Chapter 276: Planning
ps: There is a third update
"Oppa, I like pink things, and I like perfumes. "Tiffany's text message is simple, just a sentence that seems to be clueless.
It's just that Park Ji-hoon understood what she meant in a moment.
August 1st, it's her birthday, this is asking for a birthday gift! I should be afraid that I will forget, but this time is too early, there are still 1o days!
"Got it!" he smiled, replied to a text message, and sat up again.
"Huh?" Park Min-ah, who was eating ice cream, looked at him strangely. Didn't he just lie down? Depending on his character, he would have to lie down for at least 5 to 1o minutes before he got up.
"On the 23rd, I'm going to see Yuli's concert. Park Ji-hoon went to the bedroom and said, "Do your job well in advance." ”
"Oh. Park Min-ah greeted and sped up eating ice cream.
After Park Ji-hoon returned to the bedroom, he turned on the computer and happened to receive the survey report of the newly established marketing department on the Korean mobile game market.
In May this year, South Korea's population was about 5ooo, but the number of smartphone users has exceeded 3ooo! In particular, the replacement rate of smartphone users is also the first in the world! In other words, South Korea is currently one of the mobile game markets with the best hardware conditions.
In particular, the mobile game market in South Korea is still in an immature stage, and the timing is right!
In fact, one of the main reasons why he is interested in the mobile game market is the change of policy! A long time ago, Shen Huiying was committed to cultivating his "thick black mind" and telling him about all kinds of experiences in officialdom. In the past, in N.E., he was able to turn his hands into clouds and turn his hands into rain. It is inseparable from Shen Huiying's "tireless" edification in the past few years.
Shen Huiying was telling him about this. There is also a habit of telling him the latest government developments, which is completely selfish. Whether it's out of guilt, or whether it's true love, Shen Huiying is good to him, there is no doubt about it!
Some time ago, he heard from Shen Huiying that the South Korean government will revise the policy of game regulation! The South Korean government's insistence on moderation of all games offered on localized app stores means that players interested in new games have to register an account in a foreign app store, which is too cumbersome.
It is for a variety of reasons that mobile games have always been a minor game in South Korea. But next month, the South Korean government will change this policy, which means that the golden age of the mobile game market is coming!
That's why Park Ji-hoon is working so hard to buy the mobile game company as well. Of course, the policy has not yet been announced, and not many people know about it.
Under investigation. It was also mentioned that the current Korean mobile game market is mainly dominated by light casual games, and is gradually breaking away from the tepid state.
Park Ji-hoon looked very carefully.
Soon after. Park Min-ah came in and took a copy away.
The acquisition of these two companies, although judging from the current estimated stock market funds and earnings, there will be a surplus. However, late-stage investment is also a troublesome thing, especially in the mobile game market, although it seems that the funds needed are not much, but if you want to do well and become bigger, you need long-term investment, especially to be psychologically prepared for failure in the early stage.
The two thought about it a lot, discussed it many times, and every time they came back from the meeting, they would discuss it again about the suggestions of everyone at the meeting.
Only with a serious attitude and real intentions can we be more likely to succeed.
After reading the investigation report, the two did not rest, but did a lot of discussions about the positioning of the first game. Previously, Zhao Qixiang's three classmates also opened and launched some games - mobile games, with a short opening cycle and low initial investment - but there were not many successes, and there was no such popularity.
Therefore, it is very important to have a well-established and strong marketing department and an equally strong planning and publicity department. These are also the only two departments that Park Ji-hoon and Park Min-ah have created and put into management after setting up the studio. It's just that he has never been useful before, just to do research and analysis of the film market for Park Zhixun, and to be responsible for his acting career.
Now, finally, there is a place to wave.
The more the two talked, the more excited they became, and they didn't rest until dawn, and after washing up and having breakfast, they sorted out the results of the negotiation, went to the studio, and convened a meeting with the person in charge of the mobile game.
In fact, it is a team, and there are only three people in charge, that is, Zhao Qixiang and Zheng Haodong's three friends, namely Ji Xianghyuk, Gu Bencheng and Kim Sung-hoon, who are one year older than Zhao Qixiang and Zheng Haodong, and are 3o this year. However, because of the influence of American culture, there is no estrangement between Korean seniors and seniors.
"Make a puzzle puzzle game?" The conference room is actually a small office, and the three of Ji Sang-hyuk frowned at the same time when they heard Park Ji-hoon's idea.
The three of them didn't expect that after Park Ji-hoon acquired the company, instead of choosing to promote and re-operate the games they had opened before, they started a new stove, and they couldn't help but have a strange meaning. The three of them have been in contact with Park Zhixun, and they all know very well that if they talk about scheming and tricks, the three of them are afraid that they are not the opponents of this child-looking man with a somewhat feminine face!
Therefore, I don't dare to think about it more, otherwise I am afraid that he will really be sold and still help him count the money!
