"We didn't expect this kind of situation before, right?"

After opening the door at 9 o'clock in the morning, inside Gome Electric, which had already prepared to deal with the situation brought about by various hot scenes, found that there was no imaginary hot scene.

It's almost crowded, and not many people show up in Gome's stores.

Such a situation is somewhat unacceptable to Zhu Dekun.

kept asking Liao Zhuolin.

Not only him, but even Liao Zhuolin and the Huang brothers began to worry, it stands to reason that the advertisement is very effective, but no one appears here at all.

"Today's newspaper has already published the specific location of our store and the situation in other cities, I don't know how. Liao Zhuolin also did not expect such a situation.

There were so many people that no one even came in to ask, and the staff who had been training before became panicked.

All kinds of preparations were made, but there was no one to ask.

It does not bode well for a business to encounter such a problem.

"Mr. Liao, we have to find a way, it's not a matter to go on like this. ”

"Where's today's newspaper?" Liao Zhuolin asked, "Did you send it over?"

"Not yet. Huang Guangyu said worriedly, "It stands to reason that although today is the first day of the new year, the newspaper should also be delivered." ”

"Call and ask the newspaper office, or ask the post office, whether it has not been printed yet, or if the people at the post office have not delivered it during the New Year's holiday. Liao Zhuolin was also in a hurry.

When the time comes, because the address is not told to the consumer, it will eventually become a huge joke.

The advertisements were all over the Spring Festival Gala, but when they opened, there was no turnover, what was not a joke?

"This matter has to be reported to Director Zheng and them, they seem to be very concerned about today's situation. Zhu Dekun reminded Liao Zhuolin worriedly.

They haven't even been there for years, so they stay here just to see today's turnover.

Hongqi Machinery Factory's investment in major electrical appliance manufacturing plants or in Xiangjiang is not a small amount.

Everyone wants to get off to a good start today, but the situation in front of them ......

There weren't even a few people on the street.

"It shouldn't be opened today, no shopping mall has chosen to open on the first day of the new year, and if you want to buy such a large item as electrical appliances, you bought it before the Chinese ......New Year."

"Yes, everyone is finally on vacation, and there are a few days off, whether it is to rest or go to relatives......"

The door opened at nine o'clock, and by ten o'clock, there were no customers coming to the door, and the employees in the store became anxious.

The confidence I felt when I saw the ad last night, because there was no customer at the door for an hour, became more and more worried.

"Mr. Liao, there is news from the newspaper, because the style of last night's Spring Festival Gala has changed greatly, and many of the contents of today's newspaper will not start to write and typeset until the Spring Festival Gala is over...... Today's newspaper will not be printed until 10 o'clock, and it will be completed until the afternoon, and the surrounding area is estimated to have to wait until tomorrow and tomorrow to ......."

"What about other cities?" Liao Zhuolin began to worry.

Things went a little more than expected.

They never imagined that such a thing would happen.

Local newspapers are different from large national newspapers, and they are sent later after the Chinese New Year, and sometimes they are even delivered together for several days.

"It's the same way, some won't be delivered tomorrow until ......"

"Why didn't you tell us this before?" Liao Zhuolin suddenly roared.

This was a serious mistake.

"Mr. Liao, the previous advertising cooperation was directly talked about for one year, and they didn't introduce the guaranteed printing situation...... Huang Guangyu said.

Advertising is not very familiar to everyone.

The advertising cooperation with CCTV was negotiated by Liao Zhuolin according to Xie Kai's requirements, while the Huang brothers negotiated with newspapers in local cities, in order to maintain confidentiality, especially the advertisements before the CCTV Spring Festival Gala, only CCTV people knew about Xie Kai and Liao Zhuolin.

As a result, such a big problem arises.

"There has to be a way, we can't go on like this. Liao Zhuolin has experienced a lot of things, but he never thought that there would be such a serious mistake when he was in charge of work.

This is their first time working on advertising, and they have no experience to follow.

The previous clothing or something, and also did not invest much in advertising, after all, they did not open a special store, and they also took the route of acting as an agent.

How can such a situation be resolved at the moment?

When the news comes out tomorrow, it is estimated that they will be laughed to death by their domestic counterparts.

spent a huge amount of money on CCTV advertising, and even implanted the advertisement into the audience's favorite sketch program, and finally there was a problem because consumers did not know the address of Gome Electric......

"What's wrong?" Zheng Yucheng and Wang Guilin, who were waiting for the base to transport the newly born female alpaca, got the news, originally because Mo Qi woke up and gave birth to the child smoothly, they didn't have to worry about the engine core engine project after the year and were happy, but they heard this.

How troublesome it is, you can imagine it.

