Niu Xiaoqiang took out a document bag and handed it to Xiao Yuhuan: "You will officially join the company from today, the boss is Yu Simei, the factory is still in the preparatory stage, there are many things that you need to help share, the first thing you have to do is to help Boss Yu apply for a business license, please trouble Aunt Xiao." ”

Xiao Yuhuan stood up very happily: "When I used to be self-employed, I did all the procedures by myself, and I still have some experience in this area, and I promise to handle the license in the shortest possible time." ”

Niu Xiaoqiang nodded slightly: "Boss Yu is currently working in the cave factory, and he may be transferred to the Asian Machinery Factory in the future, I will find someone to take you to meet with her first, and she will hand over the work funds to you at that time." ”

"Well, I'll go see her now. ”

After Xiao Yuhuan was taken away, Niu Xiaoqiang looked at Wang Xiaoshuang: "Xiaoshuang, did Sister Yu tell you about the construction of the factory?"

Wang Xiaoshuang nodded: "She mentioned to me this morning, I have already found someone to inform my father, as long as the district approves the land application, it is estimated that construction can start within a week." ”

Whoever wants to build a factory must obtain approval from the local government and pay a land royalty. Otherwise, it is illegal construction, and the government has the right to demolish it.

This was originally a big problem, but there was no obstacle here in Niu Xiaoqiang, as long as he made a phone call, Wu Ping would handle all the formalities as quickly as possible.

Wu Ping hopes that the more people who invest in the construction of factories in the district, the better, which can not only increase tax revenue, but also solve the employment problem of some residents, which is very beneficial to the development of the new district.

"Oh, please help urge me to let my uncle organize the staff to start work as soon as possible, as for the formalities, there is no need to worry about it, and it will be done soon." ”

"Okay, I'll go talk to my dad when I get off work today. ”

Niu Xiaoqiang hesitated for a moment, but finally did not call Wu Ping to explain the situation.

He put the hand-drawn land use plan map yesterday into the document bag, wrote a small note about the application for the land of the garment factory and stuffed it in, and then sealed the document bag and handed it to Wang Xiaoshuang: "You find someone to send this to Wu Shu." Remember where to go. ”

Wang Xiaoshuang agreed and walked out with the document bag.

Niu Xiaoqiang lowered his head and continued to review the documents.

He reviewed the plan submitted by Wang Deshui this morning, which explained in detail the future development plan of the cave factory, and Niu Xiaoqiang revised it according to his own opinions while reading it. Especially on the issue of how to start brand awareness, Niu Xiaoqiang almost completely denied Wang Deshui's plan.

According to Wang Deshui's opinion, the cave factory will be marketed by distributing leaflets in the future. This method was used when selling Four Seasons brand toilet water, and the effect was okay, so Wang Deshui used it as a reference.

Niu Xiaoqiang thinks that this method is a bit inappropriate, mainly because the efficiency of this propaganda model is too low. If you want to let as many people know about your brand as possible, you can't just hand out flyers, you must also use the power of the media.

Nowadays, the most popular information dissemination equipment in China is radio, which occupies the mainstream of information dissemination, and as for television, it is far inferior to radio in terms of penetration, so the efficiency of disseminating information cannot be compared with radio.

Of course, televisions will eventually replace radios for the foreseeable future, but for now, radios are the bosses.

In order to establish a brand effect, Niu Xiaoqiang felt that it was necessary to keep pace with the times, use radio as a breakthrough, and also take into account the two channels of TV and newspapers, and adopt a three-pronged strategy to promote his own brand quickly and efficiently.

At present, many domestic enterprises do not pay much attention to advertising, and advertising is a very new thing. As long as you seize the opportunity to do it first, the results will definitely be amazing.

Advertising costs money, although Niu Xiaoqiang has prepared a huge development fund of 3 million for the cave factory, it is better to save some money, and it cannot be spent indiscriminately because of money.

In order to find out the market situation of advertising fees, Niu Xiaoqiang immediately called Li Yu and asked him to contact the news media in the provincial capital to see how the advertising fees were collected.

After hanging up the phone, Niu Xiaoqiang began to think about the advertising words. Advertising words are a very important link, if you can think of popular advertising words, you can strengthen the impression of the audience, so that everyone can remember the name of your brand as soon as possible.

After thinking for a while, Niu Xiaoqiang picked up the pen and wrote down such an advertising slogan: "Four Seasons Jiahua, the first choice for your life!"

After writing it, Niu Xiaoqiang felt not very satisfied, so he continued to think. After a while, he wrote another advertising slogan: "Four Seasons Jiahua, everyone who has used it says it's good!"

After a few glances, he was still not satisfied, so he continued to think.

When Wang Xiaoshuang returned to the office, Niu Xiaoqiang had already written four advertising words. Seeing Niu Xiaoqiang frowning and pondering, she couldn't help but walk over to take a look with curiosity. As soon as she saw it, she understood what was going on, and said with a smile: "I think these four advertising words are very good, it is better to use them in turn, if you only use one advertising word, it will make people feel bored if you listen to too much." ”

Niu Xiaoqiang thought this suggestion was very good, and he was just about to nod, Wang Xiaoshuang then said: "In addition, I have a proposal. ”

"What proposal?"

"Sister Yu's garment factory is named Diana, this name is very good, at present, there is a bit of foreign psychology in China, taking a foreign name can give people a very high-end feeling, which is very beneficial to the construction of the brand, we might as well learn like Sister Yu, change the name of the Four Seasons Family, and also change it to a foreign name. ”

Niu Xiaoqiang has not considered this problem, the reason why he did not change the name of the company, mainly because the Four Seasons brand toilet water has been deeply rooted in the hearts of the people in this province, and it is also well-known in neighboring provinces.

When he expressed this concern, Wang Xiaoshuang put forward a suggestion that surprised him very much: "If you are worried about losing old customers, simply create another foreign brand, the old brand can adopt a low-price strategy to cover the low-end group, and the foreign brand can adopt a high-price strategy to face those high-end groups, so that both the high-end and the low-end are taken into account, which is not much better than just building a brand?"

Niu Xiaoqiang's eyes lit up: "Yes, we can create different brands to target different customers! This idea is good, just do it! As for the name of the foreign brand......