Chapter 322: Unicorn in the Radio World

Hong Kong TVB Radio, a subsidiary of Hong Kong Television Broadcasts Limited, is the earliest radio station developed by TVB.

However, because the market share is squeezed by Radio Television Hong Kong Limited (RTHK), TVB Radio is just a very inconspicuous small radio station in TVB's media territory, and the listening rate is not high, which is almost the same as Hong Kong Music Radio, so it has never been mentioned.

However, there are pros and cons to everything.

Although TVB is somewhat weak in terms of radio stations, its position in the television industry is almost the same as that of Radio Television Hong Kong, or even higher, and its five free-to-air TV channels can be said to occupy more than 80% of the market share in prime time.

TVB's headquarters is located in the "Radio and Television City" in Kowloon, Hong Kong, a skyscraper with a height of 11 floors.

A car drove slowly from the TV building, and a middle-aged man in a straight suit with a shiny face parked the car in the garage, then got out of the car, carried a briefcase, and rushed towards the headquarters building.

Along the way, several security guards stationed around were surprised.

"Old Wu, what's so flustered?"

"The Governor has come to inspect again?"

"Chief Wu, you have to slide carefully!"

The middle-aged man directly ignored the joking greetings of the group of security guards, and quickly pushed open the glass door of the building, and disappeared in front of everyone in a blink of an eye.

On the ninth floor of Television City, the office hall on the far right is the office of Radio Television Hong Kong.

As soon as the middle-aged man stepped out of the elevator, he was quickly surrounded by seven or eight men and women who had been waiting there outside the elevator.

Everyone's expressions were both excited and nervous!

"Hello Boss!"

"Director, you're here, what should we do next?"

"Boss, I've followed your instructions and made a round call on each listening channel, but at first, the increase in listening rate was not ideal. ”

"A lot of listeners called and asked for Qinglian Sword Immortal's songs. ”

"Director ......"

The middle-aged man with a shiny face, who is the sole person in charge of Hong Kong Radio Radio, is named Wu Zeliang.

Because the headquarters does not pay attention to the radio business, this leads to Wu Zeliang's position is loud, but in fact, the voice in the entire broadcasting building is not high, and the momentum of his career when he was young has also been invaded by time, one after another, grinding to the ground.

Therefore, although he is the director of the radio station, Wu Zeliang rarely commutes to and from work on time.

He knows that compared with the directors of TVB's popular channels, he is only half a pound and eight taels, and he has little real power - the number of employees under a radio station director is not as good as the number of people that a TVB director next door can control, can this not make him despair?

If possible, Wu Ze was willing to use the hat of the radio station director to switch positions with the channel directors of Jade and Pearl Channels.

However, the news I just got injected a trace of fresh water into Wu Zeliang's life.

How could he not be surprised that a newly rising Hong Kong writer and unknown singer had doubled RTHK's winning rate for Radio 2 and even reached 10% of the ratings?

What's even more surprising is that even the Hong Kong Music Radio, which has a listening rate like a dead man, has also soared from a fixed 2% to 5% in an instant because of the guest of the writer and singer......

How could this not make Wu Zeliang stunned!

It can be said that in the past half hour, a writer and singer named Qinglian Jianxian with a pen name and a real name named Li Qing has set off a series of listening storms in the entire Hong Kong radio station industry, and has been called a unicorn in the radio industry by many radio directors, and has been sought after by countless radio practitioners.

Other radio stations reported on the story.

For a while, the four words Qinglian Sword Immortal instantly became the darling of everyone in the radio industry.

Countless people went to Shengshi Audiovisual and Hong Kong Culture Publishing House from all directions, trying to learn about the movements of Qinglian Sword Immortal from these two companies.

Wu Zeliang, as one of the few radio station directors in Hong Kong, even if he was lying at home and sleeping, he was the first to learn the news.

When he learned that Qinglian Jianxian was going to land on Hong Kong TVB radio at five o'clock in the afternoon to promote the news of the new hairstyle box, he was stunned for a while before reacting, and his face was red with excitement for a while, and he didn't even bother to freshen up, so he jumped up directly from the bed, finished dressing, got into the car, and quickly drove madly towards the company.

Now, it was four o'clock in the afternoon, and there was less than an hour left before Qinglian Sword Immortal came to the radio station to do publicity.

This made Wu Zeliang very nervous.

Unicorn in the radio industry, the bright pearl in the radio industry!

These two adjectives alone made Wu Zeliang's adrenal hormones soar, and he couldn't help himself with excitement.

Hong Kong TVB Radio, the fixed listening rate is about 3%, not to mention Hong Kong Radio No. 1, even Hong Kong Radio No. 2, can suppress the listening rate of TVB Radio to the death, and it can only be comparable to Hong Kong Music Radio.

And the music station, two hours ago, because of the invitation to Qinglian Sword Immortal, the listening rate directly quadrupled, almost breaking 8%.

Even 8% has broken the all-time listening record of Hong Kong Music Radio.

Now, with the previous order, the fixed 3% of the viewers of TVB radio have received notices from TVB radio anchors.

Hong Kong's popular writer Qinglian Jianxian, also known as singer Li Qing, is about to be interviewed by TVB radio at 5 o'clock in the afternoon!

Although at the beginning, the publicity effect was not good, and the increase in listening rate was not obvious, Wu Zeliang was still full of expectations and couldn't calm down at all.

After all, there are two living and stark examples ahead!

No wind, no waves!

As long as it is not a comet hitting the earth, Wu Zeliang believes that with such a person who is known as a unicorn in the radio industry, the listening rate will fluctuate immediately!

"Have you contacted Writer Lee?"

Wu Zeliang asked the clerk next to him as he walked towards the office.

"Got in touch and was there right away. ”

"Already on the way!"

"Qinglian Sword Immortal's agent said that he would arrive on time before five o'clock. ”

"Director, do we need to do something to show me?"

Hearing the words of one of the staff, Wu Zeliang paused, patted the other party's shoulder with a sudden understanding, and nodded in appreciation: "Yes, you have a lot of ideas, we should do something, Xiao Xie, go to the publicity department to print a banner welcoming Qinglian Sword Immortal and hang it in the ...... You print two more pictures, discuss them with the doorman, and hang them at the entrance and exit downstairs, and hang the other one on the opposite side of the elevator, so that others can come to the ninth floor and see it at a glance. ”

The clerk was also excited when he was praised by the boss, and he raised his hand and shouted in a salute: "Master, dead son!"

Thank you for the touching along the way, Hongchen has you, and the dancing tip of the pen (to be continued.) )