Change the brand?" In a high-end restaurant, looking at Zhuo Qing'er Yang Yao, who was sitting opposite, couldn't help but be stunned for a moment.

"To be precise, we have set up an independent brand of embroidery abroad, and I have thought of a name called Qianyi, and the English Thousnd YI is referred to as TY. ”

"Export-to-domestic sales can't be played?" Hearing that the branch was established abroad, Yang Dongxu understood something.

"Are you really stupid bubbling up as a Chinese person? Don't say it, just say that there are more and more rich people now, and many people choose to travel abroad.

As a result, when I saw that the brand store abroad was either Armani or Versace, and there was no brand of ours at all, what would people think?" Zhuo Qinger rolled her eyes.

"Doesn't Huaxiu have a flagship store abroad, I heard that the sales are quite good. Yang Dongxu said.

"It's strange here, those big-name celebrities invited by Huaxiu have really good endorsements, whether it is in the European and American markets, or in the Japanese and Korean markets, the sales are very good.

But after I did the statistics, I was surprised to find that more than seventy percent of the customers of the embroidered clothing brands with sufficient Chinese elements are foreigners, and they like these clothes containing Chinese elements very much, and even order some evening dresses with cheongsam elements.

But it is clear that the Chinese embroidered clothes are closer to the Chinese, but the Chinese don't like them. Chinese people like things that are full of Western elements, and they seem to feel more advanced. Zhuo Qing'er said helplessly.

"So you're going to get a foreign brand out there?"

As long as you are not blind, you can see that in the future, Huaxia will be a battlefield for all kinds of luxury goods and even all industries.

But Huaxiu's current clothing brands are blooming everywhere abroad, but the Chinese people don't buy it, and the effect of letting those big-name stars endorse is mediocre. You can only make the clothing brand foreign, and then take the lofty route of foreign countries, and then counterattack the domestic. ”

Speaking of this, Zhuo Qinger is also full of helplessness, she is studying so hard, desperately trying to get a big domestic brand out. As a result, foreigners feel that this brand can be trusted and has entered the threshold of luxury, but Chinese people do not eat this set.

On the contrary, for those obvious popular brands in the United States, as a result, they are eager to enter the pseudo-luxury goods of the domestic packaging of Yixi, and even eating ice cream feels that eating Häagen-Dazs is very good, but I don't know that Häagen-Dazs is an old freezer in the domestic roadside stall freezer abroad.

Therefore, domestic consumers are very busy with consumption now, and they only recognize foreign brands. At the same time, these people can be roughly divided into two categories.

One is the real and tasteful rich people, who have seen the world and know what is a real luxury, and what kind of things are really expensive and worth buying.

The other group is the group of people who have just become rich, and they seem to be very eager to get rid of their clay leg identity.

So even if you borrow money, you have to wear all kinds of big brands on yourself, especially those foreign brands seem to be able to improve your style by wearing them.

In short, in their perception, the expensive and foreign brand is good, high-end. Wearing it on your body can completely isolate yourself from your previous identity of moving bricks and eating soil.

After all, there are only a few people who really understand luxury, and since people understand that consumption, they will obviously be more rational, and more importantly, there are only a small number of such people.

On the contrary, those who know only a little about it and want to package themselves are the main force of luxury consumption. Although a lot of heat is frugal, it takes more than half a year to grit your teeth and buy a bag of the lowest style.

I can't stand the number of people like this, so the personal consumption of such a group of people is not good, but group consumption accounts for about ninety percent of the entire luxury industry, which is simply the best leek.

Therefore, watching such leeks being harvested by mass brands casually packaged by foreigners in waves, and more importantly, squeezing out their own market share, Zhuo Qinger naturally couldn't sit still.

"Did you tell Mr. Bao about this matter?"

"Having said that, she has agreed. In fact, I have been doing this aspect of the brand over the years. Mr. Bao attaches more importance to the overall situation of the entire textile industry.

The garment industry is only a branch of the textile industry, not the whole textile industry. Therefore, Mr. Bao has always wanted to be the boss of the textile industry, not the boss of the clothing industry, although now we are. Zhuo Qing'er said.

"Then do what you want. Yang Dongxu opened his mouth and said, "Tell me alone about this matter, what can I help with?"

Again, even if you don't make this money, this money will still be earned by foreigners, so since it is not illegal, but it is still legal and taxable, there is no reason not to do it.

"Haina is on the side of the Hollywood branch, a star artist who has just become popular in the past two years. There is also the 76ers and Barcelona, which are players who have just made achievements in recent years and have market expansion prospects.

Qianyi is a newly established brand, and many old celebrities and players basically have a lot of brand imprints. So I just want to have promising newcomers.

And in the next three to five years, I will continue to expand my stores abroad to establish my luxury image like the previous Huaxiu, and you basically don't want to get profits from me in the next few years. ”

"Got it, if you don't have enough money, I'll invest some more in you. Yang Dongxu nodded.

