Chapter 410: Reactions from all sides
It's not just CCTV that is paying attention to the ratings of "The Masked Singer". Pen, fun, and www.biquge.info
At the same time, news media practitioners across the country and well-known TV stations in the industry have expressed keen attention to the CCTV Comprehensive Channel.
The ratings of the first episode of "The Masked Singer" became popular, with a national rating of 1.63%, which is simply a big satellite in the industry, like thunder on the ground, which makes people red.
The show, which was originally not favored, suddenly became so popular, which made countless TV station leaders who had long been thinking of holding reality shows swaying and regretting it.
Among them, Zhu Sixi, director of Donghai Satellite TV Channel, is the most enthusiastic about this matter.
Because tomorrow night, that is, at eight o'clock on Saturday night, they will be personally hosted by their Donghai Satellite TV, and the large-scale singing program "Best Singer" of the same type as "The Masked Singer" will be broadcast.
Anyone with a discerning eye can see that the current "Best Singer" is in a rather awkward position.
In the front, there is the central variety channel "The Masked Singer" Zhuyu in front, and there is Shonan Satellite TV's "Superstar" sparrow in the back, and at the same time, it has to compete with the country's most popular variety show "Happy Camp", this kind of situation close to embattled is simply a life for Donghai Satellite TV!
However, Zhu Sixi was also helpless.
originally had high confidence in the show, but when the ratings of the first episode of "The Masked Singer" reached 1.63%, it already made him excited and frightened.
You must know that this is still the ratings obtained by the other party when the publicity of "The Masked Singer" is not in place.
It is conceivable that in the future, as the influence of "The Masked Singer" rises, the ratings of the second, third, and fourth episodes of "The Masked Singer" will inevitably rise in a straight line.
And Shonan Satellite TV, the first satellite TV under CCTV, is a well-known ratings killer in the industry, and no one dares to try it.
"Superstar", which was broadcast in prime time on Sunday, has a sure thing that the ratings will break 1, which can't help but their "Best Singer" is not timid, according to reliable sources, the other party's first ratings prediction is also the lowest to break 2!
Break 2!
From the start, this is already a unique posture!
Therefore, in the middle of these two programs, in comparison, it seems to be safer to put "Best Singer" on Saturday and PK with Shonan Satellite TV's "Happy Camp".
Because according to their knowledge, although "Happy Camp" has created a national rating of up to 4%, under normal circumstances, as long as there are no famous singers, film and television celebrities and other popular artists to join, the usual ratings of "Happy Camp" are stable at 1.5%~1.8%.
Such ratings show that the market share of entertainment programs is not completely squeezed by "Happy Camp".
Other satellite TV also has the possibility of cannibalizing and dividing the cake.
For Donghai Satellite TV, as long as the national rating of the new program "Best Singer" can be 1%, it will be a big win!
He boasted that the singer lineup of "Best Singer" was not much worse than "The Masked Singer", and there were many popular fried chickens joining him.
And in terms of judges, Donghai Satellite TV also invited several evergreens in the music industry to finale.
So as long as there are no accidents, the ratings should not be too bad.
"Director, there is news from the capital, "The Masked Singer" has been on the air for half an hour, and the ratings have broken 2!"
The voice from the assistant on the phone made Zhu Sixi's heart tremble.
I'm Nima!
It's just been halfway through the broadcast, and it's broken 2?
Accidents are like tornadoes, they come too fast!
"Let Xiaoming copy the videotape of the second episode of "The Masked Singer", carefully study the advantages and shining points, a program can have a national rating of 2%, there is no doubt that it is worth learning from!" Zhu Sixi said seriously.
The assistant's voice was a little helpless: "Director, don't study it, their shining point is very simple, that is, there is a god-like player!"
"What god-like player?"
Zhu Sixi was stunned for a moment, and looked at the picture that appeared in the TV in his living room.
At this time, the second round of solo duels in "The Masked Singer" has been completed.
The show is also coming to an end and entering the final singer battle......
In the second round of the competition, he sang an original song "Ordinary Road", which amazed the audience! That is, after this song, the ratings of "The Masked Singer" broke 2 in an instant!
Zhu Sixi was stunned for a moment.
Just because of thinking about the problem, although he saw the blind monk promoted, he didn't listen to the song "Ordinary Road" carefully.
It's just an original song, and it has so much magic?
Zhu Sixi was a little unconvinced.
At this time, it was just the turn of the third round of the promotion matchup, and the blind monk re-appeared on the stage and once again sang another of his original songs, "Exaggeration"!
Moreover, this is a Cantonese song!
Hanging up the phone, Zhu Sixi looked at the TV seriously, listening to the singing from the stereo.
"When someone asks me, I will speak, but no one will come ......"
"I was looking forward to helplessness, I had something to say, and I couldn't get ...... loaded"
......
Not bad, but doesn't seem to be impressive?
The singing voice is very textured and somewhat infectious, but in terms of singing skills, it can only be regarded as the upper middle!
