Chapter 1435: Love to buy or not

The auction continues to be the same as Yang Dongxu thought, this auction focuses on European and American customers, stars, directors, although the film festival also has Chinese people participating, but after all, people don't talk much, and it is not the target of Sotheby's attack.

Business celebrities buy more oil paintings, sculptures, etc., and celebrities rarely sell them.

Jewelry directors and celebrities are very generous for sale, especially those who are female stars. Every celebrity has worn something with a history, such as jewelry worn by a famous woman in France.

For example, the British royal family used to have pocket watches with diamonds around them, as well as rings and earrings, which were very popular with these female stars, and men were similar, and they were very keen on those heroes and things used by kings.

It seems that as long as they have these things, they can be as dazzling and noble as the previous owners of these items.

So this wave of auctions of celebrity jewelry and supplies set off a small climax at the auction, and the smiles on the auctioneers' faces became a little more enthusiastic.

The total amount of the final transaction price is not only related to how much money the auctioneer can make, but also the height of the total transaction price also highlights the identity of the auctioneer.

"That's the old man you want me to get through?" After taking a few things that she was interested in, Dai'er was not interested in the cards at hand, and bumped Yang Dongxu with her shoulder, signaling the old man in the front row who was raising his hand at this time.

At this time, the auction was a necklace with sapphires and diamonds, which was said to have been worn by the princess of France. As the maiden family of the former princess, the Spencer family does not lack this, so they are not interested in such a lot.

"That's right, it's him. Yang Dongxu nodded.

He wouldn't call Daile to Italy for no reason, after all, people are very busy.

At this time, there was a blonde beauty sitting next to the one at the front of the auction, and at this time, she was raising her hand frequently, and the bald tall old man who deserved to be kissed by the beautiful woman next to her was called Khodorov.

A key person who can help him buy a Ferrari, so he was chosen not only because this person is capable, but also because the other party is greedy for money and lustful, which is a good target to win.

"I've heard this guy is. Dai'er raised an eyebrow at Yang Dongxu.

"Your status as a Spencer family is enough to keep you safe, and I'll find someone to warn him, and he'll cooperate. Yang Dongxu said.

"Why did you ask me to be a lobbyist when you've been warned?"

"Because I needed an entry point, and when Maserati was bought by me, it caused quite a stir. I don't want to make a big fuss on Lally's side.

Even if other car manufacturers can't bid more than me for a Ferrari, it's okay for them to do something disgusting and cause trouble.

I'm happy with Ferrari's current operating model, so I'm not going to use this acquisition to make it famous or hype. As long as it maintains the current development and stability. ”

That's why he chose Khodorov in addition to his definite contacts, but also because he used to be a North Russian, and he can be regarded as a small oligarch who ran out before.

Yang Dongxu, the financial oligarch who ran out of North Russia, is very familiar with him and is friends with several bigwigs. So with this dependence, Yang Dongxu is not afraid of what moths the other party will play after receiving the money and taking the benefits.

After all, a person who is familiar with the mafia, you have to guard against it.

"So I'm not just the entry point, but I'm also a superficial acquirer of Ferrari?" said Dale was pretty much sure what Yang Dongxu had called her over for.

Compared to an Oriental, or even someone else's acquisition of Ferrari will be ostracized by the Italian people or government, or what will happen to Ferrari's customers.

Dale's acquisition is undoubtedly much more suitable, first of all, she is the princess of the Spencer family, and her status belongs to the aristocracy, and this aura is very edible in Europe.

The second point is that Britain used to be the capital of automobiles, although the production of automobiles is not as good as that of the United States, which has become the world's automobile hegemon and the reputation of the world's major automobile manufacturers.

However, the quality and connotation of British cars, as well as the aristocratic demeanor, are very sought after by the world, if the sports cars on the Italian side take the fashionable and romantic route. Then the British car shows the nobility to the fullest.

Whether it's a Bentley, a Land Rover or a Rollslas, it always feels like a tower. Although these brands are now sold to others.

However, car research and development is still very active in the UK, and some small brands that occasionally appear, as well as the engines and models developed, are still very popular.

Even many car manufacturers have half of their eyes on the Italian side and half of their eyes on the British side. If everyone in Italy wants to gnaw down a few big car brands and increase the number of their own car brands.

Then there are always some cuties popping up from time to time in the UK, which makes these car manufacturers very surprised. And these cuties are easy to buy as long as the money is in place, and these people seem to be just for the purpose of developing and buying a wave of money, and they don't mean to be bigger and stronger, which is the status quo of British cars.

