Chapter 493: High-end atmosphere and grade
Everyone found a shade and simply sat on the ground, tasting delicious lychees and cherries while listening to Xia Ruofei's deployment work. Pen Fun Pavilion wWw. biquge。 info
Xia Ruofei said in an orderly manner: "First of all, I am personally responsible for the sales of fruits, and I will contact some of my previous partners, and it should be no problem for all these fruits to be sold out." ”
Feng Jing said: "Chairman, I just estimated that each of our lychee trees can have a yield of about four or five hundred catties, and the total output is estimated to be more than 100,000 catties! The yield of each cherry tree is estimated to be about two hundred catties, and the total output is at least 40,000 catties! With so many fruits, can it really be sold at one time?"
This yield is really amazing, you must know that it takes at least three or four years for ordinary fruit trees to form a large-scale output, and these fruit trees have only been planted for about a year, although Xia Ruofei picked a relatively large sapling to buy at that time, but this growth is far beyond the average fruit tree.
So when the cherry trees and lychee trees bear fruit in April and May, Cao Tieshu is also surprised.
These fruit trees not only grow super fast, but also have a large number of fruits in the second year after planting, which is far beyond Cao Tieshu's cognition.
Cao Tieshu is an old farmer, and his estimated yield is similar to what Feng Jing just estimated.
This yield is considered high even among four or five-year-old fruit trees.
Xia Ruofei smiled and said, "Don't worry! I'm afraid that the output is too small, not enough for them!"
Hengfeng Group has already begun to diversify its operations, and they have been involved in the high-end fresh fruit industry, with many chain stores in China, Hong Kong, Macao, Taiwan and Southeast Asia, specializing in high-quality fresh fruits.
If Ma Xiong knew that Xia Ruofei's Taoyuan Farm had such high-quality lychees and cherries, he would definitely want to wrap them all, and it was best not to give them to other families at all.
The distillery has established a very close cooperative relationship with many large domestic supermarket chains, and due to the hot sales and production control of the drunken eight immortals, it is basically those large supermarkets that are currying favor with or even tying up the distillery.
Therefore, as long as Xia Ruofei moves his mouth, those supermarkets will definitely rush to leave the best fruit sales position for Taoyuan Company.
In addition, long-term partners, including Xijiang Yue Club and Lingji Catering, are also quite welcoming to this high-end fruit.
Therefore, the output seems to be very high, and if it is divided into these partners, it will even be stretched.
However, these trees are still in the growth stage, and production should continue to climb in the coming years.
Especially the lychee tree, the growth space is very large, there are many places in the south that have the kind of giant lychee trees that are hundreds or even thousands of years old, and the yield of a tree can reach thousands of catties.
Feng Jing saw that Xia Ruofei was full of confidence, so she didn't say anything more - she still knew Xia Ruofei well, and knew that this young chairman would basically not do things that she was not sure of.
Xia Ruofei continued: "Mr. Feng, you are mainly responsible for the packaging design and production of fruits. As before, looking for a company to design a relatively high-end outer packaging, the LOGO of our Taoyuan company must be very eye-catching. ”
Feng Jing nodded and said, "Okay, no problem, leave it to me!"
Xia Ruofei thought for a while and said, "The names are Taoyuan brand boutique organic lychees and Taoyuan brand boutique organic cherries!"
"It's a bit of a mouthful, but it's not a big problem. Feng Jing said with a smile, "I'll ask the designer to design it well!"
Xia Ruofei set his eyes on Cao Tieshu again, and said: "Lao Cao, you are responsible for the harvesting work, once I contact the sales channel, Mr. Feng's side will also solve the packaging problem, and we will start harvesting the fruit immediately." ”
Cao Tieshu grinned and said, "Okay boss!"
Xia Ruofei said: "Now you can also make some preparations in advance, including tools, personnel and so on. The farm may not have enough manpower, so you can hire some villagers to help out temporarily. ”
"I see, don't worry, boss!" Cao Tieshu said.
