Yang Fei got out of the car and said with a smile: "Director Tan, I don't dare to be it!"

Ms. Tan said: "Boss Yang, I have something to talk to you about, and I've been waiting for you to come!"

Yang Fei looked at the time: "This is about to start." Shall we go inside and talk?"

Ms. Tan said, "It's in your car." ”

Yang Fei took Wei Xinyuan, Su Tong, Jiang Wanxia and others, and after the others got out of the car, Yang Feifu got into the car again.

Ms. Tan sat in and closed the door, and the excellent soundproofing separated the inside and outside into two separate worlds.

"What's the matter with Director Tan?"

"Long story short. There are two opinions in Taili now, that is, when bidding for bids, whether to use hidden or open bids. What do you think?"

"Which one do you want to use?"

"I think it's better to use a hidden bid for the first tender. Because we can't figure out other people's hole cards. What if someone doesn't raise the price of an advertisement that is worth 5 million and starts at 4 million?

"Then the dark mark. ”

"It's as simple as that?"

"Isn't it best to follow your own heart?"

"Well, if you want to compete, how much will you invest?"

"If I want to compete, price is my hole card and my trade secret, even if it's you, I won't tell you. ”

"Well, you're really tight-lipped. The first time, I will use the dark mark! Maybe someone will surprise me! In the future, I will have this as a benchmark, and there will be a reference. ”

"I think someone will surprise you. May I ask, what is the bottom line in your heart?"

"I can't say it. Since it is called the king of bidding, the price should also become the king of advertising. ”

"For example, if a company pays a very high price and wins the bid for the king, but its brand and products have been losing a lot in next year's advertising time?

"How is this possible?—— is also possible. Ms. Tan couldn't help but fall into deep thought.

The question raised by Yang Fei is the real question.

If the bid king created by CCTV can't create a sales myth, then who will bid for this bid in the future?

Yang Fei said: "There is only one solution, that is, to do your best to make this standard king product popular, in addition to this advertisement, you also have to hype and support from other resources." Only when this first bidder is popular and sells well, will there be crazy bidding for the future bidder! Entrepreneurs have recognized your CCTV's ability to make stars, and they will naturally give up their money. ”

"That makes sense!" Ms. Tan said, "Then it's decided! You really don't want to compete for the king?"

"It's a secret. ”

"Okay! We're ready to go inside. ”

"Director Tan, in front of everyone's eyes, you openly sat in my car and conspired with me, so you are not afraid that people outside will say that we are manipulating the shady?"

"Today's vote is a secret bid, if you have the ability, fill in the number a little higher, and you can naturally kill all shady scenes in seconds!"

Yang Fei smiled, thinking that this was really a strange woman.

In fact, Ms. Tan still has an unspoken meaning.

If she doesn't say it, Yang Fei can understand, but he doesn't have to ask.

Ms. Tan is still a little worried that everyone's bid is too low, so she hopes that someone can make a high price, even if it is negotiated afterwards, at least to ensure that the face is good-looking.

This is the key to Ms. Tan's chat with Yang Fei.

Yang Fei saw through it, but he didn't say it.

Ms. Tan couldn't tell the truth, she could only play dumb riddles, but Yang Fei just didn't accept it.

The CEOs who participated in the bidding entered the Media Center one after another.

The bidding meeting officially began.

This bidding meeting has become a two-power competition.

First, liquor companies.

First, health care product companies.

Liquor is highly profitable, and health care products are even more profitable.

The bidding will adopt a combination of open and hidden bids.

Some advertisements are suitable for explicit marking, while others are more suitable for using dark labels.

The king of the standard is indeed using a dark standard.

Each person only has one chance to fill in the ballot.

This infinitely magnifies everyone's speculation about this target.

If you want to get this mark, then you have to let go of the pen and write!

On the premise of not knowing other people's prices, some people are likely to write a sky-high price as soon as their heads are hot.

Tan Xisong is a journalist and a person who understands the national character very well.

This time, she changed the time three times in a row, at first it was set at the 2nd, then changed to the 8th, and finally on November 18th, the reason is very simple, that is, to invite more companies to come to bid.

She regards the king as the supreme glory, spreads the heroic post, and invites all the ambitious entrepreneurs in the world to come and fight.

In the mid-nineties, China has just experienced a stormy baptism of market economy, countless entrepreneurs have risen recklessly, and everyone urgently needs an opportunity to prove themselves and unify the industry!

Everyone wants to compete for the position of the industry leader.

As long as a person with such ambition enters the gate of the center of the Media Business Hotel, he falls into the bureau carefully designed by Ms. Tan.

At the beginning, the clear mark was unexpected, and there were not too many people competing.

Transparent price, let people have an intuitive feeling, if it is too high, the shrewd bosses, pat their heads and think, this is not cost-effective, will not follow.

Ms. Tan is full of expectations for the upcoming battle for the king, and throughout the meeting, she kept exaggerating the advantages of the king and saying that it became the pearl of the advertising industry.

It seems that as long as you get this standard, your company can become the industry leader and become the best-selling product of the year!

The CEOs of the company listened enthusiastically.

They can be invited to come here, they are successful people, with huge amounts of money, and they have great expectations for the development of the enterprise, so they want to make themselves better through the magic hand of CCTV advertising!

The battle for the king begins.

Yang Fei wrote a number very calmly and asked Su Tong to hand it in.

Su Tong glanced at it and was slightly surprised, but didn't say anything.

In this kind of major matter, Yang Fei is the absolute authority, anyone only has the share of execution, and all doubts are irrational.

The bidding process was completed quickly.

The singing begins.

Yang Fei calmly went to the bathroom.

Tan Xisong was nervously waiting for the announcement of the results, when he saw Yang Fei walk in after going to the bathroom, walked over, and asked him again: "Mr. Yang, how many bids did you make?"

Yang Fei smiled: "You'll know later." ”

Tan Xisong said: "It's already been sung, you tell me it's nothing! There are as many people as you fill in, and some people only quote more than 10 million, and they don't want to think about it?"

At this time, the host's loud voice sounded: "Confucius Mansion banquet wine in Donghai Province, 30.79 million!"

"Wow!" Tan Xisong let out a long sigh of relief, "There is finally a record high price!"

Yang Fei said: "Director Tan, you have a very bad mind, I wish we entrepreneurs would pay more money to buy your advertisements." ”

Tan Xisong's nervous heart has been put down, and his face has relaxed: "Now it's a market economy." Mr. Yang, is your bid higher or lower than the Confucian Mansion banquet wine?"

Yang Fei smiled and said, "Guess!"

Tan Xisong was too lazy to guess, and said: "I've heard more than half of it, and the highest is the Confucian banquet wine." I guess the king of the bid is them! I am very satisfied with this price. ”