"Why is it so atmospheric? Isn't it just a sketch?" Zhang Jie's wife asked her husband.

The child and the parents are all around.

"They're putting ads into it. For the Chinese New Year, they all want to watch the Spring Festival Gala, who wants to watch their advertisements?" Zhang Jie said very dissatisfied.

It's weird that he's not angry.

He doesn't care about the previous advertisement, although the advertisement is good, the peony factory will not worry about their quality at all, relying on advertising to fool consumers' competitors.

But now even advertisements are implanted in the program.

"It's a pretty good show. Didn't your unit also ask for a reduction in reception costs? The reception standards and everything have been lowered, and the programs of the Spring Festival Gala can be regarded as keeping pace with the times and keeping up with the times. Zhang Jie's wife said, "But Lao Zhang, this Changhong is advertising like this, and the plot is not small." ”

It's because he knows that Changhong's plot is not small, otherwise how could he be so irritable?

"No matter what their intentions are, whether it is technical strength, quality, or even production scale, they can't compare with us. They're advertising like this, and they're forcing us to increase costs!"

In any case, Zhang Jie is not ready to let Peony TV put into advertising.

Originally, for every two TVs sold in China, one was produced by the Peony Factory, even now, for every 5 TVs bought, two were also produced by the Peony Factory.

Although the sales of Changhong color TV are good, the scale of production cannot keep up.

"Ladies and gentlemen,Changhong is declaring war on the national color TV production units! The color TV production line they introduced in 85 years,It should have been put into operation now,In the new year,Their color TV output will increase substantially!" "For Venus TV,This is not a good thing,Xu Zhihua looked at the many executives of the Venus Factory,Explained why they were called to a meeting for the New Year。 "Whether it's a panda or a peony, we've been preventing them from entering the Shanghai market......"

Venus is a local brand in Shanghai, with high visibility, and almost all of them have an absolute market in the entire Shanghai market. Nationwide, although it is not as famous as Peony, it is also much stronger than brands such as Panda.

On the one hand, it is because the brand awareness in other places is not high, and on the other hand, everyone's output is not high.

Although the annual production of TV sets in China is nearly 20 million units, most of them are black and white TV sets.

The output of color TV is not high,There is no other reason,China can produce color tubes,The output cannot meet the domestic market demand at all,Most of the demand needs to be imported from abroad,That is the need for foreign exchange。

"Mr. Xu, to expand production, we need more color tubes. At the same time, more money is needed...... "said someone from his staff.

Everyone wants to expand production capacity.

The color picture tube of the Venus color TV is imported from Japan, except for the color tube, the others are produced by themselves.

In order to expand production capacity, the production capacity of spare parts must be expanded.

Needed money, not a little.

"Get ready, when the time comes, let's find the leaders of the municipal government, and the other party has opened five Gome Electrical Appliance stores in Shanghai!"

This is what Xu Zhihua is worried about.

Although the entire Shanghai shopping malls, department stores, and even specialized electrical dealers have Venus color TVs, and most of them are Venus, but Changhong entered the Shanghai market, did not find a dealer, and did not communicate with the shopping mall department store to ask for a counter, directly engaged in sales stores, how can it not make people trouble?

You can't even connect with dealers.

"Factory director, Changhong's people have made all the light notices in the show......"

The report of the assistant to the factory director made everyone speechless.

Changhong's people are too shameless.

It's a pity that the sketch "Recruitment" is over at this time, and everyone can't see it.

They just want to see how shameless and shameless Changhong's people are, and how many advertisements have been placed in the Spring Festival Gala program.

I didn't see any advertisements related to Changhong in the back, and there were no advertisements from other people's units, the Spring Festival Gala was still a serious Spring Festival Gala.

Just when the leaders of the Venus Factory were not ready to watch it, another sketch "Lazy Blind Date" came.

"It's shameless! How did these CCTV people do it? The Spring Festival Gala was originally intended for a national audience, but it has actually become an advertising platform?"

Almost all the people in the electrical appliance production plant feel the shamelessness of Changhong color TV.

As soon as it came out this time,The outer packaging box of Changhong color TV was moved out,Then there is a little swan washing machine,The outer packaging of Haier refrigerator。

"This matter can also be blamed on the program team, those outer packaging are just props......" Xu Zhihua shook his head and said.

Sketch lines or something, there is not a single sentence of advertising for these electrical products, the whole show, the outer packaging of these three electrical appliances is shown to the national audience in the center of the stage for several minutes.

Again a silent advertisement.

The New Year's Day reminded the audience for a while that Changhong color TV and Little Swan washing machine are the two best electrical appliances in the market. The Little Swan washing machine and Midea air conditioner also did not fall.

"This advertisement, absolutely amazing!" Zheng Yucheng looked at the advertisement, dumbfounded, "This night constantly reminds everyone in the country to ......"

"It is estimated that the standard of marriage will have to change in the future. The four major pieces are going to become Changhong air conditioners, Little Swan washing machines, Haier refrigerators, and Midea air conditioners. Wang Guilin sighed.

