Chapter 208: The New Girl Group Variety Show Idea

"Girls' Generation has just renewed its contract, and the outside world has even speculated that there will definitely be a return in the second half of the year, after all, there are not many girl groups that can go through seven years.

If you push a new girl group at this time, I'm afraid that you will be covered by the light of your predecessors. ”

Imperial Entertainment has the mountain of Girls' Generation, and although it is a new company, no one will ignore it in this combination.

At the moment, their value has not been squeezed dry, and anyone with a little business acumen will choose to arrange for the return of Girls' Generation, and then tour, using this to earn the first pot of gold and gain fame and fortune.

This point-to-point judgment made Lee Hyun Chul nod secretly, worthy of Yang Hyun Suk, in his memory, Red Velet's debut was a little too hasty, and when he was young, the impact of the three predecessors of EXO and FX.

In addition, the company's planning route for this new girl group is unprecedented, and it is not good to say, and the MV style of Red Velet's debut song at the beginning simply caused passers-by to complain.

In the end, the debut of this girl group did not reach the heights expected.

"Girls' Generation is definitely going to return, this is the first return of the seven people after the first collective appointment, and the expectations of the outside world are very high, so it seems that as long as the exposure of the new girl group is solved, ......"

"Unless the topic of their (the new girl group) debut can be on par with the seventh anniversary of Girls' Generation......

Or you can choose to let this rookie girl group debut at the seventh anniversary concert of Girls' Generation, first circle a wave of popularity, and the seniors will bring it, and then as long as the quality of the debut song is not bad, it is basically a success. ”

Yang Xianshuo touched Li Xianzhe with his wine glass and spoke, and at this time, seven boys walked into the cafeteria.

At a glance, there are several preparatory members of ikon who have not yet debuted, but they are not seven, and there are a few more fresh faces.

"Ahh

In addition to Kim Ji-ni's four people in the entire canteen, Yang Hyun-seok and Lee Hyun-chul are sitting in the central area, and it is difficult for people to ignore them.

The president, who usually only stays in his office, appeared in the cafeteria for the first time, and there were female trainees present.

This is obviously not in line with the YG's rule that male and female trainees are not allowed to appear in the cafeteria at the same time.

Just a slight glance, several big boys were so frightened that they lowered their heads directly, and kept bowing when they ran over.

"Oh, it's Han Bin Zhiyuan, are you done?"

Yang Hyun Suk put his hands on his chin and grinned gently, but unfortunately these people who bowed their heads all the way did not notice this scene.

"Inside...... Let's come over for dinner. ”

"Oh...... It's hard work, let's go eat. ”

Several people led by Kim Hanbin suddenly became light, bowed to Lee Hyun-cheol and fled directly from the cafeteria.

How could they not hear that Yang Xianshuo would say this because there were guests present.

Retracting his gaze from those people, Li Xianzhe thought thoughtfully, and YG did the most in the draft of the three major clubs.

BIGBANG's 'BIGBANG Debut Record' and INNER's 'IN:HONEXT'.

ikon's "MIX MATCH", as well as "MIX NINE", which was controversial later but failed to debut, and the new group's debut draft is a different type from the group show.

Each of them has successfully set off an unprecedented amount of topic and attention before and after their debut, which is exactly what Lee Hyun-cheol is currently missing.

Brought in like this, Lee Hyun-cheol suddenly felt that Yang Hyun-seok had opened a new door for him.

"It's not impossible, generally speaking, if you want this girl group to succeed, not to mention the strength and appearance of the members, the debut song must be a blockbuster.

Or, when Girls' Generation returns, bring them to promote, and if you remove these, only variety shows will remain. ”

Yang Hyun-seok put down his knife and fork and waited for Lee Hyun-cheol's next words.

"Korean variety shows are blooming, and there are countless types of themes that we can think of or can't think of.

However, in the draft variety show, it is relatively unpopular, especially the well-known groups, and fewer of them participated in the talent show before their debut.

For example, "Kpop-Star", "Super Star K", as well as the more technical "Shothe Money", the amateur "Voice Korea", and the female rapper gathering place "Unpretty Rapstar" are relatively famous to the public.

But they all have one thing in common, there are a variety of contestants, and they are not specifically designed to cultivate idols. ”

If you really want to count it, remove the internal variety show auditions made by major clubs, and the idol draft in the real sense of the word, there is only "Produce101".

This is a super-large girl group draft in the real sense of the local sense, with more than 30 companies participating in the first season alone, and 11 out of 101 trainees were selected, and the competition rate at first glance is close to 10 to 1.

But...... Who would have thought that before the preliminary round, there would be a number of people who would participate after the audition......

Of course, it is impossible for Lee Hyun-cheol to let "produce101" come out at this time, his own fame and prestige are not enough, and his company is not capable of gathering hundreds of trainees from dozens of companies into one program.

"So you want to make a variety show that is specifically designed to let trainees go to the competition and then win in the end, making their debut?"

Yang Xianshuo immediately guessed Lee Xianzhe's intentions, which seemed to be a change of soup and not a change of medicine compared to YG's previous launch.

But...... Because it is a girl group, it is not without its undesirable points.

Lee Hyun-cheol nodded, "Yes, when those people came in just now, I think we can learn from the model of YG's previous "In:HoNext", so that the new girl group can also absorb a wave of popularity before their debut." ”

"But have you ever thought about what happens to the ratings of Empire Entertainment, which has never launched artist qualifications, just produces a variety show similar to this model?"

In Yang Xianshuo's view, no matter how popular the girl group is, the ability to attract money cannot be compared with the men's group, at least 14 years ago, with the three major societies plus DSP and CUBE companies, they have not launched a variety show for the girl group.

Even if it is the girl's generation at its peak, it may not be able to beat, Super Junior and TVXQ at its peak.

And the girl group that debuted at the same time has less than half a time than the men's group in terms of freshness.

Men's groups can be active until the age of 30 to serve in the military, and women's groups start to decline after the age of 25.

This also shows to some extent that the investment of major companies in women's groups cannot be compared with men's groups.

For this reason, Yang Hyun-seok participated in the production of three men's group talent variety shows, but never launched a women's group talent show variety show.

"So we're going to change the paradigm and let's say ...... 16 trainees participated, divided into group A and group B, initially for each person to conduct a comprehensive strength test, divided into group A, food, clothing, housing and transportation equipped with the standard of the artist, and there are special agents, assistants, makeup artists and so on.

For those who are assigned to Group B, food, clothing, housing and transportation are all the standards for trainees. ”

Yang Xianshuo's eyes lit up, although the two groups were compared, there is no doubt that this kind of differential treatment is the easiest to stimulate the trainees' desire to win, and for the program team, the highlight also appeared.