Seeing these advertisements, Ni Runfeng and others were indeed happy.

If they hadn't agreed to 404's stake in the company and let 404 cooperate with other production plants, they would never be happy now.

Everyone understands the power of such a form of advertising.

Especially at such a time, almost every TV in the country is broadcasting CCTV at this time, for no other reason, the Spring Festival Gala, which has been held for several sessions, is becoming more and more influential.

People who have nothing to do during the Chinese New Year, and even those who don't usually watch TV, will sit in front of the TV in their leisure time during the New Year.

How many people remember such an advertisement?

"Mom, nothing is more important than your health!"

Since ancient times, China has paid attention to the word filial piety, and filial piety comes first, which is the best traditional virtue of the entire Chinese nation.

It's an advertisement, but it's captured everyone's heart.

Compared with mothers and lovers washing clothes with their hands in cold and biting cold water, using some electricity bills and some water when the weather is cold, what is it?

Especially some young couples, the woman is young, but her hands are full of scars because of the cold water soaked in cold water, and they are uncomfortable all winter......

Both the son and the husband began to think about buying a washing machine after watching this short video.

If you can't afford to buy a fully automatic one, then you can buy a double-barreled one; if you can't afford a double-barrel, isn't there a single-barrel one? At most, you can do it slower, at least without the mother and wife having to suffer from cold water......

"Aren't we making money just to live a better life?"

These words are the truest thoughts in the hearts of all Chinese.

It is also the most simple idea.

Chinese people have always saved money after earning money, and there is a big gap between the concept of consumption and foreign countries.

This is also a virtue.

But for manufacturers, this is not possible. Otherwise, who else will sell the products to?

Xu Zhihua, the director of the Jinxing Color Plant, who was in front of the TV, looked at the advertisement and fell into deep thought.

They are the first company to introduce color TV production lines in China,Color TV because of the output,It has not expanded to the national market,And now,Changhong has entered the Shanghai market。

Once the situation does not change, the leading position of Jinxing color TV in Shanghai will be affected.

"Why are you going?

"Meeting!" Xu Zhihua said calmly, "Changhong's plan this time is not small, and the advertising cost invested is not a small amount!"

"Isn't it just an advertisement?" said his wife, frowning, "because they don't sell well." You Venus color TV doesn't advertise, and there are countless people who can buy it through relationships!"

"In the future, it is estimated that such a situation will not occur. Xu Zhihua sighed, put on his clothes, and said to his wife, "If I don't come back at night, you can sleep first, don't wait for me." ”

"As for it?" complained his wife.

In the end there was no blocking.

Xu Zhihua's market insight is very strong, otherwise, Venus color TV would not be as popular as it is now. Venus color TV has always taken the boutique route,When the original market supply was insufficient,Market customers have no choice,Either add more prices,Or wait。

How much to increase the price is up to the dealer.

Judging from the situation that has been revealed in front of us,Changhong color TV no longer relies on dealers to sell,But to establish its own sales channels。

Any color TV in China is in short supply,Changhong not only does not increase the price,Also discounted!

The color TV market is about to change.

Compared with the person in charge of the Venus color TV who convened a meeting of the leading cadres of the factory on the 30th of the Chinese New Year's Eve to discuss the rapid response of countermeasures, the person in charge of the Peony Factory, which occupies almost half of the market share in the domestic TV market, also saw this advertisement.

It's just that it doesn't pay so much attention.

"Changhong is desperate now? Don't spend energy on quality, but spend a lot of money on advertising!" The director of Peony TV Factory looked at Changhong's advertisement and couldn't help but shake his head.

Since taking office in 86, Zhang Jie, the new director, first went to inspect the backbone enterprises of domestic TV production, such as Panda TV Factory, Jingu Radio Factory, and Jinxing TV Factory.

Especially in the Panda TV Factory, he was deeply shocked, it was the gold medal of the National Quality Management Award, and other backbone enterprises have also entered the ranks of the pre-evaluation enterprises of the Quality Management Award.

Only the Peony TV Factory, which occupies nearly half of the market share, does not even have a municipal quality management award and a ministerial management award from the Ministry of Electronics Industry......

Therefore, now the quality of the peony factory is very strict.

In 86 years, the relevant departments got a batch of color tubes, the price was 10 US dollars cheaper than the market price, and it happened that there was a gap in the supply of color tubes of the Peony TV Factory, and the company was facing a shortage of cooking. Because the quality of these color tubes is not good, in the end, Zhang Jie, the newly appointed factory director, did not listen to the advice of his cadres, "the output is so large, but the quality of a batch is not up to standard, and the urgent need for production is solved first", and finally refused.

