Chapter 413: Let's see if he can react
The Detroit News is an old rival of the Detroit Free Press, with its headquarters in Detroit, its distribution in Michigan, and even its circulation being about the same, and the best thing about it is that the finances of the two newspapers are about the same, and they are both looking like they can't make ends meet. (UC Book Alliance is the fastest update)
The shareholders of the Detroit Free Press knew very well that whoever Mr. Fernandez bought would be able to pull his foot out of the mess and give up whom, and the one who was abandoned would have little hope of being saved.
After hearing Mirren mention the name "Detroit News", the shareholders of the "Detroit Free Press", who originally had the last bit of luck in their hearts and wanted to pit Chen Geng, immediately relented honestly and sold 51% of their shares to Chen Geng...... As a regional newspaper, the Detroit Free Press is a joint-stock company, but it is not a public company, and its shareholding structure is simple, which takes a lot of pressure off the takeover process.
As for why he sold 51 percent of his shares instead of all of them, the reason is very simple: several shareholders got together and decided to take a chance: Mr. Fernández is so rich, he must not buy his own newspaper just for fun, right? With 51 percent of the shares, Mr. Fernández can obtain absolute control at the lowest price, and if the Detroit Free Press is really made by Mr. Fernandez, the newspaper will succeed in turning a profit. If you become bigger and stronger, this part of the shares in your hands will be valuable, and it will be a very cost-effective transaction whether you continue to hold or sell it at that time.
For Mirren, Chen Geng gave her limited funds, and in the case of ensuring her control over the newspaper, of course, the less money she spent, the better, and the result was that the two sides hit it off, and the original wholly-owned acquisition became 51% of the total share capital.
After signing the acquisition contract, several former shareholders of the "Detroit Free Press" triumphantly called the shareholders of the "old friend" "Detroit News" and told them the good news: We, the Detroit Free Press, have now found a golden thigh to hold, and you are not too greedy when we eat and drink spicy food in the future, wahahahaha......
But usually, it doesn't take more than three seconds to be proud and handsome.
The shareholders of the Detroit Free Press on the other end of the phone, or the original shareholders, told them: We have also been acquired by Mr. Fernandez, and in the morning, the contract that has just been signed, but Miss Mirren has asked us to keep it secret, and not to tell anyone for three days, otherwise it will be your turn to be proud......
Before the words were finished, both sides were stunned!
Mr. Fernández actually bought 51% of the shares of two newspapers with the money he paid for the acquisition of two newspapers!
Knowing the news, both the original shareholders of "Detroit Free Press" and "Detroit News" wanted to cry without tears: Nima can still play like this?!
Speaking from the bottom of his heart, Chen Geng also admired Mirren's commotion very much, and she then successfully turned the two newspapers into profits in such a short period of time, which made Chen Geng a little surprised: I didn't see it, this girl actually has such a strong talent for media operation!
So at this moment, Chen Geng is really a little curious about Mirren's next development plan for the two newspapers: "Will you merge the Detroit Free Press and the Detroit News?"
"No, I'm not going to do that," Mirren shook his head without hesitation: "Boss, don't you think it's fun to let two companies that seem to be tense, attack each other, and tear each other down under our operation, secretly actually have a brotherly relationship?"
Well?!
Chen Geng didn't react for a while, and his face was a little puzzled: "You mean ......?"
"I heard you tell you an example before, you said that in a certain country on a certain shopping street, two stores specializing in furs are fighting a price war every day, and the same fur is bought for $500 in store A and $450 in store B......"
Without waiting for Mirren to finish speaking, Chen Geng let out an "ah......, he knew what Mirren was going to say.
Sure enough, Mirren continued: "The result is that store A has been crowded for a long time, store B is crowded every day, and the boss makes a lot of money. Later, after a long time, people on the same commercial street were very curious, why did store A lose money every day tomorrow, but the owner of this store could still pay the rent and the wages of the employees? And after a few years, the owner of store A did not have the slightest intention of transferring this store?"
Speaking of this, Mirren looked at his boss with a smile.
What else can it be, of course, because store A and store B are actually the same owner, it seems that store A does not make money, but because store B's traffic and turnover are too large, even if only one store makes money, it can not only afford two stores, but also earn more than other stores.
"So you're going to play like this?" asked Chen Geng.
"Well," Mirren nodded, "Although I don't know which country you are talking about, I think this idea is good, you can try, even if it is not good, there are two media to help you speak when you are in trouble." (Fastest update)"
Since Mirren had this idea, of course, he should encourage: "Then try it." ”
yes!
Mirren breathed a big sigh in her heart, before this, she was really worried that Chen Geng would not agree with her ideas, after all, don't look at the fact that she is the head of the "Detroit Free Press" and "Detroit News" on the surface, but she knows in her heart that the real one who has the final say is actually the handsome guy in front of her who looks young and excessive, and he is the real boss.
With a sigh of relief, Mirren asked cautiously, "What about ...... Boss, do you have any instructions on Chrysler's matter?"
"No," Chen Geng glanced at Mirren: "I said that you have the final say on these two newspapers, and you have the final say...... Don't play this kind of boring game in the future. ”
Mirren's face turned slightly red, but in her heart she was completely relieved: the boss really counted! She paused for a moment and asked Chen Geng: "Boss, do you think the Chrysler Group and Mr. Riccocca can get through this difficult time this time?"
Chen Geng gave her a strange look: "Who told you that this incident is a difficult time for the Chrysler Group and Lee Ekokara?"
“......”