Feng Jing added: "Lao Cao, our fruits are high-quality high-quality fruits, so we must pay attention to it when harvesting, and must not cause damage. ”
Xia Ruofei said: "Yes, yes, this is also very important. Mr. Feng, I see that you sent someone to learn about the process of harvesting and packaging those high-quality fruits on the Internet, and assisted Lao Cao in formulating a set of standards. ”
"Okay, chairman!" Feng Jing said.
Cao Tieshu is a big boss, and as soon as he heard that he was going to set the standard, he suddenly felt a scratching of his head, but fortunately, Xia Ruofei immediately sent someone over to assist him, and he immediately turned his worries into joy.
At this time, Lin Qiao spit out a cherry pit and asked, "Brother Ruofei, then what should I do?"
Xia Ruofei grinned and scratched Lin Qiao's nose, and said, "You, you, take care of eating! As long as you are not afraid of getting on fire, the lychee pipe is enough!Uh...... Enough cherries!"
Lin Qiao pouted and said, "Brother Ruofei looks down on other people......"
Feng Jing said with a smile on the side: "Sister Lin Qiao, the chairman is not optimistic about you, I am optimistic about you! You have nothing to do during the summer vacation anyway, why don't you be in charge of fruit packaging design with me? ”
"Okay, good!" Lin Qiao said happily.
In high school, he had a heavy academic load and basically had no time to contact other things, and after the college entrance examination, Lin Qiao's pressure dropped sharply, and he was full of freshness about everything.
Xia Ruofei said: "Mr. Feng, Qiao'er has just finished the college entrance examination, and she will soon have to evaluate her scores, fill in her volunteers, or something......
Lin Qiao immediately said: "I can evaluate the score after the answer comes out in the past two days, it won't take long for this to happen, and filling in the volunteer will be next month's thing, and it won't affect my internship with Sister Feng Jing at all!"
Feng Jing said with a smile: "Chairman, since Sister Lin Qiao is so interested, you can let her come with me!
Lin Qiao said with a smile: "That's it, I don't charge money!"
Xia Ruofei could only smile helplessly and said, "Okay! Qiao'er, you are not allowed to make trouble for Mr. Feng! This mission time is very tight." ”
"Got it! more than my mother!" Lin Qiao stuck out his tongue and said.
Xia Ruofei glanced at Lin Qiao dotingly, shook his head and smiled bitterly.
Everyone got up separately, and Xia Ruofei packed the lychees and cherries in a bag, ready to take them back to Huzi's mother to taste them.
Then he instructed Cao Tieshu to pick more fruits, so that the company's employees and workers can taste them, this is the first batch of self-produced fruits on the farm, which should be employee welfare.
Cao Tieshu immediately followed Xia Ruofei's instructions and began to pick fruits with tools, while Xia Ruofei, Feng Jing, and Lin Qiao began to walk down the mountain.
On the way, Feng Jing suddenly asked, "By the way, chairman, how are you going to price these fruits?"
Xia Ruofei thought for a while and said: "Since we are taking the high-quality route, the price must not be too close to the people, and it has to be of high grade!"
This is also Xia Ruofei's established strategy, in the future, Taoyuan Company's products, except for Yangxin soup, are high-end boutique routes, and the price will definitely be much higher than similar products on the market.
On the one hand, the quality of the product is there, and it is very reasonable to sell it more expensive, on the other hand, this can also give the audience an established impression, that is, if it is produced by Taoyuan Company, it must be a high-end boutique.
As long as this impression is formed, Xia Ruofei's goal will be achieved.
Lin Qiao said with a smile: "Brother Ruofei, your current appearance, you are alive and well as a wealth fan! You don't need makeup to play a profiteer!"
"How do you speak!" Xia Ruofei feigned anger, "I'm a money fan, then you are a little money fan, who made you my sister!"
Feng Jing said with a smile: "The chairman's strategy is correct, and besides, our fruits are of such high quality, if we have to sell them at the market price, then we can't get along with ourselves!"
