Listening carefully, Lee Hyun-chul suddenly became happy, turned his head to look at Kim Taeyeon, and squeezed his eyebrows.

"Ladies and gentlemen, we are now entering the busiest commercial district in Jeonju, and the glasses store of the K-pop star girl group Girls' Generation Kim Tae-yeon's house is right in front of it. ”

To say that Lee Hyun-chul has excellent eyesight, for example, this female tour guide who is only a few steps away from him in front of him, and the tour guide card hanging around his neck, Kim Tae-yeon's three words are particularly eye-catching.

Okay

It is not strange in South Korea that people with the same name and surname have the same name, after all, with the level of these people's names, they can't do without those words back and forth.

But in such an area, it is much more interesting to meet the same name as Kim Taeyeon, and he is still a tour guide in Jeonju.

Being watched by Lee Hyun-cheol like this, Rao is no matter how proud Kim Taeyeon is, he can only urge him to drive away as soon as possible.

"Nuna, it's not that I don't want to go, it's that it doesn't want to. ”

Lee Hyun-cheol tapped the steering wheel gently, his lips curled at the eye-catching red light in front of him, and it was rare to encounter a rare one that needed to wait for 100 seconds.

The tour guide in Jeonju is called Kim Tae-yeon, and both of them feel that in fact, this can be in the news, maybe this tour guide can take the opportunity to become popular in the circle of sone.

But if you look at your age, you should be about the same age as Kim Taeyeon, and this is definitely not the popularity of your parents going to the future Captain of Girls' Generation in advance.

Regarding the glorious deeds of Kim Taeyeon in Jeonju that the tour guide boasted about, Lee Hyun-chul listened to it with relish.

For example, when Kim Tae-yeon was a child, which restaurant he liked to eat at, which park he liked to play in, which school he used to attend, and so on.

All kinds of trivial things, even the protagonist Kim Taeyeon himself was stunned when he heard it, scratching his ears and cheeks, and really thinking, 'I was like this when I was a child?'

But on the flip side, these things also expose the shortcomings of the state.

The so-called thousand-year-old city now leads overseas tourists to the streets, relying on the deeds of an artist who just walked out of here to attract the attention of others.

Lee Hyun-chul thought that one day Jeonju City would build a Kim Taeyeon Hallyu Culture Museum or something.

In collaboration with S, there are some records of Kim Taeyeon from various periods, autographs, worn singing costumes, three-dimensional projection stages, etc., which are also quite valuable for production.

"Tut-tut, in general, this tour guide is also quite smart, knowing that overseas tourists come here and are not very interested in the local history and culture.

Seeing that they are all teenagers, so everyone is interested, Nuna, maybe in a few years, your optical store will be charged as a tourist attraction by the local area. ”

Lee Hyun-cheol vaguely remembers that as Girlhood's fame spread more and more to Asia and the world, the scale of her family's optical store also expanded.

In addition to the glasses, there are also some S merchandise and Kim Taeyeon's small items, but these are gradually improved in the next few years.

In 2014, S's mind gradually focused on the men's group and the new group, and did not pay much attention to and utilize the brand value of this first-line girl group except BOA.

"Ah~You're talking about me's angry~"

"I'm telling the truth, in fact, your optical store can be built into a brand culture.

S has never supported artists to carry out side businesses, and there is no other aspect of the artist's own property rights except for selling some peripherals, which is a waste.

When the aura of the group gradually fades, it is worthless to register and establish a label at that time. ”

Lee Hyun-chul patted Kim Tae-yeon's little meat hand and said comfortingly.

"Don't worry, when I find a time, make a complete and detailed plan, this thing will be handed over to your Girls' Generation Studio, at least to ensure that you will not be disgraced from this circle in the future. ”

"Will S agree?"

Kim Taeyeon's words are also full of worry.

"When it comes to benefits and money-making things, it's impossible for them to disagree, but my father knows the value of girlhood better than Kim Young-min, which is nothing more than a matter of authorization, investment and venue.

It is related to the development of Hallyu culture

Even if the official won't give too many discounts, they will still support the places that should be supported. ”

Li Xianzhe has already made up his mind, and when he goes back, he will meet with Li Xiuman.

Although there are places like STOWN in the Seoul area, in addition to being used as a venue for performances, the merchandise of artists is basically concentrated in the lobby on the first floor of S, and the value of the artist brand is much more than that.

"Then I'll leave this matter to you, although Nuna doesn't understand this, but it's about the future of our girlhood, and I think the members are still very welcome. ”

Kim Taeyeon couldn't have imagined that she just wanted to pull Lee Hyun-chul down Jeonju to relax.

As a result, he just walked around the Hanok Village and met the local tour guide, and he could think of something further afield.

But in other words, the next development route of Girls' Generation has been determined.

From a simple artist, he has risen to the brand value of his own portfolio.

For example, Jessica's designer brand dream is the first step, Girls' Generation Studio is only responsible for the group is the second step, and then the third step is to cooperate with the official in the name of Girls' Generation.

Set up a dream fund for trainees, set up a girls' generation school, and establish an exclusive museum for fans to visit, through official publicity channels.

The target of funding is given to some children from poor families, or people with their own defects, etc.

These celebrities in other countries play rotten routines, but few artists in the Korean entertainment industry do it, especially idols.

On the one hand, most artists are checked and balanced by brokerage companies, and they have no authority at all.

On the other hand, many artists are not famous and influential to this extent, and with personal savings, it is cautious to run a dance academy by themselves.

Once it is publicly stood up and promoted, it will face overwhelming accusations from the public.

Most of the philanthropic channels linked to artists are basically completed by fans with a high proportion of fundraising, such as donating rice, planting trees, donating coal, and so on.

Although this approach has great benefits for the artist's image, the disadvantage is that the media attention is not enough, and the agency behind it cannot make a big deal by 'improving the company's image'.

Lee Hyun-chul casually cited a lot of routines that were played badly by overseas artists, such as letting S cooperate with Jeonju city officials, and the artists were responsible for donating money to set up a Kim Taeyeon school in the name of the three parties.

Then the enrollment conditions are those who are deaf and mute children who are discriminated against or have birth defects, especially since the release of the movie "The Melting Pot", which has led to a disproportionate interest in the charity of children in South Korea.

In this way, not to mention the enrollment conditions of this school, plus Kim Taeyeon is involved, the normal operation of the public will pay special attention.

In the future, when it comes to this school, everyone will know that Kim Tae-yeon donated money to build it, and then the official can make her an honorary principal and guest lecturer again.

I don't have anything to do to learn sign language from the members, but I don't have a trip to drive around here and talk to the students, which sounds so good.

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