"What about the price?" asked Nick Heisenberg, who was most concerned about this question, you have no problem differentiating from the competition, but can the price be guaranteed to be similar to your target model?

Chen Gengdao: "Depending on the configuration, it is $400 to $800 higher than the competition, and the price of some very high-end models will not be $1,000 higher than the competition." ”

The highest price compared to the competition will not exceed $1,000? Nick Heisenberg immediately relieved himself.

Not only was Nick Heisenberg relieved, but so were the other executives of his fellow Santander sales group: AMC's cars were larger and more equipped than their target competitors. The workmanship is better, to put it mildly, even if the steel plate is used more than the target competitors, the price is a little higher is understandable, and it is completely normal, they believe that consumers can fully understand this: you get what you pay for, if you plan to buy a two-cent goods with a penny, then there must be something wrong with this so-called two-cent worth of goods.

"That's fine. ”

Nick Heisenberg nodded repeatedly, looking at the four cars in front of him with tenderness in his eyes.

"Besides," Jack Welch said with a smile, "In order to show the sincerity of our cooperation, our boss has decided to give you the naming rights of these two cars." ”

"What?!"

"Give us the naming rights?"

Nick Heisenberg and other executives at Santander Motor Sales Group looked at Chen Geng and Jack Welch in shock, unable to believe what they had heard.

Naming rights.

For any manufacturer, the naming of a product is very important, but now, Mr. Fernández actually gave the naming rights of this car to himself?

Facing Nick Heisenberg's shocked gaze, Chen Geng nodded affirmatively, indicating that what Jack Welch said was right: "Santander is the most sincere partner, and we must treat such a partner differently." ”

Nick Heisenberg was a little ashamed in his heart, it is true that the Santander Group is the first large European automobile dealership group to reach a cooperation agreement with the AMC Group, but why is the Santander Group the first? On the one hand, it is because there are no large automobile industry groups in the Netherlands in the whole of Europe, and the resistance for AMC to enter the Dutch automobile consumer market is very small, and no one deliberately stumbles on AMC;

The other, and most important, reason is that Fokker Aircraft Group and Philips Group have spoken for AMC.

It is true that the Santander Group is the largest car sales group in the Netherlands, integrating new and used car sales, insurance, repair and maintenance, auto finance and many other businesses, but if you compare it with the two giants of Philips Group and Falkland-United Aviation Technologies, Falkland is only ashamed to drill the sewers: these two companies, that is the pride of the Dutch industry!

So of course, when the CEOs of Falkland-United Aviation Technologies and Philips Group both called Nick Heisenberg, what else could Nick Heisenberg do?

Unexpectedly, to Nick Heisenberg's surprise and surprise, AMC Motors actually came up with such a product that is in line with European conditions and at the same time eye-catching, if it is not for his own eyes and experience, Nick Heisenberg almost would have thought that these three products in front of him are the products of the three major automobile design companies that are extremely familiar with the European market.

Realizing this, Nick Heisenberg was also very emotional: no wonder the media said that Fernandez Chen is a new generation of automotive industrial design masters whose design ability is not inferior to Giugiaro and other top European automobile design masters.

Feeling emotional, in the face of the kindness given by AMC, Nick Heisenberg thought for a moment and said cautiously: "Mr. Fernandez, Mr. Welch, thank you very much for your kindness to us, this is a great honor for the Santander Group, please rest assured, we will definitely choose a suitable name for these two cars." ”

Chen Geng and Jack Welch smiled and nodded.

........................

After just an hour of test driving, the senior officials of Nick Heisenberg and Santander Automobile Sales Group were completely relieved, and they were very satisfied with the driving quality of the three cars and the overall quality of the chassis shown by AMC.

Not only that, the two professional testers who came with the group's executives spoke higher of AMC's three products, and even gave an evaluation of "better chassis quality than competing models, and stronger practicality", which surprised the group's executives: these two guys have always been known for being harsh, and some of the products that Santander Group is ready to act as agents have even been sprayed by them and are useless, but at this time, the evaluation of these three cars is so high?