"Feng is always an understanding person!" Xia Ruofei gave a thumbs up, then thought for a moment, and said, "That's it! Lychees are 100 yuan per kilogram, cherries are 300 yuan per kilogram, tentatively set this price, Feng always has time to understand this year's market situation, and make adjustments if necessary." ”
"Okay!" Feng Jing said calmly.
Lin Qiao next to him was already frightened - the price of cherries is okay, because they are sold very expensive, the wholesale price of one or two hundred and one kilograms in the early stage of the market is normal, and the quality of cherries in Taoyuan Farm is obviously much higher than other cherries on the market, and the price of 300 yuan a kilogram is nothing.
But isn't it too dark to sell 11 kilograms of lychees? In the south, in the year of abundant lychees, unsalable lychees are even two or three yuan a kilogram, and even if they are normal prices, they are generally only 2 or 31 kilograms. Who would be stupid enough to buy more of your high-priced lychees?
In contrast, Feng Jing is very calm, because Taoyuan Company's pricing has always been like this, five to ten times higher than ordinary products on the market, and they are still in short supply, the previous Taoyuan vegetables, and the later iron maple bucket are like this, Feng Jing is used to it.
However, when it comes to the specific operation of the company, Lin Qiao is still very measured, although his heart was greatly shaken, he did not interject.
Soon the group of three came to the foot of the mountain, Xia Ruofei first drove Feng Jing back to the comprehensive office building in a pickup truck, and then returned to the villa with Lin Qiao.
It took a lot of time to pick and deploy in the orchard just now, and the mother of the tiger at home has already prepared lunch.
Seeing the two coming back, Huzi's mother hurriedly beckoned them over for dinner.
Xia Ruofei put the bag containing the fruit on the dining table and said with a smile: "Auntie, let's try the fruit produced on our farm first!"
Huzi's mother said: "I'll eat right away, let's talk about it after eating......
Xia Ruofei said with a smile: "Auntie, this fruit should be eaten before the meal to be healthy! ”
Lin Qiao also said on the side: "Yes, Mom, you can taste it!" Let me tell you...... Brother Ruo's batch of fruits is delicious!"
Huzi's mother said, "You've eaten a lot in the orchard, haven't you?
Lin Qiao stuck out his tongue mischievously and laughed embarrassedly.
However, under the persuasion of the two, Huzi's mother still took a few lychees and cherries and tasted them.
"This lychee is so sweet!" Huzi's mother showed a look of surprise, "The cherries are also delicious! Ruofei, I can't imagine that your farm can grow such a good fruit......
Lin Qiao said on the side: "That's it! If Fei Ge is domineering, what does he say, 'Produced by Taoyuan, it must be a high-quality product', this lychee will be sold for 100 yuan a kilogram! Cherries will be sold for 300 yuan a kilogram!"
Huzi's mother was startled when she heard this, and hurriedly said: "It's so expensive! Then let's not spoil the good things, let's sell them!"
Xia Ruofei glanced at Lin Qiao reproachfully, and said, "Auntie, don't listen to Lin Qiao's nonsense, it's one thing how much money is sold, but these fruits are all home-made, how can they be calculated according to the selling price? Besides, the two fruits add up to a total output of more than 100,000 catties! It's okay to eat whatever you want!"
After speaking, Xia Ruofei said again: "Auntie, eat more cherries, it's easy to get angry if you eat too many lychees!"
Under Xia Ruofei's persuasion, Huzi's mother ate a few more cherries, and then said that she would not eat anything, and served food to everyone.
After lunch, Lin Qiao went into his room to study a lot of Apple electronics, Huzi's mother also went back to the room to rest, and Xia Ruofei returned to his bedroom, took out his mobile phone and began to contact the fruit market.
The first person he contacted was Ma Zhiming, who was far away on Hong Kong Island.
After the phone was connected, Ma Zhiming said very enthusiastically: "Hello Xia Sheng!"
"Mr. Ma, hello!" Xia Ruofei said with a smile.
The two exchanged a few words, and Xia Ruofei began to cut to the chase: "Mr. Ma, that's the case, our farm orchard has a good harvest this year, mainly lychee and cherry, the quality is quite high, I want to ask you if Hengfeng Group is interested?"
