Looking at the excited crowd and the flashing lights, Henry Ford felt that what Chen Geng said was so correct, since what Chen Geng said was always correct, what else was he polite about......

Thinking of this, he covered his mouth with one hand and whispered to the CEO Philip Caldwell on the side: "Philip, you can find a few media outlets that have a good relationship with us later, and let them hype about this matter." ”

"Ok boss, I'll arrange it. Philip Caldwell nodded immediately, and he didn't even have to think about it to understand the purpose of the boss's arrangement—as Lee Iacocca's successor after being ousted, Philip Caldwell was well aware of his identity and position at Ford Motor.

Looking at Henry Ford, who was whispering to Philip Caldwell, the reporters were suddenly extremely curious about the content of the exchange between Mr. Henry Ford and Philip Caldwell: It must be very, very important for Henry Ford to say to Mr. Philip Caldwell in front of such a reporter?

"Mr. Ford, can you tell me what you just said to Mr. Caldwell?"

"Mr. Caldwell, can you tell me what Mr. Ford just said to you?"

"Mr. Ford......

"Mr. Caldwell......"

............

Although they knew that 99.999% of their questions would not be answered, the reporters still raised their hands and asked loudly - would anyone who can be a journalist care about his own face?

But the result was somewhat unexpected by the reporters, and in the face of everyone's questions, Mr. Henry Ford did not refuse to answer the question, and after a little thought, he actually nodded: "I just thought of it...... I told Philips that in order to let users better understand our car, in addition to this Victoria Crown, Ford will launch more vehicle anatomy models, and will also hold more experience activities to let everyone know more about Ford. ”

The reporters immediately thundered with joy, and Henry Ford's response made the reporters feel that they had been respected by the big guys, only Philip Caldwell was silently complaining: Boss, your ability to tell lies is really innate.

While the reporters applauded excitedly, Henry Ford's eyes looked diagonally across the corner.

Diagonally opposite, is Chrysler's booth.

At this moment, looking at the lively scene at the Ford booth, watching countless users and countless reporters pursuing Ford's full-size sedan called "Victoria Crown", the expression on Lee Iacocca's face was ugly.

He thought that designing the Chrysler family was already Chen Geng's limit, but he didn't expect this damn guy to come up with a design that was better than "family", he knew that there was a "Victoria Crown", how could he want a "family"?

........................

Over the next few days, the Ford Victoria Crown was the star of the show, and every day, not only was Ford's booth crowded, but Henry Ford was smiling from ear to ear as he watched the media coverage of Ford cars and the Ford Victoria Crown. But what makes Henry Ford happy is that, theoretically, Ford and Chrysler are in the same exhibition hall, and the popularity brought by Ford should benefit Chrysler, but the actual situation is not like this at all, just a road apart, but the popularity on both sides is completely ice and fire, although the popularity of Chrysler's side can certainly not be said to be a door, but it is normal, and it cannot be compared with Ford's side.

"Fernandez, you're going to help me this time," Henry Ford on the phone made no secret of his attitude towards Lee Iacocca and Chrysler: "I'm going to make Ford the biggest news at this auto show!"

Another implication of this is that Lee Iacocca and Chrysler can't even find a page on the news.

Chen Geng was willing to help with this, but it was Li Iacocca who made him angry about the previous half of the matter: I still treat you as a friend, but look at the little things you did, stumbling on Lao Tzu, did you treat your friends like this?

Since everyone's goal is the same, Chen Geng is not polite, he said to Henry Ford: "The media believes that you have done a good job of public relations, since you want to make a big name at this auto show, then I will tell you a way." ”

"You say. Henry Ford was excited: Fernandez really had a way!

"Aren't you Ford cars on good terms with the police and taxi companies? So, tomorrow you can ask the head of a city or state police system to give a public interview to the media at the show, and say that they are going to purchase the Victoria Crown as a police vehicle;

And taxi companies too, find the owner of one of the largest local taxi companies to help you stand on the platform, and then stuff more public relations fees to the media, so that they can hype up the news that the Victoria Crown is favored by the police and taxi companies, in short, the purpose is one, so that consumers can form an intuition, that is, the current Ford Victoria Crown is very hot, very hot, and it is the favorite car of Americans, including the U.S. government, American commercial organizations, oh, by the way, don't forget to find a heavyweight image spokesperson, this is very important. ”

Chen Gengdu has already said it so directly, but the brains of the Americans, it is really a powerful straight line thinking, Henry Ford didn't react for a while, how to operate, frowned and said: "Fernandez, your method is good, but our car has not been officially launched, and it has not been sent to the police and taxi companies for testing, especially the police car, they have very strict requirements for vehicle performance, Victoria Crown is a good car, I may not be able to pass the police test, I dare not guarantee it......"

