Niu Xiaoqiang had no choice but to nod: "Okay Master, everyone, if you have any ideas, you can say it directly, and we will seriously consider it." ”

When Wang Xiaoxue heard this, she immediately spoke again: "Anyway, I think the boss brand motorcycle is very good." ”

Niu Xiaoqiang nodded slightly: "Well, do you have any suggestions from others?"

Niu Chunxiang was very uplifting, and the second one put forward an opinion: "I think it might be better to choose a foreign name." ”

Niu Xiaoqiang looked at several female employees in the advertising department, all of whom were very excited, and it was an honor for them to be able to participate in this level of discussion.

Several female employees opened their mouths to express their opinions, Niu Xiaoqiang nodded noncommittally, and finally looked at Niu Qiuxiang.

Niu Qiuxiang never said a word from beginning to end, and when Niu Xiaoqiang looked at herself, she said without hurrying: "Or call it Fang's motorcycle, our factory's truck is called Fang's heavy truck, and if the motorcycle also uses this name, it can lay a good foundation for the development of the truck brand in advance, and if you return to the automobile manufacturing industry, you can get twice the result with half the effort." ”

If you want to build a good brand image, it is difficult to say, and easy to say. This requires both quality and price at the same time, as long as you can provide high-quality and low-cost products, a good reputation can be established.

In the past, when manufacturing Fang's heavy trucks, Fang Dongping and Niu Xiaoqiang operated like this.

It is a pity that Fang's heavy truck has only produced more than 100 units, of which 50 units have been exported, which has not played much role in the establishment of the brand of heavy trucks, and only a few people in China know the name of heavy trucks.

If the motorcycle brand is also called by the same name, and then establish a good brand image, this can indeed lay a good foundation for the future marketing of Fang's heavy trucks. At that time, Fang's heavy truck can enter the market with the help of Fang's motorcycle's brand image, and even the publicity cost will be saved.

Niu Xiaoqiang also thinks so, he and Niu Qiuxiang coincide. In Niu Xiaoqiang's view, naming the motorcycle brand Fang's Motorcycle is the most appropriate choice.

But others didn't think of this, which shows that their horizons still need to be improved.

Niu Xiaoqiang laughed: "Third sister, you want to go with me, I also think the name Fang's motorcycle is better, master, what do you think?"

Fang Dongping didn't know anything about business before, and almost all things related to business were decided by Niu Xiaoqiang. However, following Niu Xiaoqiang's business for two years, Fang Dongping has learned a lot of relevant concepts. As soon as he heard it, he knew the benefits of this, and the only bad thing was that he would take advantage of it again this time.

The name Fang's heavy truck was founded based on Fang Dongping's name, Niu Xiaoqiang is the boss, and if the motorcycle is also named Fang's, it seems a little unreasonable.

I saw Fang Dongping smile slightly: "From the business level, the name Fang's Motorcycle is naturally the most appropriate, but emotionally speaking, it seems to be a bit of a thing." ”

Among the people present, only Niu Xiaoqiang could understand the meaning of the word "what", he smiled and waved his hand: "Master, we don't need to pay so much attention to it, this matter is so decided, all the motorcycles we produce in the future will be named Fang's motorcycles." ”

Wang Xiaoxue originally thought that the name of the boss brand motorcycle was the most likely to be adopted, but in the end, it was Fang's motorcycle that won, she turned her head a little sullenly, and muttered in a low voice: "Since you have already thought about it, why do you have to ask other people's opinions." ”

Niu Xiaoqiang put away his smile and frowned: "I am here to train everyone, the people in the advertising department not only need to conceive a good idea, but also need to conceive the overall marketing plan in combination with the actual situation. ”

Wang Xiaoxue was speechless and stunned on the spot.

Niu Chunxiang deeply agreed with this: "Secretary Niu's words are very reasonable, everyone must work hard in the future and contribute to the overall development of our factory." ”

Niu Xiaoqiang saw that the eldest sister had adapted to the identity of the leader, and couldn't help but put his mind at ease, and took the initiative to ask about the situation of the advertising department: "Sister, how is the work of the advertising department progressing?"

Niu Chunxiang immediately handed the copywriting in his hand to Niu Xiaoqiang: "This is the advertising copy that we have planned in the past few days, you can help us review it." ”

Niu Xiaoqiang put down the pen and looked down.

It didn't take long for him to raise his head and hand the copywriting back to Niu Chunxiang: "These copywriters are pretty good, just implement them according to the plan." ”

Niu Chunxiang took out a piece of paper from his pocket and handed it to Niu Xiaoqiang: "This is the advertising price that Minister Li of the sales department asked, I originally wanted to find a time to submit it to you for review, but now I happen to be free, you can also review it by the way." ”

Niu Xiaoqiang glanced at it casually, then nodded and agreed: "The price is relatively cheap, I don't have any opinion, you make a table of the number of advertisements and the overall cost, submit it separately, and I will sign it and start implementing it." ”

The current advertising plan is all aimed at the province and region, and the promotion is also old products, as for the Champs-Elysées, the newly created foreign brand, because the production plant has not yet been built, it can only be put on hold for the time being.

Advertising is not very popular in China, and many TV stations or radio channels do not pay much attention to advertising business, and do not realize the importance of this aspect at all.

Because of this, the advertising costs they offered were lower than Niu Xiaoqiang's expectations, and Niu Xiaoqiang couldn't wait for this, so naturally he wouldn't have any opinions.

Niu Chunxiang nodded: "Well, I will submit the application as soon as possible." ”

Niu Chunxiang's expression looked very happy, and she was most worried that she had failed to do a good job and failed her younger brother's promotion. Seeing that the younger brother did not have any opinions on his work, Niu Chunxiang felt happy from the bottom of his heart.

Niu Xiaoqiang hesitated for a moment, and then spoke: "Sister, your advertising department can conceive the marketing plan of Fang's motorcycle in advance, and when we produce the motorcycle, we can immediately produce and place advertisements according to the plan, which can greatly save time." ”

Niu Chunxiang nodded happily in agreement, in order to prevent herself from forgetting, she seriously recorded what Niu Xiaoqiang said in her notebook.

Niu Xiaoqiang retracted his attention and continued to design Fang's motorcycle. While designing, he also asked Fang Dongping's opinion.

Fang Dongping smiled slightly: "I am still very confident in the products you designed, and there is no need to modify anything in terms of technology, but there is another question I still want to mention to you." ”