Ran Feifei did not go back to her own house or to the big courtyard, but came to Baiqian in Chaoyang District.

"It's okay at night, why are you running here, isn't this obviously disturbing the harmonious life of our husband and wife?" Hearing Ran Feifei announce that she would sleep with Bai Qian at night, Yang Dongxu, who was alone in the empty room, was immediately unhappy.

"I'm willing, have you thrown me out?" Ran Feifei squinted at him.

Yang Dongxu had no choice but to retreat, and he was angry with an unreasonable woman, and in the end, he must have been injured internally.

Bai Qian smiled and watched Yang Dongxu and Ran Feifei scare at each other, and brought a plate of fruit in front of Yang Dongxu. Feeling angry in an instant, Yang Dongxu took a piece of fruit and looked at Ran Feifei in demonstration.

Such a childish action directly ushered in Ran Feifei's pair of white eyes.

"I heard that Haina has recently terminated a lot of artists?" asked Ran Feifei.

Ran Feifei, who was playing with Xiao Wenwu, couldn't help but look at him.

"The normal contract is terminated, and people feel that the outside world is bigger and want to fly solo, and Haina got the liquidated damages stipulated in the contract, not only did he not lose anything but also made a profit. ”

"It's really not a loss, but I heard that two big names have gone?" Ran Feifei was a little unconvinced.

"Even if Haina's artists are gone, as long as you accompany the liquidated damages, Haina will not lose. ”

"Kill chickens and get eggs?"

"It's not that exaggerated. Yang Dongxu stuffed the sliced apple into his mouth, "Although the superstar effect is still there in TV or movies, it is far less exaggerated than before."

The entertainment market in Xiangjiang is constantly being hit by the mainland, which is a good example. Although it is indeed a bit out of date over there, there are certain reasons of its own.

can talk about superstars, talk about influence. Xiangjiang has many Asian-level actors, queens, singers, and singers. On the other hand, the mainland is not comparable to others in terms of real big names.

is also a first-class actor recognized by the state, and it is a bit of a card. The cards can be returned to the cards, and the market belongs to the market. It is an indisputable fact that the market of Hong Kong's big names is still overwhelming the mainland.

But why are there so many top big names in Asia, and the Hong Kong entertainment industry is still so badly impacted by the mainland? This shows that the siphon effect of big names is there, but it is not as exaggerated as imagined.

The era of speaking with works is quietly coming, a play, a good movie directly brings out newcomers There are many examples, on the other hand, the older generation of artists have been scolded a lot in recent years because they have received too many bad movies. ”

"It seems that this is really the case, but in reality it is okay, after all, reading the newspaper is also lively. Posted on the Internet, or under the movie and TV series reviews, the scolding is called a lively. Ran Feifei couldn't help but nodded.

"Haina has been speaking with his works since its establishment, although he has also signed artists, directors, and even screenwriters. It's just that eventful times dictate.

We follow the times, but we also lead the times. Therefore, as long as you have excellent works in your hand, the money you make from just creating peripheral products is not comparable to the artist's salary and advertising commission.

Therefore, these people will not lose money when they terminate the contract now, and if they want to find actors for good works in the future, they will directly release the wind and some actors can choose, and there is no constraint. Yang Dongxu shrugged his shoulders and said very easily.

"Although this is true, but there are not a few big names in charge, who knows who you are Haina?" Ran Feifei said.

Watching movies and knowing stars but not knowing big directors is the norm in this era. The director doesn't know it, let alone the production company of the movie. At the beginning of the movie, the audience felt a little familiar with the logo of the film company.

"It doesn't matter, anyway, Haina is not ready to go public to make money, it is the same whether it is famous or not. Besides, Haina doesn't just make money from these works, there are many money-making investments.

Even if he is not famous at all, he is still the boss of the industry, and I don't look back when I give those people ten years to chase them. Yang Dongxu said with some stinky fart.

Ran Feifei and Bai Qian rolled their eyes at him together, but Ran Feifei's eyes were obviously unhappy with her stinky fart. And Bai Qian is a little worshipped.

"Why don't the companies under your command operate and go public?, is the desire for control too strong?" Ran Feifei couldn't help but ask.

Bai Qian's gaze at Yang Dongxu also became curious.

"Part of the reason is this, but it's not as dark as you think. It's just that I don't want to go public.

The company's pursuit of listing is tantamount to two reasons, the first is lack of money to go public and raise funds at the same time, cutting a wave of leeks into their own pockets. The second is what you also feel, those vain heads. Billions, tens of billions of large companies are just good. ”

"The fame of the empty head is also very useful, right?"

"It's effective, but the expansion of the company under my command doesn't seem to need to rely on such a reputation to make a strong reputation, right?

So I don't lack money, and I don't even want such a big company under my hands, and the bank is queuing up to give me a loan. Hard power is placed here, and expansion does not need to be strong, so why should I go public and let others share my money? The company will eat all the dividends by itself, isn't it fragrant?"

"You're just too controlling, and you like to eat alone, what do you justify?" Ran Feifei snorted.

