Taoyuan company conference room.

Xia Ruofei sat in the middle, and the management of Taoyuan Company, from Feng Jing, down to the directors and managers of various departments, as well as the heads of the farms and pharmaceutical factories were all present.

Feng Jing and others are very excited, recently Taoyuan company can be said to be a good news, jade skin cream is popular all over the country, the best abalone and truffle in Hong Kong Island fame, Taoyuan Dahongpao's sales are rising, two days ago and made a 100 million yuan level business, immediately expensive anchovy is about to go on sale, in addition to the company also bought a whole city center office building, soon the headquarters will be relocated to the city, it can be said that all are good news.

The meeting was presided over by Feng Jing, and first of all, the heads of each department reported on their work in their respective fields.

Cao Tieshu is responsible for the Taoyuan vegetable production capacity is basically saturated, with monthly sales reaching more than 10 million, and the modern greenhouses are well organized under the management of Cao Tieshu, and have also become a very stable source of income for the farm.

Similar agricultural and sideline products enterprises, I am afraid that even if the scale reaches ten times that of Taoyuan Farm, it is not easy to have a monthly revenue of more than 10 million yuan in vegetable sellers.

The unit price of Taoyuan vegetables is generally ten times or even dozens of times that of ordinary vegetables.

And such an expensive price, but it will always be in short supply, the so-called penny is nothing more than that, the income level of the Chinese people has improved, naturally will not be satisfied with survival, the pursuit of a better quality of life has become more and more people's way of life.

Of course, Xia Ruofei did not have the idea of continuing to expand the scale of vegetable cultivation.

On the one hand, compared with his other industries, the profit of vegetables is still relatively low, and the demand for seeds will skyrocket if the scale is expanded, which is still worth the loss.

On the other hand, Australian farms are larger and significantly more profitable, so growing vegetables on domestic farms may have been a good option in the early days, but this is not the case now.

Of course, the current scale will continue to be maintained, and it is necessary for Taoyuan to maintain product diversity.

In addition to routine shutdown and maintenance, the production line of Jade Muscle Cream in the pharmaceutical factory is basically running at full capacity, with three shifts in production, coupled with the purchase restriction policy, so the production capacity of Jade Muscle Cream can basically meet the demand.

In terms of revenue, it actually depends on the purchase policy and production capacity.

If the production capacity can keep up and the purchase is released, then the revenue of the pharmaceutical factory alone will be extremely amazing.

The current situation is that it is open for purchase about twice a month, which has also reached more than 200 million revenues, and it is definitely a star product in Taoyuan's product line.

There is good news on the pharmaceutical factory's side, that is, the listing of Yangxin Tang has been basically prepared, this is the first drug produced by Taoyuan Company in the real sense, and it has also been listed after strict approval, clinical trials and other procedures, and the social significance is quite important, for the majority of children with autism, it is tantamount to a great gospel.

Xia Ruofei also attached great importance to this, and instructed Xue Jinshan to do a good job in the press conference of Yangxin Soup, and to increase production capacity in follow-up production, even if it is to temporarily sacrifice the production capacity of some jade skin cream, it is necessary to try to achieve sufficient supply of Yangxin Soup.

In order to allow more autistic children to afford medicine, the pricing strategy has been kept as low as possible, so purely from the profit comparison, the jade skin cream is more than 100 times that of Yangxin Soup, but Xia Ruofei does not care about the temporary loss of money.

This is a good thing to accumulate virtue and do good, even if it is not profitable, Xia Ruofei must give priority to ensuring the production of Yangxin Soup.

In other places, including the sales of Taoyuan Dahongpao, the sales are also rising, Xia Ruofei regularly supplies tea green, and this piece is gradually on the right track, not to mention the profiteering projects of iron maple bucket and cordyceps, the situation is definitely very good.

After listening to this, Xia Ruofei affirmed everyone's work, and then said: "Everyone has worked hard in the past period of time, especially those here, who are the backbone of our company and have made great contributions. A few days ago, I discussed with Mr. Feng, and I am ready to follow the timing of the relocation of the company's headquarters and give you some benefits!"

When Xia Ruofei talked about welfare, everyone couldn't help but be happy, the boss's generosity was very clear to them, and the benefits he personally said on this occasion must not be small!

