"As of last week, we have a total of 65 repair outlets in seven states, including 12 directly operated and 53 franchised," Rosemary said. ”

"You continue. Chen Geng nodded in response, of course he knew what Rosemary said.

"65 outlets, for the vast majority of entrepreneurs can be regarded as a considerable scale of auto repair chain enterprises, in terms of the United States for the division of enterprise size, we Fernandez can even be classified as a large enterprise, but since we began to promote this plan, it has been almost a year, nearly a year, we have put in so much effort, but the results are only so little, this is obviously not the result you want......"

With that, Rosemary looked at her boss and spread her hands.

To be honest, Chen Geng was really not very satisfied with this result.

As a result, there are 65 self-operated and franchised outlets in seven states, which is a great source of pride, but if you look at it on average, it is not a good thing: there are only a little more than 9 outlets in one state, and less than 2 of them belong to each state.

For the vast majority of Americans in this era, in less than a year, they will secretly laugh out loud in the bed in the middle of the night, but for Chen Geng, this result really cannot satisfy him.

In fact, not only the expansion speed of the maintenance network can not satisfy Chen Geng, to a certain extent, the expansion speed of the second-hand car sales network linked with the maintenance network also makes Chen Geng not very satisfied, although compared with the expansion of the maintenance network, the number of second-hand car sales outlets is more, but it only covers these seven states, with a total of 174 outlets- About a third of the 174 outlets have not even been connected to Fernández's model, otherwise the loan amount from the United Community Bank would not be much smaller.

But in fact, both the number of used car sales outlets and car repair outlets in these seven states is extremely uneven, whether it is the number of used car sales outlets or the number of car repair outlets, in the Fernandez company's home base: Michigan occupies almost two-thirds, that is, if Michigan is removed,

"Yes, this result really doesn't make me very satisfied," Chen Geng nodded: "What is your suggestion?"

"Propaganda!"

Rosemary pursed her lips: "Next, we should change our existing business expansion model, and let more people and more enterprises in the industry know about us through various publicity methods, understand us, and are willing to even take the initiative to cooperate with us." ”

"What do you mean...... Large-scale advertising?" Chen Geng frowned slightly.

Fernandez company has developed to the present, it is indeed no longer possible to go through the previous kind of quietly into the village" business development model, if you want to achieve a faster development speed, you must let more people know, understand themselves and even identify with themselves, in this case, advertising seems to be the best choice.

But what Chen Geng wants is not such a silly advertising method as "the largest auto repair/used car giant in the United States sincerely invites you to join", as for why?

In a word, there is no B grid.

What Chen Geng wants is the kind of cooperation that asks people to take the initiative to come to the door to seek joining, but in the end, Chen Geng does not have a clear idea - the difference between the business model in the 70s and the business model after twenty or thirty years is too great.

In short, advertising must be done, but if Rosemary just suggested that he do an advertisement like "the largest auto repair/used car giant in the United States sincerely invites you to join", Chen Geng feels that Rosemary does not deserve such a high annual salary.

Rosemary nodded: "I have a few ideas, but how to do it still needs to find a professional business consulting and planning company...... As you know, I used to be in finance, and I wasn't very good at business. ”

Chen Geng smiled: "Ideas are the most important, you say." ”

Rosemary had obviously been thinking about this question for a long time, and as soon as Chen Geng's voice fell, she immediately said: "First, in the seven states that our business currently covers, we have done large-scale soft advertising, spent money to invite the media to report on our company, and let the public know through the media that there is such an excellent, service-oriented and reasonably charged second-hand car sales company and car maintenance company around them...... Of course, the specific mode of operation still needs to find a consulting company. ”

Do soft broad?

Bo favorability?

This can be had.

Chen Geng immediately nodded: "Yes, and then what?"

"And then I suggest you get interviewed...... Whether it's TV, radio or newspapers, it's all right...... In addition, there are more TV programs, especially talk shows, so that more people can get to know you......"

"No, no, no," before Rosemary finished speaking, Chen Geng's head was already shaking like a rattle: "Mary, you know, I'm not a person who likes to show my head, I prefer to do my technology research and development quietly......"

"I know, I understand ......"

Without waiting for Chen Geng to finish speaking, Rosemary nodded again and again, she has been working with Chen Geng for so long, how could Rosemary not know what kind of person her boss is? She folded her hands and said: "But boss, you have to know, this is the United States, if you are satisfied with the current speed of business expansion, of course there is no problem, but if you want the company to develop faster, you must let more people know about you and understand you, which is also the best way for the industry to understand us and join us."

You know, in any industry, when commercial enterprises for ordinary people choose their upstream partners, they will definitely give priority to those strong enterprises, how can we prove our strength to those potential customers? You just show up in these interviews and let our potential customers know that you are one of the 500 richest people in the United States who are the envy of countless people, even the richest in the United States, and they will naturally cry and shout to hug our thighs......"

"Forehead ......"

Hearing Rosemary say this, Chen Geng could only smile bitterly: "So I have no room to refuse?"

"You can't say that," Rosemary said with a smile, "and it doesn't matter if you don't mind the company growing a little slower." ”

Chen Geng: "......"

There is nothing to say, the company is its own, and it is also their own that thinks the company's development speed is slow, and now it is time to need to contribute their own efforts, if they are unwilling to contribute, they cannot blame their employees for not contributing.

Although I don't like to be interviewed very much, since this is the national situation of the United States, Chen Geng gritted his teeth: "OK, I agree to this, when you contact the consulting company, let them help me communicate with the interview unit." ”

Seeing that her boss agreed, Rosemary suddenly smiled with a peach blossom on her face, nodded again and again, and said: "Boss, don't worry, in fact, even if it is a talk show like "The Tonight Show", you have to communicate with the guests on the main points of the interview before the interview, otherwise it will not be completely messed up? ”

Chen Geng nodded: "It's the same...... If you have any other ideas, you can tell them together. ”

"It's also recommended that you attend more charity events, but it has to be the kind of media attention. ”

"That's fine. Chen Geng happily agreed.

Even if Rosemary doesn't say it, charity activities are also the focus of Chen Geng's next step, speaking of which, the United States is the best country that combines charity and commercial activities, without one, why are the rich people in the United States so keen to make charitable donations? If it weren't for these two points, you can see if the shrewd rich people in the United States who stick to the hair are monkeys will donate?

Seeing that the suggestions put forward by Rosemary were all true, Chen Geng simply waved his hand: "If there are any other good suggestions, don't hide them, just say them." ”

Unexpectedly, her boss actually agreed to all these suggestions, Rosemary was a little surprised, but she knew how proud her seemingly low-key boss was, and she couldn't help but feel very satisfied: "Actually...... Have you considered becoming the main sponsor of a Major League Football team or Major League Baseball?"

"Become a live sponsor of football and baseball?" Chen Geng's eyes narrowed.

Before the 80s, it was difficult to say who was the number one sport in the United States between football and baseball, but there is no doubt that the NBA, which will be the last of the four major professional sports in the United States, is the most popular sports in the United States, and even golf can ride on the face of the basketball and, there is no doubt that if you can become the main sponsor of a team in Major League Baseball or Major League Rugby, it will be a huge publicity for Fernandes, but ......

"Isn't this sponsorship cheap?" asked Chen Geng, frowning.

"Hmm," Rosemary nodded, "The Pittsburgh Ironmen's main sponsor gave him $3 million last year." ”

"How much?!" Chen Geng thought his ears had misheard.

Of course he knows that this is a strong team in Major League Football, and even reached the Super Bowl last year, although they lost, but this is enough to show their strength, just such a super team, last year's main sponsor gave only $3 million in sponsorship?