Jiangsu Zhejiang Feitian Co., Ltd. is currently one of the largest food and beverage production enterprises in the mainland, and was rated as the most promising food and beverage enterprise in the country by the industry media last year, and this year it has developed a carbonated drink belonging to Chinese - "Extraordinary Coke" for the taste of Chinese people!

However, compared with Very Coke, the two largest beverage companies in the United States, Coca-Cola and Pepsi, have always occupied 90% of the market share of the domestic carbonated beverage industry. Pen "Fun" Pavilion www.biquge.info

In order to carry forward the Chinese's cola, Feitian Company not only placed advertisements on major video channels, but also bought many advertising spaces in subways, bus stations, and even some famous landmarks.

But the entire carbonated beverage market has not increased much revenue because of these ads.

For a time, the think tank of Feitian Company pondered and meditated, racking its brains to analyze the market, and finally. They set their sights on cyberspace, which is still in a blank space.

Compared with the advertising space of the traditional industry, the advertising space of cyberspace is obviously a virgin land that has not yet been fully developed.

In particular, in the survey of Feitian Company, I was surprised to find that because of the government's recent strong support for the expansion of telecom broadband, since the beginning of this year, in less than six months, the number of Internet users across the country has shown explosive growth.

From less than 1 million at the beginning of the year to nearly 4 million users today, the number of telecom broadband users has more than quadrupled in half a year.

Such a growth rate is enough to attract attention in any country, especially after the Central Office issued Document No. 33 not long ago, it has caused a small uproar on the Internet.

Document No. 33 is the first guiding document on online news and propaganda work.

That is, from the moment this document was issued, when the central government began to attach a series of great importance to Internet news and propaganda work, Internet rules were gradually standardized.

With the continuous improvement of the network information security department of the public security system, especially after many news websites have recently come out to call for the establishment of copyright protection rules, many people have deeply realized that even the Internet space is not a place of lawlessness.

Under the country's vigorous development of the Internet, Feitian has reason to believe that in the future, and even from now on, the Internet will be one of the country's key development projects.

However, as a beverage supplier, Feitian Company does not have such a big appetite to explore Internet companies, and their main focus is on Internet advertising.

The growing number of telecom broadband subscribers is a visible confidence for them.

After many screenings, as the Internet platform with the largest number of daily IP visits and the most active Internet platform, "Weibo" naturally entered their sight.

After a brief contact, next, the highest sky-high advertising fee in the history of China's Internet was born!

At a cost of 5,000 yuan a day, Feitian purchased the recommended headline advertising space at the top of the Weibo homepage for three consecutive months, which is also one of the most conspicuous advertising spaces on the entire Weibo, with a total of 450,000 yuan before tax.

Because of the current special tax refund policy for Internet companies, the original 17% VAT will be refunded 14% after tax statistics, so Weibo only needs to pay 3% VAT.

In other words, this advertising space alone will make a profit of 430,000 yuan on Weibo.

This news began to spread rapidly in the Internet industry.

Not only that, CCTV News, Beijing News and many other well-known media have reported on this incident.

For a time, the financial road of the Internet was analyzed by countless people, and countless people were impressed by the profit model of the Internet for the first time.

It was also at this time, after "Qilun Clothing", that Li Qing's second million-level advertising contract also arrived.

"Endorsement Feitian?"

Looking at the advertising endorsement plan in his hand, Li Qing blinked.

Liu Qin's face was a little excited: "Although Feitian is not as good as international giants such as Pepsi and Coca-Cola, it is also one of the top 100 companies in China, and it is much more profound than Qilun clothing. ”

"I don't think so. ”

Li Qing smiled and put the plan on the table, looking indifferent.

Liu Qin's expression froze, and he came to his senses.

Li Qing's popularity now is barely the top of the second tier in the music world, and even the first tier.

But compared with Leng Ling and Zhang Guyi, who stand in the first echelon of the music world, it is undoubtedly much worse.

However, if it is Li Qing's other identity, if it is a blind monk, then the result is completely different.

With the hot ratings of "The Masked Singer", the popularity of the name Blind Monk is not a joke in Hong Kong and China, even in Taiwan, the popularity of the blind monk can be called a thunderstorm.

signed a contract in Li Qing's name, and the signing fee was naturally inferior to that of a blind monk.

But now, the opportunity is fleeting!

You must know that Feitian Company is not only well-known in China, but even opened five branches internationally in a joint venture with a famous French beverage supplier two years ago.

Whether it is a change in technology or a change in capital, after being in line with international standards, it is very different from the past.

The development of Feitian company in the past two years is like taking the fast lane, it can be said that it is changing with each passing day, and it has gradually become a national brand at home and abroad, which has been reported by many media in the industry, and is called the light of the nation by the Jiangsu and Zhejiang governments.

Li Qing's endorsement of such a company is also very beneficial to his personal development.

However, Liu Qin pondered for a long time and finally agreed with Li Qing's opinion.

After all, once the identity of the blind monk is revealed, at that time, why worry about not being able to find a million-level advertising endorsement?

Although Feitian Company is strong, it is not the only choice in the future.

Thinking about it like this, Liu Qin's originally fluctuating mood gradually calmed down.

She picked up the proposal, got up and said, "Then I'll go back to them." ”

......

As the director of the advertising department of Feitian Company, Meng Xiaoou was opposed to bidding for Weibo this time and buying the Weibo homepage for three months of advertising space recommendation at a sky-high price of 450,000 yuan, but with the order of the company's senior management, especially the chairman, she had to sign this advertising contract with disappointment.

The media's spontaneous coverage of this incident can certainly increase exposure, but Meng Xiaoou always feels that the company's advertising bidding journey will undoubtedly end in failure.

However, her mood has not calmed down, and the board of directors has bypassed her, the director of the advertising department, and directly issued an order to sign an advertising endorsement contract with singer Li Qing......

Meng Xiaoou is about to collapse!(To be continued.) )