621 Consolidate the domestic market first, and then explore the international market

"Brother Wang, thanks to you this time. Xie Kai looked at the middle-aged man in front of him, very good.

Brother Wang was a little embarrassed and looked at Zheng Quan next to him, "We're just lucky." ”

"The news released before is still working. Zheng Quan smiled, "You can set up a foreign trade company, and I will help you introduce customers, but you can organize the supply of goods yourself." ”

"Okay, okay, thank you, Brother Quan. "Brother Wang works so hard, isn't it just to be able to earn foreign exchange together?

After the reform and opening up, many foreign-funded enterprises have poured in, and it is not so easy to meddle in foreign trade business. If there are no market customers, even if there is a supply, it is difficult to sell.

If you sell it, you may not even be able to get your funds back, and you will lose all your money.

"This is my contact information here, you come to me tomorrow, let's talk about what business you are suitable for. In addition, the company must be established as soon as possible and recruit some tax and customs related personnel......" Zheng Quan said. "If you don't have enough money, you can come to me. ”

"Do you still want to declare customs?" Brother Wang's eyes widened, "We're not ......"

"It's a small fight, it's okay to do it like that, even if the country can't find it, even if it makes money, and if it finds out, it will admit bad luck. Bulk trade, do you think the state does not investigate? Customs declaration must be made when it should be declared, and tax must be paid when tax should be paid. If you are reluctant to pay this tax, then there is no way. Zheng Quan was a little contemptuous of these guys in front of him.

Shortsighted.

The matter of smuggling is not on the table at all, although it is said that relations between China and the Soviet Union have not yet returned to normal, and some trade between the two sides is still normal.

When it comes to some contraband, it must be dealt with, so you need to use other means.

Brother Wang nodded hurriedly, said goodbye with a smile, and looked for Zheng Quan tomorrow.

"Brother Wang, aren't they washing us?" one of his subordinates asked. "It's ...... to say yes"

"Smack!" Brother Wang's slap was heavily placed on the head of his subordinates, "Are you stupid? If you don't do serious business, you have to be a traitor, and you are simply a slut! Let's earn those foreigners' money in a dignified manner, and spend money with our chests open, what's wrong with it? Can there be a way out of smuggling? Unless we smuggle the technology and equipment that the country needs, those things, we can get it?"

"Now you don't have to see the shadow of the public security, you are scared. Another subordinate said with a happy smile.

"Doing serious business, what are you afraid of?" Brother Wang is not a fool.

No one is a fool.

You can make money openly, so why not?

Xie Kai communicated with Zheng Quan, and asked Zheng Quan to help and thank those who helped this time, although others didn't catch people, they also contributed, and they couldn't let people work hard in vain, right?

"Don't worry, they all have business dealings, and they are the suppliers of our foreign trade company. Zheng Quan said with a smile.

Xie Kai nodded and directly asked Liao Zhuolin to leave together.

"It doesn't matter?" Seeing Xie Kai leave like this, Liao Zhuolin looked at him with some incredulity.

It took so much effort, and in the end he just ignored it, as if he didn't care at all what the outcome was.

"What else do we have to do? Doing our things well will naturally be enough. We must fully trust the handling opinions of the superior leaders. Xie Kai said with a mysterious smile.

Liao Zhuolin glanced at him and understood in an instant.

Now this is the best situation, no matter how it is handled, Xie Kai's goal has been achieved, as long as the safety of the Yunshi project is guaranteed, no one will reach out to Yunshi in the future.

After all, this is the integration of the national industrial system, and countless people have paid more than ten years of hard work to the technical achievements, so give up, who can not be heartbroken?

The reason for the dismount is that the country is helpless.

There is no money, no technical foundation, and it is really very difficult to continue and spend the limited funds of the state on these projects that have not achieved results for a long time.

Reform and opening up, everything makes way for the country's economic development.

When the economy develops and there is money, it is reasonable to vigorously invest in the research and development of these military science and technology projects.

Xie Kai could have left it alone, but he couldn't let the top wipe his ass every time.

"You're getting more mature now, and that's good for all your projects. Liao Zhuolin said.

Xie Kai grinned and didn't say anything, "Let's go back and talk about the development of the garment factory." ”

"I think the development strategy of our garment factory is a bit radical. At present, the domestic market has not occupied too much, and the matter of counterfeit and shoddy products has not been solved...... "Liao Zhuolin does not support Liu Xu's development strategy.

What Liu Xu means is that in the current situation, it is necessary not only to develop the domestic market, but also to open up the world market.

The three major regions of Europe and the United States, the Asia-Pacific region, and the Soviet Union belong to the next strategic goals.

The domestic market did not pay too much attention, and Liu Xu believes that the domestic market does not have the potential of foreign markets.

