Yang Fei didn't want to turn into a dragon, he just wanted to keep his beauty group.

It is worth mentioning that Yang Fei did not participate in CCTV's advertising bidding conference in 98.

The beauty group also did not participate in the 99-year battle for the king.

On November 8th, the boss of the beautiful group was absent from the CCTV advertising bidding conference for the first time, but this does not mean that the beautiful group does not attach importance to this advertising bidding.

In fact, in addition to Yang Fei, Su Tong, Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Ji Shaokang, Ruan Yuling, and Hu Zhibiao, who recently joined the family of the beautiful group, all came to the bidding meeting.

Beauty Group did not compete for the king, but it also won a lot of prime advertising positions.

It is worth mentioning that Procter & Gamble finally had a bold time, throwing 280 million angrily, and finally won the bid king seat.

280 million, compared with last year's bid king, there is still some gap.

However, the failure of successive bid kings has poured cold water on fanatical entrepreneurs.

More and more entrepreneurs realize that the iron must be hard, and the enterprise cannot succeed by relying on the halo of the king alone.

Just like some princes, wearing dragon robes, they are not like princes, and they can't control the imperial power!

Adou, who can't be helped, is not too little in this world, but too much.

After realizing this, domestic entrepreneurs admired Yang Fei even more.

Although the success of the beautiful group is due to the blessing of the halo of CCTV Biaowang, more of it comes from Yang Fei's efforts, as well as Yang Fei's vision and means.

Therefore, there are still many people participating in the competition for this year's CCTV standard king, but everyone has become rational.

As a result, Procter & Gamble successfully reached the top at a high price of 280 million.

And Yang Fei has no sense of benchmarking.

For many years, the standard king enterprise should have the publicity efforts that should have been there for a long time.

This year, Yang Fei's advertising on CCTV is not as much as half of the king.

In other words, Beauty Group's advertising budget has been reduced by several hundred million this year!

The reason why Yang Fei did this is, of course, meaningful.

Because, in the next 99 years, Yang Fei will fight a defensive war in China.

In the daily chemical industry, Yang Fei has been tossing for more than five years.

During these five years, Yang Fei used various tactics.

What kind of flank warfare, guerrilla warfare, frontal attack, and the principle of troops, Yang Fei did his best, and also achieved great success.

Five years have passed, and Beauty Group has grown into the No. 1 company in domestic sales!

And Yang Fei is also logical, the richest man in Southern Province in 98!

The people who count this rich list obviously don't know Yang Fei's other industries and investments.

If all Yang Fei's investments are counted, Yang Fei can also be ranked among the bright-faced rich people in China.

However, Yang Fei didn't want to compete for the ranking of this rich list, because there was no meaning.

Yang Fei, Procter & Gamble, Unilever and other international giants, as well as many domestic daily chemical companies, fought a five-year war and reached the first position.

Next, Yang Fei wanted to change his strategy and focus on defense.

Yang Fei holds the new goal, and in the next two years, as long as he can stabilize the leading position of the daily chemical overlord, he can stabilize and rise.

When we discussed the principle of force earlier, we mentioned that it is easier to defend than to attack.

Because Yang Fei has already occupied the commanding heights, if others want to attack, they will have to spend several times the number of troops and invest several times the funds!

Defensive warfare must adhere to three basic principles, and it is easy to learn and difficult to apply.

The first principle, needless to say, is that only market leaders can fight a defensive war!

Most companies see themselves as industry leaders, but most of them base their leadership position on their own definitions, rather than market facts.

The real market leader is not the company's self-proclaimed, but needs customer recognition, and the leader recognized by customers is the real market leader.

Moreover, it is the only leader in the market who can fight the defensive war, not the leader in general.

In the domestic daily chemical industry, the beautiful group led by Yang Fei is undoubtedly growing into a real leader in the market.

Below the leader, there is a group of pretenders to the throne and rivals of the leader.

It can win the defensive war, and it can also prove the leader's kingship.

The second principle of defensive warfare: the best defense is the courage to attack oneself.

The defender is in a leadership position and therefore occupies a strong position in the minds of potential customers, and the best way for defenders to improve their position is to constantly attack themselves.

In other words, self-attack is to strengthen one's position by upgrading a product or service.

Every once in a while, the world's leading companies will launch new products, which are significantly better at price and performance than existing products, in order to stimulate consumption and consolidate their leadership position.

Competitors can only find ways to catch up.

A moving target, on the other hand, is always more difficult to hit than a stationary target.

So, the leader's self-attack, that is, continuous innovation, to set a stronger goal for the competition.

In the case of Gillette, when a blue blade series of blades dominated the wet shaving market, Gillette attacked itself and launched the world's first dual-blade razor.

The company's customers all thought that two blades were better than one super blue blade, and immediately bought the new product.

Six years later, Gillette launched the Adjustable Dual Blade Shaver, which was superior to the non-adjustable Dual Blade Shaver and was once again loved by the market and customers!

After that, Gillette launched new products with three blades, four blades, and five blades, and they were great successes one by one!

Always imitated, unsurpassed!

That's where the market leader's self-attack comes in.

Self-attacking may sacrifice short-term profits, but it helps to maintain market share.

This is the ultimate weapon in all business wars!

Conversely, if market leaders don't stick to the rules and are unwilling to innovate, they will eventually lose the market and fall from the altar.

The third principle of the defender: a strong attack must be blocked in time!

Most companies only have one chance to win, but market leaders have two.

If a market leader misses an opportunity to attack themselves, they can often be remedied by copying the business practices of their competitors.

However, this action must be done quickly before the attacker determines his position!

We see that many products of Unilever and Procter & Gamble are actually homogeneous and repetitive, and even you copy me, I copy you, and I have what you have.

And the purpose of mergers, acquisitions, and banning of small companies by large enterprises is nothing more than monopoly!

Think about it, when Yang Fei just rose from the Southern Province, if he was acquired and blocked by Procter & Gamble or Unilever, where is the beauty group now?

Just like the previous Nanhua Plant, there is also a smash hit vitality plant, which has long been submerged in the long river of history at this moment!

It's better to kill a thousand by mistake than to let one go!

In business warfare, kindness to competitors is cruelty to oneself.

After Yang Fei's profound analysis, he formulated a defensive battle strategy for the group.

Did he make the right tactics, and could the defensive battle be successful?

All this needs the test of the market of time!