Gather these things, thousands.

"Wait for next year's Spring Festival Gala, let's do this again. Zheng Yucheng said excitedly, "In that way, more people will know this." ”

"Don't think about it like this, the opportunity is only this time, the Spring Festival Gala is a national program, originally everyone wanted to have a lively New Year, but we showed advertisements, and now there is no clear policy for us to take advantage of the loophole. Xie Kai, who had not spoken, spoke.

The Spring Festival Gala has become more and more watched by more and more people as TV sets become more and more popular, and it is impossible for TV stations to allow such things to continue to occur.

It turned out that no one thought that advertisements could be directly implanted into the program like this.

The power of soft advertising was born until later, when ordinary advertising had little effect.

The brands of some products appear directly in movies or television, which is not abrupt at all, and the manufacturers rely on the attraction of stars to drive the consumption of fans......

"Why? It doesn't affect the show. Zheng Yucheng doesn't think this is okay.

"Because there will be many products that see our effect and will want to learn from us, and this year there are just two programs that meet our needs, plus the national requirements to reduce hospitality expenses and enhance the market competitiveness of products...... Doesn't the 'four dishes and one soup' in there mean that it is a common phenomenon at present?" Xie Kai sighed.

It can only be said that they were lucky.

One year earlier, one year later, the programs of the Spring Festival Gala are not easy to implant these.

I didn't look at the sketch of "A Day of the Heroic Mother", and there was no way to implant it so unobtrusively.

Even if there is no obtrusion that can be embedded in advertising, it is impossible to continue, this is a large-scale program facing the whole country, and it can only be done when the policies and rules are not perfect.

Such advertisements are sufficient.

"By the way, Uncle Zheng, what's the situation at the 4400 factory?" Xie Kai asked casually.

He also wanted to distract himself.

Mozzi, who is unconscious, needs his company.

"It's arrogant over there, and they don't agree with our shareholding at all, and they don't agree to supply all the picture tubes to Changhong. Zheng Yucheng saw Xie Kai speak, and hurriedly said, "Konka and other domestic factories are divided, their production capacity is insufficient, Changhong only gets 500,000 a year, and other deficiencies are imported from abroad." ”

"Aren't they expanding?"

"It won't be fully completed and put into operation until next year. Wang Guilin said, "The expansion only began the year before last, and even after the expansion, the production capacity was insufficient, and the new production capacity was only 1.6 million 18-inch and 21-inch ...... a year."

The color picture tube of the rainbow factory is also the technology and equipment imported from Japan, and now the color picture tube is completely in short supply, with a large amount of national financial support, and naturally will not give 404 face.

"Don't worry about this, Changhong has now hoarded 1.4 million color picture tubes, and other accessories are not a problem, plus the 500,000 color tubes of the Rainbow Factory, only about 1.1 million can be imported to reach this year's output......" Zheng Yucheng knew what Xie Kai was worried about.

Color picture tube is the core component of color TV production,Domestic output can't keep up,Once the color tube supply can't be supplied,It's a troublesome thing at that time。

"Most of the domestic color TVs are imported,Although now you can get the color tube as long as there is foreign exchange,But once it affects the imported color TV,Foreign countries will definitely use the color tube to jam our neck。 ”

"Changhong has organized technical personnel to tackle key problems, and is also expanding the ......output of colored glass shells, flat shade covers, red, green and blue phosphors, deflection coils, etc." Zheng Yucheng reassured Xie Kai, "We can't let people get stuck in their necks, so the base decided to invest an additional 500 million yuan after the year." ”

Since we want to fight a price war, we must increase the scale of production.

"Completely controlling Changhong?" Xie Kai frowned.

Zheng Yucheng They have always thought like this, and everything has to be controlled in their hands.

"No, the 500 million is loaned to them through CITIC, and the interest or anything cannot be less. Wang Guilin knew what Xie Kai was worried about, "When the matter here is over, you have to go back with us, and the management model of the base needs to be changed......

"Xie Kai, come on, Mo Qi has entered the delivery room!" Before Wang Guilin finished speaking, Liu Xu appeared at the door with an anxious face and told Xie Kai that Mo Qi, who was in a coma, was about to enter the delivery room.

In order to wake up Moqi, the hospital agreed to Xie Kai's accompaniment.

"Comrade Xie Kai, the situation is very unoptimistic now, and at present, the palace mouth has been completely opened and has entered the production process. Wang Xueyong, as the attending doctor of the delivery, said to Xie Kai, who was full of disinfection and followed into the delivery room, "Now this process is very critical, once the labor process is entered, when the child begins to enter the birth canal, if she can't wake up......

It's dangerous, and it's likely that you won't be able to keep it even if it's big or small.

These consequences were all told to Xie Kai by the doctors before.

If it weren't for Xie Kai's special status and requirements, the doctor would have taken out the child by caesarean section.