It can't be compared to the other contestant, the Egyptian blue water lily, who burst out with three highs.
Zhu Sixi frowned, and listened patiently, he knew that his assistant would not make a big deal about this kind of thing.
......
"You're pompous to me
Exaggerated just because I'm afraid
If it's like wood or stone
Got noticed......"
......
When the song was finished, looking at the blind monk who was so hoarse as to bend down and shout desperately on the stage, Zhu Sixi opened his mouth, and his eyes were already full of shock.
He finally understood what was coming out of his assistant's mouth!
For a moment, he thought his assistant was telling a joke......
Can one person sustain the ratings of a show?
Even if Waldean himself played, it would not be possible!
You let the king wear a mask and sing unfamiliar songs in an unfamiliar voice?
It would be nice if the ratings didn't drop!
But after the song "Exaggeration" in front of him, Zhu Sixi only felt goosebumps on his body, and his heart seemed to set off a turbulent wave.
Talent!
Zhu Sixi was full of emotion.
"Best Singer" If such a singer joins, the ratings are definitely guaranteed!
Immediately afterwards, a picture that made Zhu Sixi feel even more powerless happened.
so much so that he feels that his "Best Singer" may never be able to catch up with the pace of "The Masked Singer".
When the Egyptian blue water lily, who was defeated by a slight margin, took off the mask, and when Molly appeared in front of everyone at the scene, Zhu Sixi could obviously hear the excited shouts and screams of countless people on the TV!
Even he himself couldn't suppress the astonishment on his face and stood up suddenly.
"Oh my God, it's Ah Mei, the queen of heaven, Ah Mei!"
"Molly actually participated in the competition herself!"
"She even lost the game!"
"This blind monk is so powerful, his singing voice is about to make people cry!"
Countless crazy shouts came from the TV, and Zhu Sixi felt his hairs stand on end.
The famous singer Xia Hong is invited!
Even the queen Ah Mei has come to the stage, and she won't give other players a way to live!
On top of that, the diva also lost!
This "The Masked Singer" is not an ordinary path......
In other words, it is Zhu Sixi, and it is absolutely necessary to let the diva live a few more times to be worthy of the diva and her conscience......
As for the people who produced this show, Zhu Sixi admired it from the bottom of his heart!
can intuitively transform the reactions of the audience and judges to the audience through the lens, and then affect the psychological changes of the audience, I have to say that this is a top production team that is extremely professional in analyzing the psychology of the audience.
Thinking of this, Zhu Sixi's heart moved.
According to rumors, "The Masked Singer" is said to be a program packaged by CCTV Channel from the people at a high price.
And this model is called the separation of production and broadcasting by people in the industry.
Buying a program produced by a private independent production company and broadcasting it was absolutely unthinkable in the past.
But obviously, the CCTV Channel made the right bet this time.
The popularity of "The Masked Singer", since the first issue, has brought huge traffic to the central comprehensive.
The second phase is even more powerful, reaching more than 2% of the national ratings, and the future upward stage is even more unstoppable.
The influence of the central comprehensive channel in all aspects, after this battle, there is no doubt that a qualitative leap has been achieved.
Among the many CCTV channels, today's CCTV comprehensive channel, its influence and profitability, can definitely advance into the top five.
Even in the future, it is possible to advance to the top three!
Looking at "The Masked Singer" playing on the TV, Zhu Sixi's face was full of envy.
If "Best Singer" can have half the results of "The Masked Singer", then he, the channel director, will have a big explosion of character, and maybe it won't be long before he will be able to move his position!
1%!
As long as the ratings of the first episode of "Best Singer" reach 1%, it will make Donghai Satellite TV make a lot of money in this program!
As the direct leader of this show, Zhu Sixi's future will inevitably show some unusual changes......
......
At the same time, Shonan Radio and Television Station, in a conference room.
It's brightly lit.
More than a dozen people are sitting around a color television.
On TV, the second episode of "The Masked Singer" is being broadcast.
The Battle of the Song King has ended, and the generals of the Qin Dynasty have begun to unveil their faces.
The general of the Qin Dynasty, who detonated the ratings of the first episode of "The Masked Singer" with the song "Born to Wander", surprised all the long-awaited viewers with his true identity.
Wandering band, Qin Hai!
However, compared with Qin Hai, what is more eye-catching is the blind monk who successfully promoted to the new singer king with the song "Mo" in the second phase of the singer king battle!
Three songs, three climaxes!
"Ordinary Road", "Exaggeration", "Silence"!
Based on the reaction of the audience, the evaluation of the jury, and the reaction of the people sitting in front of the TV, almost everyone in the room can see how the headlines of the newspapers will be written tomorrow morning!
"It can't be!"
At this time, Kong Xun, the director of "Superstar", stood up, looked at the fax data sent from the Beijing office in his hand, and shouted in disbelief.
Others sighed, shook their heads, envied, or smiled wryly.
At the conference table.
