Chapter 1397: If you don't beep, I'll throw money

When he got home in the evening, Yang Dongxu not only saw Bai Qian, but also saw Ran Feifei, who had just returned from abroad.

"I heard that you want to get a piece of land here in Yanjing?" Yang Dongxu asked casually after taking a sip of tea.

Bai Qian, who hadn't seen her son for a day, was very rare with Xiao Wenwu next to her. From time to time, Ran Feifei reached out to tease Wenwu's chubby face.

"I'm going to build a building that combines catering, accommodation and leisure, and I'm going to hand it over to Li Fuzhen to design in terms of accommodation. The main focus of Yang's family banquet here is still the dishes, and this old business can't be lost.

Then the leisure center here, all kinds of maintenance and massage, I am also ready to hire professional people to manage, in short, I am ready to build a super flagship store with the name of Yang Jiayan. Ran Feifei nodded and said.

"Why did you think of this?" Yang Dongxu couldn't help but be a little curious.

"There's no way, who let the simple cooking Yang family banquet come to an end now. All you need to do is maintain the brand, and then continue to develop new dishes or restore the dishes for the state banquet.

And if you want to increase the income of Yang's family banquet, in order to maintain the brand, you have to launch new dishes. The price increase of old dishes can only be based on market conditions, and the price cannot be increased indiscriminately when the name is big.

So after thinking about it, the only thing left is to take Yang's family banquet as the core and expand the business chain. Isn't it all about dining and casual day now, so I'm going to give it a try. It can also be regarded as an improvement on the current operation of Yang's family banquet. ”

Getting a comprehensive dining and leisure center was not a whim decision for Ran Feifei. After her investigation of the market, as well as her experience in managing Yang Jiayan for so many years, she definitely made adjustments to the business direction of Yang Jiayan.

Yang Jiayan continues to create top state banquet dishes, and the Chinese food of various top cuisines will not change, this is fundamental. And while keeping this book, Ran Feifei didn't want to use the Yang Family Banquet to operate something that was high in the market. Therefore, expanding the business chain has become a good choice.

"How much are you going to invest?"

"This is also something I want to discuss with you when I come back this time, the land here in Yanjing is not cheap, plus the construction and decoration or something, I am currently ready to invest 300 million. ”

"So many?" Yang Dongxu was stunned for a moment.

"This is just a conservative investment, and the money for land, construction and decoration accounts for the majority, and the various facilities in it will definitely be the most upscale at that time. Coupled with personnel training, all kinds of technology-related, how can it be about 500 million in total. ”

"How big are you going to do?" Yang Dongxu couldn't help asking, 500 million can almost be used to build a building.

And Ran Feifei just took so much money to build a comprehensive hotel, which is an absolute big investment.

"The floors are certainly not as high as those of office buildings, but they certainly occupy a lot more than a shopping mall. Because I didn't plan to set up a restaurant lobby dining space.

Whether it's eating, bathing, or maintenance, it's a completely private and separate area. In other words, if you enter a large suite, you can not only dine separately in it.

There is also a bathing center, massage, maintenance, a small personal cinema, and even a relatively separate reading area. Such a space for a guest to occupy is much larger, and if you want to receive more guests, it is definitely not possible to occupy a small area. ”

"It feels a bit like a clubhouse. Yang Dongxu said with a deep sigh.

"There is a reference club, and there will also be a song room and even a small bar where you can have fun with friends.

However, I don't do anything to build relationships and make connections, just simple leisure and entertainment. After coming in, you can enjoy the greatest relaxation, eat good food, and enjoy the most comfortable service, which is more refreshing than staying in a five-star hotel. ”

"Is this ready to expand the high-spending group?"

"Yang's family banquet originally had a lot of high-spending customers, and a small set of state banquet dishes alone cost nearly 2,000 yuan. The larger seats are basically tens of thousands of bases, how can you not afford to eat without money?

Therefore, since there are so many high-consumption customers, it would be a waste if we did not expand the profit model. Another point is to make the Yang family banquet famous. ”

"What do you say about this fame?" Yang Dongxu was a little puzzled.

"What else can I say, it is to tell my peers, and those who don't know about the Yang Family Banquet, the Yang Family Banquet is a thief and a tyrant, and the thief is rich.

Although this kind of fame feels a bit earthy, the Chinese people are good now. If it's you, you feel that you have a face to spend hundreds of millions of super flagship stores just by going to decoration and some supporting facilities.

Or do you feel that you can save face by going to some other full-time restaurants in Yangjiayan and just eating in old restaurants? Now there are several so-called giants in the catering industry that have begun to operate and go public.

The slogan was shouted, and there were no three melons or two dates in his pocket, so he dared to say that he was worth more than one billion, and after going public, he hit the 10 billion catering giant, and the first domestic catering or something.

Now the wine is also afraid of deep alleys, so since we don't plan to go public, we have to let those who don't know how to do it see the strength of Yang Jiayan.

Isn't it a cow that you are listed on the list of more than 500 million super flagship stores? Aren't you known as a catering giant that hits 10 billion yuan? The best flagship store, that is, a place with a million rents a year, don't you feel ashamed?"

