After Yang Fei's rendering, Wei Xinyuan and the others couldn't help but feel the crisis.

He Hongzhe said: "Boss, you just said that Procter & Gamble is our biggest competitor, do you mean that our goal is to defeat Procter & Gamble?"

Yang Fei smiled slightly: "It's not to defeat, but to catch up." Whether it's a fool's dream or not, there are still goals and dreams. What if it is realized? We often talk about catching up with Britain and the United States, but don't we also set a long-term goal? Who dares to say that in a few decades, our country will not be able to achieve this goal?"

When everyone saw the boss smiling, they all relaxed a little and showed a smile.

Yang Fei said: "However, this is a long-term goal, and our top priority is to survive in the cracks." It was the best of times, but also the most challenging. Preferably because there are endless possibilities, the challenge is because the competitors are too strong. ”

"Unilever has a mystery, this brand entered the Chinese market last year, developed rapidly, and is our strongest competitive brand in the high-end market. Procter & Gamble has Tide, and this brand entered our country this year. Our goal is not to beat anyone, but to make our white, to become an international brand like Tide and Mystery, which can enter dozens of countries around the world to sell and make money. ”

"The goal has been proposed, and the situation has been analyzed for everyone, so I would like to ask you to talk about the countermeasures, and you can put forward any good suggestions. ”

After Yang Fei finished speaking, he sat down, spread out the notebook on the table, and looked at everyone: "Who will say it first?"

Wei Xinyuan said: "Let me say a few words first, the boss just proposed that our goal is to develop and strengthen ourselves, not to defeat our opponents, I think this is a good proposal." Isn't the ultimate goal of business competition to develop oneself? Defeating one's opponents is incidental. ”

Everyone smiled.

Wei Xinyuan said: "The biggest advantage of large companies like Unilever and Procter & Gamble is technology. They completely crushed us in R&D. If we want to survive, the best way is to come up with better and newer products, who can win the love of consumers, who can occupy the market. ”

He Hongzhe said: "I agree with Mr. Wei's opinion, our manufacturer's main task is to produce products, to produce better quality, more environmentally friendly, better to use products." The success of the previous Vitality Factory was due to the introduction of ultra-concentrated laundry detergent. Our current success is due to the introduction of natural soap powder, which is a completely new category and we have taken the lead. No matter how much the latecomers imitate, it will be difficult to surpass us. ”

Yang Fei thought deeply and said, "So, what do you think about this? What kind of products should we develop and produce next?"

Wei Xinyuan said: "Laundry detergent is nothing more than several effects, one is whitening, the second is stain removal, and the third is sterilization. We can launch an all-in-one laundry detergent with these three powerful benefits. ”

Yang Fei nodded: "That's a good idea." ”

He Hongzhe said: "Urban people and rural people have different requirements for the efficacy of laundry detergent, and the clothes of urban people are relatively clean, and they require sterilization and no damage to clothes, and they must also stay fragrant for a long time." Rural people have much higher requirements for stain removal and stain removal capabilities. We should launch two different laundry detergents, aimed at different users. ”

Other people also put forward a lot of opinions, and Yang Fei recorded them one by one.

Finally, Yang Fei made a summary and said: "From a technical point of view, a good laundry detergent should have the following effects. First, it can be quickly dissolved in cold water, and the clean power is fully released. ”

"The second is super stain removal, which can effectively remove general stains after only a few moments of soaking, and can also remove daily stubborn stains such as dirt on the collar of clothes without scrubbing. ”

"The third is that the white clothes that are most prone to yellowing and aging can still remain translucent and white after many washes. ”

"Fourth, the color is as good as new, so that the colorful clothes are always bright and vivid. ”

"Fifth, it is easy to rinse and easy to rinse, using an easy-to-rinse formula to help customers save water, electricity and time. Rinse more thoroughly and laundry cleaner. ”

"Sixth, it doesn't hurt your hands, and the super cleaning power doesn't need to scrub hard, even if you wash it by hand, your hands are not easy to feel irritated after washing. ”

"Seventh, the long-lasting fragrance, not only the refreshing fragrance when washing, but also the pleasant fragrance after the clothes are dried, and you can smell it clean. ”

"If a laundry detergent can reach one of these seven points, it already has the ability to compete in the market. The direction of our research and development should also be carried out in these seven directions. ”

"I suggest that we produce laundry detergent that doesn't hurt your hands in the next step! The price should not be too high, and we are targeting the hand-washing crowd, such as those who do not have washing machines in rural areas, and those in cities who use them to wash baby clothes and underwear. It's a huge market!"

Wei Xinyuan said: "I agree. ”

There was no objection from everyone.

Yang Fei said: "Mr. He, tell me, in terms of technology, is it easy to achieve? It requires easy hand washing, gentle hand care, easy machine washing, water and labor saving, and can meet these four requirements." ”

He Hongzhe said: "If machine washing is convenient, water and labor saving, low foaming is required, because low foam technology is more suitable for machine washing, and the foam can quickly dissipate when rinsing. Then the addition of foaming agent should be stopped in moderation. ”

Yang Fei said: "What if you don't hurt your hands?"

He Hongzhe said: "Laundry detergent is basically an alkaline formula, which is more or less harmful to the skin. When we grab a handful of laundry detergent in our hands, there will be a burning sensation, and the lower the quality laundry detergent, the stronger the burning sensation. The reason why laundry detergent can wash clothes very clean is because of the addition of strong alkaline substances and bleach. If you can do it without hurting your hands, you can do it without hurting your clothes. At this point, in fact, our natural soap powder has done a good job, but the price is relatively high. ”

Yang Fei said: "Is there a more economical way?"

He Hongzhe said: "In the laundry detergent formula, it is surfactants that can produce side effects such as making hands thicker. And surfactants play a huge role in laundry detergent. It can make laundry detergent soluble, emulsify, soak, clean, sterilize, soften, foam, and prevent static electricity of clothes. In addition, chemicals such as phosphorus, aluminum, and alkali can not only hurt hands, but also harm the environment. If we want to produce better laundry detergent, we need to eliminate these harmful substances and replace them with more expensive ingredients. The price of the products produced in this way must be higher than that of ordinary powder. ”

Yang Fei said: "Mr. He, you have developed a new formula as soon as possible and handed over the relevant test report to me." What is needed despite the opening. ”

He Hongzhe raised his eyelids, coughed lightly, and said, "Boss, let me tell you the truth, the conditions in our current laboratory are too simple. I still remember that when you promoted me to be the vice president of R&D, you said that you would establish your own R&D center this year, when will it be built?"