Chapter 636: The Battle of September

The phone call was not very long, and it was only more than 5 minutes before Park Ji-hoon returned to the living room. Pen, fun, pavilion www. biquge。 info

"Oppa, what's wrong?" the others stopped talking and looked at each other.

"Investment thing. Park Ji-hoon waved his hand and said.

"Oh. It was hard to see anything on his face, and believe it or not, the few of them could only nod.

"Go to bed early, I'll have to wake up early tomorrow. Park Ji-hoon said to everyone.

Having said that, he didn't rest after returning to his room, but called people while searching for information on the Internet, and stayed up until more than 2 o'clock in the morning before going to sleep.

The next day, the plan to tell Jessica Aquarium was going to run aground on the grounds that there was not enough money for the year.

Jessica knew that he had $500 million in debt, but she didn't ask much, just complained that he shouldn't have wasted it like this in the long run, and the villa was already fine.

In the days that followed, Mr. Park made phone calls that were noticeably more frequent.

At the same time, the filming of movies has decreased, which has greatly improved the filming schedule of TV dramas.

After that, he flew to the United States and returned to South Korea three days later.

Yu Li and others called Park Minya, and the answer they got was "it's okay", and several people could only comfort themselves with Park Minya and talking and laughing.

Several people found that even after returning to China, Park Ji-hoon still had to talk to Park Min-ah once a day, and each time it was more than 15 minutes, sometimes as long as more than half an hour.

Obviously, there must be something big about the two of them!

It's just that it's all hidden under the aura of "Clashclans". Perhaps in order to "brush" the comments posted before, major media and so-called celebrities have spared no effort to hype up "Clashclans"!

"Attitude is everything!, it is said. In this six-person Clashclans development team. When deciding on the style of painting. There are more than 10 different proposals that have been proposed, and the current style of painting that combines realism and Japanese style was finally chosen, satisfying both casual and core players!"

"ClashClans is a game-changing battle strategy game that combines the features of three genres: business simulation, war strategy, and tower defense. Although it does not have the blessing of well-known IP, it has won the love of players with its excellent quality and innovative gameplay. In the game, players need to build their own village. At the same time, you also have to fight with other players, resource mining, defense layout, army training, etc. are all controlled by the player, completely open operation, and the player has a high degree of freedom!"

"ClashClans, designed to make you addicted step by step! Once you start the game, it's hard to quit halfway, this is ClashClans! From the time you install the game to the time you get attacked by goblins in the beginner tutorial, you're already stuck in ......the game and can't help yourself."

In the beginning, much of the media focused on the success of "Clashclans" in South Korea, as well as the advertising designed and endorsed by Park Ji-hoon himself, who was toyed with between applause and the best way to hide his ignorance was to exaggerate his opponents. The same is true of the media.

However, numerous media outlets soon found out. Park Ji-hoon doesn't seem to have the meaning of "settling accounts". Out of the desire to repay the favor, and in order to facilitate the interview with Park Ji-hoon in the future, coupled with the fact that "Clashclans" suppressed "Anipang" to reach the top of the Korean double charts, these media also focused their reports on the game itself, and praised it without hesitation! Even, in the mouths of some small media, "Clashclans" has become a "masterpiece of the century" -- the whole of South Korea has a habit of exaggerating, and it is clear that a fish with a big palm has to be described in a tone like seeing a shark"So big", this has become a national characteristic of South Korea.

And "ClashClans" is indeed worthy of the praise of the media, although Kakao and Anipang developers have done a lot of publicity and preferential strategies, they are still crushed by "ClashClans"!

"Anipang" can't spend 20 billion won on marketing in South Korea like Park Ji-hoon, nor can it invite artists of the level Park Ji-hoon, Ha Ji-won, and Kim Tae-hee to endorse, plus the turmoil during this time, so it had to settle for second.

It is indeed "condescending", and Park Ji-hoon has never despised this opponent. Although "Clashclans" has a huge global reputation, in South Korea, "Anipang" is a "phenomenal mobile game", and has the advantages of the Kakao platform, otherwise "Wisdom Dragon Maze" would not be crushed! "Clashclans" has many external factors, and Park Ji-hoon is not sure whether it can maintain the first place after the publicity effect has passed.

Among them, the role of the Kakao platform cannot be ignored.

As the most widely used chat app in South Korea, Kakao Talk has a natural advantage, which is why Park Ji-hoon wanted to join forces with him in the first place. It's a pity that the conditions offered by the other party are too harsh, which can be seen from the platform fees set by it. Any game promoted on the Kakao platform will have to pay an additional 30% of the sales to the Kakao platform in addition to the iOS and Android channel fees.

At this stage, it is still the era of platform dominance.

It was this overtake that opened the prelude to the "September War"!

"Anipang" is the first game launched after the establishment of the Kakao platform, and it was squeezed out of the top position, how can you be willing?