Xia Ruofei smiled and continued: "Because there is no plan to operate and go public in the near future, so the empty check of options is not allowed to everyone, I am ready to take out a part of the profits to distribute dividends to everyone, the specific amount and restrictions, Mr. Feng is working out, but it is generally linked to everyone's contributions!"

As soon as Xia Ruofei said this, a stone stirred up a thousand waves, and everyone couldn't help but feel excited.

Pang Hao, the chief financial officer, has just reported on the company's financial situation.

Now because of a big killer like jade skin cream, the company's revenue is about to exceed 300 million every month, and the profit margin is very high.

If you take out a part of the profits to pay dividends, even if there is only one point, it is a huge fortune!

Xia Ruofei smiled slightly and said: "I hope that all the colleagues here will make persistent efforts and continue to contribute to the development of the company! I also look forward to the day in the future, we can be like Ali, a dozen or dozens of billionaires! I believe that as long as we work together, this day will not be far away, do you have confidence?"

Xia Ruofei said it well, and unconsciously used the morale-boosting set in the army, but not to mention, the effect is really good!

Everyone shouted loudly, "Yes!"

The sound was so loud that even the employees who were passing by outside the conference room could hear it, and they couldn't help but wonder: What are these executives doing inside? How can it look like a pyramid marketing company?

Xia Ruofei pressed his hands and said: "The matter of dividends is just to talk to everyone first, and how to implement it will be planned again, let's talk about the sales of Yangtze River anchovy first." ”

The company has invested so much money in the anchovy breeding workshop, which has always been a big eater, and wants to serve these delicate anchovies, but it is a waste of money. Now that the day has finally come to be able to produce, Jiang Hua, the person in charge of anchovy farming, is also very excited.

When Xia Ruofei talked about this, he directly set his eyes on Jiang Hua, and said with a smile: "Jiang Hua, you are most familiar with the situation of anchovies, let's talk about it first!"

Jiang Hua nodded and said, "Mr. Xia, Mr. Feng, leaders. The success of anchovy farming will bring a lot of stable cash flow to the company, the American anchovy on the market is several grades worse than our Yangtze River anchovy, and the gourmets are still flocking to it, and the price is hundreds of pounds, so once our anchovy is put on the market, it will definitely bring a trend!"

Speaking of this, Jiang Hua paused before continuing: "But there is a little problem that I don't know how to solve now......

Xia Ruofei smiled and said, "You want to talk about the problem of transportation, right? I've already thought about this, so let's not talk about it now, I'll talk about it later." ”

Jiang Hua was stunned for a moment, then quickly nodded and said: "Okay, Mr. Xia, if you don't consider the transportation problem first, then there are two points that need to be determined, one is pricing, and the second is sales channels." ”

"Well, let's talk about the price first!" Xia Ruofei set his eyes on Xiao Qiang, the marketing director, and asked, "Director Xiao, do you have any suggestions from the marketing department?"

Xiao Qiang got Feng Jing's notice yesterday, so he was prepared, he cleared his throat after being named by Xia Ruofei, and said: "Mr. Xia, we have conducted a preliminary investigation of the market situation, mainly the sales of American anchovy, according to public information, the price of American anchovy ranges from 300 to 800 yuan, and the quality and taste of our company's Yangtze River anchovy are several grades higher, and I don't think we can be too conservative in terms of pricing." ”

"Is there a market for Yangtze anchovy?" Feng Jing asked.

Xiao Qiang said with a wry smile: "Twenty or thirty years ago, the Yangtze River anchovy was basically extinct, and the price in the seventies and eighties of the last century has long been without any reference. We checked some news materials, two years ago in southern Jiangsu there was a Yangtze River anchovy, at that time a 1 pound of anchovy sold for 8,000 yuan, but this kind of case does not have much reference value......"

Xia Ruofei nodded and said: "8000 is indeed too high, after all, we are selling in batches, and the threshold is too high...... I know that a year ago, there were two Yangtze River anchovies, and the unit price was 3,000 yuan a catty, and I think we can refer to this price, which is priced between 3,500 and 5,000 yuan. ”

In fact, this is the set of analysis that Ling Xiaotian told Xia Ruofei, and he thinks it makes sense.

However, this price is also quite in line with everyone's psychological expectations, including Jiang Hua thinks it is more suitable.