Yang Dongxu shrugged his shoulders and didn't bother to argue.

However, Ran Feifei also knows that it really doesn't matter to him whether he is listed or not. The listing of other companies is for better development, and the listing of companies under Yang Dongxu depends entirely on whether there is a need for that.

In fact, Yang Dongxu didn't have to make any independent kingdom. It's just that it's not necessary, just like he said, isn't it fragrant to eat dividends by yourself? Why find so many shareholders to share their own money?

Something wrong with your brain......

"Your online news recommendation is very good, and now the Yang family banquet is being discussed on the Internet. There was no point in continuing to discuss, so Ran Feifei changed the topic.

"Not really. Speaking of this, Yang Dongxu couldn't help but be a little arrogant, "There are a lot of people who read newspapers now, but the growth rate of netizens is also terrifying." Besides, the current 361 browser covers 99% of the country's market share. ”

"When I heard this, some of the physical news media seemed to have some opinions, and some people went to the top management to discuss it. Ran Feifei was a little worried, which was the fundamental reason why she started this topic.

"Discuss it, discuss it, anyway, the general trend of online news is irreversible, and discuss a charter as soon as possible to establish supervision over online news.

It's not the resistance of online news, but the motivation. The market can also develop in a more orderly and healthy way. Yang Dongxu is not worried about the traditional media feeling that his cake is passive, and he is dissatisfied.

After all, the general trend is here, not to mention that when the portal led the Internet era before, the Internet market was still very reckless at that time, and there were a bunch of loopholes.

I haven't seen the traditional media take down the portal.

Now 361 is more on track and more impeccable, and there is no reason to be pressed down by these people.

Therefore, no matter how hard the traditional media struggles, there is only one final result. That is, the general trend is unstoppable, either lie down and cooperate, or be eliminated by the market, there is no third way to go.

Seeing that Yang Dongxu was full of confidence, Ran Feifei didn't say anything anymore, she really didn't understand this aspect, so she couldn't give any advice.

"How about my cosmetics being advertised online?" asked Bai Qian.

"It's still mainly physical coal, and then you can buy ads at the beginning of the movie title that is broadcast on the Internet, or the beginning of the TV series. However, movies and TV series are best to find serious dramas, don't try to find those small productions before your death, or find a grass stage team put together by a few stars. ”

"Why?" Bai Qian was a little puzzled, and Ran Feifei looked at him curiously.

"Because this is conducive to building a brand, physical media is still very authoritative, after all, online news is a bit chaotic now, there is so much false information, and the main focus on online announcements is a bit inferior.

This is different from the Yang Family Banquet, which is not an advertisement, but a very hot topic. So the effect on the brand is positive.

If the advertisement for Dabao's new product is only placed online, not in physical media, or the advertising period is still at the end of the opening of some small dramas, the first impression is that this is a third-rate product.

Therefore, if you want to package Dabao's new products to a higher end, you must spend money to find big stars, and then win some satellite TV, and even CCTV prime stage advertising, even if it is worth bleeding to make a standard king. ”

Bai Qian nodded thoughtfully, and Ran Feifei also felt that it made sense.

Online news and advertising now seem to be more effective and more effective in terms of impact, but it is also necessary to distinguish between what kind of product ads are actually being delivered.

Simply want to get a wave of popularity, then online advertising must be the first choice, a few recommended posts to get a war, instantly aroused heated discussions among the majority of netizens.

If you can build a brand, traditional media is still the first choice, and the audience's recognition of traditional media is not something that can be replaced by the current online media.

Even after more than ten years, the Internet is super developed and everyone has self-media, and traditional media still occupies a certain position in the area of advertising authority.

Of course, those small TV stations that sell fake drugs and 998 advertisements are not counted, and those third-rate markets that are originally the lowest end have nothing to do with authority.

"I'll have a meeting with the senior management when I go back, and in the future, the advertising of Yang's family banquet will go online, and the traditional media will come with it. Ran Feifei thought for a moment before speaking.

Yang Dongxu gave her a thumbs up, this comprehension ability is super strong.

Yang Jiayan is an old catering giant, with eight major cuisines, state banquet dishes, and imperial meals, which are tall and lofty when you hear them, and have a high reputation for national recognition.

There is no need to advertise in traditional media, and it is necessary to constantly engage in gimmicks on online media to increase national attention, and then let more people know about the existence of Yang Family Banquet, which is what Yang Family Banquet needs at present.

And Baiqian's Dabao situation is different from this, although Dabao is a skin care product recognized by the general public. But the high-end market does not recognize, so Baiqian wants to occupy a place in the high-end market, so that the public feels that Dabao is a high-end luxury product of a big brand.

That can only go through the traditional media to throw money, a lot of money.

People who say that the money of high-end products is only the most vulgar manifestation of it, and taste is its true connotation, are actually people who are full of farts. There is no money to smash advertisements, the people don't know that you are a big brand, and you still have a fart.

Drink the northwest wind, you!

Or do you only sell connotations, but the price is very affordable, as long as 9.98 to try?

Money is the most direct manifestation, and everything else is.