Lin Xiang put the fax slip in his hand aside, dragged his chin with one hand boredly, drew circles on the table with the other hand, and then said slowly: "What's impossible? The ratings of the first issue of "The Masked Singer" are as high as 1.63%, and the second issue will not fall, breaking 2% is just expected, sooner or later. ”
"The key is that he doesn't break 2! He is about to break 3! The national rating is the highest at 2.71%! A month ago, tell you this data, Sister Xiang, do you believe it?" said the director of "Superstar" with a trembling face.
The corners of Lin Xiang's mouth curved a little, and he said a little lazily: "I have already reminded you a long time ago, but you didn't care." How many times have I told you this sentence that "The Masked Singer" should not be underestimated? How long have I been talking about the suggestions of taking the market opportunity in advance, squeezing the living environment of "The Masked Singer", etc.? My voice is hoarse, what is the result? No one believes me! Hmm? Do you remember how you answered me at the time?
In the silent conference room, looking at these unashamed colleagues, Lin Xiang said word by word: "If you don't take others seriously, then don't expect others to take you seriously." ”
Lin Xiang's words were a little ugly, but no one refuted them.
People looked at each other, their mouths open and stopped, not knowing what to say.
Director Kong Xun, who didn't take "The Masked Singer" in his eyes at all, although he was angry in his heart at this time, he still did not refute Lin Xiang's words.
Because that's just the way it is.
If it weren't for his strong opposition to Lin Xiang's proposal and refuting his fuss, I'm afraid that "The Masked Singer" would not have grown to such a point now.
Speaking of the biggest mistake in this, it is inseparable from him Kong Xun is the most directly related.
However, even so, Kong Xun still said stiffly: "Lin Xiang, you have to remember your current identity, you are a person from Xiangnan Satellite TV, not a person from CCTV, and the program you host is called "Superstar", not "The Masked Singer"! Don't increase the popularity of others and destroy your own prestige!"
Lin Xiang pursed his lips and stopped talking, but the mockery at the corners of his mouth became more and more intense.
Jiang Yan, director of Shonan Satellite TV, looked at the data just passed in his hand, and his eyes were dumbfounded - the second phase of "The Masked Singer" had the highest rating of 2.71% and a market share of 8.1%......
The so-called market share, in the industry, refers to the proportion of the ratings of a program in all TV programs in the same time period.
This data, even if it is placed on Shonan Satellite TV, is remarkable and extremely rare.
Therefore, for the "Superstar" team, the ratings data of the second episode of "The Masked Singer" really exceeded everyone's expectations.
Because of the team's prediction of the ratings of the first episode of "Superstar" the day after tomorrow, it can only break 2.
This is still Shonan Satellite TV, Sunday prime time!
And now, "The Masked Singer" is not only breaking 2, but also about to break 3!
The most important thing is that the other party is just an unpopular channel under CCTV!
When did a show become so influential?
When did the ratings of unpopular channels rise so easily?
If this rhythm continues, when the first season of "The Masked Singer" ends, won't the ratings still catch up with the Spring Festival Gala?
What an international joke!
Jingle and the phone rings.
There was a sudden silence in the conference room.
Jiang Yan stood up, picked up the mobile phone to answer, and then hummed many times before he spoke: "Xie Tai, don't worry, you will definitely bring the words." ”
After hanging up the phone, Jiang Yan threw the fax list on the table heavily, and said coldly: "It's too late to say anything now, people have to look forward! The prime time slot for the three days off is full, and other programs can't be squeezed in, so the current situation can be roughly described as the Three Kingdoms, that is, CCTV Variety Channel's "The Masked Singer", Donghai Satellite TV's "Best Singer", and our Shonan Satellite TV's "Superstar" ......"
"Whether it is "The Masked Singer" or "Best Singer", they are all trump card programs that are still in preparation, and it is normal for high ratings to break out, but whether it is CCTV Channel or Donghai Satellite TV, their ordinary ratings have basically not achieved a breakthrough of 1%!"
"So, their third-rate channel can achieve three consecutive jumps, can't we Shonan Satellite TV? Just now, Director Xie personally called, he already knows the ratings data of "The Masked Singer", and two things are arranged, first, there are still two days left before the program starts, and the ratings explosion of "The Masked Singer" is bound to affect our program, so in the past two days, we must work hard to do a good job in publicity and public relations. ”
"Second, and it is also the part that the director specially explained, given that the ratings of "The Masked Singer" broke 2, then, we should raise the ratings forecast for "Superstar". The director's previous promise is still valid, but the numbers need to be changed. That is to say, if the ratings of the first phase break 3%, the year-end performance bonus of the whole team will be doubled, and if the ratings do not break 3......"
Looking at Director Jiang's sneering appearance, everyone shuddered, and everyone secretly complained to themselves!
Only Lin Xiang has an indifferent attitude, for a famous host like her......
The year-end bonus is really dispensable, just run a commercial performance and go to a hole, it is worth a double year-end bonus!
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Thanks to the people who love to blow, Zheng Jiaerlang's reward, at the end of the month, ask for a monthly ticket, and it will be wasted if you don't vote (to be continued.) )