"It's selling well! It's mainly cheap, the same shampoo is not good in our country, but when it comes to foreign countries, many people rush to buy it!" Xu Hui said proudly, "I'm not talking big, I can't fake it, I have account books and financial statements to show you." ”

Yang Fei thought to himself, financial statements can also be fake.

However, such a large factory can still insist on production, which shows that there is still some sales.

"How long has it been since you changed the outer packaging?" Yang Fei asked again.

"Change the packaging?" Xu Hui said with a smile, "What's there to change here?

"......" Yang Fei thought to himself, yes, if you ask why you don't make the printing more beautiful, he will say that the ink also has to be paid.

"Can you go to your production workshop and have a look?" Yang Fei put down the shampoo in his hand.

"Absolutely. Xu Hui said, "Go now?"

Su Yingying handed over the tissue for the first time.

Yang Fei said: "The paper towel can't be cleaned, go and wring a hot towel." ”

"Yes, yes. Xu Hui hurriedly instructed the secretary to do it.

Yang Fei wiped his hands, got up with Xu Hui, and went to the workshop together.

Yang Fei is very familiar with the production process of shampoo, and he also has a good understanding of various types of machines.

To produce shampoo, a high-shear emulsifier is used, and deionized water, surfactants, pearlescent paste, fabric softeners, instant transparent thickening powder, flavors, pigments, preservatives, and brushing are put into an emulsifier for about half an hour to confirm that they are completely dissolved. The machine is then turned on for five to ten minutes, and the high shear emulsifies all the raw materials. Let stand for 24 hours to defoam and then put into a bucket.

A complete set of shampoo production equipment, mainly including water treatment equipment, high shear emulsifier, which is what we often call a reaction kettle and filling machine, etc. These are the core equipment, but there are also many auxiliary equipment.

Modern industry is developed, and the production line can be semi-automated or even fully automated, and there are not many control workers needed.

Producing shampoo may seem simple, but it is not easy to produce a good shampoo.

In the specific production process, it is easy to encounter various problems.

For example, too much foam is difficult to eliminate, the aqueous solution is too slippery, the shelf life is not long, there are incomplete dissolved dough, there is a heavy phenomenon, how to disinfect in the workshop, dandruff is not good, there is not much foam, or even deteriorates in a few days, or the thick shampoo becomes thin for no reason, and there are practical problems such as insufficient moisturizing and shiny.

In order to solve these problems, producers often have to invest huge amounts of money in formula improvement and research and development.

Factor these costs into account, and the overall cost of the shampoo is also high.

Therefore, low-end shampoo manufacturers do not have their own R&D institutions at all, according to a certain recipe, as if cooking according to the recipe, using the most inferior raw materials, they produce the shampoo, as for whether it is easy to use and hurt the hair, they don't care.

Anyway, they don't use it themselves!

Yang Fei carefully inspected the raw materials, formula process, and production flow of Meifang Factory, and felt that it was still relatively reliable, but there were also many shortcomings.

As Xu Hui said before, they are indeed making shampoos with good raw materials, and they are of good quality and low price, but unfortunately the market just doesn't buy it, because they don't realize the existence of these problems.

As Xu Hui walked, he introduced the equipment and workers of his factory.

"What is an anti-dandruff shampoo? It's just a hype! Our shampoo has been added with anti-dandruff additives for a long time! But we've never advertised that it's an anti-dandruff shampoo, and if the shampoo can't even get rid of dandruff, what are we going to buy it for?

Xu Hui has a lot of complaints about the various shampoo brands that have emerged on the market.

This is also a common posture of losers.

Yang Fei smiled: "This is also a kind of marketing method. Grasp the characteristics, infinite amplification, but also grasp the psychology of consumers. We Orientals look at a woman's face, if she has freckles on her face, don't you think it looks good?"

"Of course it's not pretty!" Xu Hui replied categorically.

Yang Fei said: "However, many foreigners grab the freckles on the girl's face and take it as a special fright, and it is very attractive, don't you think it's strange?"

"Strange!" Xu Hui said he couldn't understand.

Yang Fei said: "A yellow-faced woman who doesn't clean up her own face, and she has freckles, of course it's not good-looking." But on the face of a youthful slender hottie, she has blue eyes, blonde hair, big talking eyes, and white and red skin. If you look at the freckles again, do you think she's as cute as a strawberry?"

"Huh?" Xu Hui was stunned, he vaguely understood Yang Fei's metaphor, but he didn't seem to understand.

Yang Fei stopped at the point, those who understand will naturally understand, and those who don't understand will not understand what they say.

"Director Xu, what kind of main surfactant do you use?" Yang Fei asked casually.

"Oh, it's AES. ”

"What percentage?"

"Fifteen percent. ”

"Which cationic ingredient is used in the conditioning agent?"

"Cationic guar gum. ”

"What about the oils and fats, and what kind of oils are used?"

"Floated silicone oil. ”

Yang Fei nodded.

Xu Hui thought that Yang Fei was going to test his business ability, so he talked endlessly.

"Our pearlizing agent uses pearlescent pulp, the anti-dandruff agent uses Ganbaosu, the moisturizer uses various proteins, and the foaming agent ......"

Yang Fei smiled: "Director Xu is indeed a knowledgeable person. ”

"Of course. Xu Hui smiled proudly.

Yang Fei said: "Then do you know that the anti-dandruff effect of Ganbaosu is actually very average? It's just that because of its simple operation and easy to use, it is used by many factories? ”

Xu Hui was stunned, he didn't expect that Yang Fei, who was young, not only knew business operations, but also knew how to say the Tao in shampoo!

Yang Fei continued: "As for the pearlescent pulp, it is a pre-formulated pearlescent product, which will affect the stability of the shampoo, and will make the shampoo have a translucent feeling, which is generally only used in hand sanitizers. Why don't you try glycol stearate?"

As soon as Xu Hui finished selling, he was criticized by Yang Fei for being incomplete.

He couldn't help but feel embarrassed.

It seems that this young man should not be taken lightly!

It's no accident that people can be so successful at such a young age!

This person is knowledgeable, well-informed, and has a spicy style of speech and demeanor!

Yang Fei asked again, "Has your shampoo been tested for heat and cold resistance?"

"Heat and cold resistance tests?" Xu Hui smiled modestly, "This, no." How?"

Yang Fei said lightly: "48 degrees, continuous heat resistance for one month, no delamination, thinning, coarseness, etc., this is a heat resistance test." minus 15 degrees, continuous cold resistance for a week, after recovering to room temperature, the above situation can not occur, this is called cold resistance test. ”

Xu Hui said embarrassedly: "This, we really haven't tested it." ”

Yang Fei said: "Director Xu, when our products can't be sold, think more about the shortcomings of your products! The times are advancing, if we don't keep pace with the times, we can only be eliminated in the end." Our opponent is no longer the same as our domestic manufacturers, but the international manufacturers who strive for excellence. I also said this to myself, let's encourage each other!"

Xu Hui and the others were stunned together, although Yang Fei was young, the words he said woke them up like a blow to the head.