There are two ways to establish a brand, one is to increase your own heritage little by little, and finally get a reputation for a century-old brand.

One is to throw money, keep throwing money and throwing a lot of money, who is popular and who is invited to endorse. That designer won the grand prize and asked that designer to design a new garment.

The former requires patience, while the latter is a shortcut. Taking shortcuts is generally easy to get into trouble, but as long as the quality control is in place, and there is Yang Dongxu, a big backer, behind him, Zhuo Qinger basically has no risk of collapse, so it's okay to take a shortcut, maybe he can win by surprise and become a dark horse.

"I won't be polite to you when I need to, and when the general framework is really implemented, I want you to make a few celebrity banquets, and then let those rich ladies or celebrities wear Qianyi's evening dresses at the banquet and make the headlines of tomorrow's newspapers. ”

Ethos is something that can be led, especially for a lot of people who don't have access to real high society. A lot of people's favorite thing to do is to imitate what the rich are wearing.

No way, whether it's a villa or a luxury car, or a yacht. They don't have the ability to imitate these things if they want to, so they can only work on their own limited range of clothing. Therefore, when some rich people start to lead the trend, the effect is often better than that of celebrities.

After all, a celebrity is an actor to put it bluntly, and he only takes money to endorse, and he also endorses many other things. The rich are really rich, since the rich and rich choose this thing, then this thing is obviously really good, and it is not as utilitarian as celebrities taking endorsement fees.

"You know I don't like these things. Yang Dongxu raised his eyebrows.

He didn't even want to attend many so-called celebrity gatherings, and it was even more impossible to hold them himself. Now his meals are basically acquaintances, and the places where everyone goes are not necessarily very high-end, and it doesn't even matter if they are skewering on the side of the road. In short, it's the camaraderie that matters, not the people in those gatherings who are talking with masks on.

"Once or twice is fine, this will help me a lot. Zhuo Qing'er put down the tableware in her hand and reached out to help Yang Dongxu fill a bowl of soup.

"Well, if my friend is a superstar at a party, and they don't have any taboos about reporting to the newspaper, you can try it. ”

"Is the grade enough?" asked Zhuo Qing'er.

This time it's Yang Dongxu's turn to roll his eyes and help you pick and choose. But thinking that this is also my own business, this unhappiness seems a little untenable.

"Rest assured, it must be of sufficient grade, for example, is the Kennedy family's banquet of enough grade?"

"Really, fake?" Zhuo Qing'er looked shocked.

Yang Dongxu instantly felt a sense of vanity and a sense of great satisfaction.

"You go about your business first, tell me when you're ready, and I'll talk to the Kennedys about it. I have a friend named Dai'er, you can also let her take a stake, she is a British aristocratic socialite, and the promotion of clothing brands is not small. ”

Many of the richest people in the United States are not in the news, after all, it is the big fish that are hidden in the deep water. For example, many people know that there are consortia in the United States, but they don't know anything about the core members of the chaebols except for a few spokesmen who are pushed out by these families to face the public.

However, the politicians are the opposite of these chaebols, and they need a certain amount of exposure to attract votes. So this matter is also easy for the Kennedy family, and I don't know how to thank Zhuo Qinger for spending money to let them be in the newspaper.

"The British nobleman who cooperated with Bai Qian?" asked Zhuo Qing'er.

Yang Dongxu's face turned pale, and he instantly wanted to slap himself. Because I was afraid of trouble, I wanted to push this thing out, but I didn't talk and forgot about it.

"It doesn't matter who it is, just be useful to you. By the way, you and I are going to buy Hedong Garden, and your sister-in-law may hold a housewarming celebration at that time. When the time comes, many celebrities in Hong Kong will return, and you can arrange it to give your new brand a front stop. Yang Dongxu forcibly diverted the topic.

Zhuo Qing'er didn't speak, and reached out to pick up vegetables for him and put them in the bowl.

Compared with Zhi Baiqian, Li Fuzhen and Chen Xin are women. Zhuo Qing'er is undoubtedly an existence that can appear next to Zhou Ya. But while it's normal for two people to meet, it's not awkward. But Zhou Ya is an absolute big house, so there are some things that Zhuo Qinger will consciously restrain herself.

"You and Sister Zhou Ya are only going to have one child?"

"That's the decision for the time being, and I want another one later, preferably a girl. But this is not in the plan, it's just my idea, and your sister doesn't agree with it. ”

Yang Dongxu nodded, although Zhuo Qing'er no longer mentioned Zhou Ya's affairs, he still had a headache when he said that the child was a child. Because Bai Qian suddenly became pregnant, these women, who were originally close and could not be separated in this life, undoubtedly had the idea of being tall in their hearts.

But although Bai Qian was pregnant and Zhou Ya didn't say anything, Yang Dongxu couldn't do it. If the other women were pregnant, he wouldn't dare go home.

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