Both sides have their own means.

In the time since, the top spot of "Clashclans" has been in jeopardy, and it has been almost overtaken by "Anipang" several times!

For this reason, Park Ji-hoon was invited to the Korean studio of "Clashclans" several times - he is a landlord, who is he not looking for?

Throughout the month of September, "Clashclans" and "Anipang" maintained a tug-of-war! "Clashclans" teamed up with "Dragon's Maze" to carry out activities. For example, players of "Clashclans" can get a gift package by playing "Wisdom Dragon Maze", etc. This makes "Wisdom Dragon Maze", which has been occupying third place this month, attack strongly, and together with "Clashclans", it forms a sandwich trend for "Anipang".

Not to be outdone, Kakao and Anipang hired S.M.'s latest boy group EXO to endorse them, and conceived a new way to spread the word - through Kakao Talk, players can send a "heart" to another user, and if they click on the "heart" and have not downloaded the game, they will be taken to a game download page.

The effect of this is also very noticeable, on the last day of September. "Anipang" managed to overtake and regain the top spot in the best-selling mobile game in South Korea, even though it was only on the Android platform, where the market share of the iOS platform was very low because of Samsung.

Originally, Lassi Leppinen wanted to release only the iOS version for the time being, and wait for the market to stabilize before releasing the Android version of "Clashclans" in half a year or a year. But it was vetoed by Park Ji-hoon, increased investment, and launched an Android version at the same time - still for that reason. Now is the best time to seize the market! You can't go global without entering Asia, and you can't win Asia without entering Android! Beware of piracy.

It is precisely for this reason that Park Ji-hoon said that the aquarium would be built at the end of the year. His money is basically just a "formality" in the bank.

On the first day of October, Anipang remained at the top of the charts, and Kakao and the developers of Anipang celebrated together on the platform and in-game to solidify Anipang's advantage.

"Clashclans" teamed up with "Wisdom Dragon Maze", but still lost to Kakao.

Developer Sundaytoz announced that earlier this month, "Anipang" will be downloaded more than 20 million times in South Korea! In addition, the number of "daily users" who contact Anipang more than once a day and the number of "instant users" who are irregular for a short period of time are 10 million and 3 million respectively!

The South Korean media have also been following this war for a whole month, and at this moment they have come forward to crown "Anipang", calling it a "national mobile game"! Even the "Wall Street Journal" and other foreign media have reported this news.

At the same time, some media claimed that the sales of "Wisdom of the Dragon" in the Japanese market began to shrink! Although it still dominates indisputably, the daily revenue of "Wisdom of the Dragon" has dropped from nearly $1.5 million to about $1.2 million. The root cause of this is that because of the shrinking Japanese market, many players have thrown themselves into the arms of "Clashclans".

This is undoubtedly worse news for Park Ji-hoon - if the news is true.

"Wisdom Dragon Maze" has never really announced the income, and it has always been a data speculated by the outside world. Therefore, this news was believed by many people, and many media reprinted it.

Faced with this situation, Park Ji-hoon did not seem to make any movement.

The media that originally reprinted the news suddenly became uneasy, and when they reprinted it, they all changed to a skeptical and uncertain tone.

Once bitten by a snake, ten years afraid of grass rope!

However, some foreign media announced the results of "Clashclans".

As of October 1st, ClashClans has topped the mobile best-selling charts in 32 countries! And its Android version has reached $300,000 a day! Consumers from Japan, the United States and South Korea share 20%, 20% and 10% of all consumer revenue, respectively. With the iOS version, Clashclans should earn more than $600,000 a day!

As soon as this report came out, it immediately stimulated many people's eyes, and even swept away the impact of the previous news that I didn't know whether it was true or false. What about a $300,000 drop in income over there? $600,000 a day over there!

Moreover, the truth of the report is uncertain.

Two days later, a Japanese media reported that an employee of the studio of "Wisdom of the Dragon" revealed that "Wisdom of the Dragon" earned more than $50 million in September!

In this way, where has the income of "Wisdom and Dragon's Maze" decreased?

Some people who had just been happy for two days were suddenly in high spirits.

......

On October 4, almost the entire Korean media flocked to Busan.

The 17th Busan International Film Festival will kick off today, and at the same time, many people have been informed that Park Ji-hoon will attend the opening ceremony of this Busan International Film Festival.

The media want to know whether Park Ji-hoon and Kakao will continue the "September war" in October! In September, the two sides will not only compete on the surface, but since mid-September, the two sides have been engaged in small frictions, and many media have also gained a lot of benefits.

At the beginning of October, neither side had any targeted actions, and it seemed that there was a sense of silence.

I want to hear the answer from Park Ji-hoon.

At the same time, I would also like to ask Park Ji-hoon how it feels to own two of the world's five best-selling mobile games? )