there was no goods in Wang Ji Department Store at all, and there were only two strange things, one was a larger box and the other was a smaller box, and no one knew what these boxes were.

In fact, the contents of these boxes are the goods that Wang Kee Department Store is going to sell now.

The larger box contains the soap, and the smaller box is the match.

In the Wang Ji Department Store, there are also officials to maintain order, and whoever dares to mess around, the officials will take decisive action and beat people out.

With the maintenance of these officials, although the situation at the scene was very crowded, there was no chaos.

Wang Kee Department Store kept its word and began to send gifts, and everyone was given a small package, but as for what was in the package, they did not know yet.

But it doesn't matter, they'll soon know what's in the package.

Because at the gate of Wang Ji Department Store, a big platform was set up early, and when everyone received the small package, there were already people on the big platform to display the items sold by Wang Ji Department Store.

The first thing to introduce is the role and usage of soap, which can be used to wash hands, baths, and feet. Washing your hair, in short, is to wash your body clean.

After the introduction of the soap, you can start to introduce the matches, the introduction of matches is more convenient than the introduction of soap, you only need to take out a box of matches, a light stroke, the match is lit, and the lit match still causes a sensation in the crowd below.

Before the appearance of matches, how to light quickly and easily is indeed a very difficult thing, and every time you need to light a fire, it is extremely inconvenient.

After the advent of matches, the way of ignition has been greatly improved, so that people can easily light the fire anytime and anywhere.

So don't look at it, matches are such a small thing, but they can really affect the lives of ordinary people.

The introduction on the big platform is not the end of the introduction after a period of time, but the repeated and repeated and repeated introduction of the two products, so that the people around them, no matter when they pass by here, can easily know the use of soap and matches through the introduction on the big platform.

The publicity effect of Wang Xiaoming's design is still very strong, and the four Wang Ji department stores in the city are very lively and crowded.

Just because there are a lot of people doesn't mean that business is good, a lot of soap and matches are sold, but almost no are sold.

This is also normal, after all, everyone is going for free gifts today, who will spend money on something unknown at this time.

As for those rich people, naturally they will not go to the crowded shops at this time to buy any goods.

And these rich people who are unwilling to crowd are Wang Xiaoming's real guests.

For these rich people, Wang Xiaoming has also been prepared for a long time. (To be continued......)