But some people think that this is normal: AMC is also a veteran American car company, with very deep technology and heritage, as long as they take the European market seriously, how can they make a golden and ruined goods?

Although this batch of cars is only used for field testing, and at the same time for AMC partners to experience for themselves, after the test may be partially tuned and modified, not the final qualitative version, but Nick Heisenberg is finally relieved, after the test is completed, Nick Heisenberg impatiently said to Jack Welch: "Mr. Welch, I think we can sign a formal agency contract now." ”

Jack Welch, of course, would not refuse, and he smiled happily: "That's so gratifying...... Mr. Heisenberg, how far do you think we can sell these three products?"

"This ......" Nick Heisenberg hesitated for a moment and gave a cautious assessment: "The product is not yet on the market, and it is still full of unknowns...... Well, if you're optimistic, if you put the publicity measures in place, I think the total annual sales of these three and four models will probably reach about 30,000 units. ”

As a highly developed country, the Netherlands' automobile consumer market has been very mature, the annual sales of new cars are basically maintained at about 300,000 units, as an industry veteran, Nick Heisenberg believes that in the case of ensuring publicity and exposure, AMC's three new cars can achieve annual sales of 30,000 units, it can be said that these three cars are quite optimistic: a product that has never appeared in the Dutch or even the European market before, can actually win 10% in the first year of landing in the Netherlands What else do you want to do?

But Jack Welch was not satisfied with this result, he frowned: "About 30,000 vehicles?"

Although he didn't say it, the meaning was very clear: That's it?

30,000 is too little?!

Nick Heisenberg had to remind Jack Welch: "Mr. Welch, the size of the car market in the Netherlands is not very large, 30,000 units is already a tenth of the entire market, and I think this sales are already amazing for a new brand that has never appeared in the European market before...... In addition to ensuring exposure, you also need employees who are willing to sell your products to customers. ”

The implication: This requires you to give us more commissions.

Jack Welch nodded, and after a few vague words, whispered the situation to his boss.

Regarding the situation reported by Jack Welch, Chen Geng smiled very happily: "Jack, you are anxious, my requirements for the Dutch market are very low, in the first year of landing in the Dutch market, as long as we can sell 15,000 vehicles in the Dutch market and 50,000 vehicles in the entire European market, I am very satisfied." ”

"I see what you mean, but ......" Jack Welch pursed his lips, a little unwilling.

Chen Geng was keenly aware that Jack Welch was a little anxious about landing in the European market, although he didn't know why, but it was not a good thing. He patted Jack Welch on the shoulder and said, "Jack, don't worry, let's take our time, you know, I'm not a person in a hurry, as long as we move steadily step by step, what should be ours must be ours...... Gather your mind, we're going to visit Her Majesty. ”

........................

Because of Chen Geng's cooperation with Fokker Aircraft Company, as early as two months ago, the Dutch royal family expressed their intentions to Chen Geng through Fokker Aircraft Company: Queen Beatrix Wilhelmina Amgard hopes to meet Chen Geng at the right time.

PS: Sorry brothers, please wait a few minutes.

The implication: This requires you to give us more commissions.

Jack Welch nodded, and after a few vague words, whispered the situation to his boss.

Regarding the situation reported by Jack Welch, Chen Geng smiled very happily: "Jack, you are anxious, my requirements for the Dutch market are very low, in the first year of landing in the Dutch market, as long as we can sell 15,000 vehicles in the Dutch market and 50,000 vehicles in the entire European market, I am very satisfied." ”

"I see what you mean, but ......" Jack Welch pursed his lips, a little unwilling.

Chen Geng was keenly aware that Jack Welch was a little anxious about landing in the European market, although he didn't know why, but it was not a good thing. He patted Jack Welch on the shoulder and said, "Jack, don't worry, let's take our time, you know, I'm not a person in a hurry, as long as we move steadily step by step, what should be ours must be ours...... Gather your mind, we're going to visit Her Majesty. ”

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