At the beginning of the film festival awards ceremony in the evening, Zhuo Qinger, as a brand designer, can bring her own team into the award ceremony, and Chen Hong will go to join in the fun.

Although I don't feel the need to walk the red carpet, I am full of curiosity about such an international film festival and want to see the difference between live and live TV.

Yang Dongxu obviously didn't have much curiosity about such an occasion, so he didn't accompany the two women. And directly to Maserati Motors.

Carlo Rossi looked at the big boss who was too young and too young sitting in front of him, and honestly despite having been working at Maserati for so many years.

Every time he sees his big boss, he always has a feeling that he is not real, he is too young for such a young person to control a large company with a market value of tens of billions, which is unimaginable.

"Can't the price be lowered?" Closing the document in his hand, Yang Dongxu asked.

"I don't think so, they are very fond of this brand. Although the company's operation has encountered some difficulties temporarily, it can apply for government loans, which will definitely be approved with the size of Yafit.

After all, the above does not want to see so many people unemployed at the same time, and Mr. President cannot afford such a responsibility. Carlo said helplessly.

Yang Dongxu rubbed his chin.

This time, he didn't come to hang out with Chen Hong, but to do business, a big business.

In recent years, the sales volume of Huaxia BMW has been rising, after all, whether it is the halo blessing of official cars or the fashion sense of those commercial cars.

Huaxia BMW is asking about the top three positions of Huaxia luxury brands, Mercedes-Benz, BMW, and Volkswagen's Audi are on par.

But in the field of sports cars, a Maserati is a bit of a struggle, and Maserati still has a place in the middle and upper class sports cars, but the real top sports cars have never had anything to do with Huaxia BMW.

That's the world of brands like Ferrari and Porsche.

Yang Dongxu's target in Italy this time is Ferrari, in fact, it stands to reason that such a bullish brand, as long as the management of Fiat has no brains, it will definitely not be traded.

However, now that there is a little problem with the operation of Fiat, it has given Yang Dongxu such a small opportunity.

The Auto Industry Alliance, which was founded in 2000 under the leadership of Fiat, disbanded this year.

In addition, the Italian economic market has been sluggish in recent years, and Fiat's operation has also gone a little wrong, so they have the idea of cutting some of the company's not very important businesses to reduce the burden.

Of course, a high-quality industry like Ferrari is certainly not within the scope of reduction, but cutting other sluggish industries only reduces the burden, and will not help Fiat tide over the difficulties.

And selling Ferrari, Fiat will get rich in an instant, so after Yang Dongxu asked Carlo to try the offer, the other party firmly refused at first, but then when the purchase price reached 6.3 billion US dollars, they had to hesitate.

After all, they only spent a few hundred million dollars when they won Ferrari, and now the car industry is booming, but it is also becoming more and more competitive.

Porsche, owned by Volkswagen of Germany, has been neck and neck with Ferrari, and in recent years, it has come up with a Lamborghini ready to attack Ferrari on both sides.

Fiat doesn't have the energy or money to develop other sports car brands, and they have always focused more on their own car industry.

Ferrari is an independent subsidiary, although this subsidiary has been very competitive to help make money in recent years, but this is undoubtedly just an illegitimate child, and no matter how good the performance is, it is not as favored as the son-in-law.

Therefore, the executives of Fiat, who did not sell the Ferrari business in the first place, couldn't help but be moved after getting Carlo's $6.3 billion offer, which far exceeded the current market value of Ferrari.

Coupled with the fact that the government bailout loans they applied for at this time were delayed, the voice of selling Ferrari in exchange for a large amount of money to tide over the difficulties gradually became louder at the top of the company.

In fact, everyone knows that it is only a matter of time before the bailout loan comes down, and Fiat cannot go out of business. Because none of those politicians can carry the black pot of unemployed employees once Fiat goes bankrupt.

But taking out a loan and selling a Ferrari are undoubtedly two different things. After all, the loan is a bailout loan, so it can only be used for the company's operation, and there is no way to stuff it into your own pocket.

Money earned from selling Ferraris...... It's really exciting to think about it, Fiat's business has been sluggish in recent years, and the automobile industry alliance that finally got it took a breath to catch its breath, but it was disbanded in less than five years.

Now that there is a mess to clean up, how long has it been since shareholders paid a large dividend?

If Ferrari were to be sold, the shareholders would be able to pocket more money than they had paid in the past combined, which could not help but make them unimpressed.

"What do you think they'll end up costing?"

"$7 billion, that's too high, but the current price is ......," Carlo didn't finish.

But Yang Dongxu already understood what he meant, let alone 7 billion US dollars, even the current price of 6.3 billion US dollars is a bit high.

After all, the sales in the Chinese market are so good, and after opening the European and American markets through Dell, the total market value of Huaxia BMW, which is also good, is now only 10.3 billion US dollars.

