Yang Fei has been consciously cultivating Su Tong's business and management skills.

Letting her participate in the auction alone is also an exercise in her psychological endurance.

It's not just the strength that competes for the auction, but also the mind and brainpower. Millions of dollars, but also to fight with others, how to bid, how to win the auction? This is the most test of a person's patience.

And Su Tong successfully passed the test.

Yang Fei smiled and asked, "Think about it, what are we going to do?"

Su Tong put down his chopsticks and pursed his lips gently: "Procter & Gamble has developed the shampoo market and occupied the lead, if we want to seize the territory, it is actually very difficult, unless we can make a surprise attack." Combined with the intelligent pig game theory you just talked about, it is to take their free ride. ”

Yang Fei said: "The shampoo market has always existed, but with the entry of Procter & Gamble, the demand for the market has not increased, but consumers' requirements for high-quality products have increased. The market is pig food, we are piglets, P&G is a big pig, if we want to enter the shampoo market, we must also learn from P&G, and compete with them in the same tank for food. ”

Su Tong looked at the table full of delicacies, and suddenly lost his appetite.

When Yang Fei saw her expression, he knew what she was thinking, and said with a dumb smile: "Where do you want to go?"

Su Tong said: "It's okay, I'm full, you continue." ”

Ma Feng: They still eat as they are.

Yang Fei said: "So, our shampoo should imitate Procter & Gamble. We followed Procter & Gamble, they worked tirelessly to open up the market in the front, and we waited comfortably in the back to eat. ”

Su Tong said: "Imitation?

Yang Fei said: "Imitation is not a copycat, nor is it blindly imitated, let alone counterfeit. We have our own brands and products, and we have our own patented technology – I started working on the recipe for the laundry detergent back when I was developing it, but it came out more slowly than the laundry detergent formula. ”

Su Tong said: "Then imitate what?"

Yang Fei said: "Positioning and mode." ”

Su Tong said: "Procter & Gamble takes the high-end route, right? Anyway, when I was studying and working, I couldn't afford P&G's shampoo." ”

She is telling the truth, in the 80s, when Procter & Gamble first arrived, it gave countless consumers in my country a disadvantage, and actually priced a bottle of 300ml shampoo to 19 yuan, shocking the world.

You must know that at that time, my country was still very poor, and the monthly salary of an ordinary worker was less than 100 yuan, and the price of 19 yuan at that time was equivalent to three or four hundred yuan in later generations, which was outrageously expensive.

But at that time, China was in the early stage of reform and opening up, there was a great shortage of materials, the seller's market was serious, as long as there were products, they would not worry about selling, which was also the reason why many people who went to the sea could get rich.

Who would have thought that such an unreasonable price strategy could also make Procter & Gamble a great success, and then Procter & Gamble successively launched many brands such as Rejoice, Olay, Pantene, and Skincare, which was an eye-opener for the Chinese people.

After all, no matter how poor the era is, there is also a rich class!

Many people are surprised to find that FMCG can still play like this, and these foreign brands are like magic.

Even though Procter & Gamble's products are expensive, they are still warmly welcomed by Chinese consumers.

People who have just opened their doors to the country are full of freshness and love for everything abroad, and foreign brands, like foreigners, are concerned and sought after in China.

At that time, Chinese people were proud of going abroad, proud of marrying foreigners, and proud of buying foreign goods.

Procter & Gamble seized this good era and made a windfall, while quickly occupying China's daily chemical FMCG market.

Don't think that Procter & Gamble will only sell high-end goods, it didn't take long for P&G to start entering the low-end market, relying on scale and standardization, the products were quickly marketed across the country, and the market share once reached 47%, and the hair care products were more than 50%!

The well-known FMCG brands in the market are almost all products under the Procter & Gamble brand.

Under such a big opportunity, Yang Fei wanted to rise up again and use his little arm to twist Procter & Gamble's thighs, which was almost impossible.

The only thing he can do is to take advantage of the situation and hitchhike like a pig in the little pig fight.

At the beginning, Yang Fei chose laundry detergent and immersed himself in it for more than a year, because in other aspects, he had no right to speak at all, nor did he have the strength to fight with Procter & Gamble.

Now, white laundry detergent has started the brand, in the country and even in the world, have gained a certain reputation and reputation, Yang Fei has a foundation, but also has a certain capital, it is time to enter other areas of FMCG.

Yang Fei analyzed: "Chinese people used to only buy bargains, but after Procter & Gamble came in, it opened the door to the high-end market, and they have developed the high-end FMCG market, which is the diligent pig, constantly stepping on that pedal." The difference is that it used to be the only one to eat in the trough, but now, we're going to get a piece of the pie. ”

Su Tong frowned lightly, and gently fanned his face with his hand: "I can smell the smell of pig food." ”

Yang Fei said: "You are from the countryside, haven't you fed pigs? Pig food is grass and leftovers, in fact, it's not dirty, okay?"

Su Tong snorted: "I just think that when I was eating, listening to you say this, it was too picturesque." ”

Yang Fei said: "The products we launched will also be positioned in the high-end market, and with the influence of the white brand, I believe that we can attract a group of consumers." ”

Su Tong said: "In that case, we are not imitation, this is our own product." ”

Yang Fei smiled: "This is a clever imitation. The faster the premium market is developed by P&G, the more we can share. All in all, follow Procter & Gamble, and there will be pig food to eat. ”

Tie Niu also put down his chopsticks: "I'm full." ”

Ma Feng and the others stopped one after another, and they all said that they were full.

Yang Fei rolled his eyes speechlessly: "There is still a sales problem, fortunately, we have established a sales network all over the country for white laundry detergent, and we can effectively rely on this sales network to quickly promote our new products." ”

"The packaging, design, and formula of the product, we can all learn from P&G's products, but we must have our own personality in it. In a word, it is called harmony and difference. ”

"Harmony and difference?" Su Tong repeated his words, savoring them.

Yang Fei said: "It is basically similar to Procter & Gamble's products, but it must have its own characteristics, so that consumers can distinguish this from a white brand at a glance, not a copy of Procter & Gamble." ”

"Is it also called a white shampoo?" asked Su Tong.

"No, I've registered a brand new brand, and this brand is also under the name of Foam Company, called Mis, what do you think?"

"Meisi, Haifeisi!" Su Tong chuckled, "I think Meisi can be, a nice name, beautiful hair, and a good meaning." Wow, I can use my own shampoo in the future! I'm looking forward to this new brand, brand new product!"

What Yang Fei is looking forward to is the hot battle between Meisi products and Procter & Gamble products in the market!

Because, the little pig will eventually grow into a big pig, and the process is very fast!

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