Chapter 663: Fatal Blow
"Beautiful daily chemicals must be crazy! Buy as much as you want, get as much as you want? Isn't this disrupting the market? Isn't it time for the price department to come out and take care of it?"
Procter & Gamble's high-level meeting, someone brought it up so indignantly.
"Don't talk about what you don't have! The departments you mentioned are rushing to buy the products of the beautiful daily chemical plant! Who can take care of your complaints? Let's think about the actual countermeasures!"
"They buy one get one free, and we buy one get one free!"
"No, we buy one get one free, and in less than a month, the dealer will go bankrupt at a loss, and then our factory will have to close down. ”
"How can it be so exaggerated? If the beauty group can do it, why can't we do it? Their agents are very supportive of the headquarters to do this!"
"Beautiful people are crazy people!
"They have high profits, especially laundry detergent, buy one get one free, and they don't lose money. I went to the physical store to investigate, most of the gifts they send are natural soap powder, in the past, their natural soap powder will be reduced in price by more than a dollar, now the original price is mentioned, and then as a gift, in this way, how can they lose money?"
"If this continues, not to mention the dandruff shampoo market, even the entire shampoo market, as well as the shower gel market, will be occupied by the beauty group!"
"That's not it, our brand has been around for so many years, and we have a group of loyal fans, and no matter how cheap other products are, they won't buy them. ”
"Hehe, yes, Chinese people are like this, many times, they only buy expensive ones, not the right ones. At the beginning, our price positioning was the high-end market, and it seems that this positioning is correct. ”
"I suggest that the headquarters fund this shampoo battle with Beauty Daily. Only by winning the market first can we talk about follow-up operations and profits. ”
"How much does the headquarters contribute? Do you know how big the market is?"
"It's worth burning money in the early stage and occupying the market. Even if it costs hundreds of millions, it will not hesitate!
"What if they stick to the end? Then fight hard? Lose both? In the end, the fisherman wins!"
"At least we can insist, some small manufacturers can't stand it anymore, and if this war continues, the entire daily chemical industry will have to be reshuffled!"
"Shuffle the cards, shuffle the cards!"
"The problem is that the biggest winner is not us, but Beautiful Daily Chemical!"
"Then what do you say? Go and buy, but people won't sell. We started the war first, and we made the first discounts, but the results of other people's discounts dwarfed us! Hehe, you all say that the beauty group is not to be feared, but now? Who would dare to say such a thing?"
"It's strange, how can this beautiful daily chemical have such a strong capital to support this big promotion? They have just expanded and created several new brands! Can't this money be spent?"
"I have learned that Yang Fei's name is not a group of beautiful daily chemicals, he also owns Huayi Company, which is a Hong Kong-funded enterprise that has invested in the island's state-owned mainland and has a box office of more than one billion yuan in revenue, which is Huayi's handiwork. Yang Fei relied on this movie and made hundreds of millions!"
"Hehe, this man is really a business genius!"
"Far more than that, as far as I know, Yang Fei is also the president of the Southern Provincial Chamber of Commerce, and he is mainly doing the two big markets in the north and south of the southern provincial capital, and he has successfully raised hundreds of millions of funds for these two projects alone. Therefore, I conservatively guess that Yang Fei has at least 1.5 billion funds in his hands. Even if it takes hundreds of millions to open the factory, he still has about one billion. ”
"Billion? Such a big promotion, even if it lasts for a year, he can beat it down!"
"He can keep playing for a year, but we can't lose a year with him. So, we have to find another way!"
"The last dioxane incident has affected our brand reputation to a certain extent. That's one of the reasons why our promotion didn't work. In order to remedy the impact, I propose to launch a completely new product to get rid of the shadow of the dioxane incident. ”
"Ladies and gentlemen, you are discussing and discussing, you are all going around in circles in your own territory, and you have not thought about it, can you find a way to defeat the other party? What we need is not passive defense, but active attack!"
"Then we can learn from the dioxane incident and find a reason to bring down their products! This is the most practical and easy to achieve results. ”
"That's right, as long as the other party's product collapses, then all the promotions, all the wars, are over!"
"The best way is to buy, simply buy the beauty group!"
"Huh!"
"Huh!"
“......”
Luo Hongcai was not qualified to attend such a high-level meeting.
But because he had been to the Beauty Group and had the experience of dealing with Yang Fei, he was specially invited to attend this conference.
Luo Hongcai had been listening quietly, and then suddenly said: "If you want to defeat the beauty group, it is not impossible. ”
Everyone's eyes looked at him in unison.
Luo Hong successfully won attention.
He coughed lightly and said slowly: "Enterprises are all done by people, and if you want to defeat a company, you must either start with products or people." ”
"Makes sense!" chimed in.
Luo Hongcai saw that his proposal had been recognized by others, and he became more confident, and said loudly: "Since the acquisition cannot be discussed, I suggest digging people directly." Hollowing out their top leaders! With our company's popularity and strong strength, it is not easy to poach a few people? There is an old saying in our country, telling people to go to high places, who doesn't want to work in big enterprises? After hollowing out their top leaders, Yang Fei, no matter how capable he is, will definitely fall down if he is alone!
What a trick to draw salary!
Everyone nodded frequently: "Makes sense." ”
"Especially at this important moment, if we can dig people over, then Yang Fei's so-called eight war zones will become an ornament!"
"Dig up all of his eight theater commanders?"
Luo Hongcai's eyes flashed with a thick evil spirit: "Yes, this kind of collective job hopping is the most fatal injury to the enterprise! The departure of the top management will cause turmoil and unrest among the middle-level personnel, and the entire management system will be paralyzed." ”
"Okay, this can work!"
At the corner of Luo Hongcai's mouth, a cold smile floated, Yang Fei, Yang Fei, don't think you're smart, just treat others as monkeys, one day, if you owe me, I will get all the principal and interest back!
At this time, the boss's secretary hurriedly knocked on the door, walked in, attached to the boss's ear, and whispered a few words.
The boss's face changed, and he said in a deep voice: "Is the news reliable?"
The secretary took a few newspapers and handed them to the boss.
The boss took a quick look, then slapped it the conference table, and the sturdy oak table made a dull sound.
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