Chapter 439

"The so-called convenience store is naturally a store that provides convenience for ordinary people.

From home furnishings, antique vases, to needles, threads, candied desserts, everything is included, everything is sold. Erfu crossed Erlang's legs, pinched a piece of snack and ate happily, and replied vaguely.

"Did anyone go to the store to buy something?" the fourth master shook his head with some distrust and asked in a low voice.

"Someone is going, okay with the word 'what' to go! You have all seen the income of the convenience store, so don't be too hot!" Erph stretched out a finger and shook it, retorting with a look of inadequacy, "For those ordinary people who are busy with three meals a day all day, is there any gimmick that can attract them more than cheap and convenient!"

The needles, threads, brains, cloth, pen and ink in the store are all good things that are very cost-effective.

The fruits, vegetables, meat and eggs that are closely related to the common people are even more important, and the price is the same as that of the shops in the bazaar, but they are sold in clean shops, and those shrewd women naturally know where to buy!"

"But this kind of business model can really make money?" Ulanala muttered under his breath.

"Again, small profits but quick turnover.

Although the price of all goods is very low, it is still higher than the purchase price.

Although the price is low, I use my own shop, and the vegetables, meat and eggs are all produced in my own village, which saves two large sums of money that need to be paid, compared to those things that need to be purchased, and even have to pay rent. Relying only on the difference in prices, the grocery store that struggles to maintain itself is more competitive.

Besides. It is to reduce labor as much as possible,

One-stop shopping, all self-service shopping, so that customers can buy everything they want to buy in the basket provided by the store, and go to the door to settle the bill.

A double counter was set up at the door, and three guys who were good at accounting and a shopkeeper were arranged to do chores. It is not only convenient for customers, but also saves expenses. ”

Actually, Erff this design. To put it bluntly, it is just a modern supermarket design, but it is very novel here, so at the beginning of the store, even publicity is exempted. Then there were a lot of curious housewives who went in to buy. Quickly occupy the market with low prices and gain a firm foothold by quality, this is Erf's strategy.

Of course, no matter what era there are, there are people who like to take advantage of small advantages, such as seeing that there are no guys staring at the shop, and there will be people who go in and do some petty theft.

In this regard, Erfu also has a way to govern, in addition to some small things. Place it near the counter and place some large items inside. In addition to reducing the possibility of petty theft, it is to set up a mobile post, so that a guy wears daily clothes to walk back and forth in the shop, once a person is found to have petty theft, first persuade and educate, if he does not change repeatedly, he will directly take the post of the fourth master and send the person to see the official, and the person who goes to the convenience store to buy things will be more conscious, and even take the initiative to put the things that other customers put back in place, and even the work of sorting out and replenishing the goods is exempted.

In two years, Erfu has set up more than 12 convenience stores in the capital.

These twelve shops are all in the outer city where the people gather together, the shops are uniformly decorated, the guys are uniformly dressed, all the front and back of the store, the pattern of the three rooms, the first floor mainly sells vegetables, melons and fruits, meat and eggs and other things to be used for three meals a day, the second floor is mainly for the distribution of cloth, groceries, near the counter, there are some small snacks called scattered, so that people in the four cities can recognize what this is at a glance, and slowly radiate to the surrounding areas of the capital.

"Will it affect other people's businesses?" This convenience store is very profitable, the fourth master said that he understood, but he was a little worried that Erfu would make those who originally opened stores for a living lose their jobs.

"For other grocery stores, there will always be some, but not too severe.

And I don't plan to continue to expand, these twelve convenience stores are the upper limit, the next step is to stabilize the market, and then find a source of goods, continue to expand to other cities, but compared to the capital, if you want to open stores in other cities, you also need to find the right partner, after all, my energy is limited, it is impossible to run around, and further south, this business model also needs to be adjusted. Erff explained with a smile and talked about other businesses.

Speaking of business, Erfu's favorite industry, and the most prosperous industry, is a restaurant she opened outside the front door - Baiweiju.

