The news that AMC is going to enter the luxury car market is like a storm, instantly sweeping every corner of the automotive industry.

In this storm, the most calm is Ford and General Motors, in an interview with reporters, has transformed into Ford Motor's spiritual leader Henry Ford said: "I and Fernandez are very good friends, I have no doubt that he can make a very good luxury car, in fact, on the day I learned the news, I communicated with Fernandes, Fernandez told me that he will make a very different from the current luxury car development concept, It is suitable for riding and also suitable for driving a car.

Frankly, after listening to some of the ideas Fernández told me about the car, I couldn't wait. ”

Henry Ford did not lie, the first time he knew about this matter, he called Chen Geng, the purpose of the call was of course to learn from Chen Geng, in order to judge whether AMC's luxury car will have an impact on Ford's luxury brand Lincoln, knowing that Chen Geng's development concept of this car is very different from Lincoln, Cadillac's "big is beautiful, leather is good, solid wood is handsome", and the overall research and development idea is more biased towards the development concept of European luxury cars. Ford almost laughed out loud with a pig cry: As long as it doesn't affect my Lincoln, how can you toss and toss as much as you like......

This is true of Ford Motors, the same is true of General Motors, General Motors President Roger Smith said in an interview with reporters that he also communicated with Fernandez Chen, after knowing Fernandez Chen's development concept, he was very appreciative of Fernandez Chen's idea, and believed that there should not only be two types of luxury sedans in the market, Lincoln and Cadillac, and Fernandez Chen is likely to provide you with a new way of thinking about luxury cars......

When he said this, he almost hugged his stomach and shouted happily: "Look! everyone came to see Chen Geng's stupid X!".

Of course, capital is not stupid, General Motors and Ford Motor are naked @naked @ naked are not optimistic about Fernandez Chen's approach, affected by Henry Ford and Roger Smith's statements, the market is instantly bearish on AMC's practice of making luxury cars, and even AMC's stock price began to fall......

But not everyone thinks that AMC's entry into the luxury car market is a doomed attempt, and when the news reached Dongying, it immediately attracted Toyota's attention!

How much importance do you pay attention to?

On the evening of receiving the news, Eiji Toyoda asked his secretary to inform all the group directors in Toei that no matter what they were doing now, they would immediately put down their work and return to the meeting.

That's how important it is.

"Gentlemen, AMC is also going to make a luxury car, what do you think about this matter?" As always, Eiji Toyoda came up with a "Yuanfang, what do you think?"

The president ordered, of course, everyone had to rush back, but not everyone took Toyota's vigilance against Chen Geng seriously, or in other words, most of Toyota's directors did not think that AMC's entry into the luxury car market would pose too much threat to Toyota, such as the one who was the first to speak, and said disapprovingly: " Your Excellency, I think you have been overly concerned, Chen Jun is recognized as a top car designer in the world, which no one can deny, but if you want to make a luxury car, you can't just have an excellent designer, which not only requires huge investment, but also requires the entire group to have the determination to give everything for it......"

Without waiting for the director to finish speaking, Eiji Toyoda said faintly: "Chen Jun is the controlling major shareholder of AMC......

In other words, this project is Chen Gengjun himself, and Chen Gengjun himself is the controlling shareholder of AMC, and now you say that Chen Gengjun has no determination to give everything for this project?

Are you kidding?!

"Ahem, ahem, ahem......"

In the huge conference room, several people began to cough violently, and many people suddenly realized this problem: yes, Fernandez Chen is the controlling majority shareholder who holds more than half of the shares of AMC Automobile, if he makes up his mind to make a luxury car and himself is the chief designer of this car......

The directors of Toyota, who knew this before, but didn't know why they had subconsciously ignored it, shuddered in unison: this is a little scary.

"You, let me down," Eiji Toyoda looked at everyone and shook his head in disappointment: "There is no shortage of money, no lack of ability, no lack of support...... I have no doubt that this luxury sedan designed by Chen Jun will be our biggest threat, do you think the North American market will be able to accept two new luxury car brands at the same time?"

"Hey, it's all our fault!

A group of directors who knelt on the ground bent down and touched their heads to the ground in unison to admit their mistakes.

"Let's all get up," Eiji Toyoda snorted and said, "From now on, this luxury car project of AMC is the biggest enemy of our Toyota 'F1' project, and we must speed up the progress of the project......"