In regions like South America and Africa, those people don't even have enough to eat, and the consumer market is even smaller.

The old lady has such a mentality, and Xie Kai never thought of it.

If this strategy is really implemented, it will definitely make the entire garment factory lose its development potential.

"We have to open up the international market, but the focus should still be on the country. Xie Kai looked at the old lady, as well as several sales managers in charge of various market areas.

The organizational framework was based on what he had originally proposed.

"In the domestic market, our products have always been in short supply. The international market, the domestic clothing, are the lowest-end ......" Liu Xu frowned, on the plane, Xie Kai's statement made her a little unhappy.

The whole company is opposing this strategy of hers.

"Those small factories that imitate our brand in China have been solved?" Xie Kai didn't want to quarrel with the old lady, but he didn't object, this concept of the old lady was wrong. "The development of the international market is a difficult and long-term thing. None of the domestic markets have consolidated ......"

"Many international brands are targeting the global market, focusing on the market with a good global economic environment. Liu Xu doesn't think his idea is wrong, "In China, no matter how good the brand is, it will not be recognized when it goes out." And once you make a name for yourself internationally, increase brand awareness, and then return to the domestic market, it is much easier. Isn't that the case at the top of the market?"

Everyone looked embarrassed when they saw the mother and son arguing.

Most people don't approve of young people like Xie Kai participating in such a meeting, but they hope that Xie Kai can persuade Liu Xu to change the company's development strategy.

As soon as the meeting started, there was a quarrel, how is this good?

"Mr. Liu, we have to see the situation clearly. At present, our denim and down jackets, although orders are in short supply, occupy how much market share?

Liu Xu was silent.

It's one thing to sell well, and the proportion of it is not large.

Down jackets have seasonal restrictions, and the national output of goose feathers and duck feathers is so little, many manufacturers are buying, and even some are exported to foreign garment factories.

Denim clothing, more units are produced.

At the beginning, the garment factory produced some popular styles in the eighties and nineties that Xie Kai proposed based on his memory. The requirements for fabric and production quality are high, and the cost is naturally high.

The market price is expensive, which gives up the vast majority of customers, a set of jeans, the cheapest are seventy or eighty, almost a month's salary for many people.

Copying theirs, there is no need to design, understand customer needs, in order to get more users, sell more, use cheaper fabrics, poorer workmanship, lower prices, etc......

This has taken over most of their market.

Those inferior products are sold, decolorized, dropped, etc., and customers will not blame the counterfeit manufacturers, but only their garment factories.

"If these problems are not solved, then in the end, the garment factory will have a dead end. The domestic market has not been deeply cultivated, and the strategic rear is gone, so how can we attack? The attack went out, and it turned out that the international market did not give face, and in the end they wanted to retreat, and there was no rear ......," Xie Kai said helplessly. "Mr. Liu, I understand your thoughts, in the current situation, do we need a more secure plan?"

"Is the international market just giving up?" Liu Xu was unwilling.

Xie Kai opposed her in front of everyone, which made her a little uncomfortable, but she was Xie Kai's mother.

All of this is true.

"Nope. Xie Kai shook his head.

And they all looked at him, and they did not understand what he meant.

"We are in two steps, the domestic market, on the one hand, to increase market share, on the other hand, to solve counterfeit and shoddy products, to consolidate our market. Xie Kai said this, and paused.

One asked, "What about the international market?"

"In the international market, Europe and the United States will be abandoned for the time being. Due to cultural differences, European and American aesthetic concepts are different from those in Asia, especially Southeast Asia. And the surrounding countries are about the same size as our country, and the cultural inheritance is not far behind, such as Japan, South Korea, etc., ......" Xie Kai's meaning is very clear.

The Asia-Pacific region is the first thing that needs to be attacked.

"That's a good plan. Most of the clothing imported now comes from Japan, South Korea, and the upcoming return to the Xiangjiang and Wanwan areas. Liao Zhuolin nodded and said.

His original suggestion was to enter the Xiangjiang market first, after all, it is the closest and the easiest.

"Why give up Europe and the United States? That is the largest market in the clothing industry, and the most popular elements are also ...... from Europe and the United States, especially Italy, France and other places," Liu Xu asked dissatisfiedly.

"Mom, do you feel comfortable wearing the most popular clothes in Europe and the United States?" Xie Kai asked with a smile.

Liu Xu snorted coldly, "I won't wear those!"

"That's right!" Xie Kai said with a smile, "because our ideology is different from that of Europe and the United States." Europe and the United States are only acceptable to people, but the degree of acceptance is not high, many people wear suits, all because the suits are formal! What if we have a very formal professional clothing brand in China with national characteristics?" Xie Kai asked Liu Xu rhetorically.