Mirren glanced at his boss aggrievedly, and said puzzledly: "Isn't that so? Everyone said that this time the Chrysler Group is in big trouble, and Lee Iacocca will have to pay the price for his showmanship......
Before she could finish speaking, Mirren stopped talking, because she saw her boss sigh, very helpless, and then looked at her with a look similar to that of a mentally handicapped child.
Although she didn't think she said anything wrong, because that's what was said in the media now, but being looked at by Chen Geng with this kind of eyes, Mirren still subconsciously felt empty-hearted: with the boss's insight and keen observation that far exceeded ordinary people, could he have discovered something that he hadn't discovered?
"I've always told you that you have to see the essence through the phenomenon, learn more dialectics, learn to look at problems from a dialectical perspective, especially have your own independent ideas, and don't follow the crowd," Chen Geng sighed, looked at Mirren and said: "Although it seems that the Chrysler Group is indeed in great trouble at the moment, but you tell me, is there a problem with the Chrysler Group's products themselves?"
"Nope. Mirren shook his head honestly.
"Then tell me again, is there a precedent for the various brands of the Chrysler Group to maliciously misinterpret the conditions of service?" asked Chen Geng again.
"Like...... Nor did it. Mirren shook his head honestly again.
"Okay, then do you think, from a rigorous point of view, is there a problem with the 'Chrysler ownership of the final interpretation'?"
"This ...... Nor ...... Right?" said Mirren, stumbling and uncertain.
"Of course not!" Different from Mirren's stumbling, Chen Geng said without hesitation: "Just like there can only be one official interpretation of legal provisions, the final interpretation of the service conditions given by an enterprise can of course only belong to this enterprise, not the consumers of this company's products, if the final interpretation is given to consumers, consumers will of course interpret the terms in the most beneficial way for themselves, so what money does the enterprise make?"
“......”
Mirren was stupid, she didn't expect this matter to be explained and understood like this, but if you think about it carefully, it doesn't seem to be a problem, just like the boss said, if the final interpretation is given to the consumer, the consumer will of course interpret the terms in the way that is most beneficial to himself, and the most beneficial way for the consumer must be the most unfavorable way for the enterprise, as if the government departments that the public dislikes the most are the tax departments, there is no doubt about this.
In this way, the enterprise must not do it: we are here to make money, not to do charity, and even if we are to do charity, we must do charity in the way of earning back several times or more than ten times the money spent on charity.
Looking at Mirren, who was stunned and speechless with his mouth open, Chen Geng said: "Now you tell me that the quality of the Chrysler Group's own products is still in the past, and there is no stain that can cause great dissatisfaction among the people in terms of service in the past, do you think this matter will have a great impact on the Chrysler Group?"
"It seems...... It's not ......" Mirren, who finally figured out the logic in this, was ashamed to stuff his head into the crotch of his pants, and under Chen Geng's series of "slaps" reminders, Mirren's brain finally returned to normal from the previous state of extreme fever: "This matter seems to be very unfavorable to the Chrysler Group and Mr. Lee Iacocca, but it just looks more dangerous, in fact, as long as the operation is done properly and a more consumer-oriented explanation is made with a sincere attitude, it will not have much impact on the Chrysler Group and Mr. Lee Iacoca."
In fact, in the vast majority of users' car time, there are very few times when they need to use these terms, even if Chrysler Group makes a biased interpretation in favor of consumers, their losses will not be very large.
And as you said, people are forgetful, and it seems that they are very angry about it, but once there is a news hotspot, they immediately turn their attention to a new hot topic, and one moment it is a hot news that is discussed in the whole country, and the next moment it may become something that no one cares about.
We have always been told that the crisis itself is synonymous with danger and opportunity, and from a more macro point of view, this incident is not an excellent advertising and operational opportunity for the Chrysler Group, and once it is operated well, the Chrysler Group may not be able to turn this bad thing into a good thing...... Well, I think that with Mr. Lee's ability, we may be able to take this opportunity to further expand their market share......"
Speaking of this, Mirren suddenly stopped talking, she looked at her boss with a stunned face, and said in surprise and disbelief: "No...... Won't it......"
If Lee Iacocca really turned danger into opportunity and turned bad things into good things, wouldn't it be tantamount to himself and his boss helping Chrysler Group and Lee Iacocca in disguise?
"Who knows, who is right about this kind of thing?" Chen Geng shook his head: "It depends on whether Li Iacoka can keep enough calm and think about this layer." ”
Frankly speaking, Chen Geng didn't think that Li Iacocca would be overwhelmed by his anger for too long, and in terms of Li Ikeca's ability, even if he didn't react at first, with such a continuous splash of cold water, his head should have calmed down now.
At this point, Lee's mind has indeed calmed down.
In front of his own group of people who gave up Ford's glory and wealth and followed him to Chrysler's team to work hard again, he happily admitted his mistake: "I admit that I was carried away by the little success before, and I was a little self-righteous and thought that Lao Tzu was the best in the world."
As for this incident, frankly, I'm actually quite glad that this slap was in my face when I was just starting to get fluttery, and not after I had more success in a few years...... Maybe the slap at that time was so strong that it could pull me to the ground and I couldn't get up. ”
No one spoke in the huge conference room, but the tension between them gradually dissipated, replaced by a relaxed and relaxed parting: Great, the head of the old who could keep a cool head and sharp thinking skills in the face of any danger has finally returned!
With years of cooperation with Lee Iacocca, they firmly believe that as long as the leader returns to his former calm, no one is the opponent of the all-powerful leader.
After a brief moment of silence, looking at Riecocca with his trademark smile on his face, slowly, but with great determination, applause rang out.