This guy is worried that he can't find someone from the police or a taxi company to give him a platform?

Chen Geng was amused by Henry Ford's honesty: Can you be more "honest"? Just Henry Ford is not in front of him at this time, otherwise he will kick his feet out of anger...... That's impossible, that is, think about it in your heart.

When you announced it to the media, it could be said that this was an agreement of intent, well, in general, the attitude of the police was that they liked this Victoria Crown very, very much, and now the police are in full swing to test the Victoria Crown, as long as the Victoria Crown passes the police test, they will purchase it immediately...... Well, you can say the same from the taxi company, right? ”

That's right!

Henry Ford is not a fool after all, as the chairman of the world's second largest automobile manufacturing company, he just failed to turn the corner in his mind, and now when he heard Chen Geng say this, he suddenly realized: Playing the side ball!

Is there a problem with finding a senior police officer to give Ford a bus stop and saying that the police like the Victoria Crown, that the vehicle is now being tested, and that it will be purchased in large quantities as long as it passes the test?

If the police are like this, it will be easier for taxi companies to let Ford control and several relatively large taxi companies holding shares to give their own platforms...... Well, it's the New York taxi company.

Let the media cooperate with the publicity, tsk...... With Victoria Crown's strong product power, it's embarrassing not to make a big news.

After confirming that Chen Geng's method really worked, Henry Ford Cheng asked excitedly: "What else? Fernandez, is there any other way?"

"Other ways ......"

Chen Geng thought for a while: "There is a ......"

But he won't say what the specific method is.

Xu was inspired by Chen Geng, Henry Ford's brain was much better this time: Chen Geng gave you several ideas, why did he keep giving you ideas for free. He decisively offered his own price: he offered Chen Geng a "consulting fee" of 300,000 yuan.

That's right.

Chen Geng was very satisfied with Henry Ford's acquaintance: "You can pre-sell this car on the grounds that consumers are very enthusiastic about buying Victoria Crowns. ”

"Do pre-sales?"

Henry Ford, who thought that Chen Geng would come up with a good idea for himself, was a little disappointed with this method: what kind of idea is this, Ford has already notified all dealers, and all Ford dealers can already take orders from Victoria Crown.

"That's right, engage in pre-sale, but pre-sale and pre-sale are different, you must make things bigger, vigorous, and must create an illusion to consumers, that is, in fact, you don't want to engage in pre-sales, but you can't stand the fact that consumers really like this car for Doria, the company's phone is going to be blown up, consumers are too enthusiastic, you have no choice to engage in pre-sales. ”

"That's ......"

Henry Ford smacked his lips, and if that was the case, it would be a good idea, at least it sounded a lot higher.

"Where is this?" For the sake of 300,000 US dollars, Chen Geng said: "You have to say this, in order to make more consumers profitable, Ford Motor adopts this pre-sale is 'you must pay a deposit, first come, first served, but a deposit of 500 US dollars can be worth 1,000 US dollars to buy a car' and other promotional activities, in short, it is to make consumers feel that although this promotion is Ford is forced by consumers, but in fact, Ford is still a manufacturer that considers consumers very much......

In addition, you release the latest order information from time to time, for example, you have now received 10,000 orders, 20,000 orders, creating an atmosphere that consumers like this car crazy, attracting more people to place orders, to let consumers form such a feeling in their hearts, if I don't place an order again, maybe I won't be able to mention ......the car until next year."

Listening to Chen Geng's machine gun talking about his promotion plan on the phone, Henry Ford's eyes straightened: Nima, it's just propaganda, can you still play like this?

But more than that, I'm still excited, and I can still play like this!

Compared to Fernandez, the guys in the company's marketing department are just stupid!