One stone stirs up a thousand waves.

The remarks attacking pure water that appeared in the newspaper immediately triggered a mass attack on the majority of pure water manufacturers.

With the escalation of the "water war", the two sides gradually surfaced and adopted various methods and means to attack each other.

In the beginning, the two sides were only engaged in an ideological tug-of-war.

You say that pure water is not good, I say mineral water is unhygienic.

Yang Fei conducted an experiment on pure water in the chemistry laboratory of Tsinghua University.

Purified water refers to water purified by filtration, heating, distillation, etc., without additives, but using ordinary source water.

Moreover, in the process of processing and distillation, there will be sixty percent of the source water that cannot be used.

That is to say, one kilogram of source water can only produce about 0.4 kilograms of pure water, and the other 0.6 kilograms cannot be used for drinking, but can only be used for other purposes, which causes an extreme waste of source water.

After the PH value test, Yang Fei found that the PH value of pure water is acidic, and drinking too much of this water will cause the PH value of people's body fluids to become acidic?

In addition, according to scientific studies, the minerals in the water are ionic, easy to be absorbed by the human body, and faster than the minerals in food, the minerals in the water can be distributed to all parts of the body after 20 minutes into the human body.

Therefore, the minerals in the water are indispensable for the life and health of the human body, and the minerals in the food cannot be completely replaced by the minerals in the water.

Most of the minerals in pure water are lost.

The purer the water, the greater the loss of components.

These tests have proved from the side that highly pure water is indeed not beneficial to the human body.

The experimental report of the Department of Chemistry of Qingdao University was reprinted by Youth Daily and broadcast on CCTV's science program.

Authoritative lab reports from famous universities!

People who saw this report, of course, believed it.

For a time, the pure water was noisy, and sales plummeted.

Correspondingly, white mineral water is popular and is liked and purchased by more consumers.

Yang Fei's counterattack was successful!

Many people accused him of not paying attention to business ethics and relying on speculation to make profits.

In this regard, Yang Fei believes that no one in the world can say that if the advertising is done well, things can be sold, and the product itself is the only "killer feature" that determines the market.

Yang Fei advertised a new mineral water: "We don't produce water, we're just nature's porters." Every drop of pure white mineral water comes from the purest water source in the world. ”

At the same time, Yang Fei shot a new set of advertising videos for mineral water.

An old farmer with a coat on his back, leading an old buffalo, and a granddaughter with a toothless smile on his back, held the sweet mountain spring water to drink when he was grazing cattle in the mountains, and after drinking, he showed a sweet and pleasant smile.

This is a group of advertisements with extremely strong rural imagery.

In the vast rural areas, farmers do drink well water and mountain spring water, and they can drink it directly without any processing or boiling.

The old farmer on the advertisement is Tie Lianping, the village party secretary of Taohua Village, and the granddaughter is of course Jiang Xiaojia.

After this set of advertisements was broadcast, it received a great response, many people came out of the countryside, or have been to the countryside, they all feel that the real good water is mineral water from nature.

As long as the water source is good and has not been polluted, there is no need for excessive processing and purification.

The hot sale of white natural mineral water was beyond Yang Fei's expectations, and the water source of Mengshan and the water plant of Taohua Village were already in short supply.

Yang Fei traveled all over the country to find better water sources, set up branches in Changbai Mountain, Luofu Mountain, Qiandao Lake and other water resource protection areas, and signed a 20-year water resources development contract with the local government.

For the local government, it is of course a good thing that only needs to sell water to attract investment and drive local economic development.

Every time Yang Fei signs a water source, he will make a big noise, so that the world knows that the water source of white natural mineral water is a very pure mountain spring mountain, which comes from the water source area protected by the state.

The move has sparked a strong response, with urban consumers becoming more health-conscious, and with the trend of cancer becoming more common, citizens have also developed a higher pursuit of the quality of drinking water.

Many families with conditions no longer only buy bottled water when they go out, but even buy white mineral water to use when they cook vegetables and boil water at home.

Yang Fei didn't do anything, and went to Danjiangkou, Wanlv Lake, Tianshan Manas, Emei Mountain, and Wuling Mountain to find high-quality water source bases.

So far, Yang Fei has signed nine high-quality water source bases all over the country, covering the southeast, northwest and middle of the country.

The cost of mineral water is mainly in transportation.

The cost of a bottle of water does not cost much, but it is cost-effective to transport it from Tianshan to Shanghai, and it will cost more than two yuan.

The water war did not end here, but only began.

Yang Fei's victory further stimulated the other water plants, and they carried out a fierce counterattack.

A local TV station broadcast an interview on the news, saying that a family of several people vomited and leaked after drinking a certain brand of mineral water, and found green plants in the bottled water.

The TV screen did not code the bottle, although it was not filmed on the brand of the bottle, but a discerning person knew that the bottle was white natural mineral water at a glance.

The news of the local TV station did not cause much reaction, after all, the audience was too small.

Soon, this news was published by several newspapers and marketed throughout the country, and the news page was accompanied by a picture, which was a bottle of white natural mineral water.

A crusade against natural mineral water has once again made waves in the media.

Coincidentally, news was exposed in a certain place, saying that someone had a few small insects in the cap of a white natural mineral water bottle.

Consumers exploded suddenly, forget if there are plants, you still have bugs?

You make drinking water, you think you are cooking and selling, there are vegetarian dishes and meat dishes?

At this time, it was May of '95, and it was about to enter the summer, which is the golden season for bottled water.

Yang Fei has put into operation nine large-scale water plants in nine major water sources in the country, and has encountered such a big consumer complaint problem!

To this end, Yang Fei did not sleep all night, personally supervised the battle, asked the water resources area where the accident occurred, conducted a thorough investigation, removed all bottled water on sale, and asked them to send the bottled water with relevant approval funds to the National Quality Inspection Center for inspection.

At three o'clock in the middle of the night, there was a call to find Yang Fei.

Everyone thought that the boss must have slept at such a late hour, but the matter was really important, and they didn't dare not report it, so they tried to make a call.

Unexpectedly, it was through as soon as it was called, and it was answered as soon as it was called.

Moreover, the person who answered the phone was Yang Fei himself.

The manager below looked stunned, thinking that the boss hadn't slept so late!

"What's the matter?" Yang Fei asked in a deep voice.

"Boss, nothing big and don't dare to disturb you. The manager hurriedly reported.