Ran Feifei pursed her lips after speaking, with a look of disdain on her face. Obviously, some catering peers are using the media to start hype, and now that the financial market is operating and listing, it is not good to cook, and it is necessary to get those bells and whistles. 17

I don't go public, I don't publicize, my mother will directly shoot 500 million cash to get a super flagship store, let alone 500 million if you are not convinced. You really took out 100 million cash to invest, and the old lady gave you a thumbs up.

"Domineering!" Yang Dongxu couldn't help but give a thumbs up.

This aunt is currently an absolute strong woman, and she is also the kind of iron lady who is resolute and resolute. Although I don't accept any media interviews, I don't make any hype.

But for those who dare to bare their teeth at themselves, it is absolutely unceremonious to slap them back. Originally, you promoted yours yourself, but she didn't bother to deal with it at all.

But when you advertise, you have to pull up the Yang family banquet, saying how the Yang family banquet is, and how you are. I'm sorry, the old lady is too lazy to BB with you, and the old lady directly shoots you to death with money.

Ran Feifei snorted with her chin-like nostrils, and glanced at Yang Dongxu very arrogantly. Although he didn't speak, that look obviously said that the old lady is domineering and still needs you to say.

"Have you chosen a good place?"

"Not yet, I am hesitating whether to open in the city center or in a convenient place within the Third Ring Road. The city center is too congested, and the land is expensive. Ran Feifei said helplessly.

If you want to show your identity, it is definitely the first choice to make this super flagship store in the city center, after all, as long as your status is in the city center, you can do it without talking to be a grade higher than those glamorous and cheap goods outside the Third Ring Road.

can be at the helm of the Yang family banquet, Ran Feifei is obviously not the kind of leader who is happy as long as he doesn't look at the actual situation.

Opening a super flagship store in the city center, in addition to showing its status, is not cost-effective. Let's not talk about the cost of acquiring land in the city center.

The traffic congestion alone is a headache. Nowadays, it is very common for many big bosses to go to work and go to the subway.

Because the morning rush hour and evening rush hour in the third ring road, especially the location of the second ring road, it is called a doubtful life. Therefore, it is necessary to consider the location of the super flagship store in a convenient place.

Such a big boss, a small gold collar, drove directly into the parking lot of the super flagship store. There is a special waiter from the moment you get off the bus, and you will be served until the end of the guest enjoying all the package facilities, and the B grid is absolutely full. Make the trip worthwhile for guests, and feel that it is worth the amount of money spent.

"Pick it in the fourth ring road, the land is cheaper, and you can get more land for the same money. And the further you go, the more places you can pick from.

When picking the land, try to pick a park and a lake near the natural landscape, and don't be too far away from those CBD or something, and of course not too far. If you are too far away to drive for a long time, you may give up on spending in the past. ”

Yang Dongxu gave his opinion.

"Isn't the fourth ring a little too outside?"

"Now it does feel a bit outside, but you have also seen the development speed of Yanjing, and it is estimated that the fifth and sixth rings will be developed in a few years.

At that time, the Fourth Ring Road will not be a remote place. And you are preparing to build a super flagship store by yourself, not just buy a building and decorate it yourself.

Therefore, from land acquisition to construction, and then to decoration and put into use, working overtime is at least a year to lay the foundation, and a little slower is not much for a year and a half. Now don't say a year and a half, that is, half a year, Yanjing's development will reach a new level. ”

"That's the four rings. Ran Feifei made a decision, "Is there a subway in the Fourth Ring Road?"

Before, her eyes were only wandering around the city center and the third ring area, and she really didn't know about the fourth ring road.

"Even if there are no subway entrances in some places, they are not far away. After all, if Yanjing wants to continue to expand outward, the first thing to expand must be the subway.

Whether it is the subway line or the entrance of the station, the plan has just been announced to the public. The surrounding land prices can immediately rise to a higher level, such a good source of funds for the development of the city, a plan can be done, why do you have to find a bank to borrow?"

Ran Feifei nodded thoughtfully.

"Then I'll have a meeting with the senior management of the Yang family banquet first, and then ask you to sign after coming up with a specific implementation plan. ”

"Okay, if the place is right, it's okay to invest more. After all, the land price in Yanjing is rising day by day. In the future, even if you don't open a super flagship store, you won't lose money just by selling land. ”

"Why do you feel that you are cursing me for not being able to open the super flagship store?" Ran Feifei squinted at him.

"No, absolutely not that sense. This is purely from the perspective of investment, I am also going to make the Yang family banquet a century-old store and pass it on to my son, how can it be cursed yellow. Yang Dongxu hurriedly apologized.

Although I feel that this woman's brain circuit is too weird, she is just talking about investment, why did she suddenly get to the curse?

But this kind of thing obviously can't be more serious, and there must be more strange brain circuits below you when you compare it, so it's a wise choice to stop.

Bai Qian, who was holding her son next to her, watched Yang Dongxu eat deflated, and couldn't help but speak, still gloating on the side.