Chapter 676: I accidentally got on the hot search

Taoyuan Company's auction is on the national television!

This is more unexpected than Feng Jing becoming an Internet celebrity, which makes Xia Ruofei feel unexpected.

On the day of the auction, Xia Ruofei saw a photojournalist and text reporter from National Television arrive at the scene, but he also knew that this was only the personnel of the National Television correspondent station on Hong Kong Island, and these reporters may run three scenes a day and send back five or six reports, but those who can really be selected to be on TV may have an average of less than one a day.

So Xia Ruofei didn't have much hope, after all, this auction is not important enough for National Television to report.

But in fact, this report was on national television, and Xia Ruofei couldn't help but be stunned when he stumbled upon it on the Internet in the hotel the night before leaving Hong Kong Island.

From the interview to the post-production, to the return to the Beijing headquarters, and then through layers of review, the last report was met on TV by the time the audience was met three days after the auction.

This kind of news is not as timely as the activities of leading comrades, and it is very good to be able to do so.

And what surprised Xia Ruofei was that this news was not broadcast on the financial channel and news channel of National TV, but directly on a set of comprehensive channels.

Although it was not "News Network" at 7 o'clock in the evening, but "News 30" at noon, although it was only twenty or thirty seconds long and only a few shots, Xia Ruofei was still excited.

This is a national TV! This is a set!

Even in the Internet era, Guotv also has its own halo and its influence is incomparably huge.

After Xia Ruofei saw this video on the Internet, he couldn't help but open the official website of National TV, found the original video and watched it several times, grinning while watching it, as if he had picked up gold.

Although Huanhuan was reluctant, Xia Ruofei had been on Hong Kong Island for three days, so he still embarked on the way home.

Xia Ruofei agreed to Huanhuan and play with her during the winter vacation - Tian Huilan may have to spend the Spring Festival in the capital this year, so after discussing with Tian Huixin, Ma Zhiming decided to go to Sanshan for the New Year without special circumstances, and then Xia Ruofei would not have to go to Hong Kong Island, but also accompany Huanhuan.

Originally, Ma Xiong wanted to arrange a private jet to send Xia Ruofei back, but Xia Ruofei politely refused.

When he came, it was because he wanted to take abalone through customs, so he accepted Ma Xiong's kindness and took a special plane.

Now you don't have to waste it when you go back to Sanshan.

Ma Zhiming booked a first-class ticket for Xia Ruofei, and personally sent Xia Ruofei to the airport with Tian Huixin and Huanhuan.

More than an hour later, Xia Ruofei's Airbus 320 landed smoothly at Sanshan International Airport.

As soon as he got out of the airport, Xia Ruofei saw Ye Lingyun.

"Brother Xia, it's been hard all the way!" Ye Lingyun stepped forward and naturally took Xia Ruofei's luggage.

"You are also a director-level leader, why do you still pick up the plane in person?" Xia Ruofei asked with a smile.

Ye Lingyun smiled innocently and said, "In front of Brother Xia, how can there be a director who is not a director, I will always be the recruit you have bringed!"

Xia Ruofei smiled and stretched out his hand to slap Ye Lingyun's shoulder socket, everything was silent.

Ye Lingyun came in the company's Mercedes-Benz, and the two picked up the car in the parking lot, and before Ye Lingyun started the car, Xia Ruofei's mobile phone rang.

He took it out and looked at the caller ID, and a smile appeared on his face, and he quickly swiped the screen and said with a smile: "Mr. Feng, you have become a big star now!"

Feng Jing said a little coquettishly: "Don't you blame it?"

"How can you blame me, this is a good thing!" Xia Ruofei said with a smile, "Besides, I can't do this kind of showy thing!"

"Then you can put me in a death pit?" Feng Jing said, "I've been annoyed to death these days, relatives, friends, classmates, all kinds of calls, as well as those media, I don't know where to find the mobile phone number, I don't dare to turn on the mobile phone when I go to work now, otherwise I won't be able to work......"

Xia Ruofei couldn't help but laugh after hearing this.

After Feng Jing complained a few words, she said, "Chairman, I also estimated that your plane should have landed, so I called you." ”

"Oh, is there anything urgent?" Xia Ruofei hurriedly asked.

Feng Jing smiled and said, "Do you know that our company's news is on the national television?"