Therefore, let Dale come forward to buy Ferrari, even if it is reported, neither the outside world nor Ferrari itself will have any rejection, but will look forward to what kind of sparks Ferrari, the prince of cold storage, can produce when he meets the absolute aristocracy of England.

"2% of Ferrari's shares, plus two years as CEO of Ferrari. Rest assured, you, the CEO, are just a name, you don't have to deal with any work, Ferrari now has its own R&D team and management team, which are very good, and there is no need to adjust. You just need to make an occasional appearance in the media when you need to. ”

"I'm so cheap, you ended up winning the Ferrari for at least $6.3 billion, right?"

A 2% stake doesn't sound like much, but when combined with Ferrari's last purchase price of more than $6 billion, it's a lot of money.

"0.1% of the shares is what you can get paid this time, and the remaining 1.9% is the maximum number of Ferrari shares you can get at the sale price. Yang Dongxu said.

"What? You also feel that the price of your Ferrari is scary, and you want to sell it for me to regain blood?" said Dale with a chuckle on her face.

"You can do without, just take the benefit of 0.1% of the shares. Yang Dongxu shrugged his shoulders indifferently.

Dai'er watched his gaze change, and finally showed a sly look in his eyes, "Let's take credit first, I've made a lot of investments recently, and the money in my hand is almost gone, and I can't take out so much money for a while." ”

"Okay, this stock can wait for you for three years, don't buy it after three years now, but buy it after three years at the market price after three years. Yang Dongxu said.

Daile couldn't help but look at him in surprise, "Are you sure that you can make Ferrari more than 6 billion in three years?"

No wonder Dale is surprised, the current sports car alone has the highest market value valuation is Ferrari and Porsche, both of which have a market value of around $4 billion.

This is also the reason why Sumu drove the price to $6.3 billion, and other automakers interested in Ferrari pouted and looked at fools.

At present, not only these well-known sports cars, but also many popular models that have swept the world are estimated at most about two or three billion US dollars, such as the Maserati sports car series that Yang Dongxu has developed in recent years.

Many people are optimistic about the future of automobiles, especially car manufacturers who have been in contact with the Chinese market, but after three years, the market value has increased by more than 60% on the original basis, which no one dares to pack.

After all, this is not after 2010, many individual sports car brands began to seek to go public, and then the market value began to explode and continue to rise.

At its peak, Ferrari's market capitalization was as high as more than $50 billion, worth more than its parent company, Yafit, which holds its shares.

Porsche, Lamborghini, Aston Martin and other sports cars, whether they have been listed, the market value once exceeded tens of billions of dollars, so that the sports car market became famous for a while, if you are a rich man, a rich second generation, there are not a few sports cars are embarrassed to say that you have money at home.

Not to mention the big names, the first thing a star does when they become famous is to buy a sports car that matches their identity, even if it's just a second-hand one.

"After three years you can choose not to. Yang Dongxu's expression was still flat.

Daile looked at him sideways, "After the transaction is completed, the money for buying shares will arrive in half a month." ”

0.1% of the shares are still paid a lot on the final transaction price of more than 6 billion Ferrari, but the thought that she has to pay more money to get 2% of Ferrari shares, Dale suddenly feels that she has entered a pit.

But she obviously has to jump into this pit, although she doesn't believe that Yang Dongxu can really increase the market value of Ferrari above the purchase price in three years.

But since he met Yang Dongxu, the man in front of him seems to have never lost money in business, even if some transactions seem to be losing money at the time, but in the end, he can always double the money.

Because there is an industry in Huaxia, Daier has a little understanding of why Yang Dongxu ate Ferrari at a super high price, and it is precisely because of understanding her that she is a little hesitant, feeling that winning Ferrari is a supplement to Huaxia BMW, rather than an absolutely profitable transaction.

But in the end, Daier decided to gamble, anyway, many of her investments are making money now, and some are still making a lot of money. So even if she loses the bet, it won't affect her much, once she bets right......

"Either I'll take 5% of the shares. Dale said tentatively.

Yang Dongxu glanced sideways at her at this time and didn't speak, but the look seemed to say, "I think you want to eat fart, women don't be too greedy." ”

"Double, 4% is good, all the money will arrive in a week. ”

"As long as 2%, the operations team and the R&D room on Ferrari's side, I have to prepare some options for people, and I need to retain these talents.

After that, Ferrari is a separate sports car brand, and I will operate it to go public, and then I will put a part of the shares in the stock market. If you really want to hold it, you can buy a part of it first when Ferrari goes public. ”

"If you go public to buy, how can you buy the original shares to make more money. Daile pursed her lips and secretly scolded Su Mu for being stingy.