Yang Fei took the eldest brother and said with a smile: "Senior sister, do you miss me?"

This time, Yang Fei came to Jixi, and he didn't bring a secretary, and all of them stayed in the provincial capital to do business.

Su Tong couldn't laugh: "I'm not the only one who misses you!"

Yang Fei said: "What's wrong? Who else misses me?"

Su Tong said in an unkind tone: "You forget others, others can always remember you." ”

Yang Fei sighed in his heart, quickly thought about it for a while, and felt that it was impossible for either Shi Si or Chen Chun to have a direct intersection with Su Tong, so he put his mind at ease and said with a smile: "Senior sister, who is it?"

Su Tong said: "It's Ma Zhixia who defected from the beautiful daily chemical factory!"

Yang Fei laughed and said, "He, I thought ......"

"Do you think it's a beautiful woman who misses you?"

"Hehe, yes! What's wrong with Ma Zhixia? What is it that makes you so angry?"

"Can I not be angry? After he left Meili Daily Chemical, he went to Procter & Gamble. Now Procter & Gamble's soap powder has been put on the market! This is all due to Ma Zhixia!"

"So fast? Sure enough, everything went haywire. Yang Fei touched his nose and was surprised again by the butterfly effect he produced.

Procter & Gamble took a stake in Beihua No. 2 Factory and obtained the brand management rights of Panda laundry detergent, but the market's response was unexpectedly cold.

Before the change of ownership, Panda laundry detergent could still occupy about 10% of the share in China, but in the hands of Procter & Gamble, instead of expanding, it is shrinking day by day.

Procter & Gamble first took advantage of the channels and brand effect of Beihua No. 2 Plant to complete the market layout of its own brand laundry detergent, but did not achieve the expected results.

When the market share declined, Procter & Gamble once again came up with the Panda brand, trying to stabilize the market, but consumers no longer love this brand.

The market is changing with each passing day, and the replacement is very fast, and after a few months of disappearing, a brand will be immediately forgotten, and the market will quickly be eaten up and occupied by other brands.

It's hard to beat the world, but it's easy to lose the world!

Procter & Gamble has made the same mistake as Unilever in its approach to our market.

The consequence of their doing so is to hand over the laundry detergent market to others, and the domestic laundry detergent brand can survive in the cracks, and fight their way out under the siege and interception of the joint venture bosses.

When the daily chemical products market is almost completely monopolized by foreign brands, only the position of laundry detergent is still firmly occupied by domestic goods.

But now, Ma Zhixia has joined Procter & Gamble, but it has caused a lot of variables in the entire laundry detergent market.

Procter & Gamble produced natural soap powder in advance, and once again seized the domestic washing market!

No wonder Su Tong was in a hurry and angry, she gritted her teeth and said: "What's more, it's messed up? It's just terrible! Ma Zhixia, that bastard, I used to call him a teacher! Bastard, bastard!"

Yang Fei couldn't help but be happy when he heard her scolding.

Su Tong is such a person, love and hate are clear, everything is written on his face, and this is one of the reasons why Yang Fei likes her.

With such a woman, you don't have to be too tired. If it's the kind of girl who loves to do things very much, you have a little time to spend all your time arguing with her or coaxing her.

In Yang Fei's life, he just wants to be safe and stable, happy and happy, and he doesn't want to make a fuss about himself for a certain woman.

Su Tong said: "Are you still laughing? If you didn't let him go, Procter & Gamble wouldn't have been able to get our technology." ”

Yang Fei said lightly: "I've been waiting for them to produce natural soap powder! They really didn't disappoint me, and the speed of listing was faster than I imagined!"

Su Tong said: "Yes, are you still looking forward to them producing it as soon as possible and grabbing the market with us?"

Yang Fei's tone sank and said: "The market, they can't take it! Not only can't they take away our market, but I also want to make them tired and have no time to take care of other things!"

Su Tong was stunned when he heard this, and said, "People are Procter & Gamble." Don't underestimate them. ”

Yang Fei said: "Mountain people have their own tricks. ”

Su Tong said: "Did you lay some ambush? Could it be that the process formula you took away for Ma Zhixia is all fake?"

Yang Fei smiled: "It's not fake, if it's fake, how can you hide it from Ma Zhixia and Procter & Gamble's professional team?"

Su Tong was even more confused: "I thought that you gave him a fake formula and deliberately let him take it away, just like that Jiang Gan stole books, you are Zhou Yu, and you deliberately calculated it!"

Yang Fei said: "Yo, my senior sister is good at culture, and I also know the allusion of Jiang Gan's book theft." ”

Su Tong sneered and said, "Don't laugh at me! I'm just so skilled, don't you know?"

Yang Fei said: "The process I gave them is real, and the formula is also true, but it is the original formula we started with. Our later recipes and processes have been improved. ”

Su Tong said: "Is there any difference?"

Yang Fei said: "Our natural soap powder is added with a variety of enzyme preparations, such as alkaline protease preparations and alkaline lipase preparations. These enzymes are not only effective in removing stains from clothing, but also do not have any toxic effects on the human body. Moreover, these enzymes and their decomposition products can be broken down by microorganisms without polluting the environment. Therefore, our enzyme laundry detergent has been widely welcomed by people. ”

"I know. Su Tong is one of the few people other than Yang Fei who knows all the trade secrets of the beautiful daily chemical factory, "But, is there anything wrong with the original formula you said?"

Yang Fei said: "You also know that the main component of lipid dirt on clothes is triglycerides. Triglycerides are difficult to emulsify by the surfactants in general laundry detergents, and the triglycerides left on the clothes are prone to oxidation reactions, making textiles yellow and brittle. ”

Su Tong snorted: "So we can't buy poor laundry detergent, the clothes that come out will be yellow and easy to break." Don't give me a professional class, get to the point. ”

Yang Fei said: "That's the point. Our enzyme-added laundry detergent is rich in alkaline protease preparations, which can degrade a variety of protein dirt such as milk stains and blood stains into small molecule peptides that are easily soluble in water. The main bacteria that produce alkaline proteases are certain bacilli. The alkaline lipase preparation can hydrolyze triglycerides into diglycerides, monoglycerides and fatty acids that are easily washed off by water, so as to achieve the purpose of removing lipid dirt on clothing. The main bacteria that produce alkaline lipase are certain penicillium. ”

Su Tong said helplessly: "Please, don't show your professional knowledge." You don't even know how anxious I am. ”

Yang Fei coughed lightly and said, "Enzymes are actually a kind of biological catalyst that is able to destroy the protein structure in the dirt, making it a water-soluble substance to be washed away. - Okay, right to the point, in our original formula, there are several chemical preparations, but they can completely destroy these two enzymes, once the alkaline protease and alkaline lipase preparations lose their vitality, what do you think will happen?"

Su Tong's eyes let out a bright light: "Then the laundry detergent can't wash the clothes!"

Yang Fei sneered and said, "Why don't you wash it cleanly, the clothes will get worse and worse, yellow, brittle and torn!"