Baiweiju is her favorite, from the decoration to the choice of dishes, poured into her countless efforts, just the use of Taihu Lake stone piled up, built around the water rockery is dozens of skilled craftsmen busy for more than half a month to get out, not to mention the rockery below the crescent as clear as the bottom of the artificial pool, there are a number of red koi inside, frolicking under the carefully cultivated water lilies, very easy and smart.

The four-storey restaurant, in addition to the rockery flowing water in the lobby on the first floor, is surrounded by the bluestone slab on both sides of the winding water flow and set up a number of low tables, low tables, mainly used to greet those who have some loose money in their pockets, but are not rich individual customers, the dishes provided are some cheap dishes, good quality and low price, full of weight.

The second floor is a semi-enclosed private room separated by bamboo curtain and green bamboo, the center is a three-meter-long glazed cup, which hangs down to the rockery above the lobby downstairs, a gust of breeze hits, accompanied by the sound of gurgling water, tinkling sound, very elegant, and there is a small hall facing south from the north, the three walls of the small hall are blank, only a few celebrity calligraphy and paintings are decorated, and there is a square table on the wall in the north. Taishi chair and other furniture, equipped with pen, ink, paper, inkstone and other things, convenient for visitors to leave ink treasure, mainly to entertain those dancing and ink literati and scholars and into Beijing to catch the examination candidates, the dishes are almost the same as downstairs, but the amount is less, the dishes and tableware are more exquisite.

On the third floor, there are completely sealed private rooms, the whole floor is mostly decorated with light gauze curtains, next to each curtain is placed a half-person high floor vase, with three or three flower branches inside, and at the end of the corridor is a perennial burning incense burner, which is arranged warmly and comfortably, mainly to entertain female guests who come to dine. Unless there is a female guest, the man is not allowed to enter, and there is a secret door at the corner of the staircase. Inside the secret door is a small boxy room, with a rough mother-in-law handle all the year round, so as not to offend the female guests upstairs without self-respect.

And the fourth floor is the legendary presidential suit.

There is a floor of 300 square meters in size, only with spring, summer, autumn and winter, Meilan bamboo chrysanthemum eight private rooms, the private room is divided into two rooms inside and outside, there is a silk screen divided, the inner room is a rest room. Outside, there are round tables carved from mahogany, official hat chairs, mainly to entertain those royal relatives, famous nobles and other candidates, and the banquet is the top banquet in Lu cuisine.

Besides. The hardware conditions of Baiweiju are also leveraged.

Not only do all the chefs in the back kitchen have the good skills of the palace chefs, but the chefs of the red and white cases are all great chefs who have been in the industry for more than 40 years. It's a strong character to say. That is, a noble person with such an identity as Erfu can invite people out of the mountain with both soft and hard.

Regarding the process of inviting people, Erfu didn't dare to tell the fourth master.

This product has a rigorous personality, not only does he abide by the law, but even the female dependents in the back house, he is also strict, and he is absolutely not allowed to bully others, although Erfu is only a strategic threat to the brothers who return to the mountains and forests and live for the rest of their lives, but if the fourth master knows. I guess I'll be nagging for a few days!

"If you hand over a few shops in the mansion to you, what are you going to run?" the fourth master didn't notice the little embarrassment on Erfu's face. He asked with some emotion in his heart.

"Guzheng, get the map. ”

In fact, Erfu has long been thinking about the shops in the house that can be described as Wangdi in Beijing, and has studied the problem of passenger flow and business model several times on the map behind his back, but he is embarrassed to mention it for various reasons, so he has been patient.

It is rare for the fourth master to take the initiative to mention, and the Wulanala clan has no intention of objecting, she naturally will not shirk, and even her eyes are shining, she can't wait to take the map sent by the guzheng, beckoning the fourth master to move a very heavy mahogany square table, spread out the complicated and detailed map smoothly, and casually took a long hairpin with the ear spoon that the Wulanala clan put on the side of the coffee table leg, and talked about her business plan to the fourth master with some pointing.