"I only found out last night, it seems to be on the "News 30 Minutes" at noon yesterday, right?" Xia Ruofei said, "What's wrong?"

Feng Jing smiled and said, "I guess you haven't read Weibo yet, right......?

After speaking, Feng Jing hung up the phone with a smile.

"Still sell Guanzi ...... me," Xia Ruofei muttered to himself, and asked again, "Lingyun, has there been any movement on Weibo in the past two days?"

Ye Lingyun said while starting the car: "I don't know! There are a lot of news about our company on the Internet......

"Then what did Mr. Feng ask me to watch Weibo?" Xia Ruofei opened the Weibo client with his mobile phone in confusion.

As soon as he entered Weibo, Xia Ruofei's eyes immediately widened.

Because he saw that the topic of the eighth place on the hot search list was written with the words "sky-high abalone".

Xia Ruofei even felt a little unreal, he rubbed his eyes, sure enough, he was not dazzled, this auction was really on the hot search list, and it was ranked eighth.

There are a few recent hot social events in front of them, as well as a few celebrities, including a stick group that is about to come to China for a concert.

In the past two years, Weibo hot searches have become an indicator list, and those that can be on the hot search must be hot topics in the whole society in a period of time, which has caused extensive discussion in the entire network society.

It is often rumored that a certain star spends tens of millions on hot searches, and various operating companies, also known as water armies, have emerged, specializing in undertaking hype tasks and helping people on hot searches.

The topicality of the Weibo hot search list is too strong, and the daily active users of the Weibo platform exceed 100 million, and being able to get on the hot search list is better than spending millions of dollars on TV and newspaper advertising.

Xia Ruofei still couldn't believe it, clicked on the link of the sky-high price of abalone, and saw that it was all Weibo related to Taoyuan Company's auction of abalone, and the news video of National Television was also frequently quoted.

Xia Ruofei is now down-to-earth, it's really not an oolong, we are really on the hot search list!

He clicked on the official Weibo of Taoyuan Company - after Feng Jing came over as the general manager, he has always attached great importance to the company's image, so the company's official Weibo and official WeChat public account have been opened early.

Moreover, these self-media platforms are also operated by special personnel in the company, and the marketing department is responsible for them.

It's just that Taoyuan Company was not famous before, so most of the time it was self-entertaining, and there was no publicity effect.

And today, Xia Ruofei looked, good guys! The number of fans on the official Weibo is close to one million!

And every time you refresh it, you can see that the number of fans is increasing.

Obviously, most of these million fans have risen in the past two days.

Xia Ruofei also found that the number of Weibo posts on official Weibo has also increased significantly in the past two days, and it is obvious that the marketing department is focusing on this work.

Hot searches can bring a large number of fans, but whether they can maintain these fans or even continue to grow in the future depends on the usual operation and management.

Feng Jing should have made a special arrangement, and it can be seen that the official Weibo is not a cold announcement platform, after each Weibo is issued, there will be people who will stare at the comments, and they also use the official Weibo account to interact with fans, and some of the replies are quite interesting and very down-to-earth.

For example, some netizens left a message saying that no matter how good this abalone is, it is useless, because they can't afford it at all.

Taoyuan Company's official Weibo quoted a popular sentence some time ago and replied: People still have to have dreams, what if they come true?

In addition, Xia Ruofei found that the official Weibo was quite self-defeating, and even made a set of emojis of the anime image abalone, accompanied by adapted Internet buzzwords such as "Brother Taoyuan in society, people don't talk much", "Lao Tie, piercing ......the heart", "Your mother called you home to eat abalone" and other adapted Internet buzzwords, which were also reposted on Weibo.

After watching it for a while, Xia Ruofei was also completely relieved, and Xia Ruofei could see from the details of the official Weibo management that Feng Jing was not dazzled by the soaring popularity, she was still calmly arranging various tasks, and the company's operation was still in order.

After calming down, Xia Ruofei quickly guessed the reason for the hot search.

The lethality of a set of national television is really incomparable, originally the amount of discussion on the Internet in Taoyuan company has been very large in the past few days, after the national television set broadcast the news, it is equivalent to adding a scoop of hot oil to the fire, and the popularity of this topic has skyrocketed all of a sudden.

This auction is really profitable!Xia Ruofei thought excitedly.

