When the P&G boss heard this, he smiled: "I don't deny that the sales of white laundry detergent in China are amazing." ”

He changed his words and stared at Yang Fei: "However, your products have not yet opened the American market, right? You dare to conclude that you can sell well in the United States? Even if we are willing to help you OEM, can you sell them?"

Yang Fei said lightly: "I said a big word, perhaps, you will think I am arrogant, but I still have to say it." ”

Ning Xin thought curiously, what kind of shocking remarks is Yang Fei going to make?

The boss was really attracted by Yang Fei's words and asked, "What words?"

Yang Fei said proudly: "As long as your American factory is willing to OEM for me, then, no matter how many white brand laundry detergents you produce, I can sell it!"

"No matter how much?" the boss was shocked, feeling that Yang Fei didn't seem to be joking.

After all, Yang Fei has achieved the first sales volume in China!

Around 2,000 years ago, the domestic demand for laundry detergent was more than 2 million tons.

The white family accounts for half of the production and sales!

Such an achievement is enough for him to be proud of!

However, the boss still didn't believe that Yang Fei really had such great ability.

After all, the U.S. market is different from the domestic market.

Just like Unilever's boss, Enigma's self-confidence, Procter & Gamble's boss is also extremely confident, thinking that white laundry detergent can be sold well in China, but when it goes abroad, no one recognizes it.

Although I heard that the sales of white laundry detergent in Southeast Asian countries are also very good?

But to break into the European and American markets, it is not a simple matter.

Yang Fei saw that the other party smiled in disbelief, so he said, "I can make a bet with you and bet 10 million." What I just said, if it can't be realized, then I will lose 10 million to you. Otherwise, you lose 10 million to me. ”

"I'm sorry, I don't bet. Because, I can't take out 10 million. The boss shrugged his shoulders and spread his hands helplessly.

He said again: "Boss Yang, you dare to bet 10 million, this determination still makes me shocked." I can make decisions about domestic affairs, but I have to consult the headquarters for foreign regional matters. ”

Yang Fei said: "Beauty Group and Procter & Gamble can achieve better integration, you produce our products, we will sell, cooperation can produce a win-win situation." Perhaps, our integration model will produce a new profit model in the daily chemical industry?"

The boss said: "I have confidence in the domestic market. But the U.S. market, hehe, it depends on the decision of the headquarters. ”

Yang Fei said: "I believe that you will make the right decision. ”

OEM is one of the means for factories to make profits, and the risk is the lowest and the profit is large.

Yang Fei has reason to believe that how could a capitalist who regards money as his life be willing to let go of such a large amount of money-making business?

The conditions he offered were also extremely tempting.

No matter how many white brand products the other party produces in the United States, Yang Fei promises to underwrite!

This is equivalent to giving the other person a chicken that lays golden eggs!

Don't be a fool!

If someone is willing to find Yang Fei to OEM, no matter how much is produced, the other party will underwrite, then he will definitely be happy and agree immediately.

Even if his own factory capacity is limited, he can subcontract the production to others to earn the middle price difference.

Yang Fei said: "When it comes to integration, we can carry out more extensive cooperation in addition to OEM. ”

"What other aspects?" the boss didn't dare to despise Yang Fei.

Yang Fei made a casual start, which brought huge profits to Procter & Gamble.

"Shampoo market!" Yang Fei said these words slowly, and then checked the other party's reaction.

In 1988, as the vanguard of Procter & Gamble, Head & Shoulders took the lead in entering China.

At that time, a 300ml bottle of shampoo was priced at 19 yuan.

At that time, the monthly salary of an ordinary worker was less than 100 yuan!

According to the proportion of salary, this is equivalent to a person in the future to spend 600 yuan to buy a bottle of shampoo.

Where is this FMCG?

It's a luxury!

Procter & Gamble's development in our country, everything seems to be going smoothly.

Three years after entering our country, Procter & Gamble began to make profits.

Between 1991 and 1998, P&G's sales increased rapidly at an average annual rate of 50%.

However, in 1998, P&G's sales performance showed an unprecedented crisis and regression.

According to statistics, Procter & Gamble's main revenue has dropped from more than 8 billion in 1997 to 5.2 billion.

Among them, the most strategic shampoo market, Procter & Gamble's market share, fell from 60% to 40%.

This is due to the strength of local brands, especially the heavy attack of the beauty group, which directly defeated Procter & Gamble.

Yang Fei said: "For 200 ml of shampoo, your Head & Shoulders sells for 16.85 yuan, Rejoice is cheaper, and it also sells for 12.4 yuan, Pantene sells for 14.5 yuan, and Sassoon sells for 19 yuan." ”

Listening to Yang Fei's products of his family, such as a number of treasures, the boss of Procter & Gamble couldn't help but touch his chin, and listened to him with a solemn face.

Yang Fei said: "However, your strongest opponent, Unilever's main shampoo in China, Xia Shilian only sells for 10 yuan, and the high-end Lux only sells for 14.5 yuan, which is lower than your price." ”

Procter & Gamble said: "No, our biggest opponent is not Unilever, but your May!"

The price of Meisi shampoo is more affordable, with the low-end only selling for 7.8 yuan and the high-end selling for only 9.8 yuan.

That's the price advantage.

Yang Fei said: "It's a pity that your high-level leaders don't think so. If I'm not mistaken, the top brass of your headquarters only thinks that P&G has only one opponent, and that is yourself. Your strategy is to have high quality and high price!"

This hit the sore spot of P&G.

The boss sighed: "Not bad." The people at headquarters, that's what they think, I can't convince them. They don't understand the Greater China market!"

Yang Fei said: "Your strategy is problematic, you only pay attention to the urban market, ignore the rural market, and do not build rural sales channels. Therefore, I think we also have the possibility of cooperation in the shampoo market. ”

"How to cooperate?"

"The sales channels of our two companies can be integrated with each other. ”

"What do you mean?"

"I provide domestic sales channels to help you sell products. In the same way, you also have to provide a sales channel in the United States to help us sell our products. ”

"Heh!" the boss smiled lightly, "No wonder you just said that no matter how much we produce, you can sell it, it turns out, you are waiting here? You use our factory to help you produce products, and use our channels to help you sell? You think beautifully!"

Yang Fei said lightly: "This is cooperation, this is integration." You only see your efforts, but you don't see my efforts. ”

The boss was stunned, yes, Yang Fei didn't just take advantage of you!

Yang Fei also wants to provide his sales channels to help you sell products!

The boss was silent.

After a long time, he said: "This matter is beyond my purview, I can't be the master, I have to ask the headquarters." ”

Yang Fei smiled slightly: "I'll wait for your reply." ”

He held up his glass: "The coffee is good, it blends just right." ”