After everyone discussed for a while, Feng Jing smiled and said, "Either it's 3888!"

Xia Ruofei said with a smile: "Okay! Just do what Mr. Feng said! But remember, every month, you have to provide 300 catties of anchovy to Ling Ji's private restaurant, and this part of the goods must be settled at a price of 2,000 catties. ”

Jiang Hua and Xiao Qiang nodded in unison and said, "Okay!"

Everyone knew the relationship between Xia Ruofei and Ling Ji Catering, so they were not surprised, and it was impossible for anyone to object.

Feng Jing felt a sour feeling in her heart inexplicably, but she hid her feeling of loss very well, and said: "There is also the sales channel problem that Jiang Hua just raised, of course, the chairman of the transportation problem has not said how to solve it!"

Xia Ruofei smiled and asked, "Director Xiao, what do you think?"

Xia Ruofei didn't want to settle everything by himself, and at this time, he still had to listen to everyone's opinions, because he knew that Xiao Qiang and they must have worked overtime to prepare yesterday, and if they directly engaged in a speech, it would inevitably discourage their enthusiasm.

Sure enough, Xiao Qiang said: "We had a meeting last night to study it, and we feel that the channels of Internet e-commerce are very strong now, and we also have good cooperation with them, such as Tmall Supermarket and Jingbei Supermarket have fresh sales business, and even the sales volume exceeds many traditional channels, if you can solve the problem of transportation, it is a better choice to cooperate with them." ”

Speaking of this, Xiao Qiang may feel that what he said is too absolute, and added: "Of course, it is also necessary to set aside some anchovies for local sales, after all, the base camp of our Taoyuan company is in Sanshan, and our influence in the Sanshan area is also very large." ”

Xia Ruofei nodded, listened to the opinions of Jiang Hua, Feng Jing and others, and then said: "I agree with Director Xiao in principle, the marketing department can start to contact several e-commerce companies next, if there are e-commerce companies with cooperation intentions, they are welcome to come to the company for inspection!"

"Okay!" Xiao Qiang saw that his suggestion was adopted by Xia Ruofei, and he was also very excited, and quickly made a note in his notebook.

Xia Ruofei continued: "I hope that the cooperation is not only the low-level cooperation of consignment, I hope that the cooperative e-commerce can come up with certain resources to establish a concept for everyone." ”

Feng Jing smiled and asked, "Is it the high-end concept of our Taoyuan brand Yangtze River anchovy?"

Xia Ruofei nodded, and then said: "Well, but it's not comprehensive, constantly emphasizing our high-end, that's for sure, there is another concept, I hope to be able to be deeply rooted in the hearts of the people through the powerful channels of e-commerce." This brings us to the issue of transportation, which I didn't talk about all along. ”

Everyone's attention was immediately grabbed.

Xia Ruofei said: "I thought about it yesterday and solicited some opinions, and I think that the only way to solve the transportation problem in our anchovy sales is to adopt quick-freezing methods." ”

"Frozen?" Jiang Hua exclaimed, a little disappointed in his heart.

Xia Ruofei said the words that Ling Xiaotian analyzed with him yesterday.

Then he said: "Our cold storage is ready-made, and the equipment is also very advanced, so we can conduct a test first to verify whether the quick freezing and then thawing will have a significant impact on the taste of the anchovy." ”

Jiang Hua nodded and said, "Okay, I'll organize the experiment immediately." ”

Xia Ruofei said: "If the quick-freezing method is feasible, then what we need to solve is the problem of transportation timeliness, if it is cooperation with e-commerce, through them to coordinate aviation resources, I think the problem should not be big." ”

Xiao Qiang said: "I understand, then I will contact several major e-commerce companies at the same time." ”

Xia Ruofei nodded and said: "Well, that's what I just said, in addition to establishing a high-end brand image, we should also use the promotion of e-commerce to let everyone accept the concept that anchovies must be frozen and transported." Just like bluefin tuna, it must be shipped frozen, but the price is still incredibly high, as long as everyone has formed this mindset, it is not a problem. ”

Xia Ruofei paused and continued: "Director Xiao, if necessary, you can also contact some water armies to create a batch of advertorials, including the content of quick-frozen anchovies, after we start selling, if we want to create a wave of public opinion on the Internet without leaving a trace, it will basically be!"