"Master, look at this shop, according to the record on the file, this should be a five-room wide, three-room-deep, three-storey building with heavy eaves and arches, which is on the edge of the east city where rich merchants gather, next to it is a road that can run horses, and there is no big scene of restaurants nearby, if the branch of Baiweiju is built there, it is an excellent choice. Erph said with a smile as she pointed to a south-facing house on the corner of the street.

"Merchant...... I'm afraid that those literati will never want to come to the door of your Baiweiju anymore when they see those merchants who love to wear polyester yarn! Not to mention those literati who think highly of themselves, even those farmers who cultivate for a living, will also feel uncomfortable!"

The reason why he hesitated was not afraid of dampening Erfu's enthusiasm, but because he was definitely a real layman in the business industry.

"This is a branch of Baiweiju, so naturally it can't be exactly the same design as the main store.

Besides, don't look at those businessmen with the lowest status, no matter who they meet, they are all nodding and nodding their heads, but they are all rich and big, if they say that their only weakness is that they want to improve their status.

However, Shinong Industry and Commerce, this is the ranking set by the old and the old.

It is even more difficult for them to become businessmen and improve their status by virtue of their financial resources, and there is such a place where they can enjoy extraordinary services, and even go in and out of a restaurant with those dignitaries......

Think about what kind of scene it is!" Erfu said and couldn't laugh evilly, there are two Baiwei residences in the huge capital, one is an elegant place for dignitaries and literati to enter and exit, and the other is an imposter who makes those merchants rich and nail put gold on their faces, what kind of scene should it be!

And ultra-luxury hotels mean high consumption......

Scraping oil from these merchants, I feel so excited when I think about it, there is wood!

Looking at Erfu with a wicked smile, the fourth master shook his head helplessly, and asked softly about the rent of the shop to the Ula Nala clan, and agreed to her plan without saying more, and at the same time specially glanced at the Ula Nala clan, asking her to take the ghost spirit of Narf again to see what else Ulf could say interesting things.

"What about this place?" asked the fourth master, who had a brief exchange with the Ulanala clan, with a serious face sitting on his face.

Judging from the appearance alone, absolutely no one could have guessed that the fourth master had already smiled in his heart, and he couldn't be more satisfied, as if he had seen the silver of the white flowers beckoning to him, but he was not satisfied with Erfu's suggestion!

Among them, including Erfu, a fool who is not good at observing words and feelings, seeing that the fourth master's face was cold, and there was no joy between his eyebrows, the whole person was uneasy, and secretly recalled what she had just said, confirming that there was no disrespect for the imperial rule, so she hesitated to pinch the corners of her clothes, gave up the PlanA that was already on her lips, and chose PlanB, which she was not satisfied with.

"It is not easy to operate the shops in Nancheng, firstly, because most of the people who live there are poor people and migrant workers, and the money in hand is limited, so it is natural to be diligent and thrifty, and secondly, those who put up lanterns at night and attract tourists and merchants are located, which greatly restricts the normal operation of the shops there.

If I mean it, it's expansion.

I have studied a few alleys around this three-room shop, I have studied a few of the looks in this neighborhood, the drainage is congested, the houses are old, the area is large, but there are not many residents, if we can receive these old houses in our hands, re-planning, reconstruction, and this old alley will be transformed into a relatively independent/standing, hidden, garden-like small courtyard, and then set up sentry posts, secret guards and other protective measures on the periphery, forming a residential area with strict security and strict entry and exit of outsiders, I think it is promising. Erff furrowed her eyebrows and said dryly.

In the end, she hid a somewhat sarcastic sentence in her heart, 'I believe that there will be many powerful clansmen in high positions, rich businessmen and wealthy families who fall in love with this hidden residential area, and place their own hearts and souls in this area, so that this barren land will become a hot real estate like gold.' ’

"You can't use your head for the right path. "Although Erfu didn't say it, but what a smart person the fourth master is, don't look at him is not good at business, but he is well-thought, Erfu just mentioned 'hidden, independent/standing, garden-like small courtyard', he quickly understood her true intentions, and couldn't help but smile bitterly and shook his head.

(To be continued.) )