"Don't think about it, three. Park Zhixun guessed the thoughts of the three of them after a little attention, smiled, and said, "I made such a decision based on the investigation of the marketing department, not blindly looking down on the games that the three of them opened before." IMHO, the scale of the three previous studios was too small, there was only one team, and their understanding of the market was not comprehensive enough, so every time they opened a game, they were afraid to follow the trend, right?"
"Uh!" Ji Sang-hyuk and the three of them blushed slightly at the same time. The three of them have not been honed in society for a long time, and their skins are not thick enough.
It can be seen from the reactions of the three that Park Ji-hoon is not wrong, but neither Park Ji-hoon nor Park Min-ah has ridicule or other affection, which makes the three of them breathe a sigh of relief and quickly recover to nature.
The three of them are in a stage of transformation, from youth to maturity, and I am afraid it will not take a few years. The skin will thicken.
"South Korea's 3G network and client-side gaming industry are up to. A lot of people. Mobile games are played only at work and outdoors, unlike in other countries, where there is an IFI. As a result, light casual games with weak internet connections are popular. Park Ji-hoon said as he divided the pre-printed survey report among the three and explained, "This is the result of the investigation by the marketing department. ”
After Ji Sang-hyuk and the three of them took it, they instantly found the part that Park Ji-hoon said - Park Min-ah had already sorted out the report, listed it in sections, and deliberately circled the content used. Glance.
"As long as it's a puzzle puzzle puzzle game, is it okay? What are the specific requirements?" asked Kim Sung-hoon after reading it. This attitude undoubtedly shows that all three of them accepted Park Ji-hoon's arrangement.
"Of course it's not that simple!" Park Ji-hoon said, "The core of a game's profitability includes project establishment, development, and action! The first project is to determine the direction, just like building a building to lay a foundation, if there is a problem with the foundation, the final result will definitely not achieve the expected effect." Our project for this product. The most important point is who this product is for, and determine the user base! This in turn involves the theme and style of the game. The gameplay of the game, the terminal of the game positioning......"
Unconsciously, the three of Ji Sang-hyuk sat up straight and began to record with a pen. After listening to Park Ji-hoon's detailed analysis, the three of them only felt that it was a great luck that the studio could continue to operate in the past! Compared with their plans, the three of them used to be like children playing at home.
Although it was just a plan, Park Ji-hoon and Park Min-ah told about it for a morning. The publicity strategy, the platform for preparing cooperation, etc., all told Ji Sang-hyuk and the three.
This is the first time that we have worked together, and any oversight can sow the seeds of suspicion. I have to say that Park Ji-hoon and Park Min-ah have done a good job in this regard -- after the meeting, Ji Sang-hyuk and the three have already decided that they will not stop marketing reports next time, and there are too many detours and curves, which are not suitable for people like them!
"Anipang" is the name that Park Min Ah established for this game. The idea was proposed by Park Ji-hoon, and the name was determined by her.
Ji Sanghyuk and the three are very confident, and they said that they can open this game this year.
"You can't neglect quality!" Park Ji-hoon reminded the trio.
"Rest assured, President. The three of them unconsciously had more awe of Park Ji-hoon. It's like the awe of ancient civilians who saw a scholar and felt that the other party was very capable.
Park Ji-hoon nodded, and after lunch, he began to have a headache about the game platform again.
He already had an idea in his mind, and his first choice was the platform Kakao.
Kakao went public in March last year from a start-up team with a strong founding background! Kakao, who founded Hangame, South Korea's largest gaming platform, more than 10 years ago, and later served as the CEO of NHN, the largest Internet group in South Korea, Kakao is a product launched after his departure.
Kakao is best known for its free chat app, Kakaota1K, which has a natural promotional advantage. However, at present, it is only that he has taken a fancy to the other party, and it is unknown whether the other party will take a fancy to him!
Let's get in touch for the time being.,Now the game doesn't have eyebrows.,It's hard to convince the other party.。
In the afternoon, I asked Park Jin-young to come out.
Park Jin-young owes him a favor, this time asking him to hand over some of JYP's music videos and post-production of songs to his studio.
After setting strict quality standards, Park Jin-young agreed.
The first business was a success.
In the evening, he invited Zhao Yingzhe to drink again, also for this matter.
If you want to have a business, you have to be willing to look for it and pull it with your face! The post-production of "My Wife's One Qiē" has signed a contract with another company and cannot be repented, but the post-production of "Introduction to Architecture" and "The Great Hidden One" must be handed over to their own studios.
Cho Young-chul also promised to provide part of the business.
In the evening, when Cho Young-chol received a drunken phone call from Park Ji-hoon, he almost thought he was talking drunk! In less than a day, he had brought in more than a year's worth of business, how could he not be shocked?
After repeated confirmation, I jumped three feet high, and called every employee one by one!
The biggest hero, Park Ji-hoon, slept for a night and a morning with the help of alcohol, until he was woken up by pinching his nose at noon the next day.
"Don't make trouble!" Before he opened his eyes, he habitually reached out and grabbed the other party's body.
"Ahh (To be continued......)
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!