Yang Fei's greatest reliance is his accurate grasp of certain trends in later generations.

However, with his appearance, the butterfly effect became more and more obvious, and everything became uncontrollable.

The southern factory could have lasted another one or two years, because the arrival of Yang Fei completely changed the fate of the factory.

It's like a patient with cancer, who could have survived for a while. However, because of a severe cold, the cancer cells spread rapidly and accelerated the process of death.

After Yang Fei poached Wei Xinyuan and other veterans, the vitality factory appeared to go to the sea, and the transfer of equity was also advanced by two years.

These two factories could have survived until ninety-five years.

Why did they all go out of business in '95?

Because, after ninety-four years, the domestic daily chemical industry will undergo earth-shaking changes.

The early 90s was the golden period of development for local laundry brands.

At that time, there were two bases in the daily chemical industry, one was the old base in Shanghai, and the other was the Pearl River Delta.

Manufacturers such as WhiteCat, Langqi, Seagull, Vitality 28, and Panda have successively launched emerging products such as enzyme laundry detergent and concentrated laundry detergent, and their development has been at its peak.

This rapid development model made Procter & Gamble, which had just entered the Chinese market, greedy and began to go under the knife.

At the end of 93, Procter & Gamble and Panda's Beijin Daily Chemical No. 2 Factory, a joint venture established Beijin Panda Procter & Gamble Detergent Co., Ltd., but unfortunately the sales were not satisfactory, more than a year later, Procter & Gamble made a heavy blow and introduced tide laundry detergent.

It was still ninety-four years, and Seagull, which was in full swing, was acquired by Henkel of Germany.

Other small manufacturers in the region have more bankruptcies and joint ventures.

All this, because of the intrusion of Yang Fei's dark horse, has become more unpredictable.

The entire industry began to shuffle ahead of schedule.

The real purpose of foreign investors to buy local brands is not to spend their money to promote our brand, on the contrary, after their acquisition, they harvest the channels and hide the brand!

What foreign capital likes is the channel of local brands!

They have made efforts in their own brands, causing local brands to gradually shrink their market share until they disappear.

Procter & Gamble is doing this kind of thing, and Takeda Akio is doing this kind of thing!

There was another major event in 94 years - Chen Kaixuan established Libai Company.

At the beginning of its establishment, Libai, like Langqi in Huacheng, was a regional brand, and it was not easy to sell when it crossed the river.

In the hot land of Flower City, the competition for major brands is the most intense.

When the ninety-fourth year just arrived, Yang Fei took his subordinates and flew to Huacheng.

I chose this time to come to Huacheng in order to take the lead in paving the way and grabbing the market.

At this moment, in Huacheng, Tide has not been introduced by Procter & Gamble, and Libai has not been founded by Chen Kaixuan, the market is chaotic, and there are many small brands.

The dealers of Jiebai in Huacheng have spread all over the province's cities and counties, but the sales volume of this country's largest market is not satisfactory.

Yang Fei led the team to participate in the daily necessities expo.

The booth of the expo has already been set up by staff.

Yang Fei came to the booth and took a look.

Although Jiebai is an emerging daily chemical company, it quickly gained popularity, and this time it participated in the expo and spent a lot of money to rent an eye-catching booth.

The expo is open to domestic and foreign investment.

The main significance of participating in this meeting is publicity.

Zhao Wenbo suggested: "Is the price of our natural soap powder too high? It is two or three times that of ordinary powder! If we occupy the market at a low price and then raise the price to sell, will it be better?"

Yang Fei said: "Our ordinary powder is already the lowest price. Natural soap powder is aimed at mid-to-high-end consumers. Do you know how much Procter & Gamble Tide laundry detergent sells? They sell a bag of laundry detergent for 400 grams, for seven yuan and eight dollars! Our white 500-gram pack only sells for two yuan!"

"Tide, Procter & Gamble's, it hasn't been sold in China, right?" Zhao Wenbo asked suspiciously.

"Oh yes, not yet, I'm the price converted according to their selling price abroad, the exchange rate. Yang Fei said calmly, "Each product has a different positioning. We can't sell soap powder and ordinary powder at the same price, and that kind of price comparison is meaningless. ”

Zhao Wenbo said: "If we want to open up sales, we can only advertise more." ”

Yang Fei said with a smile: "The idea is correct, Mr. Zhao, you go to the major TV stations and newspapers and media in Guandong Province to talk, and sign the advertisement at the lowest price." In addition to prime time, we must also win a few advertising slots in other periods. ”

The prime-time advertising price in this era is not expensive for Yang Fei.

"Okay, boss. "Zhao Wenbo is the vice president of marketing, and these things should be done by him.

Since the success of the Canton Fair, a wide variety of trade fairs and expos have emerged in an endless stream.

The daily necessities expo is facing the mouth of Yang Fei's line.

Although it was not a weekend, the venue was still crowded.

Yang flew to the venue to hang out.

Su Tong followed Yang Fei's side closely, and the four King Kongs and Ma Feng followed not far away, not disturbing the boss, but also being able to deal with emergencies at any time.

A stall selling laundry detergent in front of him attracted Yang Fei's attention.

"Walk by, don't miss it, boss, come to buy it, take a look at our Libai laundry detergent! The goods are good and cheap!" A thirty-five or six-year-old man beckoned and shouted.

Yang Fei recognized him at a glance, this person was Chen Kaixuan, the founder of Libai Group.

As early as 91 years, Chen Kaixuan registered his own Libai brand trademark, but did not have his own company, nor did he have his own factory, and found a third-rate daily chemical factory OEM, taking the OEM model, that is, OEM.

Before Yang Fei established the beautiful daily chemical factory, he also used OEM production.

"Hehe, in the world, there is no real good quality and cheap at all. The raw materials, formulas, labor, and costs of good things are much higher, so how can they be cheap? If you take a genuine brand of white natural soap powder and sell it for two yuan a pack, I will believe what you say about good quality and low price. Yang Fei picked up a packet of laundry detergent, put it under his nose and sniffed it, and shook his head.

Those who do this business, smell it, and you can see what raw materials it uses, and even the importers of these raw materials.

Chen Kaixuan couldn't laugh anymore: "Who are you? You seem to know laundry detergent very well! This is a chemical product, produced by high-tech machines! Ordinary people don't understand!"

Yang Fei couldn't help laughing and said indifferently: "The detergent used in inferior laundry detergent is harmful to people's liver, and surfactants will destroy the stratum corneum of the skin. In pursuit of fragrance, too much synthetic flavor is put in, and the smell is very strong, which can cause allergies in some people. The fluorescent brightener itself is a toxic substance, and the manufacturer has put it a little too much in order to increase the appearance of the laundry detergent. These things, if they invade the human body too much, will cause great harm to health. If you calculate it this way, it's really not cheap, and it's not beautiful!"

"Boss, are you here to smash the field?" Chen Kaixuan's face changed, "The laundry detergents on the market are all such formulas, why don't you pick on other people's thorns? Besides, our products are in line with the national standard! I can sue you for slander and rumors!"

Yang Fei said: "Don't be nervous, I'm not from the Quality Inspection Bureau, and what I just said was not aimed at you, it was purely motivated." I just want to ask you, why don't you sell really good products?"

Chen Kaixuan was stunned, and thought about it carefully, Yang Fei's words just now did not mention a specific brand, and it was really difficult to cross-examine, so he asked: "Then I want to listen to you, what is a really good product?