Chapter 1235: Give Them a Reason (Ask for Subscription!)
Lu Mao's matter quickly came to fruition.
Penalty.
Fifteen days in detention.
This punishment is neither light nor severe, after all, the whole thing happened in less than ten minutes, and it did not cause any bad impact, nor did it cause major economic losses to the parties.
Arguably.
to this result.
The police were satisfied.
This represents:
They already have the ability to keep this kind of situation under control, and not wait for it to ferment and produce unnecessary consequences before putting the finishing touches on it. That's a big efficiency improvement.
The only thing that doesn't cool off.
It's Lu Mao.
According to the new regulations, his actions fall under non-bail, which means that he must actually stay in the detention center for 15 days before he can be released from the restriction on leaving the country.
Only hopefully.
Tang Qing wouldn't find someone to fix him inside.
It turns out.
Tang Qing doesn't have that idle time, in China, he is a good law-abiding citizen, and he can't use this kind of illegal means, his 'bottomless' shoes still have to be worn on his feet.
Next.
Monday.
Lu Mao was officially stationed in the detention center.
Morning.
After the first class.
Tang Qing returned to the 'march' car parked outside the school gate, today, he has a remote meeting in Ali, as the largest shareholder of Ali at present, he will not attend unless there is a major meeting.
This will be today.
He actually went in halfway.
Inside the car.
A conference system was installed on board.
Click the button.
They saw Tang Qing at once.
"Tang Dong, go to school. Ma Yun came up and said.
Tang Qing said: "Yes, fortunately, there is only one class in the morning." From their eyes, Tang Qing was just in the screen, but in Tang Qing's eyes, the glasses directly projected the opposite side.
It's like being in a room.
"Now that Tang Dong has arrived, I will talk about the topics I just mentioned, first, on October 21, an online advertising platform was officially established, and the name is Alimama. ”
"Second, in order to ensure the quality of goods and services provided, we are preparing to launch a pagination focused on serving third-party brands and retailers on the basis of Taobao, which is tentatively scheduled as Taobao Mall, and will be held on October 25. ”
"Thirdly,"
“”
Ma Yun's off-script speech.
That's not a stumbling stumble.
Tang Qing listened quietly.
Alimama, mainly responsible for marketing, has hardly been heard of by ordinary people, but Taobao Mall is no stranger, this is the predecessor of Tmall, and later changed its name to Tmall in order to distinguish Taobao.
Otherwise.
E-commerce is becoming more and more developed.
Taobao is flooded with fakes, and Taobao Mall is really a bit of a 'drop', in fact, the Taobao Mall project has been there for a long time, and it has been going without hurry, but it was stimulated by an incident some time ago.
JD.com received investment from Penguin.
Before that.
JD.com is just a small fish.
But
It's different now.
famous.
Moreover, its operation model ensures the basic quality of goods, which exposes the drawbacks of Taobao's almost uncontrollable quality, which makes Taobao Mall come out half a year earlier than planned.
The project department is already busy.
"Jingdong and Taobao are two different models, and in the foreseeable ten years, we can't replace it, it can't replace us, and we will enter a long-term state of coexistence. ”
“”
"I have an idea of making periodic discounts on Taobao, for example, on the first day of each month, buyers will get discounts on appliances, and on the second day, they will get discounts on clothes, and so on, what do you think?"
"Then the flow of merchants at other times cannot be guaranteed, and the logistics will also be crowded, and it will be busy one day a month, which is not a good thing for merchants, or our platform, or even logistics. ”
"A month is too long, it's hard for people to remember the discount dates for all categories, and if they miss it, they just wait for a month, and after a month, maybe they buy it directly near their home. ”
"Right"
“”
For the opposition of other high-level people.
Ma Yun was not unhappy at all.
Life.
There are two tragedies.
First, they are full of ambition.
Second, all thoughts are lost.
When a problem is raised, it is to be solved, not applauded by everyone, only when all problems are solved, this thing can be done, and the matter is originally discussed.
Innovation in business models.
It's not easy.
At this time.
Tang Qing suddenly mentioned.
"Periodic discounts are okay, but this should be the business of the merchant, the platform is just an auxiliary, however, as a platform, we can't follow them, at least, we have to take the initiative once. ”
Tang Qing generally does not express opinions on the company's operations.
He only has equity.
Can be suggested.
As soon as these words came out.
The others came over.
"Tang Dong, what are you talking about taking the initiative?" Ma Yunqi said.
Tang Qing said: "What is the purpose of discounting? It is to stimulate consumption, and the reason to put it more commonly is to give people a reason to convince themselves to buy and pick up a bargain." ”
"The strong consumption of holidays is that consumers give themselves a reason to spend money, so why, we don't create a festival that belongs to Ali, and give them a reason to spend money that belongs to Ali. ”
the concept.
It's a bit early.
But.
Today, Huaxia has entered the era of 4G and smartphones three years ahead of schedule.
Double 11.
It's okay to come out a few years early.
"Create festivals?"
This is the case.
Let everyone's eyes shine, the festival, a festival that belongs to Ali, this is simply amazing, in an instant, they thought of such a benefit, for Ali, it is a progress.
"Tang Dong, can you tell us more about your idea?" Ma Yun asked busily.
"If there is an existing festival, don't go to join in the fun, so there is no uniqueness, to create, to create a new festival, or rather, it is a festival concept that is easier for everyone to accept. ”
"For example, November 11th. Tang Qing said.
Tang Qing shamefully plagiarized Double Eleven.
No way.
It's hard to plagiarize anything else.
For example, JD.com's Double Twelve.
To be honest, Double 11 is actually a very great classic marketing case, this 'chop hand festival', but it is really too topical.
"Does November 11th have any special meaning?" Ma Yun was puzzled.
Tang Qing smiled.
"What does the Arabic numeral 1 look like? Like a stick, Double 11, it's four sticks, sticks, singles, Singles' Day, this topicality, what do you think?"
"Boom"
The people in the office shook their heads.
Double 11.
Bachelor.
It's apt.
And it doesn't conflict with other festivals, it's also very topical, and it can even represent a group of people, a group other than children, women, and fathers, this idea is simply amazing.