And the Maserti sports car brand, which has been independent and is already good, now has a market value of only 1.8 billion US dollars, and a Ferrari is worth three and a half Maserati?

As the head of the Masarti sports car subsidiary, Carlo felt that the acquisition had left him very aggrieved.

Didn't you see that there was a situation in Fiat's business, and other car companies that originally asked about the price together, after hearing Maserati's offer of 6.3 billion, they all pouted and left like fools?

"I know the price is inflated, but it's not high, people don't sell it? After all, as long as those Fiat shareholders are not greedy and wait for the government's relief money, they can easily get through.

So now is our best chance to win Ferrari, purely in terms of commercial cars, or fashion cars, and now we have a certain say in the European and American markets.

But this sports car ......" Yang Dongxu's words were not finished.

Carlo obviously understood what his big boss meant, and although he was still a little unconvinced, he couldn't say anything to refute it.

After all, occupying such a market in China that is skyrocketing rapidly year by year, Maserati sports car sales are still far behind Ferrari and Porsche.

Even in terms of branding, it is clear that Ferrari is the king and Maserati is the queen, but it was successfully overtaken by Porsche, a charming little slut, and the sports cars of other car brands have also begun to emerge in the past two years, squeezing the market that is not enough to divide, making the Maserati sports car business uncomfortable.

"Official cars, commercial cars, SUVs, and the Maserati coupe business that is now under development, we have a fighter in every model.

But only the short board of sports cars, you have also seen how the Chinese market has prospered in recent years. Volkswagen's Audi is also an official car in China, and then Porsche first landed in Hong Kong, and then entered the mainland, and the results were very good.

With our strong local advantage, although we have also raised the sales of Maserati sports cars in China. But this market is obviously very volatile.

Now many people are beginning to notice the piece of the cake of sports cars, obviously with Porsche, Volkswagen still spent a lot of money to win sports car brands such as Lamborghini and Bugatti in 98.

After years of brewing, these two sports car brands have become very famous and are sharpening their knives to enter the Chinese market.

Regardless of other sports car brands, just one German Volkswagen and three sports car brands, do you think one Maserati alone can withstand it?"

"This ......," Carlo began to collapse in his shoulders, a little unsure.

German Volkswagen has always been the strongest competitor of Huaxia BMW in the Chinese market, and Carlo knows very well that Huaxia BMW has official cars here, and Volkswagen's Audi has become an official car earlier.

Huaxia BMW has developed a Mercedes-Benz high-end business car, Volkswagen has the top Bentley, SUV Huaxia BMW has sprung up, and Volkswagen Audi Q series SUV has always been a big hit in the market.

Roadster...... Not to mention compared with Porsche, Maserati is also compared with Bugatti and Lamborghini, which have just been acquired and brewed for five or six years. But it's only a comparison now, in a few years......

"So the top sports car must come up with a brand that can be played, and it can't be like in previous years.

Otherwise, the brand of Huaxia BMW will always make people feel that they are inferior to these car brand companies such as Volkswagen and Mercedes-Benz, and the price will not sell, not to mention, and the sales will also be affected.

You don't want to be pointed at the nose and say, Marstati is not as good as Audi, like Mercedes, not as good as BMW, right?

At the same time, Volkswagen in the low-end market also has FAW-Volkswagen, SAIC-Volkswagen and other companies, these low-end market people and Japanese companies have come and gone.

So now we have been in the high-end market there is no room for decline, if we can't win some share of the top market, our brand effect will be extremely embarrassing in the future. ”

"I see. Carlo took a deep breath and nodded.

Although he is only in charge of the sports car business, he is still in charge of the European market, not the Chinese market. But Huaxia BMW is the parent company of Maserati, and he knows the truth that one is prosperous and one is lost.

"Take it as soon as possible, the purchase amount can be opened to 6.5 billion, this is the final price, if not, forget it. And when you negotiate with the other party's top management, you can hint at it, as long as the deal is done.

Maserati can pull the strings and let them go to Huaxia to invest in parts foundries. And willing to help them get the bailout fund loan smoothly. ”

"What do you mean?"

There is nothing to invest in foundries in Huaxia, and now companies with some strength all over the world are doing it. His big boss is very powerful in Huaxia, so this promise is normal.

But this helps to apply for a bailout fund......

If the Ferrari had been bought as a package, Fiat would obviously not have needed a bailout fund.

"The bailout fund must have interest-free, low-interest and various welfare clauses. The purchase of a Ferrari can be signed first, and then announced after the loan is completed, and as soon as the contract is completed, we can pay half of the purchase price first, and settle the rest within three years. ”

"This ......," Carlo's eyes flickered.

I understood what my big boss meant, the bailout fund is to bail out enterprises, and the money from the sale of Ferrari can be stuffed into his own pocket. The two seem to ...... No conflict!