"Here, turn your eyes a little this way, don't move your head. The photographer poked his head out and said to Jiang Xiaojia, "It would be better if the expression was a little more natural, the smile would be sweeter, the teeth would be exposed, and the little hands would be raised high, yes, that's it!"

The white laundry detergent that does not hurt your hands, a new advertising blockbuster, starring Jiang Xiaojia, the screenwriter is Yang Fei, the director is a guest appearance by the famous director Ang Lee, and the photographer is the chief photographer of the movie "Hard to Break the Boat", which is well-known in the circle and the industry.

The plot compiled by Yang Fei is very simple, and there is only one line.

Because of CCTV's bid king advertisement, it is only a few seconds.

A few seconds, almost a flash, leaving the impression on the audience, what is the most impactful and impactful effect?

The role of advertising is to advertise widely, so that people who see it can remember the greatest effect of the brand and publicity at a glance, then the advertisement is successful.

The biggest effect of white laundry detergent is that it does not hurt your hands, and your hands do not hurt, so it must be gentle on clothes.

In the whole advertisement, Yang Fei wants to highlight the brand of "white" and the theme of "not hurting hands", which should be attractive and unforgettable.

Yang Fei originally wanted to invite Yang Yuying to shoot this advertisement, but the new shampoo and shower gel were about to go on the market, and Yang Yuying's long flowing hair and white and red snow skin were more suitable for shooting new product advertisements.

In view of the fact that the movie "Hard to Break the Boat" is going to be released during the Spring Festival, although it is not known how the box office effect will be, Akina Nakamori is obviously the best candidate for an advertising heroine.

But Yang Fei feels that a movie star should not be excessively exposed to the public and maintain a proper sense of mystery, so that when your new movie comes out, the audience will be more interested in you as a person and your work.

After thinking about it, Yang Fei still decided to use Jiang Xiaojia, a child star.

Jiang Xiaojia's first two commercials were shot very decently, and her innocent and pure smile won the unanimous love of the audience.

With such a foundation, it is logical for her to shoot a new advertisement.

In order not to delay Jiang Xiaojia's study, Yang Fei deliberately chose to fly on the weekend and took her to Beijin.

The whole class is ready and waiting for the heroine to arrive.

Jiang Xiaojia doesn't know Ang Lee, but he is a commercial, so he has no sense of tension, and his performance in front of the camera is real and natural, decent and generous.

She was changing her teeth and was missing two teeth, which was not suitable for the camera, but Yang Fei insisted on using her, and insisted that she smile, laughing and showing her teeth. Because he thinks that this image of a toothless girl can be seen and remembered by the audience for the first time!

An image must have a conspicuous logo.

Advertising actresses, all of them are very beautiful, and their bodies are also very good, everyone is of the same standard, and the audience is easily aesthetically fatigued.

Especially for "face blind" audiences like Dong Ge, after seeing too many beauties, they have long been out of sight, looking at mountains is not mountains, looking at water is not water, and looking at beauties doesn't know if they are beauties.

Ang Lee felt that Yang Fei's idea was too bold, if it weren't for the cooperation of "Hard to Break the Boat", he would already know some of Yang Fei's ideas, and often unexpectedly flash golden light, and he would definitely exercise his right to direct and veto Yang Fei's crazy moves.

Jiang Xiaojia's movement is very simple, that is, stretching out her hands full of foam and revealing a sweet smile.

The advertising lines are also simple, with only one sentence: "White laundry detergent, it really doesn't hurt my hands, my mother can rest assured that I will wash my clothes!"

Normally, families with washing machines will only wash intimate clothing such as clothes and underwear by hand.

At the beginning, the design was to let Jiang Xiaojia wash Xiaonei, but later felt that it was too dirty for his eyes, so he changed it to Qizi, but the lens of Qizi was still not beautiful enough.

Yang Fei brought it up, and simply didn't give any shots of the clothes, just took out the foam on his hands, and the foam didn't need to be much, because the main display was the special stunt that didn't hurt his hands, and he wanted to shoot out the tender whiteness of his hands, and at the same time, this is also a low-foam laundry detergent, which just shows this feature.

In this way, there are more and more concentrated shots for the protagonist, and the impact of the picture is stronger.

Ang Lee has his own ideas, but Yang Fei is the boss, of course he must respect his wishes, so he decided to shoot one according to Yang Fei's idea first, and if the effect does not work, he will shoot according to his own ideas.

At this moment, Li An was holding his chin in his hand and looking at Jiang Xiaojia in front of him with a critical and stern gaze.

"Card!" The photographer made an OK gesture and smiled at Li An, "Director Li, you come to palm your eyes." ”

Li An came to the monitor, watched the playback, and said in surprise: "Yes, the effect is surprisingly good!"

Yang Fei came over to take a look, and he also felt that his eyes were bright, Jiang Xiaojia's sense of the camera was amazing every time.

"Director Li, look, what else needs to be modified?" Yang Fei said with a smile, "Strive to finish filming today, she still has to go to school tomorrow." ”

Li An nodded slowly: "It's okay, it's OK for post-production." In addition, I think that her voice is very good, there is a sweet taste in it, and there is a kind of little girl's crispness, which is very good, just use the original voice, no need to find a dubbing. ”

Yang Fei beckoned, asked Jiang Xiaojia to come over, touched her head, and said with a smile: "It's rare, Xiaojia, you actually got a praise from Director Li." ”

Jiang Xiaojia flashed her big eyes and looked at Li An curiously: "Who is he?

Yang Fei was stunned for a moment, laughed, and smiled at Li An: "There are also people who don't know you, are you particularly depressed?"

Ang Lee said: "I like to work with actors I don't know. People who know me will have more or less tension in front of me, and some people will not disappear until they are halfway through the shooting. ”

Yang Fei said: "Then hurry up and have two more?"

Li An said: "Okay." Departments in place, let's go!"

After filming the advertisement, Yang Fei took Jiang Xiaojia out and said with a smile: "Please eat something delicious!"

Jiang Xiaojia said: "Roast duck?"

Yang Fei said: "Put the roast duck aside first, I have something more delicious for you to eat." You definitely like it. ”

Jiang Xiaojia instantly became interested: "What is it?"

"Keep it mysterious. "Yang Fei sold it.

"Brother Yang Fei, you have commercials in the future, can you let me shoot two more?" Jiang Xiaojia said suddenly.

"Oh, why? I'm afraid of delaying your studies. Yang Fei asked curiously, "Do you want to be an advertising star?" But you are still young, you can't lose a big one because of a small one, now you, your studies are the most important." In the future, there will be advertisements for you to shoot. ”

"No, I just want to make more money. ”

"Huh?" Yang Feile said, "Others say I'm a money fan, but I didn't expect you to become a small money fan when you're so young!

"I don't want my mom and dad to fight over money anymore. ”

Yang Fei was about to laugh at her, but suddenly found that there were crystal tears flashing in Jiang Xiaojia's eyes.