Compared with the large-scale broadcast rights of large-scale events in later generations, which often cost tens of millions or even hundreds of millions of dollars, in this era, the price of broadcast rights of world-class events such as the World Cup and the NBA is simply outrageously low compared with later generations. Pen, fun, and www.biquge.info

CCTV bought out the broadcast rights of the NBA All-Star Game, and only reduced it to less than $100,000.

Combined, the average top ten goal shots are almost $10,000.

This is still the market price in recent years.

If you go back to the early 90s, at that time, the TV shows of major TV stations and the broadcast rights of the world's top races were almost completely free.

In the 90s, in order to expand overseas fans, NBA games were often compressed into an hour-long videotape, accompanied by music, and sent free of charge to various countries with weak copyright awareness, including CCTV.

It was not until 94 years that CCTV began to broadcast the All-Star Game and Finals of that year through satellites, which was also the beginning of the live broadcast of NBA and other large-scale games in China.

In the following years, with the enhancement of domestic legal awareness, local Davids were gradually willing to spend money to buy TV drama broadcast rights, and no longer wanted to broadcast as in the past, broadcasting if they wanted, and there was no idea of paying for copyright at all.

Even so, the cost of broadcasting rights paid by local satellite TV is relatively low.

In such an environment, Wang Changxu wants to buy the broadcast price of "The Masked Singer", which will naturally not be high.

However, even the smallest mosquito meat is meat.

Although ATV's ratings in Hong Kong are gradually starting to decline, the emaciated camel is bigger than a horse, and as long as there is a good program, I believe there will be a day when it will come back.

Li Qing doesn't think about TVB, a behemoth like TVB doesn't need to rely on a mainland variety show to increase ratings.

Immediately, after a series of price wars, in the end, Wang Changxu purchased the broadcast rights of the first season of "The Masked Singer" for 160,000 Hong Kong dollars on behalf of ATV's Chinese channel.

Combined, almost 10,000 yuan in one issue.

The price is not top-notch, and it cannot be compared with the cost of broadcasting rights for events such as the World Cup, but it can also enter the first-line ranks in the mainland.

For the first two episodes of the program, Hanhai Studio will send it to ATV in the form of a videotape for replay.

In the following episodes, Hanhai Satellite TV will authorize ATV to broadcast in real time to ensure the simultaneous broadcast of programs in Hong Kong and mainland China.

When he learned that there would be a third episode of the program tonight, Wang Changxu couldn't sit still.

This is the perfect time to fire the first shot, and there must be no mistakes.

So Wang Changxu quickly signed the contract and left.

sent Wang Changxu away, and after a few words of greeting with Huang Tao, Li Qing returned to Hanhai Studio and instructed the broadcast authorization.

In the next two days, Hanhai Studio will have someone to contact Wang Changxu to take charge of the broadcast rights.

And Li Qing once again threw himself into the majestic test papers with a sad face......

That night, the third episode of "The Masked Singer" started on time.

Because of the wonderful performance of the blind monk in the last episode, coupled with the popular incident of slapping Xiao Bai in the face on Weibo, countless people have been looking forward to this moment for a long time.

After the news broadcast ended, people began to crouch in front of the television, counting down the seconds with anticipation......

And "The Masked Singer" also lived up to expectations.

As soon as the broadcast started, in just two minutes, the ratings showed a big explosion, reaching 2.49%!

not only completed the ratings of the second episode, but also higher than the highest rating of 1.63% in the first episode......

For a while, there were countless excited roars in the CMS ratings monitoring room of the CCTV building!

This is just the start of the broadcast, and it doesn't even count the official opening!

It can be imagined how magnificent and spectacular the next ratings will be......

At this moment, in the hearts of the employees of the Central Comprehensive Channel, what "Best Singer" is not worth mentioning at all!

Even in "Superstar", they have the confidence to wrestle with each other!

As soon as it started, it had a rating of 2.49%......

Let's ask all the bigwigs of provincial TV stations in the entire mainland, who else can absolutely do this?

Even Shonan Satellite TV doesn't dare to say absolutely.

……

Hong Kong, Asia Television.

After Wang Changxu took a plane back to Hong Kong at noon that day, after taking a short rest, he immediately contacted the media and held a press conference in the reception area of the TV station building, announcing the introduction of the mainland's popular music variety show "The Masked Singer"!

The so-called emaciated camel is bigger than a horse, even if ATV is no longer good, it is also one of the two major TV stations in Hong Kong, and many media reporters still send people to the scene quite face-saving.

When the reporters heard Director Wang's unashamed remark that a program on the mainland would refresh the eyes of the Hong Kong people, they all looked at each other and sneered at each other.

"Actually rebroadcasting a mainland program? It seems to be a dying struggle!"

"Don't you know that Hong Kong people have always been disgusted with the mainland? ATV has not learned a profound lesson from the introduction of mainland programs last time......

"Guess when ATV will go out of business?"

"Wang Changxu's brain is in the water, look at his excited appearance, it's like knocking on medicine!"

"I've heard of the show "The Masked Singer", and it seems to be very popular in the mainland. ”

"If you don't die, you won't die......"

When the press conference ended, Wang Changxu dismissed a group of reporters like a rainbow, and then quickly walked into the live broadcast room of the Chinese channel, ready to arrange staff, postpone all the programs that had been arranged for a long time, and access the satellite frequency of the mainland CCTV variety channel on time at eight o'clock.

However, he was only halfway through his arrangement when he was forcibly interrupted.

"Director Wang, Liao Tai is looking for you. ”

Glancing at the assistant director who walked into the conference room without knocking on the door, Wang Changxu paused and frowned, but ignored it and continued to arrange the broadcast schedule for the evening.

The assistant director is a young man about 30 years old, wearing myopic glasses, with an ordinary appearance, and a kind of indifference in his eyes.

He took a breath and said word by word: "Wang Changxu, Liao Taichang sent a message, let you leave everything behind and go to him immediately!"

Wang Changxu felt a deep exhaustion in his heart.

The high-intensity work schedule for two consecutive days has made him nearly half a hundred years old powerless, but he still chooses to support himself, only hoping to see the dawn tonight!

However, his own single-mindedness eventually attracted backlash at this time.

In the case of Taili's tightening of money, he signed a contract of 160,000 Hong Kong dollars without authorization, this kind of thing, in the past, ATV was in full swing, maybe not worth mentioning.

But for ATV, which is now falling apart, there is no doubt that it is worse.

Of course, Director Liao can't sit idly by.

But Wang Changxu also has his own reasons for insisting.

Ignoring the urging of the assistant director, he carefully and persistently arranged the broadcast of "The Masked Singer" tonight, and then waved his hand a little tiredly, and under the angry gaze of the assistant director, he motioned to the other party to lead the way.

When I got to the director's office......

There was a loud sound of "pop", and with the sound of Director Liao slapping the table, Wang Changxu's whole brain began to buzz......

"Wang Sheng, tell me, are you doing a twist now?"

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Cantonese Notes: Do 乜捻野 = do something. (To be continued.) )