Yang Fei was not satisfied with Quan Xiuxian's character design, nor was he satisfied with the title of her book.

What he means is that an autobiography is an autobiography, and it is good to be ordinary.

However, Jeon so-hyun thinks differently.

The most important thing about a bestseller is that the title should be attractive, and a good title is the premise for a book to be a bestseller. When the content is homogeneous, a good title can even increase the sales of a book by 50% or even more than 80%.

"The First Person in the Daily Chemical Industry of a Great Power" can undoubtedly play such a role.

The big background and stepping on the beat of the times, this title has done it.

"Mr. Yang, I have already contacted the publishing house in New York, and they have promised to publish this book, or give them the book you wrote to publish it as well? ”

Yang Fei said: "New York is published in English, right?"

Quan Xiuxian said: "Yes, we can also contact a Chinese publishing house to publish the Chinese version, and the two versions will be released at the same time, wouldn't it be more advantageous to promote them together?"

Yang Fei said: "I don't know much about publishing books, so I'll leave this matter to you to be fully responsible." Okay?"

"As long as Mr. Yang trusts me, I will definitely satisfy you. ”

"Then please leave it to all the reporters. ”

"When the sample book comes out, I'll give it to you. ”

"I'm going to Africa in a while, and I don't necessarily get to see sample books. It's good if you help me decide. ”

"Regarding the cover design of the two books, I would like to ask Ms. Li Yanan to do it, what do you think?"

"Li Yanan, of course, I'll call her. ”

"Who can you find the most influential person about the book's preface?"

Yang Fei smiled: "Myself." ”

Jeon so-hyun smiled: "Oh, self-order, this is a good idea. I'll find a few bigwig-level figures in the daily chemical industry, financial industry, and cultural circles, write a few recommended words each, and print them on the back of the cover, and that's it. ”

Yang Fei said: "Publishing affairs, you are solely responsible for it, and you can just tell Su Tong what expenses you want." ”

"Don't worry, publish the book, we are professional. Jeon so-hyun said, "What are you going to do in Africa?"

"Selling daily chemical products. ”

"Well, I recommend you to sell whitening products, there are so many Africans, and they have a great demand for whitening, this business can definitely become a blue ocean. ”

Yang Fei smiled: "You know you're joking, but it's not necessarily the direction we are working towards." However, there is still a long way to go. ”

With the experience of promoting products in the United States last time, Yang Fei went to Africa to explore the market this time, and he was no longer untargeted.

Before entering Africa, Yang Fei had to study the market demand in Africa.

To this end, Yang Fei got in touch with the Chinese Society of Overseas Students in Africa, and through them, conducted research on daily chemical products in dozens of countries and regions in Africa.

Do Africans use laundry detergent, what brand of laundry detergent do they use, and what are the special needs of African friends for laundry detergent?

In the same way, African friends, what are the special requirements for shampoo, shower gel, cosmetics, and skin care products?

Yang Fei respects the specificity of each ethnic group, because of the different living habits and regional customs, the people in each region must have different needs for daily chemical products.

This research activity was launched by Yang Fei a few years ago.

However, it was not until after the Spring Festival that he received feedback from students from African countries.

International students have their advantages in conducting research activities, but they also have limitations.

Because most of them do research in the surrounding circles, they can't understand the real needs of the majority of people at the bottom.

After receiving the feedback, Yang Fei studied it carefully and made a decision to hire a local professional market research agency in Africa to conduct another survey of grassroots people.

Yang Fei carefully crafted the questionnaire and handed it over to a professional organization in Africa to implement.

Based on the research results of professional institutions and the research report of the African Chinese Society, Yang Fei cross-understood and had a certain understanding of the daily chemical market in Africa.

Shower gel, antiperspirant lotion, body lotion, these products are sold in large and small supermarkets in Africa, and the duty-free shops of Jiyang are all sold, and the market prospect is very broad.

In addition, products such as various brands of body lotions, skin creams, facial scrubs, etc., are also very popular.

Facial scrub is a special existence, for us, it is simply not like it, because the particles of the scrub are very coarse, so rough that we doubt life, anyway, Asians should not try this product easily.

Baby products are generally easy to sell, baby shampoo, baby shower gel, baby moisturizer, prickly heat powder and other products are widely welcomed by African women, which is also in line with Yang Fei's judgment on the African market.

As for shampoos, black people are naturally bent and tangled in their hair, and many people simply shave their heads and wear wigs.

One of the great pleasures of many international students on the road is to be happy to distinguish whether the dreadlocks on the heads of the big black brothers passing by are wigs.

Therefore, shampoo is not without a market, but the market is limited, especially for civilians, and the locals say that they only wash their hair once a month, and some even wash their hair once every six months!

And locals say it's really a complicated task.

If you want to wash and completely re-braid your hair and braid, it usually takes three to four hours for men and seven or eight hours for women to deal with it. After seeing the cleaned sewage, the international students said that it was really too dark to see.

It takes three years to do hair, and one day to wash it!

This is the true picture of Africans.

Although Yang Fei only read the research report of the Chinese Society, he also seemed to see African women with long dirty braids.

How do you sell shampoo in such a place?

As for laundry detergent, Yang Fei got feedback that the locals don't pay attention to what brand, just like the rural people in China, they buy whatever is cheaper, and many laundry detergents are only packed in plastic bags, and there are no brands and logos.

Moreover, Africa is generally poor, so Africans buy laundry detergent in small packages and use it sparingly.

Despite all these difficulties and constraints, Yang Fei is still very optimistic about Africa.

First of all, Africa is a large area and a large population, and there are poor people as well as rich people, and the rich have the pursuit of a high quality of life.

Africa is the second largest continent in the world, with 61 countries and territories, with a population of more than a billion people, and the second most populous continent in the world, which is undoubtedly a huge market.

According to the 28 principle, 10 percent of the profits are generated by 20 percent of the wealthy group.

Twenty percent of the rich are also a large market of nearly 300 million people, which is equivalent to the total population of the United States.

Therefore, as long as Yang Fei captures the 20% of the rich market, the beautiful group will be able to take root and develop in Africa.

Secondly, Africa is constantly developing and progressing, and the market will become larger and larger in the future.

Therefore, Yang Fei decided to seize the blue ocean market of Africa as soon as possible.