Speaking of this, Eiji Toyoda looked at Ichiro Suzuki, the chief engineer of the "F1" project: "Suzuki-kun, tell me, how is your progress?"

Ichiro Suzuki bent down ashamedly: "Your Excellency, we are still testing and evaluating the interior materials, in addition to the design of the engine. ”

Since 1984, in order to be able to make the "F1" project a hit, Toyota has circled 68 materials for the interior materials of this luxury sedan alone, and after several discussions, the range of interior materials has been limited to 24 different types of wood and leather, and since the early summer of 1984, Ichiro Suzuki's team has been testing and evaluating these different materials in order to find the best matching solution.

In addition to the materials and design scheme of the interior, based on the pursuit of the core principle of "quiet", Ichiro Suzuki also asked to create a new engine that runs quietly and smoothly far beyond all the current Toyota engines, but in terms of engine production technology and processing level in this era, Ichiro Suzuki requires precision and quality far beyond Toyota's current level, so much so that Akira Takahashi, the director of production engineering at Toyota, roared angrily at Ichiro Suzuki: " Listen, Toyota's products are already of the highest quality, and you can't do it by introducing more sophisticated equipment to produce the accuracy and precision that meets your requirements. Unreasonable. You're asking too much!"

"Is it so slow?" Eiji Toyoda suddenly frowned: "What's the problem?"

Ichiro Suzuki lowered his head and looked ashamed: "It's mainly stuck in the engine." ”

"Let's talk about it carefully. ”

"Hey, that's right," Ichiro Suzuki explained, "In fact, the tools and methods used by Toyota in manufacturing engine parts are already the most advanced and precise in the world, such as casting machine shafts, pistons and other parts, Toyota uses high-precision mechanical tools......

"Of course," Eiji Toyoda's expression was a little smug: "In terms of engine manufacturing, our Toyota cars are the most advanced, so what's the problem?"

"The problem is that in order to build a luxury sedan that meets your requirements, the level of quietness and smoothness of the engine in operation is put forward to a higher level of precision and smoothness that far exceeds our current machining accuracy and methods," Ichiro Suzuki lowered his head again: "The production engineering department thinks that my requirements are too much, and it is impossible to achieve the precision and accuracy I require under the existing technical conditions and processing capabilities." ”

"Is that so?" Eiji Toyoda frowned and looked at Akira Takahashi, the person in charge of production engineering: "Takahashi-kun?"

Akira Takahashi hurriedly bent over: "Your Excellency President, this is indeed the case, our Toyota-made engine is already the world's highest quality engine, in terms of fuel efficiency, stability and reliability, in addition to AMC and our efforts, even Mercedes-Benz, BMW, Ford, General Motors can not be compared with us, but Suzuki-kun's request is indeed too much, it is impossible to achieve." ”

But Eiji Toyoda obviously didn't want to listen to Akira Takahashi say "NO!" to himself, his brows furrowed more and more: "Takahashi-kun, I don't think there is anything that can't be done, if we don't do it, then we must not find the right way, and this has always been the tradition of our Toyota." ”

"Hey!" What else could Akira Takahashi say in the face of Eiji Toyoda, an existence that was indistinguishable in Toyota's cars? He could only lean down and obediently say, "We will definitely find a way to solve the problem when we go back." ”

Eiji Toyoda was not fooled by Akira Takahashi's answer, he stared at Akira Takahashi and asked, "So how long will it take you to solve the problem?"

"Two years...... No, eighteen months," Takahashi said tremblingly, "We need eighteen months. ”

"Eighteen months? No! It's too long," Toyota Ying waved his hand and said categorically: "If there is no Chen Jun and AMC, I can give you eighteen months, even if it is two years, there is no problem, but now Chen Jun wants to seize the market with us, I don't have eighteen months for you, at most ...... It's only for you 14 months! Fourteen months, Takahashi-kun, can you do it?"

Fourteen months?

Akira Takahashi's face instantly wrinkled into a bitter melon.

But Takahashi Akira knew better that if he dared to say that fourteen months was not enough, he would have to obediently pack up his things and get out, hesitated, and gritted his teeth: "I...... We can do it!"

"Very good," Eiji Toyoda nodded with satisfaction, and turned his head to look at Ichiro Suzuki again: "Suzuki-kun, now that the engine is not a problem, how long will it take you?"