Compared with the huge reputation gained by Taoyuan Company, the seventy or eighty million income brought by the auction is not worth mentioning.

The car soon drove to the gate of Taoyuan Farm, and Xia Ruofei found that there were several more veterans on duty at the gate, and a few more horses were added to the door.

Without waiting for Xia Ruofei to ask, Ye Lingyun explained: "Brother Xia, many reporters have come here these days, and some people even want to sneak in and take pictures secretly, so I have strengthened the security of the farm, adding two people per shift at the gate, and the frequency of everyone's patrols has also increased." ”

Xia Ruofei nodded, he estimated that these reporters were more coming for Feng Jing.

If you want to interview the company, you can make an appointment through normal channels, and most of these methods such as squatting and candid photography are entertainment paparazzi.

Although there are barbed wire fences around the farm, but people really have the heart to sneak in, this barbed wire can't stop it at all, although there are alarm devices at key locations, but the scope of the farm is too big after all, only to strengthen patrols and strengthen prevention.

Xia Ruofei pondered for a moment and then said, "Brothers, remember to bring those dogs on our farm when you patrol, if there are really strangers sneaking in, they will definitely be the first to find out." ”

Lightning, little black, and big hair have a keen sense of smell, and they are very human, and it is basically impossible for anyone to mix in if they are scattered.

"Okay, Brother Xia!" Ye Lingyun said, and then drove the car into the farm, and when he passed the gate, he honked his horn and greeted the veteran who saluted the car.

These veterans in Taoyuan Farm have largely maintained the same set of practices of the army, including the standard military posture on the side of the gate, and they will raise their hands when the farm vehicles enter and exit.

Xia Ruofei didn't go home, he directly asked Ye Lingyun to drive to the company's comprehensive office building, and then trotted upstairs with a snort.

"Mr. Feng, come here!" Xia Ruofei shouted in the corridor, and then opened the door of his office.

Soon, Feng Jing, who was dressed in professional attire, came to Xia Ruofei's office.

"Chairman, have you seen the hot search list on Weibo?" Feng Jing asked with a smile.

Xia Ruofei nodded and said, "Mr. Feng, we really made a lot of money this time!"

Then, Xia Ruofei hesitated again and asked, "Mr. Feng, are you ...... Why do I feel so unreal? On the national television, on the hot search, even the general manager of the company has become an Internet celebrity......"

Feng Jing couldn't help but be embarrassed for a while, and said, "Chairman, which pot are you not opening and mentioning!"

As she spoke, she sat down across from Xia Ruofei's desk and said, "If I find someone to run it, will I put myself in it?" You don't know how annoying I am now......

Xia Ruofei laughed and said: "In order to be famous, those little stars are doing everything possible to hype! I guess I don't know how many people who want to be Internet celebrities secretly envy you!"

"Whoever loves to be famous, who goes!" Feng Jing said angrily, "I'm going to change my mobile phone number, otherwise I really won't be able to work!"

Xia Ruofei said with a smile: "I heard that there are still a lot of reporters squatting at the door!"

"Isn't it?, I'm almost annoyed......" Feng Jing said with some coquettishness.

She didn't expect to host an auction and become popular on the Internet.

I was caught off guard!

After chatting a few words, Feng Jing reported the reaction of this auction like Xia Ruofei.

Xia Ruofei also knew the basic situation when he was on Hong Kong Island, but Feng Jing's report here is a summary of information, and there are a lot of data such as click rate, playback, and interaction, which is more intuitive.

"Chairman, that's the basic situation. Feng Jing closed the notebook and said, "In general, this auction has been an unprecedented success, far exceeding our expected results, the company's brand awareness has increased rapidly across the country, and it has also initially formed an impression in the minds of the target audience that 'Taoyuan Company only operates high-quality products', which can be said to have played a very key role in the future development of our company!"

Xia Ruofei nodded and said, "Very good!Mr. Feng, I think we can strike while the iron is hot, and when the heat of this wave of topics has not completely faded, we can take advantage of the situation to launch our blockbuster new product-Jade Skin Cream!"

Tenderness in the steel gun said

In order to avoid unnecessary trouble, the steel gun uses the "national television" instead in the text, I believe everyone can understand it, and it will not affect the reading. This has been touched upon in previous chapters, and has been revised accordingly.

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