"This is caused by the lack of cohesion in the propaganda work, and I am mainly responsible...... "Liao Zhuolin never thought that such a mistake would occur.

Wang Guilin shook his head, "Now is not the time to hold accountable, we have to find a way to solve this problem." ”

"Let's ask Xie Kai, if it weren't for him, there would be no such problem. Zheng Yucheng said.

They can understand that Xie Kai didn't have the heart to do this before, and it was not easy for Xie Kai to be able to do things to such an extent.

The daughter-in-law is in a coma, and she is still pregnant with a child in her belly, and if she doesn't do it, she will die twice.

Xie Kai's saucy operations, they simply won't.

"The alpacas are here?" When Zheng Yucheng reappeared, Xie Kai asked anxiously.

The son was so hungry that he cried, Moqi had no milk, and Sanlu milk powder was never afraid to feed the newborn child.

"The Y-10 has already taken off, it will be there in two hours, and in three hours at most, your son will be able to eat. Something happened on Gome's side......" Zheng Yucheng looked inside the ward, afraid that Liu Xu would scold him, so he didn't dare to enter the door.

Xie Kai asked incredulously, "There are too many people, haven't all kinds of plans been considered?"

"No one! Up to now, it's been more than an hour since the door opened, and no one has ......," Wang Guilin whispered about the situation.

Xie Kai was also anxious.

I never thought of such a mistake.

Mo Qi fell asleep and gave an explanation to Liu Xu, who was still coaxing the child, and Xie Kai followed the two directly to the main store in Zhushikou.

As Wang Guilin said, there is no one.

Not only is there no one in front of Gome Electric, but even on the entire street, there is no one!

When Xie Kai and his party arrived, the employees of Gome Electric were listless.

Before today, they had been training for months, and even last night they were still practicing to see how many customers were too many.

Like a boxer, he condensed all his strength in a punch, and he didn't hit it yet, but it turned out that the target was gone, and he could only smash it in the air!

Who can not be lost?

Who can not be downcast?

On the first day of the Lunar New Year, it is for everyone to rest, not to buy things.

"Today's newspaper, even if it is launched, is too late. Although Zhushikou is prosperous, this only refers to the usual, Chinese New Year, even if everyone goes out for a walk, it is also to the park and other places, and several parks around it happen to not pass through here......" When Xie Kai arrived, Liao Zhuolin pointed to the map and introduced it to everyone.

Who would have thought that such a situation would arise?

This is simply the lowest mistake.

"All the shops on this street are closed today...... Mr. Huang said.

"Also, we reminded us before that the habit of Chinese people is to try not to spend money on the first day of the Lunar New Year. Huang Junqin looked at Xie Kai and Liao Zhuolin.

Although I admire the creativity of these two people in advertising, I don't think it's a good thing at all for them to open on the first day of the new year.

The Spring Festival, the entire Chinese nation has come for thousands of years, and for the entire nation and country, it has always been the most important traditional festival that no festival can replace.

There are countless customs in this festival.

For example, on the first day of the Lunar New Year, in order not to sweep away the fortune, or even sweep the floor, countless people think that who represents the wealth, and even the water used on this day has to be stored in the large bucket prepared at home, for fear of breaking the wealth.

Therefore, let them spend the savings of a year or even a few years on the first day of the new year to buy a color TV, buy a washing machine or something, so that they will definitely not be able to get support.

Xie Kai is not unaware of this tradition and custom.

It's just that there is no such attention in the 404 base.

"Habits can be changed, especially when there are huge benefits. Xie Kai said calmly, "If you can save money, they don't want to, there's no way, right?"

Just like the later "Double 11", the transaction volume from the very beginning of the day was only 100 million yuan, and in less than ten years, on the same day, it only took 2 minutes and 05 seconds to exceed 10 billion yuan, 1 hour, 47 minutes and 27 seconds The turnover exceeded 100 billion yuan, and the total transaction volume of the whole day was 213.5 billion yuan.

That's why Xie Kai had to open on the first day of the Lunar New Year.

He wants to make this day a shopping carnival of "Gome Electrical"!

Only in this way can Gome's future development be faster, even if Suning and other electrical appliance stores follow suit, consumers will first think of Gome Electric.

If you want to continue in this industry, the brand is very important.

When the Internet technology becomes more popular in the future, online activities will be more powerful along with offline physical stores.

At that time, there will be nothing to do with Ali.

"You still don't talk about this, if you open today, if there is no turnover, it will be a big blow to the enthusiasm of the producers......" Wang Guilin reminded Xie Kai.

It is not so easy to change the consumption habits of Chinese people.

Especially when the whole nation has the habit of saving money, it is too difficult to get them to spend a lot of money......