This also led to a decrease in the production of peony color TVs for a period of time.

"The reputation of an enterprise needs to be guaranteed by quality! The reputation of consumers is the foundation of enterprise development!" Zhang Jie was very dissatisfied with Changhong's advertising on the central station.

Peony TV,Because it took the lead in introducing leading domestic production lines from Japan、Germany and other technologically advanced countries,The product categories range from black and white TVs to color TVs,The production scale is also the largest in China,So it has gained more than half of the market share from the era of ticket supply,Become an absolute leader,Even now,It has not been shaken。

Peony brand TV is almost a household name.

Many people can't buy tickets if they have money, and even if they have tickets, some of them are in short supply, and they must add enough money.

Because of such a hot sales market, the leaders of the peony factory do not pay attention to these, but only pay close attention to quality. Even in the nineties, when Changhong launched a price war, other manufacturers followed suit, but Peony did not reduce prices for a long time.

Moreover, Zhang Jie has been deeply aware from the beginning,Although the domestic economy has grown a lot,Compared with Europe and the United States, it is still far behind,The income is not high,A color TV that needs a year's salary or even more is a high-end consumer product that meets consumers directly,Quality means reputation,It also means the future of the enterprise。

He also knows that the quality of the backbone production plants in China is not bad in recent years, and no one is willing to smash their own signboards.

Everyone can not fully meet the needs of the market when they are working at full capacity, so naturally no one is willing to spend money on advertising.

With that money, it is better to increase the production line.

In these years, Chinese companies do not know much about the market, and they don't know that good wine is afraid of deep alleys, and the original kind of good wine is not afraid of deep alleys Most of the time it is not very practical.

If there is no Xie Kai, the price war in the color TV industry will not appear so early.

The color TV industry in this year,It's just getting started。

Since 85 years, the Chinese TV market has begun to upgrade from black and white TVs to color TVs. By '93, there were basically very few black-and-white TVs in the market.

There is huge market potential in this.

What Xie Kai wants is to quickly integrate the domestic color TV industry, build a domestic brand, and gain a larger market share, thereby bringing greater profits, and using this profit to support the research and development of 404 military projects......

The "Ding ......" phone rang, and Zhang Jie picked up the phone.

"Factory director, according to the news we have gotten, Changhong color TV is ready to reduce the price by 8%~15%. ”

It was a call from the head of the supply and marketing section, and they were a little anxious.

There are five stores in the capital, and even if the scale is small, this will have a big impact on them.

"Don't worry, if they put the money into production, pay close attention to quality, we may have to worry, Changhong quality is not as good as ours, even the quality management award pre-evaluation ranks have not entered!

Not to mention him, even most people don't think so.

This year,Although many production lines have been introduced in the color TV industry,Many production lines have not been fully completed and put into operation,Even many of them have been put into production,It is only in trial production。 After all, when the production line was introduced at the beginning, many units did not have production experience in this area, and it was necessary to debug the production line and digest the technology......

The market is still in short supply.

What's more, Gome Electric is to make a name for itself, and it is estimated that dealers have reduced their profits, and it is impossible to do it all the time.

The market competition between distributors has nothing to do with manufacturers.

Who is an agent and not an agent?

Xie Kai is a strange person, when there are products that are not sold, he actually starts to advertise, and even at the beginning, he raises the advertising cost and advertising content.

Air conditioners and refrigerators, there are not many domestic competitors.

Suning Electric, which has always been life-and-death with Gome Electric, has not yet been established, so the effect of this advertisement can be imagined.

Hongqi Machinery Factory's shareholding in Changhong and other electrical appliance manufacturers is only known to the leaders of the higher-level authorities.

It has always been kept secret from the outside world.

In recent years, everyone looks down on the products of other companies and thinks that what they produce is the best.

Peony, Panda, Venus and other big factories are too lazy to inquire about the situation of their opponents, and each wants to expand its own production......

"Mr. Liao, is this your design?" Zhu Dekun, who didn't go back for the New Year, wanted to wait until he saw the sales of Little Swan washing machines, and Liao Zhuolin and a few others were drinking and watching TV in the Gome main store in Zhushikou.

This method completely subverted his perception of advertising.

Even the Huang brothers looked at Liao Zhuolin, which really opened their eyes, just the difficulty of working hard in the field, and the congestion of the way home, all made them empathize, the two brothers watched the short film, and even discussed waiting for the past few days to go home to their mother and two sisters to load them up!

can be transferred to be the general manager, and sure enough, there are still a few brushes.

Liao Zhuolin sighed, "How can I have that ability! ”

And now Xie Kai's situation is not very good, and Liao Zhuolin is even more uncomfortable.

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.