"Of course there is!" Ma Zhiming hurriedly said, "Xia Sheng, how much output do you have, our Hengfeng Group has all of them!"
For cooperation with Xia Ruofei, Ma Zhiming did not hesitate at all, on the one hand, he had a high degree of trust in Taoyuan Company's products - Hengfeng Group is now the largest partner of Taoyuan vegetables, and the quality of Taoyuan vegetables has long conquered the Ma family.
On the other hand, Ma Zhiming is also out of the idea of repaying his gratitude, Xia Ruofei not only saved Ma Xiong's life, but also successfully cured his baby daughter Huanhuan's autism, for Xia Ruofei, Ma Zhiming has always been full of gratitude.
Xia Ruofei said with a smile: "I'm afraid it's not okay to be all-inclusive, we have a lot of partners now, so we have to leave some for others!"
Of course, Xia Ruofei is out of the consideration of brand strategy, only by entering large supermarkets can the reputation of Taoyuan Company be more widely spread, after all, Hengfeng Group is taking the high-end route, and the audience is relatively narrow, so Xia Ruofei wants to leave a part of the fruit to the major supermarket channels anyway.
"That's okay! Anyway, leave us as much as possible!" Ma Zhiming said with a smile, "Xia Sheng, we have an old relationship, and the cooperation of Taoyuan vegetables has always been very pleasant." ”
"That's no problem!" Xia Ruofei said with a smile, "Mr. Ma, if you are free for the past two days, I suggest you come to our farm to inspect it." Besides, Huanhuan should be on summer vacation, right? Bring her with you! I promised her that I would take her to pick the fruit when it was ripe! If I miss the picking season, she will definitely blame me for breaking her promise!"
Ma Zhiming groaned for a while, and then said: "No problem, I'll take a look at the recent work schedule, and strive to take Huanhuan back to the mainland the day after tomorrow." ”
"That's okay!" Xia Ruofei said, "Then let's meet and talk about it in detail!"
After hanging up the phone, Xia Ruofei called Li Jing, the sales manager of the winery, and told him about the situation here, and asked him to contact the heads of the major supermarket channels, and it is best to form a small inspection group, so that the heads of the fruit counters of those supermarket channels can come to the farm to inspect together.
Li Jing knew that Xia Ruofei was the major shareholder of the distillery, and he was also Ling Xiaotian's future son-in-law, so he naturally agreed to Xia Ruofei's instructions and promised to implement them immediately.
In fact, Li Jing, the sales manager, is very beautiful now, and it is those supermarket channels that beg him to give him more quotas, so coordinating Xia Ruofei's affairs can be said to be effortless.
In the end, Xia Ruofei called Mr. Zheng of Xijiangyue Club and his future father-in-law Ling Xiaotian respectively.
The two of them are very interested in the fruits of Taoyuan Farm, and Taoyuan vegetables have brought them a lot of surprises, so they are also full of confidence in Taoyuan fruits, and they will naturally not refuse to make a profit without losing money.
In this way, Xia Ruofei basically solved the problem of selling hundreds of thousands of catties of fruit with a few phone calls.
In the afternoon, Xia Ruofei slept for a while, got up at three o'clock, entered the Lingtu space to take a walk, and looked at Xia Qing's progress in opening up the medicine garden.
With the assistance of an artifact such as an agricultural excavator, and the unique environment in the Lingtu space, Xia Qing's work efficiency has been greatly improved.
In order to save time, Xia Qing put the work of raising seedlings in the Yuan Chu Realm with thirty times the speed of time flow, and now more than a dozen medicine gardens of all sizes have been planted with traditional Chinese medicine, and I believe that it will not be long before Lingtu Space will be able to produce a large number of high-quality Chinese medicines.
At more than four o'clock, Xia Ruofei washed up a little and walked downstairs.
As soon as he walked to the staircase, Xia Ruofei saw Lin Qiao walking out of the room with a brand-new Apple laptop.
As soon as Lin Qiao looked up, he saw Xia Ruofei, and hurriedly said, "Brother Ruofei!